Spotting Passive Investment Trends: The EDHEC European ETF Survey

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Spotting Passive Investment Trends: The EDHEC European ETF Survey Felix Goltz Head of Applied Research, EDHEC-Risk Institute Research Director, ERI Scientific Beta This research has been carried out as part of the Amundi ETF & Indexing ETF & Passive Investment Strategies Research Chair

Outline The Survey: A Unique Source of Insights ETF Usage: Trends and Drivers Smart Beta ETFs: Views and Challenges

The Survey: A Unique Source of Insights ETF Usage: Trends and Drivers Smart Beta ETFs: Views and Challenges

A Decade of Surveying the ETF Landscape Overview of EDHEC-Risk Institute s ETF Surveys since 2006 Year Nb of ETF users surveyed ETF AUM (Europe, bn USD) Survey s Special Focus 2006 112 71 core/satellite allocation 2008 111 132 inverse/leveraged ETFs 2009 360 143 ETFs in the global financial crisis 2010 192 227 dynamic risk budgeting 2011 174 274 risks of ETF replication methods 2012 212 308 perceptions on ESMA guidelines 2013 174 395 use of smart beta ETFs 2014 188 433 equity factors 2015 180 461 information needs for smart beta

Potential for Unique Insights Access to differentiated information from investors: how ETFs fit into their investment process how they evaluate these instruments how ETFs compare to competing instruments The survey allows obtaining forwardlooking information: future plans of investment professionals their outlook on industry developments

Scope of the 2015 Survey Conducted among investment professionals from September to October 2015 by online questionnaire The 219 respondents together have at least 3.1 trillions of AUM. 59% of respondents have AUM > 1bn 33% of respondents have AUM > 10bn Respondents span 25 European countries 41% are from the UK or Switzerland

Main Activity of Respondents Institution Main focus on institutional investment management

Function of Survey Respondents Main focus on investment decision makers

The Survey: A Unique Source of Insights ETF Usage: Trends and Drivers Smart Beta ETFs: Views and Challenges

Key results on trends and drivers The survey explores investors views and uses of ETFs, and comparisons with other indexing products. Persistent trends: ETFs make up an increasing proportion of portfolio holdings and satisfaction has remained at high levels Investors recognize the high quality of ETFs when compared to competing indexing vehicles. Investors have a positive outlook on their use of ETFs Drivers of ETF demand: Cost considerations appear to be the main drivers behind increasing ETF allocations. ETFs are seen as a substitute both for active management and other passive products. Smart Beta ETFs have become a key driver for demand more recently

60% Percentage of total investment in ETFs ETFs make up an increasing proportion of portfolios 50% 40% 30% Equities Government bonds Corporate bonds Commodities Real estate 20% Hedge funds Infrastructure 10% 0% 2008 2009 2010 2011 2012 2013 2014 2015 Among users of ETF for the respective asset class

Satisfaction rates with ETFs Stable & high satisfaction rates for liquid asset classes ETFs in less liquid categories show lower and less stable satisfaction levels (hedge funds, infrastructure) 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% 2006 2008 2009 2010 2011 2012 2013 2014 2015 Equities Government bonds Corporate bonds Commodities Real estate Hedge funds Infrastructure Among users of ETF for the respective asset class

High perceived quality of ETFs compared to competing indexing vehicles Quality Score (scale: 1,2,3) ETFs Futures TRS (*) Index Funds Liquidity 2.43 2.81 1.78 2.30 Cost of liquidity 2.23 2.66 1. 71 2.11 Other cost 2. 35 2.62 1.80 2.11 Tracking error 2.39 2.61 2.40 2.28 Product range 2.66 2.03 2.00 2.01 Transparency 2.40 2.70 1.80 2.27 Minimum subscription 2.78 2.21 1.63 2.34 Operational constraints 2.59 2.22 1.53 2.32 Regulatory regime 2.48 2.38 1.69 2.41 Tax regime 2.21 2.34 2.00 2.24 Control of counterparty risk Average score 2.15 2.42 2.52 2.46 1.65 1.82 2.35 2.25 This table indicates the average scores which ETFs, futures, TRS and index funds received from respondents based on the eleven criteria. For each particular quality, grade 1 to 3 were given for answers of poor to very good and the average score was calculated based on the number of responses who have answered that question. (*) Total Return Swaps

100% Positive outlook on future use of ETFs (I) Percentage of investors planning to increase their use of ETFs, and of other indexing products 80% 60% 40% 20% 0% Among users of ETFs 2006 2008 2009 2010 2011 2012 2013 2014 2015 ETFs Futures Total return swaps Index funds

Positive outlook on future use of ETFs (III) Percentage of investors planning to decrease their use of ETFs, and of other indexing products 50% 40% 30% 20% 10% 0% 2006 2008 2009 2010 2011 2012 2013 2014 2015 ETFs Futures Total return swaps Index funds Among users of ETFs

Motivations for increasing the use of ETFs Cost is the main motivation to increase ETF allocation Performance is also a driver, perhaps related to evidence on active management (Barras et al, 2010; Fama-French, 90% 80% 70% 2010). 70% 80% 60% 50% 45% 50% 45% 46% 40% 38% 37% 30% 20% 10% 0% 7% 3% Costs Performance Liquidity Transparency Non response 2014 2015 More than one response could be given.

