NFO Period: 20 th July to 3 rd August 2015

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NFO Period: 20 th July to 3 rd August 2015 The Product is suitable for investors who are seeking* Riskometrer Long term wealth creation solution

Why Invest in Small Cap Stocks Our Frame Work of Recommendation: Why Small Caps Now Divergence of Market Capitalisations Co-relation with Commodity Prices & Interest Rates ICICI Prudential Value Fund Series-8 Identifying Small Cap Success Stories

Why Invest in Small Cap Stocks Potential For Outperformance Available at Cheap Valuations Companies with Strong Business models Reasonable Return Expectation Small Cap Stocks Under Researched Ignored by Investors Spurt during Economic Upturn Companies with Special Situations

Our Framework of Recommendation: Why Small Caps Now Flows Fear/ Euphoria Valuation: Low/High Past Returns: High/Low

Our Framework of Recommendation: Flows & Fear Amt in Rs Crs FII s Flows Jun-15-5653 May-15-3460 Apr-15 Mar-15 Feb-15 Jan-15 Dec-14-864 Nov-14 Oct-14 Sep-14 Aug-14 Jul-14 892 11721 9336 8893 17689 14302 5449 6437 11614-10000 0 10000 20000 Weak Domestic Earnings Monsoon Greece Crisis Uncertainty FII Flows have turned negative over the past two months Global as well as Domestic Factors are causing Uncertainty/Pessimism * Source Bloomberg FII:Foreign Institutional Investors Interest Rates

Our Framework of Recommendation: Past Return s & Valuations 12000 11500 11000 10500 10000 9500 Jun-14 BSE Smallcap Index 1 Year Returns : 7.42% Jul-14 Aug-14 Sep-14 Oct-14 Nov-14 Dec-14 Jan-15 Feb-15 Mar-15 Apr-15 May-15 0.8 Jan-15 Feb-15 Mar-15 Apr-15 May-15 Jun-15 Past 1 year return's of the small cap index have been muted Quality Small Caps are trading at a discount to Midcaps and Large Caps 1.2 1 CNX Nifty Price /Book CNX Midcap Price /Book CNX Small Cap Price /Book The slide is to demonstrate the returns of S&P BSE Small cap Index for the past one year and trailing Price to book of Largecap,midcap and small cap stocks. This data has been obtained from independent source.. Figures Rebased to 1Past performance may or may not be sustained in future.

Small Caps Far Away from Peak 180000 S&P BSE MID CAP S&P BSE Sensex S&P BSE SMALL CAP 160000 140000 120000 100000 80000 60000 40000 20000 0 Market Peaks seen after sharp spurts in small caps, followed by midcaps and large caps Convergence in performance typically at the start of a fresh rally Performance data indicates the potential of sustained rally in small caps *Source BSE India, All Figures Rebased to 10000, Past performance may or may not be sustained in future.

Relation Between Interest Rates & Small Caps 10 9 8 7 6 5 4 3 2 1 0 REPO Rate SMALL CAP 14000 12000 10000 8000 6000 4000 2000 0 Small Caps Historically tend to follow a negative co-relation with Interest Rates. Interest Rates having peaked out presents an reasonable investment Opportunity *Source Bloomberg

Co-Relation between Oil & Small Caps BSE Small Cap Brent Crude 11,000.00 9,000.00 7,000.00 5,000.00 120 100 80 60 40 Of Late Small Caps have shown a negative co-relation between oil price movement. Oil Price Correction could augurs well for Small Caps. *Source :Bloomberg

About the Fund A 3 years close ended equity fund that aims to provide capital appreciation by : Investing in high conviction stocks. Aims to Invest in Stocks with Market Capitalisation below Rs 10000Cr Being sector agnostic. Declaring commensurate dividends*. *Dividends will be declared subject to availability of distributable surplus and approval from Trustees. The market capitalisation of less than Rs. 10000 cr is to explain the investment philosophy at the time of investment. Actual investment will depend on prevailing market conditions at the time of investment and investment opportunities available

Investment Approach for Small Cap Ideas Identifying companies with good growth prospects by screening of : Future Midcaps Benefits from Mispricing Management-Good Corporate Governance Earnings/ Cash flows Competition-Economic Moat Bottom up Approach Industry Dynamics Customers, Suppliers, etc.

