Key Risks to our rating and target Sharp rise in the prices of crude and LLP. Higher other expenses. KEY FINANCIAL/VALUATIONS

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IEA Report Tuesday, July 17, 2018 RATING BUY CMP 411 Price Target 490 Previous Target 570 Potential Upside 19% Key Highlights Bajajcorp has reported strong volume growth of 9%YoY led by green shoot in rural demand, strong traction from modern trade(grew by 36% YoY) and lower base ( -8% in Q1FY18). Volume of its flagship brand Almond Drop Hair Oil(ADHO) grew by 11% YoY while Nomarks has reported a growth of 4%. Industry Bloomberg BSE Code NSE Code Strong volume growth led by rural recovery Con. Staples BJCOR IN 533229 BAJAJCORP Despite inflation in key raw material, price like LLP (up by ) and Refined Oil (up by 14% ), the company improved its gross margin by 146 bps on account of forward coverage and freight optimization post GST. Stock Info 52wk Range H/L Mkt Capital (Rs Cr) Free float (%) Avg. Vol 1M (,000) No. of Shares (Crore) Promoters Pledged % 525/381 6051 33% 43 15 51% Backing its earlier stance of lowering its overdependence on one brand, BAJAJCORP has relaunched NO MARKS. The company had entered into the value added coconut oil segment by launching Bajaj Coco Jasmine Hair oil in Maharashtra in Q4FY18. Witnessed Market share gain: ADHO reported all time higher market share in volume and value terms, an improvement of 140 and 110 bps YoY, to 59.4% and 61.8% respectively. 1Q FY19 Result: BAJAJCORP s result for Q1FY19 remained mixed. Revenue grew by 12% YoY to Rs 221 cr, which is inline of our estimates of Rs 224 cr, led by strong volume growth in domestic business. Modern trade(mt) continues to show its strong traction with 36% YoY growth while International and CSD remained laggards with a decline of 94% and22% YoY respectively. Despite inflation in key raw material, price like LLP (up by ) and Refined Oil (up by 14% ), the company improved its gross margin by 146 bps(while- 67 bps QoQ) due to forward coverage and freight optimization post GST.EBITDA margin improved by 51 bps YoY, impacted by higher employ. cost by 142 bps. PAT was impacted by lower other income of Rs 1cr(Vs Rs 11 cr in Q1FY18) and declined by 2% YoY. View and Valuation: BAJAJCORP has reported mixed set of numbers for Q1FY19, sales remained inline, grew by 12% YoY while PAT declined by 2% due to lower other income. Positive for this quarter was 9% overall volume growth although on a weak base and solid market share gain in ADHO in value and volume terms by 110 and 140 bps YoY respectively. Going forward, we expect double digit revenue growth for the company led by strong rural demand on the back of better monsoon, government rural initiatives and new product launches. Company s strong balance sheet can be leveraged for any inorganic opportunity. Dividend yield of ~3% makes BAJAJCORP more attractive. But considering lower other income and almost flat margin outlook in FY19e due to volatility in key inputs we have reduced our target price from Rs 570 to Rs490(29 xfy20e EPS). Key Risks to our rating and target Sharp rise in the prices of crude and LLP. Higher other expenses. KEY FINANCIAL/VALUATIONS FY16 FY17 FY18 FY19E FY20E Net Sales 800 797 828 940 1065 EBITDA 274 264 254 284 322 EBIT 269 258 247 277 315 PAT 196 218 211 221 252 EPS (Rs) 13 15 14 15 17 EPS growth (%) 14% 11% -3% 4% 14% ROE (%) 41% 44% 43% 44% 49% ROCE (%) % 51% 49% 53% 59% Research Analyst BV 33 34 33 34 35 RAJEEV ANAND P/B (X) 12 12 14 12 12 rajeev.anand@narnolia.com P/E (x) 29 27 32 27 24 The views expressed above accurately reflect the personal views of the authors about the subject companies and its(their) securities. The authors have not and will not receive any compensation for providing a specific recommendation or view.. does and seeks to do business with companies covered in its research reports. As a result, investors should be aware that the firm may have a conflict of interest that could affect the objectivity of this report. Investors should consider this report as only a single factor in making their investment decision.

