Starbucks (SBUX): Secret Menu. July John M. Zolidis

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Starbucks (SBUX): Secret Menu July 2 2018 John M. Zolidis An earlier version of this presentation was given at ValueX Vail on June 28, 2018

Presentation Outline Summary of the set-up and current issues Sides 3-5 Scope of presentation and investment thesis Side 6 Near-term segment contribution to revs & EBIT Slides 7-10 Quantifying China s importance going forward Slides 11-19 Sizing planned and estimated capital return Slides 20-25 Review of valuation Slides 26-28 Thesis recap Slide 29 Risks and other considerations Slide 30 Some assumptions Slide 31 Disclosures Slide 32 2

Time to Look at Starbucks: Shares have underperformed over the past two years as comps slowed and valuation contracted. The stock tanked in the last week: 3

What happened? 4

Quick Summary of Current Issues: The following have contributed to the stock s underperformance: Same-store sales have slowed Guidance has been too aggressive U.S. market may be getting more competitive and is maturing Frappuccino product cycle rolled over Labor cost pressure in the U.S. Confusing messaging on China around delivery SNAFU Negative press around bias incident, too much politics Howard Schultz leaving, CFO just announced retirement Complexity modeling portfolio actions (divestitures and acquisitions) 5

We are not going to address any of these issues* Rather, the focus of this presentation is to quantify, as best as possible, the long-term impact of: 1) Shifting growth to China and 2) The company s capital return program Investment case to prove: World-class franchise trading at 5-year trough valuations with growth shifting to an ROIC-accretive market and about to embark on a massive capital return program * This is not a statement that these issues are irrelevant 6

Step 1: Quantify current and near-term importance of China and other segments to EBIT 7

Looking back: In FY17 Company-operated North American stores were 48% of EBIT and China only 6% CPG business, $2.4 Rev. Breakdown by Segment FY17 Total $22.8B Other (Japan, Brazil, Teavana, UK), $2.6 Equity Investee Income (JVs), $0.4 CO- Operated Stores (US & Canada), $13.9 EBIT % Contribution by Segment FY17 19.7% Other (Japan, Brazil, Teavana, UK), 6% Equity Investee Income (JVs), 9% CO- Operated Stores (US & Canada), 48% Licensed Stores, $2.4 CPG business, 21% Licensed Stores, 11% Co- Operated Stores in China, $1.1 Co- Operated Stores in China, 6% EPS $2.07 Free cash flow per share Dividends per share Source: Company reports, Quo Vadis Capital, Inc. estimates $1.82 $1.05 8

The Composition of the Business is Changing Over the last two years SBUX: Buys out its East China JV Partner Sells Tazo Tea brand to Unilever Shuts all Teavana branded stores Sells its equity interest in its Singapore stores and Taiwan locations Fully licenses Brazil Sells its branded consumer products business to Nestle for $7B (deal to close near start of FY19) And other actions 9

Consequently, next year (FY19E) China will grow to $3.5B in Revs and represent 15% of total company EBIT CPG business, $1.8 Licensed Stores, $2.6 Rev. Breakdown by Segment FY19E Total $26.5B Other (Japan, Brazil, Teavana, UK), $2.4 Equity Investee Income (JVs), $0.4 CO- Operated Stores (US & Canada), $15.7 CPG business, 15% EBIT % Contribution by Segment FY19E 17.0% Other (Japan, Brazil, Teavana, UK), 5% Equity Investee Income (JVs), 9% CO- Operated Stores (US & Canada), 45% Licensed Stores, 12% Co- Operated Stores in China, $3.5 Co- Operated Stores in China, 15% EPS $2.55 Free cash flow per share $2.67 Dividends per share $1.46 Source: Company reports, Quo Vadis Capital, Inc. estimates 10

But you might ask: So China is going to 15% of EBIT by next year from 6% back in FY17. It s still small. Why should we care? 11

Step 2: Establish why China matters 12

First Some Context: SBUX ROIC at the store level is among the best in the industry: Estimated Average Restaurant-Level Lease-adj. ROIC TTM 1Q18 32.0% 32.6% 32.0% 27.0% 26.4% 25.8% 22.0% 17.0% 24.1% 23.9% 23.7% 22.9%22.6% 22.4% 21.0% 19.8% 18.9% 17.5%17.2% 15.8% 12.0% SHAK SBUX TXRH PLAY CMG HABT TACO AVG. ZOES CHUY DFRG RRGB BJRI EAT CAKE CBRL Source: Company Reports & Quo Vadis Capital, Inc. estimates; PLAY and CBRL use Jan YE 13

