Progress of Mid-term Management Plan & Growth Strategy

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Progress of Mid-term Management Plan & Growth Strategy October 31, 2014 Panasonic Corporation

1 Achieve mid-term plan 1 year ahead of schedule 2 (yen: billions) FY2014 results FY2015 forecast One year ahead FY2016 (Mid-term plan) Operating profit (%) 305.1 3.9% 350 350 4.5% 5.0% Accumulated free CF 594.1 2-year total 800 3-year total 600 1 Operating profit: 5% 0 5% Operating loss Business divisions profitability: improving (88 BUs) 35% 36% 29% (49 BDs) 41% (43 BDs) 42% 39% 47% 20% 12% 18 BDs 20 BDs 5 BDs 3 FY2013 FY2014 Graphs show simple sum of BD s OP, and % on each graph shows composition ratio based on the number of BDs & BUs FY2015 (forecast)

2 Concentrating resources in key areas Consumer electronics Housing Automotive B2B solutions Devices Japan D Europe & Americas C Strategic Regions A B Examples of initiatives taken in A, B, C and D introduced later 4 A CE x Strategic Regions Develop competitive products in Asia 5 Strengthen high-end category (from fall of 2014) - Introduce premium models (some made in Japan) - Do marketing to inspire consumers yearning Locally self-sustaining management (from April 2015) AP Asia Marketing Division ODM Division About 40 models Asia Business Unit 400 people working on development Strengthen market competitiveness & brand capability ODM: supplement the lineup quickly

Housing x B Strategic Regions Fully enter ASEAN market 6 Develop Smart Cities Supply locally oriented houses Thailand Vietnam Malaysia Competitive prices Insulation Ventilation Waterproofing Halved lead-time Kuantan (Malaysia) Indonesia W-PC method Set up ASEAN Housing Business HQ in April 2015 Automotive x C Europe/Americas Lead innovation with partners 7 Tesla Motors Established Li-ion battery production company at Gigafactory in US (October 2014) Ficosa International S.A. Build a capital & business alliance for electronic mirror business (Target: by end of FY2015) Conceptual drawing of Gigafactory

D B2B solutions x Japan Tokyo Olympics and Paralympics 8 Signed for Official Worldwide Paralympic Partnership (October 2014) Sponsor categories Home appliances and power assisted bicycles will be added in 2017. Welfare devices, including The Shower, are for Paralympics only. 3 Strengthen strategic growth investments Prioritized investments 10 trillion yen scale 9 7.75 trillion yen Consumer electronics Housing Overseas: Home appliances Overseas: House building Inorganic growth Automotive B2B solutions Eco, comfort and safety Retail & distribution, restaurants, logistics and social infrastructure Existing business FY2015 sales (forecast) FY2019 sales (target)

Disclaimer Regarding Forward-Looking Statements This presentation includes forward-looking statements (that include those within the meaning of Section 21E of the U.S. Securities Exchange Act of 1934) about Panasonic and its Group companies (the Panasonic Group). To the extent that statements in this presentation do not relate to historical or current facts, they constitute forward-looking statements. These forward-looking statements are based on the current assumptions and beliefs of the Panasonic Group in light of the information currently available to it, and involve known and unknown risks, uncertainties and other factors. Such risks, uncertainties and other factors may cause the Panasonic Group's actual results, performance, achievements or financial position to be materially different from any future results, performance, achievements or financial position expressed or implied by these forward-looking statements. Panasonic undertakes no obligation to publicly update any forward-looking statements after the date of this presentation. Investors are advised to consult any further disclosures by Panasonic in its subsequent filings under the Financial Instrument and Exchange Act of Japan (the FIEA) and other publicly disclosed documents. The risks, uncertainties and other factors referred to above include, but are not limited to, economic conditions, particularly consumer spending and corporate capital expenditures in the Americas, Europe, Japan, China and other Asian countries; volatility in demand for electronic equipment and components from business and industrial customers, as well as consumers in many product and geographical markets; the possibility that excessive currency rate fluctuations of the U.S. dollar, the euro, the Chinese yuan and other currencies against the yen may adversely affect costs and prices of Panasonic s products and services and certain other transactions that are denominated in these foreign currencies; the possibility of the Panasonic Group incurring additional costs of raising funds, because of changes in the fund raising environment; the possibility of the Panasonic Group not being able to respond to rapid technological changes and changing consumer preferences with timely and cost-effective introductions of new products in markets that are highly competitive in terms of both price and technology; the possibility of not achieving expected results on the alliances or mergers and acquisitions; the possibility of not being able to achieve its business objectives through joint ventures and other collaborative agreements with other companies, including due to the pressure of price reduction exceeding that which can be achieved by its effort and decrease in demand for products from business partners which Panasonic highly depends on in BtoB business areas; the possibility of the Panasonic Group not being able to maintain competitive strength in many product and geographical areas; the possibility of incurring expenses resulting from any defects in products or services of the Panasonic Group; the possibility that the Panasonic Group may face intellectual property infringement claims by third parties; current and potential, direct and indirect restrictions imposed by other countries over trade, manufacturing, labor and operations; fluctuations in market prices of securities and other assets in which the Panasonic Group has holdings or changes in valuation of long-lived assets, including property, plant and equipment and goodwill, deferred tax assets and uncertain tax positions; future changes or revisions to accounting policies or accounting rules; as well as natural disasters including earthquakes, prevalence of infectious diseases throughout the world, disruption of supply chain and other events that may negatively impact business activities of the Panasonic Group. The factors listed above are not all-inclusive and further information is contained in the most recent English translated version of Panasonic s securities reports under the FIEA and any other documents which are disclosed on its website. In order to be consistent with generally accepted financial reporting practices in Japan, operating profit (loss) is presented in accordance with generally accepted accounting principles in Japan. The company believes that this is useful to investors in comparing the company's financial results with those of other Japanese companies. Under United States generally accepted accounting principles, expenses associated with the implementation of early retirement programs at certain domestic and overseas companies, and impairment losses on long-lived assets are usually included as part of operating profit (loss) in the statement of income.