1Q FY 19 Results Mixed: Financials Net Sales Other Income COGS Gross Margin Employee Cost Other Expenses EBITDA EBITDA Margin Depreciation EBIT Interest PBT Exceptional Item Tax PAT PAT Margin 1QFY18 2QFY18 3QFY18 4QFY18 1QFY19 YoY % QoQ% FY17 FY18 YoY % 197 204 208 222 221 12.1% -0.1% 797 828 4. 11 8 4 1 1-89.4% 36.8% 39 24-38. 69 67 64 73 74 7.5% 1.9% 269 269 0.1% 65.1% 67. 69. 67.3% 66.6% 1.5% -0.7% 66% 67% 1.2% 17 19 19 20 22 30.8% 10.7% 61 77 25.5% 51 59 57 57 56 10.1% -1.8% 203 228 12.4% 61 58 68 72 69 14. -3.8% 264 254-3.7% 31% 29% 33% 32% 31% 0.5% -1.2% 33% 31% -2.4% 2 2 2 2 1-2.9% -18.4% 5 7 38.6% 59 57 66 70 68 14.4% -3.4% 258 247-4.5% 0 0 0 0 0-0.6% -31.5% 1 1 18.9% 70 64 70 70 69-1.9% -2.7% 297 270-9.1% 18-100. 15 14 15 15 15-1. -1.9% 60 59-2.2% 51 54-2% -3. 218 211-3.3% 28% 25% 27% 25% 24% -3.6% -0.7% 27% 25% -1.9% Witnessed strong volume growth backed by strong come back of rural demand and MT Bajajcorp has reported strong volume growth of 9% led by green shoot in rural demand, strong traction from modern trade (grew by 36% YoY) and lower base ( -8% in Q1FY18). Rural is showing strong signs of recovery and growing faster than urban. Volume of its flagship brand Almond Drop Hair Oil(ADHO) grew by 11% YoY(Offtake growths in rural remained 1.3X higher than urban in both value and volume terms)while No marks has reported a growth of 4%.Modern Trade(MT) growth remained 2.5 times higher than the General Trade(GT) in Q1FY19.The company has doubled its rural direct reach in the last 1 year. Going forward, rural and MT to play important role in company growth trajectory. Despite rise in key inputs, company is able to improve margin Despite inflation in key raw material, price like LLP (up by ),crude (up by ~5 from last years low) and Refined Oil (up by 14% ), the company improved its gross margin by 146 bps on account of forward coverage and freight optimization post GST. Light Liquid Paraffin(LLP) and Refined Veg. Oil accounts for ~31% and ~13% respectively to the total raw material cost. Rising crude oil also impacted the packaging cost of the company. Going forward, we expect crude to remained in this range while company s measures of curtailing its impact and hike in prices with lower promotion will certainly give some cushion to the margin. Lower other income led to decline in profits BAJAJCORP s PAT for this quarter declined by 2% to Rs 54 cr largely due to lower other income. Other income for this quarter remained Rs 1cr vs Rs 11 cr in the previous year, impacted by MTM loss of Rs. 5.47 cr. The company has ~9 of its investment in top rated bonds. BAJAJCORP's Q1FY19 result concall update: Rural is showing strong signs of recovery and growing faster than urban. Growth in light hair oil is coming back. Management expects to maintain present growth trajectory going forward led by better monsoon and increase in the disposable income in rural areas. The company may take another price hike if required. The company is revamping its international business and aspires to make it of 100cr by 2020(~ of the overall revenue).expects growth in IB to come from Q3FY19 onwards. Management expects anti blemish category to grow at the CAGR of 25-3+ over coming few years. CSD continues to struggle with little hope of recovery in FY19.