Our Stock Selection Process 5000+ stocks 3100 Stocks Data Integrity Screens Recurring process 300 Investable Universe 100 Valuation & Fundamental verification High Conviction Portfolio (20-25 stocks)* Daily Risk control

Small Cap Success Stories BSE SMALL Cap Pvt Sector Bank BSE Small Cap Pharma Company 210 180 400 350 300 150 120 250 200 150 90 100 Very old Pvt Sector Bank with Business concentrated in South India Conservative Management, Secured loans forming major part of loan book. Good Execution Track record across Business Cycles Pharma company with enhanced focus on niche opportunities in US and Oncology segment in domestic market. Nearing an Inflection point in the growth trajectory and is all set for Value Unlocking FY 17 onwards. This slide is to illustrate the concept of identifying value stocks in the market. There is also a possibility of the expected event not happening or some other unforeseen event that may affect performance of the company. The performance of stocks would ultimately depend on various factors such as prevailing market conditions, global political scenario, exchange rate etc.investors are requested to note that there are various factors (both local and international) that can have impact on the future performance and expectations of any company. Information given is available in public domain. There is no assurance or guarantee of any company being able to sustain its performance in future.

Small Cap Success Stories BSE Small Cap Commodity Based Exchange BSE Small Cap Travel Company 275 225 350 300 250 175 200 125 150 75 100 Market Leader in Commodities Future industry One of the First exchange to launch mini contracts to cater to the need of small traders and SME s. Potential Regulatory changes could provide new growth avenues. Integrated leisure travel company with offerings across the value chain including travel services, holiday packages & foreign exchange. Strengthened itself in the leisure segment by acquisitions. This slide is to illustrate the concept of identifying value stocks in the market. There is also a possibility of the expected event not happening or some other unforeseen event that may affect performance of the company. The performance of stocks would ultimately depend on various factors such as prevailing market conditions, global political scenario, exchange rate etc.investors are requested to note that there are various factors (both local and international) that can have impact on the future performance and expectations of any company. Information given is available in public domain. There is no assurance or guarantee of any company being able to sustain its performance in future.

Scheme Features Type of scheme Investment Objective Options Minimum Application Amt. Entry & Exit Load Benchmark Index Fund Manager* A Close ended equity scheme The investment objective of the Scheme is to provide capital appreciation by investing in a well diversified portfolio of stocks through fundamental analysis. However, there can be no assurance that the investment objective of the Scheme will be realized. Direct Plan Dividend payout Option Regular Plan Dividend payout Option Rs.5,000 (plus in multiple of Rs.10) Not Applicable S&P BSE 500 Index George Joseph & Manish Gunwani *Mr. Shalya Shah for investment in ADR/GDR/ Foreign securities

Mutual Fund investments are subject to market risks, read all scheme related documents carefully. In the preparation of the material contained in this document, the AMC has used information that is publicly available, including information developed in-house. Some of the material used in the document may have been obtained from members/persons other than the AMC and/or its affiliates and which may have been made available to the AMC and/or to its affiliates. Information gathered and material used in this document is believed to be from reliable sources. The AMC however does not warrant the accuracy, reasonableness and / or completeness of any information. We have included statements in this document, which contain words, or phrases such as will, expect, should, believe and similar expressions or variations of such expressions, that are forward looking statements. Actual results may differ materially from those suggested by the forward looking statements due to risk or uncertainties associated with our expectations with respect to, but not limited to, exposure to market risks, general economic and political conditions in India and other countries globally, which have an impact on our services and / or investments, the monetary and interest policies of India, inflation, deflation, unanticipated turbulence in interest rates, foreign exchange rates, equity prices or other rates or prices etc. The AMC (including its affiliates), the Mutual Fund, the trust and any of its officers, directors, personnel and employees, shall not liable for any loss, damage of any nature, including but not limited to direct, indirect, punitive, special, exemplary, consequential, as also any loss of profit in any way arising from the use of this material in any manner. Further, the information contained herein should not be construed as forecast or promise. The recipient alone shall be fully responsible/are liable for any decision taken on this material. Investors are advised to consult their own legal, tax and financial advisors to determine possible tax, legal and other financial implication or consequence of subscribing to the units of ICICI Prudential Mutual Fund. The sector(s)/ mentioned do not constitute any recommendation/opinion of the same and ICICI Prudential Mutual Fund may or may not have any future position in these sector(s). Past performance may or may not be sustained in the future. The portfolio of the scheme is subject to changes within the provisions of the Scheme Information document of the scheme. Please refer to the SID for investment pattern, strategy and risk factors