Extended Warranties and Insurance for Mobile and Non-Mobile Consumer Products Worldwide research across 30 countries covering: Extended warranties and insurance for white goods, brown goods, grey goods, mobile gadgets and mobile phones Series prospectus August 2014
Prospectus contents Page What is the research? Which countries are covered? How are the underlying products defined What methodology has been used? What is the structure of the reports? What are the key features of the research? How can the research be used? How can the PartnerBASE datasets be used? Who can use the research? Sample graphics 3 4 5 6 7 8 9 10 11 12-14 2
What is the research? Finaccord's series of reports about extended warranties and insurance for mobile and non-mobile consumer products worldwide is comprised of 30 country-specific studies and related PartnerBASE datasets plus several multi-country reports and databases as detailed in this series prospectus. Together, these studies examine the markets for extended warranties and insurance sold in conjunction with white goods, brown goods, grey goods, mobile gadgets and mobile phones across the countries listed overleaf. In total, the series draws on extensive, on-going primary and secondary research covering over 3,000 organisations involved in the production and distribution of mobile and non-mobile consumer products including manufacturers, mainstream mobile network operators, mobile virtual network operators (MVNOs), specialised retailers of consumer electronics, supermarkets and other types of retailer (namely, department stores, DIY outlets, speciality retailers and variety retailers). Coverage of retailers includes organisations that sell only through 'bricks-and-mortar' stores, distributors that sell only via a website, and retailers operating a mixed sales strategy through both channels. 3
Which countries are covered? Country Most recent update Country Most recent update Country Most recent update Argentina Nov-12 France Aug-14 Portugal Aug-14 Australia Sep-12 Germany Aug-14 Romania Aug-14 Austria Aug-14 India Sep-12 Russia Aug-14 Belgium Aug-14 Ireland Aug-14 South Africa Jan-13 Brazil Oct-12 Italy Aug-14 Spain Aug-14 Canada Feb-13 Malaysia Sep-12 Sweden Aug-14 China Sep-12 Mexico Nov-12 Switzerland Aug-14 Czech Republic Aug-14 Netherlands Aug-14 Turkey Aug-14 Denmark Aug-14 Norway Aug-14 UK Aug-14 Finland Aug-14 Poland Aug-14 USA Feb-13 4
How are the underlying products defined? White goods are defined as major built-in and free-standing kitchen appliances including large cooking appliances, dishwashers, home laundry appliances and refrigeration appliances. Small appliances such as air treatment products, small cooking and non-cooking appliances, food preparation appliances, heating appliances, personal care appliances and vacuum cleaners are excluded. Brown goods are defined as in-home consumer electronics including non-mobile home audio and cinema products, televisions and projectors, and video players. Grey goods are defined as desktop computers and computer peripherals such as non-mobile games consoles, printers and scanners. For all three types of non-mobile consumer product, related extended warranties and insurance usually cover mechanical and / or technical breakdown only although cover for accidental damage can be incorporated in certain cases. Mobile gadgets are defined as camcorders, cameras, portable (laptop or notebook) computers and portable media players with no conventional mobile telephony facility. mobile phones are defined as any mobile handsets that incorporate a conventional mobile telephony facility including smartphones. Mobile gadget insurance can cover one or more of accidental damage, loss, technical breakdown and / or theft, while mobile phone insurance can also cover airtime abuse (unauthorised usage). 5
What methodology has been used? Finaccord s surveys of manufacturers and distributors in these countries are carried out in the months immediately prior to the publication dates shown on slide 4 and should account for most significant entities involved in the production and distribution of white goods, brown goods, grey goods, mobile gadgets and mobile phones in each country. In particular, the research answers the following questions: whether extended warranties and / or related insurance are provided in association with the mobile and non-mobile consumer products manufactured or sold by these organisations; if so, whether cover includes protection in the event of accidental damage, airtime abuse, loss and / or theft in addition to mechanical / technical breakdown; if so, how? through captive or internally managed schemes, through a single partner, through a broker or through relationships with multiple partners? if through external entities, the identity of the partner(s) used in each instance. 6
What is the structure of the reports? Executive Summary: providing a concise evaluation of the principal findings of the report including an overview of the total size of the market for extended warranties and insurance related to white goods, brown goods, grey goods, mobile gadgets and mobile phones in each country. Introduction: offering rationale, description of methodology and some definitions. White Goods: an in-depth analysis of the market for extended warranties and insurance sold with white goods including: introduction to the markets for the underlying white goods; survey results for manufacturers; survey results for retailers; analysis of risks covered by all schemes (i.e. mechanical / technical breakdown only or also accidental damage); existence of independent distribution channels; and estimates for the market size for extended warranties and insurance sold alongside white goods with forecasts for a further four years (2011-2015 for reports published in the second half of 2012, 2012-2016 for reports published in the first quarter of 2013, and 2009-2013-2017 for reports published in the third quarter of 2014). Four further chapters follow for each of brown goods, grey goods, mobile gadgets and mobile phones, each following an identical structure to that above for white goods apart from the fact that the analysis of risks covered also includes consideration of loss and theft for mobile gadgets and phones, and airtime abuse (unauthorised usage) for mobile phones. 7
