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Presenting a live 110-minute teleconference with interactive Q&A Valuation Challenges With $10 Million-and-Under Businesses Avoiding Mistakes With Built-In Gains and Taxes, Misuse of Market Data and Other Small Business Complexities THURSDAY, AUGUST 8, 2013 1pm Eastern 12pm Central 11am Mountain 10am Pacific Today s faculty features: David Coffman, CPA, President & CEO, N.J. Business Valuations, Seaside Park, N.J. Troy C. Patton, CPA/ABV, Managing Partner, Patton & Associates, Indianapolis Please refer to the instructions emailed to the registrant for the dial-in information, including options for phone or Web sound for one or multiple listeners. If you have any questions, please contact Customer Service at 1-800-926-7926 ext. 10.

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Valuation Challenges With $10 Millionand-Under Businesses August 8, 2013 David Coffman, CPA, N.J. Business Valuations dave@business-valuation-expert.com Troy C. Patton, CPA/ABV, Patton & Associates tpatton@pattonandassociates.com

Today s Program Overview [David Coffman and Troy Patton] Reasons for a Valuation [Troy Patton] Common Mistakes in Small Business Valuations [Troy Patton] Common Mistakes in Smaller Business Valuations [David Coffman] Remedies to Common Mistakes [Troy Patton and David Coffman] Slide 8 Slide 21 Slide 22 Slide 24 Slide 25 - Slide 35 Slide 36 - Slide 53 Slide 54 - Slide 55

Notice ANY TAX ADVICE IN THIS COMMUNICATION IS NOT INTENDED OR WRITTEN BY THE SPEAKERS FIRMS TO BE USED, AND CANNOT BE USED, BY A CLIENT OR ANY OTHER PERSON OR ENTITY FOR THE PURPOSE OF (i) AVOIDING PENALTIES THAT MAY BE IMPOSED ON ANY TAXPAYER OR (ii) PROMOTING, MARKETING OR RECOMMENDING TO ANOTHER PARTY ANY MATTERS ADDRESSED HEREIN. You (and your employees, representatives, or agents) may disclose to any and all persons, without limitation, the tax treatment or tax structure, or both, of any transaction described in the associated materials we provide to you, including, but not limited to, any tax opinions, memoranda, or other tax analyses contained in those materials. The information contained herein is of a general nature and based on authorities that are subject to change. Applicability of the information to specific situations should be determined through consultation with your tax adviser.

David Coffman, CPA, N.J. Business Valuations Troy C. Patton, CPA/ABV, Patton & Associates OVERVIEW

Statement on Standards for Valuation Services (SSVS) No. 1 The statement, which is effective for valuation engagements accepted after Jan. 1, 2008, is expected to achieve 10 benefits. 9

Statement on Standards for Valuation Services (SSVS) No. 1 Expected Client Benefits Clients can reach a clear understanding with the valuation analyst regarding the level of valuation service to be performed. The statement provides for well-defined alternative types of valuation development analyses. Clients can reach a clear understanding with the valuation analyst regarding the type of valuation report (that is, engagement deliverable). The statement provides for several well-defined types of valuation reports. 10

Statement on Standards for Valuation Services (SSVS) No. 1 (Cont.) Expected Client Benefits As it is described in the valuation report, the valuation analysis should be replicable. That is, the client (or other report reader) should be able to (1) replicate the valuation approaches, methods and procedures and (2) duplicate the value conclusion. There should be transparency in the valuation analysis and in the valuation report. This transparency should increase the client s confidence in the valuation process and in the value conclusion. 11

Statement on Standards for Valuation Services (SSVS) No. 1 (Cont.) Expected Client Benefits Clients should benefit from both increased consistency and comparability between different analysts valuation reports. 12

Statement on Standards for Valuation Services (SSVS) No. 1 (Cont.) Expected Member Benefits The statement provides professional guidance as to generally accepted best practices within the valuation community. Clients can reach a clear understanding with the valuation analyst regarding the type of valuation report (that is, engagement deliverable). The statement provides for several well-defined types of valuation reports. In defending the valuation work during a contrarian challenge (for example, by the IRS, a regulatory agency, an opposing expert witness or a litigation cross-examination), the member will have the assurance that his or her analysis and report are prepared in accordance with the statement. 13

Statement on Standards for Valuation Services (SSVS) No. 1 (Cont.) Expected Member Benefits Members may rely on the statement for professional guidance with regard to what are (and are not) considered generally accepted valuation approaches. Members may rely on the statement for professional guidance with regard to the type of documents and documentation (both financial and nonfinancial) that should be considered in the valuation process. The Pension Protection Act of 2006 requires members who perform certain tax-related valuations to comply with generally accepted appraisal standards. Compliance with the statement allows the member to meet the IRS requirements. 14

Statement on Standards for Valuation Services (SSVS) No. 1 (Cont.) Two Types of Engagements A Valuation Engagement A Calculation Engagement 15

Statement on Standards for Valuation Services (SSVS) No. 1 (Cont.) Valuation Engagement Valuation Engagement: The individual performing the valuation is free to apply the valuation approaches and methods he or she deems appropriate. The results are expressed as a conclusion of value either as a single amount or as a range of values. 16