First Some Context: This is due to lower capital requirements vs. other restaurants (no kitchen) and high margins of beverages (coffee) TTM Restaurant Level Margins Year Ended with June 2018 30.0% 30% 26% 26% 25.0% 20.0% 20% 20% 19% 20% 18% 18% 18% 17% 17% 17% 17% 17% 15.0% 15% 10.0% Source: Company Reports & Quo Vadis Capital, Inc. estimates 14

As good as SBUX is overall, Its Chinese stores are something else entirely: Restaurant level margins in China are 1300 bps (!) higher than SBUX s consolidated average due to lower labor and occupancy costs TTM Restaurant Level Margins Year Ended with June 2018 40.0% 39% 35.0% 30.0% 25.0% 30% 26% 26% 20.0% 15.0% 20% 20% 19% 20% 18% 18% 18% 17% 17% 17% 17% 17% 15% 10.0% Source: Company Reports & Quo Vadis Capital, Inc. estimates 15

As good as SBUX is overall, Its Chinese stores are something else entirely: Restaurant level ROIC in China is estimated to be 1100 bps (!) above SBUX s consolidated average: Estimated Average Restaurant-Level Lease-adj. ROIC TTM 1Q18 47% 42% 43% 37% 32% 33% 32% 27% 26% 26% 24% 24% 24% 23% 23% 22% 22% 21% 20% 19% 17% 17% 17% 16% 12% Source: Company Reports & Quo Vadis Capital, Inc. estimates; PLAY and CBRL use Jan YE 16

Further, despite its size today, we estimate China is the largest driver of EBIT Growth Going forward Over FY20-FY28, China will contribute almost half of EBIT growth while company-operated N.A. stores will generate only 20% Growth Contribution to EBIT by Segment FY20-FY28 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% 39% 34% 37% 34% 30% 32% 32% 29% 32% 36% 43% 42% 45% 51% 47% 48% 53% 49% 25% 24% 22% 22% 20% 21% 20% 18% 19% FY20 FY21 FY22 FY23 FY24 FY25 FY26 FY27 FY28 Company-operated N.A. stores Company-operated China stores ROC Source: Company reports, Quo Vadis Capital, Inc. estimates 17

By FY28 China will have nearly as many stores as North America and produce an estimated 30% of EBIT Rev. Breakdown by Segment FY28E Total $48.1B Other (Japan, Brazil, Teavana, UK), CPG business, $3.1 $3.4 Equity Investee Income (JVs), $0.6 CO- Operated Stores (US & Canada), $22.3 EBIT % Contribution by Segment FY28E 18.3% Other (Japan, Brazil, Teavana, UK), 4% Equity Investee Income (JVs), 7% CO- Operated Stores (US & Canada), 33% Licensed Stores, $6.1 CPG business, 14% Licensed Stores, 13% Co- Operated Stores in China, $12.6 Co- Operated Stores in China, 30% Source: Company reports, Quo Vadis Capital, Inc. estimates EPS $7.48 Free cash flow per share $7.62 Dividends per share $3.47 18

Summary on China Chinese margins and ROIC are MUCH higher than the balance of the company China is the largest driver of EBIT growth going forward All else equal, a shift of 1% of sales contribution to China from North America should equity ~10 bps upward pressure on consolidated margins China could conservatively grow to 26% of revs in FY28 from 11% in FY18 creating a 150 bps tailwind to EBIT margins The shift of deployment of capital to Chinese stores represents an improvement in return on incremental invested capital and should cause overall ROIC to rise 19

But Wait There s More: This could be even more compelling than the China opportunity 20

Step 3: Sizing the capital return & leverage 21

But Wait There s More! Capital Return & Leverage Starbucks recently announced it was increasing its leverage target one turn to 2.5x-2.9x EV/ EBITDAR And increased its total capital return target to $25B over FY18-FY20 (Sept. YE) The company also increased its dividend 20% to $1.44 (2.8% yield) 22

But Wait There s More! Capital Return & Leverage LET S DO THE MATH Starbuck s current market cap is: $67B (was $80B+ not long ago) A capital return program of $25B = 37% of the equity value returned to shareholders over less than three years We currently estimate that SBUX could reduce the share count by the end of FY20 by more than 25% compared to the start of FY18 Accretive to EPS 23

