Bata India. CMP: INR415 TP: INR483 (+16%) Upgrade to Buy Aggressive, focused strategy to drive growth. Upgrading to Buy

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BSE SENSEX S&P CNX 26,393 8,143 Stock Info Bloomberg BATA IN Equity Shares (m) 128.5 52-Week Range (INR) 614 / 400 1, 6, 12 Rel. Per (%) -6/-24/-17 M.Cap. (INR b) 53.3 M.Cap. (USD b) 0.8 Avg Val, INRm 258 Free float (%) 47.0 Financials Snapshot (INR b) Y/E Mar 2016 2017E 2018E Net Sales 24.3 23.1 26.0 EBITDA 2.7 2.4 3.0 PAT 1.4 1.4 1.8 EPS (INR) 11.2 10.9 14.2 Gr. (%) -31.2-2.8 30.5 BV/Sh (INR) 92.0 100.4 111.0 RoE (%) 13.1 11.3 13.4 RoCE (%) 13.2 11.4 13.5 P/E (x) 37.1 38.2 29.2 P/BV (x) 4.5 4.1 3.7 Shareholding pattern (%) As On Sep-16 Jun-16 Sep-15 Promoter 53.0 53.0 53.0 DII 21.8 20.3 15.1 FII 5.8 7.5 11.9 Others 19.5 19.3 20.1 FII Includes depository receipts Stock Performance (1-year) Bata India Sensex - Rebased 620 540 460 380 Dec-15 Feb-16 Apr-16 Jun-16 Aug-16 Oct-16 Dec-16 6 December 2016 Update Sector: Consumer Bata India CMP: INR415 TP: INR483 (+16%) Upgrade to Buy Aggressive, focused strategy to drive growth Upgrading to Buy New designs to aid sales growth: Bata s revenues have declined ~10-15% in November sales were severely affected in the first week of demonetization, but somewhat improved thereafter. Bata rolled out some company-level schemes in the second week of demonetization, the response to which has been in line with management expectations. Ladies footwear witnessed healthy traction in sales, aided by new designs and wedding season demand. Bata also launched some wedding-specific designs to boost sales. 1HFY17 SSG growth has been ~3%, but revenue growth has been flattish due to unfavorable product mix. Usage of plastic money has increased in rural areas (from ~15% to ~40%) and nationally (from ~40% to ~60%). Focus on women footwear and ad spends to drive growth: Bata intends to capitalize on healthy trend in it s women & kids footwear by launching new designs at regular intervals. The company has created separate area for Bubblegummers (children shoes) in some stores to increase visibility. It also intends to increase rural penetration via the wholesale route. Other brands (HushPuppies, Footin, etc.) contribute ~16% to revenues, and K-stores (~450) have also witnessed increase in commission levels. Bata plans to once again focus on ad spends (~1% of revenues in FY16) to highlight its new launches without impacting margins. It has hired an expert to strategize its ad campaigns/strategy. Revisiting store expansion strategy: Due to dampening retail sentiment, new store openings have declined across the industry. Rental costs too have come down, which has provided negotiation power to Bata. In line with this, it negotiated lower rentals for 130 stores (out of total ~1,200 stores) that were due for renewal. The current situation has led Bata to revisit its store expansion strategy (it now intends to open 70-75 stores annually opened 65 stores and closed 30-35 smaller stores till November). Increasing focus on e-commerce: Although a late entrant in e-commerce, Bata has been gradually working on its online strategy. It sells through its own website, and has also tied up with leading partners like Amazon and Flipkart. Bata has also been closely working with these channels to understand buying patterns of online consumers. Unlike other players, it has maintained discounting discipline and offers only ~10-15% discounts. Additionally, it has launched a whole new series of designs exclusively for the e-commerce channel. The company now offers 400 new products v/s 130-150 last year. These initiatives are likely to increase its online sales contribution from 3% currently to high-single-digits in FY18. Valuation and view: Factoring in the impact of demonetization, we cut revenue estimates by 10%/6% and PAT estimates by 15%/6% for FY17/FY18. We expect revenue CAGR of 16% and PAT CAGR of 26% over FY16-18E. Led by focused approach and aggression-led strategy, we value Bata at 34x (up from 30x) and upgrade our rating to Buy (16% upside). Niket Shah (Niket.Shah@MotilalOswal.com); +91 22 39825000 Chintan Modi (Chintan.Modi@MotilalOswal.com); +91 22 3982 5422 Chitvan Oza (Chitvan.Oza@MotilalOswal.com); +91 22 30102415 Investors are advised to refer through important disclosures made at the last page of the Research Report. Motilal Oswal research is available on www.motilaloswal.com/institutional-equities, Bloomberg, Thomson Reuters, Factset and S&P Capital.