What are the key features of the research? Key features of these reports include: quantification of the market size for extended warranties and insurance linked to mobile and nonmobile consumer products: how much are the markets worth in each country, and how do they segment between white goods, brown goods, grey goods, mobile gadgets and mobile phones? analysis of extended warranty and insurance underwriters and brokers that have established relationships for schemes with manufacturers and retailers of white goods, brown goods, grey goods, mobile gadgets and mobile phones, including their unweighted share of partnerships; consideration of the potential for cross-selling stand-alone extended warranty and insurance policies through independent channels that are separate from either manufacturers or retailers: does an emerging market exist for this form of distribution in each country? forecasts for the market size for extended warranties and insurance linked to mobile and nonmobile consumer products: assuming no significant changes in the number of manufacturer and retailer schemes, what factors will cause this sector to grow or decline in the next four years? 8
How can the research be used? You may be able to use these reports plus the PartnerBASE datasets and market data annexes that accompany them in one or more of the following ways: appreciate the size of the opportunity in the markets for extended warranties and insurance linked to white goods, brown goods, grey goods, mobile gadgets and mobile phones across 30 important countries; understand how dynamic competitors in several countries are helping the sector to expand in spite of uneven progress in the underlying mobile and non-mobile consumer product markets; assess the position of national and international competitors such as ACE, AIG, Allianz Global Assistance, AmTrust International, Aon, Assurant Solutions, Asurion, AXA, BNP Paribas Assurance, Domestic & General, Europ Assistance, EWP, Garantech, Garanzia3, Hollard Insurance, itonia, Lumley Insurance, MAPFRE Seguros, Marsh, Moderna Försäkringar, Solid Försäkringar, SPB, SquareTrade, The Warranty Group, and Wertgarantie; consider how the value of the markets for extended warranties and insurance linked to mobile and non-mobile consumer products in each country may reasonably be expected to evolve in the next four years. 9
How can the PartnerBASE datasets be used? Datasets available for 30 countries Filter by category of distributor Filter by product type View operating model Organisation Country Category Distribution model Product category Extended warranty or insurance offered? Operating model Partner(s) 3 Sweden Retailer Mixed Mobile gadgets Yes External partner Aon Sweden / AmTrust Nordic Acer Sweden Manufacturer n/a Mobile gadgets Yes Internal + external partner Acer + London General Insurance Apple Sweden Manufacturer n/a Mobile gadgets Yes Internal + external partner Apple + AIG Asus Sweden Manufacturer n/a Mobile gadgets Yes Internal Asus Audio Video Sverige Sweden Retailer Offline only Mobile gadgets Yes External partner Solid Försäkringar Look up specific distributors Source: Finaccord PartnerBASE Identify distributors with schemes Identify extended warranty and insurance providers Note The PartnerBASE also classifies distributors that are retailers (as opposed to manufacturers) according to their sub-category (e.g. department store, MVNO, network operator, supermarket etc.) and their distribution model (i.e. offline-only, online-only or mixed). 10
Who can use the research? 1. Extended warranty and insurance underwriters and brokers: this series offers a unique guide to an under-researched yet significant and evolving sector with international development potential be aware of what growth in these markets could mean for your organisation; 2. Manufacturers and retailers: growth in the market for extended warranties and related insurance linked to mobile and non-mobile consumer products, allied to apparently high profit margins, presents a revenue enhancement opportunity not only for the warranty providers but also for their partner organisations; 3. Management consultancies: are you helping an extended warranty or insurance provider to develop its business, or are you advising a manufacturer or retailer with regards to how it can improve its profitability? If so, this research will provide you with important insights into the market for extended warranties and insurance linked to white goods, brown goods, grey goods, mobile gadgets and mobile phones; 4. Administration and repair firms: a variety of other organisations can also benefit from the development of the market for extended warranties and insurance sold in conjunction with these products this study offers a comprehensive picture of the current state of this sector. 11
Sample graphics (1) 1. Several factors have generated growth in Poland's market for extended warranties and insurance related to white goods including a more valuable underlying white goods market value and higher take-up rates driven by the launch of new retailer schemes Market value Market value as a % of underlying product market value Market value (PLN million) 250 Market value as a % of underlying product value 4% 200 3% 150 2% 100 50 1% Source: Finaccord analysis 0 2009 2013 0% 12
Sample graphics (2) 2. Just under one third of retailers of brown goods in China have launched an extended warranty scheme, most working with a single, external partner in this context % of retailers offering scheme, and operating models used Provider share of non-captive partnerships, % 100% 80% 60% Captive / Internal Beijing Integrated Technology Services, 2 China Pacific, 1 China Life, 1 NEW Corp, 6 40% 20% Multiple partners Single partner Assurant, 2 0% Scheme offered Operating model (see legend) The Warranty Group, 6 Source: Finaccord PartnerBASE 13
Sample graphics (3) 3. The volume of mobile phone subscriptions in Turkey is forecast to continue growing quite rapidly through to 2017 Volume of subscriptions (millions) 100 Volume of subscriptions Subscriptions per capita Subscriptions per capita 1.5 80 60 1.0 40 0.5 20 Source: Finaccord analysis 0 2013 2017 0.0 14