40 38 42 47 47 49 54 52 58 58 53 51 54 Exhibit: ADHO volume growth Vol. of ADHO grew by 11% YoY led by strong rural demand(offtake gr. in rural remained 1.3X than urban). Exhibit: Marketshare gain ADHO reported all time higher market sh. in vol. and value, an improve. of 140 and 110 bps YoY, to 59.4% & 61.8%. ADHO Volume(in Lakh cases) ADHO Volume Gr(%)YOY ADHO(Value Market Share) 16 3 75% 14 12 10 8 6 25% 15% 5% 65% % 45% 4 47% 51% 53% % 57% 58% 6 61% 61% 61% 62% 4 35% 2 0-5 % -1 25% FY08 FY09 FY10 FY11 FY12 FY13 FY14 FY15 FY16 FY17 FY18 MAT Jun 18 Exhibit: Sales and Sales growth Sales remained inline, grew by 12% YoY to Rs 221cr backed by strong rural and MT growth. Exhibit: PAT and PAT growth BAJAJCORP s PAT for this quarter declined by 2% to Rs 54 cr largely due to lower other income. Net Sales(in cr) Gr%YoY PAT(in cr) Gr%YoY 250 200 150 100 50-192 12% 188 19% 206 3 28% 237 201 5% 1% 190 196 35% 3 25% 15% 11% 12% 8% 2% 4% 4% 5% -5% -5% -2% -3% -5% -12% - -15% 209 204 197 187 205 197 204 208 222 221 70 60 50 40 30 20 10 - -16% 5% 43%43% 5 4 3 24% 24% 19% 17% 17% 5% 5% -2% -3% -2% -5% - -13% - Exhibit:Gross and EBITDA margin The company improved its gross margin by 146 bps on account of forward cov. and freight optimization post GST. Exhibit:LLP price growth trend Light Liquid Paraffin(LLP) accounts for ~31% to the total raw material cost,up by YoY. Gross Margin EBITDA Margin LLP price Gr(%)YOY 8 4 33% 32% 36% 7 6 3 17% 12% 16% 5 4 3 - - -3-1% -21% -31%-3-27%-26%-26%-24% -15% -1% -4

Financial Details Balance Sheet Share Capital 15 15 15 15 15 15 15 15 Reserves 468 504 474 466 479 478 490 504 Networth 483 519 489 481 494 492 505 519 Debt - - - 10 15 13 13 13 Other Non Current Liab 1 0 1 1 1 1 1 1 Total Capital Employed 483 519 489 491 509 506 518 532 Net Fixed Assets (incl CWIP) 79 194 142 97 119 130 138 146 Non Current Investments - - - - - - - - Other Non Current Assets - - - - 1 0 0 0 Non Current Assets 123 237 186 151 164 176 184 191 Inventory 36 39 39 50 42 47 53 60 Debtors 10 8 13 25 27 32 37 42 Cash & Bank 189 129 134 58 5 13 24 29 Other Current Assets 197 165 195 282 344 339 336 341 Current Assets 432 342 382 415 426 432 450 471 Creditors 49 41 51 44 40 60 68 77 Provisions - - - - 0 0 0 0 Other Current Liabilities 22 19 27 31 13 12 14 16 Curr Liabilities 71 60 79 74 80 101 114 130 Net Current Assets 361 282 303 340 346 331 335 342 Total Assets 5 579 568 566 590 608 633 662 Income Statement Revenue from Operation 607 672 826 800 797 828 940 1,065 Change (%) 11% 23% -3% 4% 13% 13% Other Income 40 40 32 29 39 24 6 23 EBITDA 172 186 239 274 264 254 284 322 Change (%) 8% 29% 14% -4% -4% 12% 13% Margin (%) 28% 28% 29% 34% 33% 31% 3 3 Depr & Amor. 4 4 5 5 5 7 7 7 EBIT 169 182 234 269 258 247 277 315 Int. & other fin. Cost 0 6 0 0 1 1 1 1 EBT Exp Item Tax Minority Int & P/L share of Ass. Reported PAT Adjusted PAT Change (%) Margin(%) 208 216 266 297 297 270 282 336 - (29) (47) (47) (18) - - - 42 38 46 54 60 59 61 84 - - - - - - - - 166 149 173 196 218 211 221 252 166 172 211 235 233 211 221 252-16% 14% 11% -3% 4% 14% 27% 22% 21% 25% 27% 25% 23% 24%

Financial Details Key Ratios ROE 34% 29% 35% 41% 44% 43% 44% 49% ROCE 35% 35% 48% % 51% 49% 53% 59% Asset Turnover 1.1 1.2 1.5 1.4 1.4 1.4 1.5 1.6 Debtor Days 6.0 4.5 5.9 11.6 12.6 14.3 14.3 14.3 Inv Days 21.6 21.4 17.4 22.9 19.5 20.5 20.5 20.5 Payable Days 29.7 22.0 22.7 19.9 18.4 26.4 26.4 26.4 Int Coverage 2,0 31 1,737 1,188 251 201 209 238 P/E 20 23 29 29 27 32 27 24 Price / Book Value 7 6 10 12 12 14 12 12 EV/EBITDA 18 17 20 21 23 27 21 19 FCF per Share 7.6 (1.4) 14.0 11.9 12.0 10.9 13.4 16.6 Div Yield 3% 3% 3% 3% 3% 3% 3% 3% Cash Flow Statement PBT 209 216 266 297 297 270 282 336 (inc)/dec in Working