Valuation and view Factoring in impact of demonetization, we cut revenue estimates by 10%/6% and PAT estimates by 15%/6% for FY17/FY18. We expect revenue CAGR of 16% and PAT CAGR of 26% over FY16-18E, with EBITDA margin expansion of 30bp to 11.5% in FY18. The stock trades at P/E of 38x and 29x on FY17 and FY18 EPS, respectively. We value the stock at P/E of 34x, and in view of aggressive focused approach by management, we upgrade rating to Buy with TP of INR483 (16% upside). Exhibit 1: Price to earnings (one year forward) 75 60 45 30 15 0 Negative Earnings Cycle Nov-01 Jan-03 Mar-04 P/E (x) 15 Yrs Avg(x) 5 Yrs Avg(x) 10 Yrs Avg(x) May-05 Jul-06 Aug-07 Oct-08 38.8 29.3 27.4 Dec-09 Feb-11 Apr-12 May-13 Jul-14 Sep-15 29.8 Nov-16 Source: MOSL, Company Exhibit 2: Price to book (one year forward) 10.3 P/B (x) 15 Yrs Avg(x) 5 Yrs Avg(x) 10 Yrs Avg(x) 8.3 6.3 6.3 5.0 4.3 4.1 4.3 2.3 0.3 Nov-01 Jan-03 Mar-04 May-05 Jul-06 Aug-07 Oct-08 Dec-09 Feb-11 Apr-12 May-13 Jul-14 Sep-15 Nov-16 Source: MOSL, Company 6 December 2016 2

Financials and Valuations Income Statement (Consolidated) (INR Million) Net Sales 15,422 18,425 20,652 26,940 24,254 23,145 26,033 Change (%) 22.5 19.5 12.1 30.4-10.0-4.6 12.5 EBITDA 2,382 2,750 3,218 3,350 2,707 2,361 2,994 Margin (%) 15.4 14.9 15.6 12.4 11.2 10.2 11.5 Depreciation 412 514 592 793 753 679 735 EBIT 1,969 2,236 2,627 2,558 1,954 1,682 2,258 Int. and Finance Charges 103 10 13 18 17 14 11 Other Income - Rec. 1,654 301 315 434 300 450 518 PBT bef. EO Exp. 3,520 2,526 2,928 2,974 2,237 2,118 2,765 EO Expense/(Income) 0 0 101-315 -746 0 0 PBT after EO Exp. 3,520 2,526 2,828 3,289 2,983 2,118 2,765 Current Tax 967 907 1,156 1,171 929 720 940 Deferred Tax -31-101 -237-195 -131 0 0 Tax Rate (%) 26.6 31.9 32.5 29.7 35.7 34.0 34.0 Reported PAT 2,584 1,721 1,909 2,313 2,185 1,398 1,825 PAT Adj for EO items 2,584 1,721 1,977 2,092 1,439 1,398 1,825 Change (%) 189.2-33.4 14.9 5.8-31.2-2.8 30.5 Margin (%) 16.8 9.3 9.6 7.8 5.9 6.0 7.0 Balance Sheet (Consolidated) (INR Million) Equity Share Capital 643 643 643 643 643 643 643 Total Reserves 5,083 6,348 7,756 9,569 11,176 12,264 13,623 Net Worth 5,725 6,990 8,399 10,212 11,819 12,906 14,266 Minority Interest 0 0 0 0 0 0 0 Deferred Liabilities 0 0 0 0 0 0 0 Total Loans 194 0 0 0 0 0 0 Capital Employed 5,919 6,990 8,399 10,212 11,819 12,906 14,266 Gross Block 5,028 5,636 6,039 6,978 7,536 8,286 9,036 Less: Accum. Deprn. 2,817 3,202 3,556 3,891 4,502 5,180 5,916 Net Fixed Assets 2,211 2,434 2,483 3,087 3,035 3,106 3,121 Capital WIP 81 181 237 482 190 0 0 Total Investments 0 0 0 0 5 5 5 Curr. Assets, Loans&Adv. 7,203 8,236 10,419 11,924 13,236 13,485 15,508 Inventory 3,913 4,621 5,827 7,047 6,854 5,549 6,034 Account Receivables 314 449 509 584 710 507 571 Cash and Bank Balance 1,240 1,877 2,557 2,100 3,425 4,524 5,147 Loans and Advances 1,736 1,289 1,526 2,193 2,248 2,905 3,756 Curr. Liability & Prov. 3,917 4,305 5,421 6,158 5,674 4,716 5,394 Account Payables 2,588 3,507 4,531 5,396 5,060 4,349 4,861 Provisions 1,329 798 891 762 614 367 534 Net Current Assets 3,285 3,931 4,998 5,767 7,562 8,769 10,114 Appl. of Funds 5,919 6,990 8,399 10,212 11,818 12,906 14,266 E: MOSL Estimates 6 December 2016 3

