New Opportunities for Growth

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New Opportunities for Growth Life and Supplemental Insurance Products 1

Critical Illness Cash Plan 2

Critical Illness Cash Plan Uncertainty can threaten from out of the blue! The mean lifetime cost of ischemic stroke in the U.S. is estimated at $140,048. This includes inpatient care, rehabilitation and follow-up care necessary for lasting deficits.* On average every 40 seconds someone in the United States has a stroke.* On average 1 in 2 men and 1 in 3 women will be diagnosed with cancer during their lifetime. * If you or a loved one suffers a critical illness, you could face significant out of pocket expenses. 3 * Source: 2009 Heart Disease & Stroke Statistics, American Heart Association ** Source: Cancer Facts & Figures 2009, American Cancer Society

Peace of Mind is Important The Critical Illness Cash Plan provides lump sum benefits paid directly to you for a covered critical illness such as: Heart Attack Stroke Cancer Other Illnesses 4

Policy Provisions Issue Ages 0 69 * o 0 18 for Dependents o Children must apply with a Parent o See Dependent Eligibility (next page) Individual 18 69 * Benefit level to age 70 30 Day Free Look Simple, lump sum payments to insured Optional Return of Premium Rider (ROP)** Minimal Underwriting Guaranteed Renewable 5 * May vary by state. Please refer to state specific Plan Summaries. ** May vary by state and can only be added at the time of original issue.

Age Bands 18 29 30 39 40 49 50 59 60 64 65 69 Dependent Children: 0 17 * Dependents age 18 at time of policy issue must apply for individual coverage as they are not eligible for dependent coverage. 6 * Note: In Louisiana dependents are eligible for coverage up to age 26.

Base Policy Benefit Choices Lump Sum Critical Illness Benefit *$5,000 to $50,000 ($5,000 units) Vascular Heart Attack (myocardial infarction) Heart Transplant as a result of heart failure Stroke Coronary Artery Bypass surgery as the result of coronary artery disease (25% of base benefit) Cancer First diagnosis of invasive cancer or malignant melanoma Carcinoma In-Situ: (25% of base benefit) Other Critical Illness Major organ transplant, other than heart End stage renal failure Loss of speech or vision Coma Permanent paralysis due to accidental injury 7 * Maximum coverage: $50,000 Critical Illness Cash Plan $100,000 total in-force Kanawha coverage

Flexible Plan Choices Plan Options: PLAN 1 Vascular Cancer Other Illness PLAN 2 Vascular Other Illness PLAN 3 Cancer (Only) * 1 * Wyoming - Does not allow Cancer Only coverage. 1 Counteroffers will not be made for Child-only coverage. 8 Note: Oregon & New Jersey - The Critical Illness Plan cannot be sold unless they also have other comprehensive Health.

Coverage For You and Your Family Coverage Options: * Individual = Adult Only Couple = Individual and Spouse/Domestic Partner Single Parent = Parent & All Children Family = Parent & All Children * Children can apply for 20% of the parents face amount up to $10,000. 9 Note: Applications submitted on children without a Parent will be declined.

Optional Benefit Choice Return of Premium Rider (ROP): 100% of premiums returned at the end of the 20 th year provide no claims are filed. ROP rider Continues (recycles after 20 years) * If claim occurs, ROP is removed and premium reduced to base policy premium. 10 * May vary by state. Please refer to state specific Plan Summaries.

Eligibility Applicant must answer all questions on the application All Ages: Are subject to: o MIB, o Rx Screen, o o Previous insurance and claims history check, and Must meet build requirements Ages 60+: Will have medical records requested Attending Physicians Statement (APS) will be requested at the Underwriters discretion 11

Waiting Periods A loss otherwise insured by this policy is not covered if it occurs within 30 days after a covered person s policy effective date. 12

Simple and Easy Benefits The cash payment can be used in any way you desire The cash payment is in addition to any other insurance coverage you may have 13

Easy To Apply Minimal Underwriting No medical exam No telephone interview Just complete the application! 14

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