Capital (7) (15) 13 (28) 7 (14) (1) (2) Non Cash Op Exp 4 4 5 5 5 7 7 7 Int Paid (+) - - - 0 1 1 1 1 Tax Paid (43) (39) (46) (53) (58) (59) (61) (84) others (40) (40) (32) (29) (39) (24) - - CF from Op. Activities 123 126 207 193 212 180 227 259 (inc)/dec in FA & CWIP (11) (147) (1) (17) (36) (19) (30) (15) Free Cashflow 112 (21) 206 176 176 161 198 244 (Pur)/Sale of Inv 135 34 (21) (86) (53) 28 7 - others (134) 117 2 109 73 28 15 (0) CF from Inv. Activities (10) 4 (20) 6 (15) 37 (7) (15) inc/(dec) in NW - - - - - - - - inc/(dec) in Debt - - - 10 5 (2) - - Int. Paid - - - (0) (1) (1) (1) (1) Div Paid (inc tax) (111) (112) (204) (204) (204) (213) (208) (238) others - - - - - - - - CF from Fin. Activities (111) (112) (204) (194) (200) (216) (209) (239) Inc(Dec) in Cash 2 17 (16) 5 (3) 1 10 5 Add: Opening Balance 1 3 20 4 9 5 13 24 Closing Balance 3 20 4 9 5 7 24 29

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This document is being supplied to you solely for your information and may not be reproduced, redistributed or passed on, directly or indirectly, to any other person or published, copied, in whole or in part, for any purpose. This report is not directed or intended for distribution to, or use by, any person or entity who is a citizen or resident of or located in any locality, state, country or other jurisdiction, where such distribution, publication, availability or use would be contrary to law, regulation or which would subject MCL to any registration or licensing requirement within such jurisdiction. The securities described herein may or may not be eligible for sell in all jurisdictions or to certain category of investors. Persons in whose possession this document may come are required to inform themselves of and to observe such restriction. Neither the Firm, not its directors, employees, agents or representatives shall be liable for any damages whether direct or indirect, incidental, special or consequential including lost revenue or lost profits or lost opportunities that may arise from or in connection with the use of the information. The person accessing this information specifically agrees to exempt MCL or any of its affiliates or employees from, any and all responsibility/liability arising from such misuse and agrees not to hold MCL or any of its affiliates or employees responsible for any such misuse and further agrees to hold MCL or any of its affiliates or employees free and harmless from all losses, costs, damages, expenses that may be suffered by the person accessing this information due to any errors and delays. Correspondence Office Address: Arch Waterfront, 5th Floor, Block GP, Saltlake, Sector 5, Kolkata 700 091; Tel No.: 033-40541700; www.narnolia.com. Registered Office Address: Shivam Chambers, 1st Floor, 53, Syed Amir Ali Avenue, Kolkata 700 091. Compliance Officer: Manish Kr Agarwal, Email Id: mkagarwal@narnolia.com, Contact No.:033-4054 1766. Registration details Company & Group entities: MCL: SEBI Registration: INZ000166737 (BSE/NSE/MSE); CDSL: IN-DP-424-2007; NSDL: IN-DP- NSDL-245-2005; Research Analyst: INH300002407, Merchant Banking: (Registration No.: INM000010791), PMS: (Registration No.: INP000002304), AMFI: ARN 3087 SEBI Registration: BSE Broker INZ260010731; NSDL DP: IN-DP-NSDL-371-2014 G. Raj & Company Consultants Ltd (G RAJ), MCX/NCDEX Commodities Broker: INZ000051636 Microsec Commerze Limited, PMS: INP000005109Narnolia Velox Advisory Ltd., Investment Adviser: INA300005439 Eastwind Capital Advisors Pvt Ltd. (EASTWIND),IRDA License No.134 (Microsec Insurance Brokers Limited), AMFI: ARN 208, PFRDA NPS POP: 35012016 Narnolia Securities Ltd. (NSL), RBI Registered NBFC:B.05.02568 Narnolia Capital Advisors Pvt. Ltd.