PROTECTING TOMORROWS. 2017: Year in Review ADMIN

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PROTECTING TOMORROWS 2017: Year in Review ADMIN.1248.05.16

Tracing its roots back more than 110 years, Protective Life Corporation has always remained true to its mission we are Protective. We are going to tear down the barriers that block people from protecting their tomorrow so they can embrace today. We live this mission every day through our actions to foster a values-driven, financially strong and disciplined company. Steadfast focus on protecting our customers guides our behavior and decisions. At the heart of our company s business philosophy are four core values. Each equally shapes our identity and guides what we do: Do the Right Thing Do what s right, always. Live with integrity and honesty. Say what you mean, do what you say and stand behind what you do. Serve People Have a servant s heart. Serve by leading people to the right solutions. Always treat others as you would like to be treated. Improve the quality of life for those we serve. Build Trust Build relationships on trust. Listen. Understand what people need. Care. Earn trust. View each customer as a friend for life. Simplify Everything Life is complex. Our business shouldn t be. Tear down the walls of complexity, relentlessly. Use common sense. Communicate clearly. Streamline, clarify and simplify everything we do.

Protective Life Corporation is a life insurance holding company headquartered in Birmingham, Alabama. Its primary operating subsidiary, Protective Life Insurance Company, was founded in 1907 and today provides financial protection products in all 50 states. With operating locations in California, Illinois, Florida, Missouri, New York, Ohio, and Tennessee, Protective Life Corporation has over 2,700 employees. Protective is a wholly owned subsidiary of the top-tier global life insurer based in Tokyo, Japan, Dai-ichi Life Holdings, Inc. (TSE:8750). Dai-ichi s history spans even longer than Protective s with a foundation back to 1902. They have total JGAAP consolidated assets of 480.5 billion as of December 31, 2017 and over 70,000 employees worldwide. From their establishment, Dai-ichi Life has been guided by their philosophy customer first. Protective is the North American platform for Dai-ichi. 1

OUR HISTORY 2017 Richard J. Bielen 2016 Protective completes two acquisitions, adding Genworth Life & Annuity and US Warranty Corporation 2015 Protective joins the Dai-ichi Life Group Protective Asset Protection surpasses 1 million contracts sold, annually 2013 Protective acquires MONY Life for 1.088 billion 2012 Through Lyndon Property, Protective Asset Protection celebrates 50 years of service to dealers 2010-11 Protective adds 1.5 million in force policies through two acquisitions 2002 John D. Johns 1992 Drayton Nabers, Jr. 2007 100 TH ANNIVERSARY Insurance in force reaches 765 billion Assets reach 41.1 billion 2000 Protective acquires Lyndon Property and Casualty, enters the service contracts business 1992 Distribution expands to all 50 states 1969 William J. Rushton, III 1982 75 TH ANNIVERSARY Insurance in force reaches 13.7 billion 1957 50 TH ANNIVERSARY Insurance in force reaches 1 billion 1937 Col. William J. Rushton 1927 Samuel Clabaugh named President 1932 25 TH ANNIVERSARY Insurance in force reaches 65 million 1907 Gov. William Dorsey Jelks named first CEO 1907 Protective Life Corporation founded in Birmingham, AlabamaO) 2

PROTECTION 862 LIFE Insurance in force as of 12/31/2017 ~ 8.3 MILLION POLICIES & CONTRACTS in force as of 12/31/2017 GROWTH Asset Growth Revenue Growth Total Adjusted Capital Growth 80 Assets as of 12/31/2017 47 Assets as of 12/31/2010 15 Assets as of 12/31/2000* 4.4 Revenues as of 12/31/2017 3.1 Revenues as of 12/31/2010 1.7 Revenues as of 12/31/2000* 4.7 Total Adjusted Capital as of 12/31/2017 2.9 2.9 Total Adjusted Capital as of 12/31/2010 0.7 Total Adjusted Capital as of 12/31/2000 We continue to earn high financial strength and performance ratings from major rating agencies. These independent organizations assign ratings measuring financial strength and claims-paying abilities. They consider factors such as overall operating performance, asset quality, financial flexibility and capitalization. Protective Life Corporation Protective Life Insurance Company STRENGTH WE ARE HIGHLY RATED Standard & Poor s Moody s Fitch A.M. Best Senior Debt A- Baa1 BBB+ a- Financial Strength AA- Financial Strength Ratings as of April 1, 2018. Ratings are subject to change at any time, and do not apply to products or their performance. A portion of Protective Life and Annuity Insurance Company s policy liabilities are guaranteed by Protective Life Insurance Company. Please visit www.protective.com for more information. A1 A+ A+ *Numbers not adjusted for recast for ASC 2010-26 (DAC change). 3

Our Foundation Employees support the Heart Walk by raising money for the American Heart Association that focuses on building healthier lives, free of cardiovascular diseases and strokes. 2017 TOTAL CONTRIBUTIONS: 5.17 MILLION 23 YEAR CUMULATIVE CONTRIBUTION 64.05 Million SUPPORTED NONPROFITS & PROTECTIVE SCHOLARS IN 2017: 264 4 In support of preserving and promoting a clean environment, employees volunteered for a company-wide initiative to build a picnic area at a public park. Since its founding in 1907, Protective has maintained a rich tradition of philanthropy in the communities where we live and work, supporting thousands of organizations whose missions are to serve others. The Protective Life Foundation was established in 1994, and it continues to embody Protective s core values of doing the right thing and serving people. The Foundation provides substantial funding to a wide spectrum of civic, cultural and educational nonprofits, with a specific focus on addressing the needs of a diverse community. It further strengthens Protective s support in the community by orchestrating employee volunteer opportunities, collecting for critical needs, and engaging in transformative and restorative projects. One of the Foundation s key objectives is to be a corporate leader and pacesetter in giving. As such, it consistently ranks as one of the largest corporate foundations in our primary giving area. The Protective Life Foundation is a source of tremendous pride for our employees and is a vibrant reflection of the Company s culture.

Our Wellness Focus Employees placed 1st at the Birmingham Corporate Challenge, an event that celebrates a culture of healthy behaviors while competing against other local companies. A scenic walking trail, winding through Protective s 35-acre home office campus, encourages employees to stay active throughout the day. Protective has a full service, on-site fitness center and instructed classes to provide employees with a convenient and accessible gym membership. For over 30 years Protective has offered a robust and comprehensive wellness program to its employees. The wellness program focuses on giving employees the skills needed to achieve and maintain an optimum level of wellness. At the Birmingham office, employees have access to an on-site fitness center, an acute care clinic staffed with a nurse practitioner, a registered dietitian, an employee assistance program counselor and a massage therapist. Protective also builds partnerships with health resources around its footprint to encourage participation among employees outside the Birmingham corporate office. All employees can participate in the online wellness platform and pedometer program to earn incentives and cash rewards for taking care of their health. Proactive Rewards, our HRA and online wellness platform, is a program which offers health insurance premium reductions for participation in various wellness activities such as: Completing a health screening Participating in a tobacco cessation program or certifying non-tobacco status Exercising Getting a flu vaccination Watching a wellness educational video Completing monthly health education quizzes Employees can earn money into their HRA and health insurance premiums by participating. Protective is dedicated to providing its employees an environment to enhance their physical and mental well-being. 5

ADMIN.646139.03.18 www.protective.com