Statement on Standards for Valuation Services (SSVS) No. 1 (Cont.) Valuation Engagement - minimum information The nature of the subject interest. The scope of the valuation engagement. The valuation date. The intended use of the valuation. The applicable standard of value. The applicable premise of value. The assumptions and limiting conditions. Any applicable government regulations or other professional standards. 17

Statement on Standards for Valuation Services (SSVS) No. 1 (Cont.) Calculation Engagement Valuation Engagement: The individual performing the valuation and the client agree on the valuation approaches and methods to use and the extent of procedures the person performing the valuation will perform to calculate the value of the subject interest. The results are expressed as a calculated value either as a single amount or as a range of values. A calculation engagement does not include all of the procedures of a full valuation engagement. The resulting value may be different. 18

Statement on Standards for Valuation Services (SSVS) No. 1 (Cont.) Valuation Engagement - minimum information The identity of the client. The identity of the subject interest. Any ownership control and/or marketability elements of the subject interest. The purpose and intended use of the calculated value. The intended users of the report and the limitations on the report use. 19

Statement on Standards for Valuation Services (SSVS) No. 1 (Cont.) Calculation Engagement Analysis should include: The valuation date. The applicable standard of value. The applicable premise of value. The sources of information used. Valuation approaches and methods agreed on with the client. The disclosure of any subsequent events. 20

Slide Intentionally Left Blank

Troy C. Patton, CPA/ABV, Patton & Associates REASONS FOR A VALUATION

Valuation Purposes Mergers & Acquisitions Succession Planning and Buy/Sale of a business SBA Lending Intangibles - Goodwill (SFAS 141) Formula Creation for Purchases Minority Interest 23

Valuation Purposes Estate Planning Divorce or Marital Value C to S Conversion Litigation Shareholder Disputes ESOP 24

Troy C. Patton, CPA/ABV, Patton & Associates COMMON MISTAKES IN SMALL BUSINESS VALUATIONS

Choosing the Wrong Type of Business Value FMV Fair Value Synergistic Value Liquidation Value Orderly or Forced 26

Using the Wrong Valuation Multiples Rules of Thumb Cost of Capital Build Up Method vs. Duff & Phelps Market Multiples Coverage Ratio and Debt to Equity Checkup 27

Using an Incorrect Valuation Method Asset Approach Book Value Liquidation Value Income Approach Capitalization of Earnings Dividend Capacity DCF Projections Are they accurate, do we care? 28

Using an Incorrect Valuation Method (Cont.) Market Based Approaches Price to Discretionary Earnings MVIC to EBITDA Price to Sales (Rule of Thumb) 29

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Improper Adjustment to Accounting Records Normalized Compensation Officers/Directors do they really exist Entertainment Health Insurance Travel Accrual vs. Tax 31

Tradename Customer List Value over Physical Assets Is the Building Needed Enterprise Personal Does Size Really Matter? Goodwill 32

Goodwill Enterprise goodwill that is attributable to the business and can be transferred in a sale Personal goodwill that is attributable to a persona and cannot be sold 33

Off Balance Sheet Items Assets Liabilities How is the loan characterized? 34

Company Specific Risk What is it? How can we calculate it? Are we double-dipping? Marketability Discount Minority Discount 35

David Coffman, CPA, N.J. Business Valuations COMMON MISTAKES IN SMALLER BUSINESS VALUATIONS

Characteristics Small, Owner-Operated Businesses One or small group of owners All owners actively work in the business Under $2 million in annual revenue Less than 5 employees 37

Small, Owner-Operated Businesses How Are They Different? Size No separation of ownership & management Business purpose 38

Small, Owner-Operated Businesses How Many are There? Non-employers: 22 million Less than 5 employees: 3 million Total of all businesses: 27 million 39

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Not Defining a Hypothetical Sale Asset sale Majority sold as asset sales Entire enterprise Typical assets included in sale 41

Not Defining a Hypothetical Sale Buyer Another owner-operator Fractional interest Company or other owners Result of sale of entire enterprise 42

Using Public Company Data Why it s not relevant Investor vs. owner Company Management objectives 43

Using Public Company Data Public company guideline method Not relevant Don t use, but explain why 44

Using Public Company Data Capitalization & discount rates Publicly traded securities data not relevant Use private company transaction data Eliminates need for many valuation adjustments 45

Using Public Company Data Alternate sources of data Pepperdine Private Company Cost of Capital Study BizBuySell.com Private company transaction databases 46

Using Discounted Cash Flow Cash flow projections Typically not available Require client to prepare? Prepared by valuation analyst 47

Using Discounted Cash Flow Are projections relevant Sale means change in management Hypothetical buyer s objectives 48

Using Discounts Lack or marketability Due to use of public company data Match marketability of the data to subject Rate of return vs. discount 49

Using Discounts Lack or control Market for fractional interests Company or other owners Sale of entire enterprise 50

Owner s Compensation How owner-operators set compensation Available cash flow Personal requirements Owners generally earn less Intangible benefits of ownership 51

Owner s Compensation Allocation of cash flow Business vs. personal Seller s discretionary earnings Allocate 52

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David Coffman, CPA, N.J. Business Valuations Troy C. Patton, CPA/ABV, Patton & Associates REMEDIES TO MISTAKES

Remedies Review Preparation Corrections Drafts vs. Final 55