Stetson University Internal Communication Survey May 2018
Survey Fast Facts ØEmails with a survey link were sent to Faculty and Staff in DeLand and Celebration from Feb. 9 to March 9, 2018. Ø135 Faculty members responded, out of 367, or 36.8 percent. Ø236 Staff members responded, out of 610, or 38.7 percent. Overall, 371 employees responded = 38 percent response rate.
Who Took the Survey? Faculty 135 responses 71 in College of Arts & Sciences 17 in School of Business Administration 12 in School of Music 39 were Tenured 26 on Tenure track 23 Visiting 59 worked at Stetson for 0-5 years 22 for 21 or more years 15 for 11-20 years Staff 236 responses 36 in Academic Departments, Provost s Office, etc. 34 in Campus Life and Student Success 29 in Athletics 16 in Alumni and Development 126 were Salaried; 63 Hourly 172 were Full-time; 15 Part-Time 121 worked at Stetson for 0-5 years 27 for 11-20 years 26 for 6-10 years
Q3 - To what extent do you agree or disagree with the following statements: (% of Faculty and Staff who chose each option) 50% 45% 40% 35% 30% 25% 20% 15% 5% 0% 2.4% 7.8% 11.1% 4.8% 30.1% 43.6% 34.9% 8.7% The University does a good job of communicating what is happening at the institution. 4.2% 9.6% 14.5% 10.5% 32.8% 28.3% 25.6% 7.2% The University does a good job of communicating about changes or decisions that affect employees. 1.2% 4.2% 4.2% 7.2% 17.2% 44.9% 66% 21.1% I am able to contact senior management/faculty as needed. Strongly Disagree Disagree Somewhat disagree Neither Agree nor Disagree Somewhat Agree Agree Strongly Agree
Q3 - To what extent do you agree or disagree with the following statements: (% of Faculty and Staff who chose each option) 40% 44.8% 42.4% 35% 30% 25% 25.6% 32.5% 23.2% 34.3% 24.7% 37.3% 27.7% 20% 15% 13.0% 12.3% 12.7% 10.5% 8.7% 8.4% 8.1% 10.5% 14.5% 8.4% 9.6% 5% 5.4% 2.4% 2.7% 4.5% 0% The information that I need to do my job is easily available to me. I am satisfied with the information that I receive from management about what is going on in my area. I feel I am kept informed about matters that affect me. Strongly Disagree Disagree Somewhat disagree Neither Agree nor Disagree Somewhat Agree Agree Strongly Agree
Q13- The amount of information I receive from these sources is: (% Faculty who chose each option) 60% Mean: 4.11 Mean: 4.28 Mean: 5.25 Mean: 5.17 Mean: 4.35 Mean: 5.36 Too little Too much Too little Too much Too little Too much Too little Too much Too little Too much Too little Too much 53% 53% 50% 47% 43% 40% 39% 34% 30% 20% 0% 4% 9% 8% 16% 13% Administrators, such as the president, provost and vice presidents 18% 11% 8% 5% 5% 6% 4% 4% 4% 2% 2% 1% 2% 0% 1% 14% 12% 12% 9% 8% 8% 7% 8% 9% 6% 6% 4% 4% 4% 4% 4% 4% 2% 2% 3% 3% 3% 4% 3% 3% 3% 1% 2% 3% 2% 1% 2% 1% 1% 13% My dean 's office My department chair Other faculty members Human Resources Stetson University Communications 0 1 2 3 4 5 6 7 8 9 10 4% 3%
Q14- The amount of information I receive from these sources is: (% Staff who chose each option) 50% Mean: 4.64 Mean: 5.13 Mean: 4.22 Mean: 4.27 Mean: 5.56 Too little Too much Too little Too much Too little Too much Too little Too much Too little Too much 45% 42% 44% 43% 40% 35% 36% 35% 30% 25% 20% 15% 5% 0% 7% 6% 11% 16% 9% 6% 4% 2% 1% Administrators, such as the president, provost and vice presidents 12% 8% 7% 7% 7% 5% 5% 3% 2% Direct supervisor 16% 15% 8% 8% 8% 7% 7% 4% Other department management 14% 17% 4% 4% 3% 2% 1% 1% 1% Human Resources 7% 5% 3% 3% 12% 12% 7% Stetson University Communications 3% 6% 0 1 2 3 4 5 6 7 8 9 10
Q15 - How aware are you of these communication channels at Stetson? (% Faculty and Staff who chose each option) 60% 50% 51% 40% 38% 30% 31% 20% 0% 5% 5% 3% 3% 2% 2% 1% 9% 14% Daily Announcements delivered to your email each morning 7% 6% 5% 5% 13% 7% 13% 11% 12% 11% 12% 9% 6% 22% Stetson social media accounts (Facebook, Snapchat, Twitter, Instagram, etc.) 6% 7% 6% 6% 3% 2% 3% 3% 3% 3% 3% 1% Stories on Stetson Today (www.stetson.edu/today) Website (stetson.edu) 12% 12% 9% 7% 7% 8% 7% 7% 16% Digital screens with messaging in buildings around campus 21% 14% 13% 11% 9% 6% 7% 7% 5% 3% MyStetson messaging 0 1 2 3 4 5 6 7 8 9 10
80% 70% 71% Q17 - How interested are you in RECEIVING information through these communication channels at Stetson? (% Faculty and Staff who chose each option) 60% 57% 56% 50% 40% 30% 20% 19% 31% 35% 34% 35% 34% 24% 8% 42% 13% 31% 45% 35% 20% 20% 43% 37% 0% Daily Stetson Announce bulletin delivered to your email each morning Stetson social media accounts (Facebook, Snapchat, Twitter, Instagram, etc.) Stories on Stetson Today (www.stetson.edu/today) Stetson University Magazine Website (Stetson.edu) Digital screens with messages in buildings around campus MyStetson messaging Not Interested Neither Interested nor disinterested Interested
Notice the Top 5 VITAL and INTERESTING topics are not often covered in the Top 2 preferred channels: Daily Announcements delivered by email and Stetson Today.