80% ETFs as a substitute for active management The use of ETFs as low cost tools may be seen as a response to the increase of asset management fees (see Malkiel, 2013). 74% 70% 60% 64% 64% 50% 40% 42% 30% 20% 10% 0% A substitute to the use of other index products A substitute to the use of active managers 2014 2015 8% 3% Non response More than one response could be given.

The Survey: A Unique Source of Insights ETF Usage: Trends and Drivers Smart Beta ETFs: Views and Challenges

Key results about smart beta ETFs Smart beta ETFs are another key driver for ETF demand Investors show wide agreement with research results on the benefits of smart beta However, investors face important challenges when trying to evaluate such offerings Resources: Investors allocate few resources to the evaluation of cap-weighted indices, and even fewer to the assessment of smart beta Access to information: There is an important gap between investors information requirements for smart beta and accessibility of information from providers

Smart Beta ETFs: Use and satisfaction A recent trend: Increased use and strong satisfaction with smart beta ETFs 100% 90% 85% 86% 80% 70% 68% 74% 60% 50% 40% 30% 54% 49% 31% 33% 42% 2013 2014 2015 20% 10% 0% Use of ETFs to invest in smart beta Satisfaction % of total investment in smart beta accounted for by ETFs

Views on Smart Beta ETFs Investors show agreement with research results on the benefits of smart beta: Diversification across several weighting methodologies allows risk to be reduced and adds value 79% 21% Smart beta indices allow the concentration of cap-weighted indices in very few stocks or sectors to be avoided 81% 19% Smart beta indices allow factor risk premia such as value and small cap to be captured 87% 13% Smart beta indices provide significant potential to outperform cap-weighted indices in the long term 75% 25% 0% 20% 40% 60% 80% 100% Agree Disagree

More Transparency Needed for Smart Beta ETFs Respondents increasingly agree that smart beta indices require full transparency on methodology and risk analytics. 60% 50% 49% 45% 51% 2015 40% 37% 2014 30% 20% 10% 0% 10% 4% 1% 2% Strongly agree Agree Disagree Strongly disagree

Lack of ressources to assess smart beta Investors allocate most resources to the appraisal of active managers, fewer resources to the evaluation of capweighted indices, and smart beta. 30% 25% 20% 15% 21% 23% 15% 17% 25% 10% 10% 5% 0% Percentage of time Percentage of full time staff

Strong requirements for equity factors Strong academic grounding of premium required Implementability is also a key requirement Importance of Requirements (scale: 1 to 5) Explained as rational risk premium (risk that 3.73 the factor pays off badly in bad times) Premium documented in extensive empirical 3.63 literature Factors easy to implement with low turnover 3.63 and transaction costs Related to firm fundamentals 3.03 Explanation as an anomaly allowing rational 3.02 agents to profit from irrationality of others Related to macroeconomic variables 2.68 Average across answers on a scale from 0 (not important) to 5 (absolutely crucial)

Smart Beta ETFs - Information requirements On a scale from 0 (not important) to 5 (crucial) and on a scale from 0 (difficult to obtain) to 5 (easy to obtain), respectively.

Information requirements A general tendency is that importance scores exceed ease of availability scores! The two items that are judged to be the least easily available are also judged to be highly important holdings over the back-test period data-mining risks On the contrary, performance and risk information is judged to be moderately easily available an also moderately important. The results suggest that investors do not believe that information considered important for assessing smart beta strategies is made available to them with sufficient ease. Below, we explicitly analyse the gap between information requirements and ease of access to information

Smart Beta ETFs - Information accessibility Important gap between investors requirements and accessibility of information from providers. The gap is computed as the difference between the score of information importance and the score of information accessibility.

Conclusion: Demand Drivers and Challenges Respondents show a positive appreciation and outlook on ETFs as low-cost indexing instruments Cost considerations appear to be the main driver behind increasing ETF allocations. Other motivations: performance, transparence and liquidity Respondents show pronounced interest in smart beta ETFs and strongly appreciate potential benefits 75% of respondents think that smart beta indices provide significant potential to outperform cap-weighted indices in the long term However, investors face several challenges when evaluating smart beta products lack of resources allocated to smart beta assessment difficulty of access to information

References Barras, L., O. Scaillet, and R. Wermers. 2010. False Discoveries in Mutual Fund Performance: Measuring Luck in Estimated Alphas. Journal of Finance 65(1): 179-216. ETFGI. 2015. ETFGI monthly newsletter September 2015. Available at www.etfgi.com. Fama, E. and K. French. 2010. Luck versus Skill in the Cross Section of Mutual Fund Returns. Journal of Finance 65(5): 1915-1947. Malkiel, B. G. 2013. Asset Management Fees and the Growth of Finance. Journal of Economic Perspectives 27(2): 97-108.