But Wait There s More! Capital Return & Leverage LET S DO THE MATH* Looking further out, we estimate that total capital return (dividends and share repurchase) could exceed the current market cap in less than 10 years Further, we estimate that share repurchase could reduce shares out by 44% by the end of FY28 vs. the current year This share repurchase will add an estimated 4-5 percentage points to EPS growth annually Share repurchase will account for an estimated 41% of average annual EPS growth over FY19-FY28 * See end of this presentation for some of the assumptions in these forecasts or contact us for the model 24

But Wait There s More! Capital & Leverage SBUX current market cap at $48/share = $67B; Cumulative capital return could exceed this by the end of FY27 (less than ten years from now) $80 $70 $60 $50 $40 $30 $20 $10 Cumulative Estimated Capital Return FY18-FY28 $B $67.3B $74.1B $0 FY18 FY19 FY20 FY21 FY22 FY23 FY24 FY25 FY26 FY27 FY28 Share Repurchase Dividends Source: Company reports, Quo Vadis Capital, Inc. estimates 25

Step 4: Review of Valuation 26

Review of Current Valuation SBUX shares are currently trading 26% below an all time high (1 year ago) EV/ EBITDA has contracted to 12x NTM EBITDA from 18x two years ago Shares are currently trading at a P/E of 18x FY19 (Sept-19) EPS compared to a five-year range of 19x-33x and an average of 26x On EV/ EBITDA compared to FY19 forecasts, the stock trades for 11.7x compared to a five year range of 12.7x-18.4x and an average of 14.7x SBUX shares are currently trading below 5-year trough valuation ranges on FY19 estimates * * numbers probably need to come down 27

Review of Current Valuation vs. Peer Group SBUX shares are currently trading at P/Es below a restaurant industry peer group and similar on an EV/ EBITDA basis despite vastly superior financial metrics Quo Vadis Capital, Inc. Restaurant Universe Relative Growth, Profitability, Balance Sheet & Valuation Metrics (Consensus Forecasts) 6/28/2018 AVG. BJRI CAKE CBRL CHUY CMG DFRG EAT HABT PLAY RRGB SBUX SHAK TACO TXRH ZOES Recent Price $61.85 $55.66 ####### $30.35 $426.78 $13.05 $49.05 $9.90 $48.59 $47.23 $48.11 $67.02 $14.02 $66.47 $9.41 Mkt Cap ($B) $1.3 $2.6 $3.8 $0.5 $11.9 $0.3 $2.3 $0.3 $2.0 $0.6 $67.7 $2.5 $0.5 $4.8 $0.2 ENT VALUE ($B) $1.4 $2.7 $4.0 $0.5 $11.7 $0.3 $3.6 $0.3 $2.3 $0.8 $72.0 $2.4 $0.7 $4.6 $0.2 Profitability Metrics ROIC TTM 10.3% 12% 13% 24% 16% 14% -6% 17% -3% 16% 3% 19% 8% 9% 17% -3% EBITDA Margin TTM 13.4% 11% 11% 13% 12% 11% 11% 14% 8% 25% 10% 22% 19% 14% 15% 7% Valuation Metrics Vs. 2017A EPS (P/E) 36.7x 43.9 21.4 18.9 31.6 64.7 17.4 15.3 61.9 18.7 19.0 23.4 117.6 27.0 33.7 NM Vs. 2018E EPS (P/E) 31.6x 30.8 20.8 16.9 27.2 49.2 21.5 13.9 NM 17.8 18.6 19.9 123.5 23.3 27.7 NM Vs. 2019E EPS (P/E) 26.0x 28.3 19.1 16.4 24.8 36.2 14.0 13.1 NM 15.9 15.7 17.9 91.2 21.2 24.4 NM EV / 2018 Sales 1.6x 1.3 1.1 1.3 1.3 2.4 0.7 1.1 0.7 1.9 0.6 2.8 5.4 1.4 1.9 0.7 EV / 2017 EBITDA 13.5x 13.0 10.6 10.2 12.3 25.1 6.2 8.5 9.2 8.7 6.0 13.3 43.1 10.0 15.7 10.4 EV / 2018E EBITDA 13.1x 11.6 11.1 10.2 11.9 21.3 6.7 8.8 9.3 8.5 6.0 12.7 41.8 9.8 14.9 12.8 EV / 2019E EBITDA 11.4x 11.0 10.6 9.8 10.9 18.1 4.9 8.9 8.4 7.7 5.7 11.7 29.7 9.4 13.3 10.7 Free Cash Flow Yield ('18) 2.2% 4.7% 3.0% 1.0% N/A 2.7% N/A 8.8% -7.3% 2.9% 9.9% 4.2% 0.0% 2.2% 2.1% -5.3% Dividend Yield 1.0% 0.3% 2.1% 5.2% 0.0% 0.0% 0.0% 3.6% 0.0% 0.0% 0.0% 2.8% 0.0% 0.0% 1.6% 0.0% 28