Financials and Valuations Ratios Basic (INR) EPS 20.1 13.4 15.4 16.3 11.2 10.9 14.2 Cash EPS 23.3 17.4 20.0 22.4 17.1 16.2 19.9 BV/Share 44.5 54.4 65.3 79.5 92.0 100.4 111.0 DPS 3.0 3.0 3.2 3.2 3.5 2.0 3.0 Payout (%) 17.3 26.0 25.8 21.1 25.4 22.2 25.5 Valuation (x) P/E 20.6 31.0 27.0 25.5 37.1 38.2 29.2 Cash P/E 17.8 23.9 20.8 18.5 24.3 25.7 20.8 P/BV 9.3 7.6 6.4 5.2 4.5 4.1 3.7 EV/Sales 3.4 2.8 2.5 1.9 2.1 2.1 1.9 EV/EBITDA 22.0 18.7 15.8 15.3 18.4 20.7 16.1 Dividend Yield (%) 0.7 0.7 0.8 0.8 0.8 0.5 0.7 Return Ratios (%) RoE 53.5 27.1 25.7 22.5 13.1 11.3 13.4 RoCE 50.1 26.8 25.8 22.6 13.2 11.4 13.5 RoIC 37.2 32.0 33.7 27.2 15.9 13.4 17.0 Working Capital Ratios Asset Turnover (x) 2.6 2.6 2.5 2.6 2.1 1.8 1.8 Inventory (Days) 93 92 103 95 103 88 85 Debtor (Days) 7 9 9 8 11 8 8 Creditor (Days) 61 69 80 73 76 69 68 Growth (%) Sales 22.5 19.5 12.1 30.4-10.0-4.6 12.5 EBITDA 45.0 15.5 17.0 4.1-19.2-12.8 26.8 PAT 189.2-33.4 14.9 5.8-31.2-2.8 30.5 Leverage Ratio (x) Debt/Equity 0.0 0.0 0.0 0.0 0.0 0.0 0.0 Cash Flow Statement (Consolidated) (INR Million) NP/(Loss) before Tax & EO Items 3,525 2,526 2,829 3,289 2,983 2,118 2,765 Depreciation 412 514 591 793 753 679 735 Interest & Finance Charges 16 10 13 18 17 14 11 Direct Taxes Paid -908-788 -1,106-1,435-1,076-720 -940 (Inc)/Dec in WC -1,421-441 -609-1,216-453 -108-722 CF from Operations 1,624 1,822 1,717 1,448 2,224 1,983 1,849 EO Expense -1,427 23 107-262 -169 0 0 CF from Operating incl EO 197 1,845 1,824 1,187 2,055 1,983 1,849 (inc)/dec in FA -764-833 -787-1,336-391 -560-750 Free Cash Flow -567 1,012 1,037-149 1,664 1,423 1,099 (Pur)/Sale of Investments 200-540 -515 477-950 0 0 Others 615 91 120 199 179 0 0 CF from Investments 51-1,282-1,182-660 -1,162-560 -750 Issue of Shares 0 0 0 0 0 0 0 (Inc)/Dec in Debt 35 0 0 0 0 0 0 Interest Paid -14-10 -13-18 -17-14 -11 Dividend Paid -256-446 -449-487 -502-310 -465 Others -163 531 500-479 950 0 0 CF from Fin. Activity -398 75 38-983 431-324 -476 Inc/Dec of Cash -149 637 680-457 1,324 1,099 623 Add: Beginning Balance 1,389 1,240 1,877 2,557 2,100 3,425 4,524 Closing Balance 1,239 1,877 2,557 2,100 3,425 4,524 5,147 E: MOSL Estimates 6 December 2016 4

N O T E S 6 December 2016 5

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