90% 80% 70% Q18- How often do you USE these communication channels to deliver messages to others? (% of Faculty and Staff who chose each option) 73% 77% 83% 60% 58% 50% 40% 42% 50% 51% 30% 23% 27% 20% 0% 12% 12% 9% 2% Stetson Announce on Stetson Today and delivered daily via email to specified audience 11% 9% 5% 14% Stetson social media (university or departmental accounts, Facebook, Snapchat, Twitter, Instagram, etc.) 16% 14% 11% 7% 8% 7% 7% 5% 6% 5% 5% 6% 7% 3% Stetson Today articles (www.stetson.edu/today) Digital screens with messages in buildings around campus MyStetson messaging 17% 18% 15% 13% Mass email sent directly to faculty, staff or students (commonly known as s-lists) 8% 7% 4% 2% 4% 4% 3% 2% 3% 1% Email services such as MyEmma, Constant Contact, Mail Poet, etc. Other (please specify): Daily Weekly A few times a month Monthly A few times a year Never
Faculty and Staff Comments Faculty and staff provided 282 comments to 3 open-ended questions. Q7: What topics not mentioned above would you like to have more information about? 79 comments Q8: What additional information would help you perform your job better? 95 comments Q20: Please give us your suggestions on improving Stetson Internal Communication, or any additional comments you have. 108 comments
Strategic Information 33 All staff meetings that discuss more than just a few offices and their jobs on campus, how about topics that are current to where the university is heading and how that may affect our daily positions.
Human Resources 26 The staff needs more information about their benefits and other items that support their employment at Stetson.
Events/Calendar system 22 One calendar with all events student orgs, guest speakers, holiday closings, academic deadlines
Training 19 Training on new software (or new versions of software) or operating systems. So much of the workday is comprised of computer-based work, and our employees' competency varies greatly. Sending us a YouTube link is not sufficient training.
Marketing 15 We should have a better social media channel, and screens on campus with news. Once we have our own broadcasting services, they should create more content to show in our home page, and social media. Short videos with brief information would make people more aware and more motivated to know about Stetson.
Financial Information 12 Financial solvency of the university
Policies and Procedures 12 Policy or procedure changes that affect everyone in a pipeline - often never communicated to staff.
How Much Communication? Ø 38 wanted more, such as: The more communication the better. More use of digital screens needed. Provide a text alert system for items other than emergencies. Ø22 wanted less, such as: Minimize email. Would be nice to be able to personally/specifically select message types to be received so don t receive EVERYTHING. I get too much information on things I do not care about, which makes it hard to filter out the stuff I need to know.
What s Next? Present results at All Campus Staff Meeting on May 16. Write story about survey results for Stetson Today. Meet with Departments to discuss findings. Incorporate suggestions in Marketing Department, such as: 1. Develop stories about key topics, such as Stetson s strategies and vision for the future. 2. Work with Departments to show them how to develop templates for their own communication plans using existing tools. CLaSS already has asked for this training this summer. 3. Use survey findings as a guide for an upcoming redesign of Stetson Today.
A Very Special Thank You to: Marketing Professors Carol Azab, Ph.D., and Deborah Goldring, Ph.D., for their help with this survey. Marketing major Izabela Lopes Cardozo 18 for her assistance with the Qualtricssurvey software. MBA student Natalia Masia for her help with the survey, the analysis and PowerPoint presentation.