Investment Recap: SBUX shares are trading at levels not seen in years due to near-term noise and complexity Meanwhile we estimate China will produce the majority of EBIT growth going forward which should generate upward pressure on margins and ROIC Further, planned capital return represents ~37% of the market cap by the end of FY20 and could exceed the entire equity value in less than 10 years, creating a significant tailwind for EPS, returns and the share price 29

Risks & Other Considerations Reminder: In this presentation, we have not even addressed several nearterm issues that have impacted both results and the stock price performance Our analysis of the China opportunity, leverage, and future EBIT margins involved many assumptions Forecasting five and ten years into the future is inherently difficult Our long-term forecasts have not been blessed by the company SBUX results in the past have been impacted by changes in commodity prices and have shown some economic cyclicality Near-term estimates from the Street likely have to come down 30

Some of the Assumptions in Our Work Company-operated North American store business is mature (2% comps, minimal unit growth) stable margins China unit growth increases slightly, margins rise slightly, comps grow MSD over time Rest of Company (ROC) grows HSD slowing to MSD with stable margins Company continues to repurchase shares, grow dividend 10% annually, maintain leverage ratio 2.5-2.9x lease-adj. debt to EBITDAR Interest rates rise slightly over time and share price (for repurchase) rises ~10% annually Blended tax rate does not change We believe these assumptions are conservative and below the company s internal forecasts 31

Disclosures General Disclosures: Quo Vadis Capital, Inc. ( Quo Vadis ) is an independent research provider offering research and consulting services. The research products are for institutional investors only. The price target, if any, contained in this report represents the analyst s application of a formula to certain metrics derived from actual and estimated future performance of the company. Analysts may use various formulas tailored to the facts and circumstances surrounding a specific company to arrive at the price target. Various risk factors may impede the company s securities from achieving the analyst s price target, such as an unfavorable macroeconomic environment, a failure of the company to perform as expected, the departure of key personnel or other events or circumstances that cannot be reasonably anticipated at the time the price target is calculated. Quo Vadis may change the price target on this company without notice. Additional information on the securities mentioned in this report is available upon request. This report is based on data obtained from sources Quo Vadis believes to be reliable; however, Quo Vadis does not guarantee its accuracy and does not purport to be complete. Opinion is as of the date of the report unless labeled otherwise and is subject to change without notice. Updates may be provided based on developments and events and as otherwise appropriate. Updates may be restricted based on regulatory requirements or other considerations. Consequently, there should be no assumption that updates will be made. Quo Vadis disclaims any warranty of any kind, whether express or implied, as to any matter whatsoever relating to this research report and any analysis, discussion or trade ideas contained herein. This research report is provided on an "as is" basis for use at your own risk, and neither Quo Vadis nor its affiliates are liable for any damages or injury resulting from use of this information. This report should not be construed as advice designed to meet the particular investment needs of any investor or as an offer or solicitation to buy or sell the securities or financial instruments mentioned herein. This report is provided for information purposes only and does not represent an offer or solicitation in any jurisdiction where such offer would be prohibited. Commentary regarding the future direction of financial markets is illustrative and is not intended to predict actual results, which may differ substantially from the opinions expressed herein. Past performance is not a guide to future performance, future returns are not guaranteed, and a loss of original capital may occur. The analyst who is the author of this report does not have a position in shares of the companies that are the subjects of this report. However, Quo Vadis prohibits analysts from trading in a way that is inconsistent with opinions expressed in reports [subject to exceptions for unanticipated significant changes in the personal financial circumstances of the analyst]. This report may not be reproduced in part or in whole. Please do not redistribute this report. Reg AC Certification: All of the views expressed in this research report accurately reflect the research analyst's personal views about any and all of the subject securities or issuers. No part of the research analyst's compensation was, is, or will be, directly or indirectly, related to the specific recommendations or views expressed by the research analyst in the subject company of this research report. 32