Ireland, one of the best places in the world to do business. Q Key Marketplace Messages

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, one of the best places in the world to do business. Q1 2013 Key Marketplace Messages

Why : Companies are attracted to for a variety reasons: Talent Young, flexible, adaptable, mobile workforce. The median age of the population is 35, the lowest in the EU, Technology has a rich history of achievements in science and technology and continues to invest in research and technological capabilities, Track Record Over 1,000 multinational corporations have chosen as their strategic European base. Many of these companies have gone on to expand their facilities due to the profitability and success of the Irish operation, Tax Corporate tax rate of 12.5%, European Market Barrier-free access to over 500 million consumers in Europe, English Speaking is an English speaking member of the Eurozone, Education A highly skilled and educated workforce. According to the EIU, Benchmarking Global City Competitiveness report 2012, Dublin ranks as the best city in the world for human capital.

The Irish Business Environment: - The Irish economy returned to growth in 2011 expanding by 1.4%. - Significant improvement in s cost environment underpinning the return to growth. - Business costs have fallen significantly from the peak in 2007/ 2008. - Irish labour costs fell below the Euro Area in 2011. - Companies continue to choose as one of the best countries in the world to do business. - IDA companies recorded their 3rd year of employment growth in 2012. - Key strengths remain-ctr 12.5%, young educated workforce, best productivity performance in the EU, strong export performance, critical mass of companies. - Restructured economy towards a more sustainable growth model. - re-entered sovereign bond market. - s cost of living continues to improve. - Exports continue to perform well. - The PMI s (Purchasing Managers Index) signalled growth in both manufacturing and services in 2012. - s fiscal adjustment is on track. - Troika programme targets met.

Competitiveness - Significant Improvement in s Cost Environment Irish competitiveness has improved significantly from the peak in 2007/2008. Business costs including energy, private rents, office rents, services, construction and labour have all become more competitive (back to 2003 levels). Prime office rents down 52%, Unit labour costs down 12%, Business Services down 7%. Prime headline office rents Dublin ( /m2) 700 600 500 400 300 Commercial Property at half 2007 levels c/kwh 0.14 0.12 0.10 0.08 0.06 0.04 0.02 Electricity Prices Remain Competitive Electricity Prices for Large Users - c/kwh (ex VAT) 200 2008 2009 2010 2011 2012 Dublin has fallen from 6th most expensive rent in the world in 2008 to 49th in 2011 (3). Construction tender prices are stabilising and are now about 30% below peak levels, on a par with prices in 1998. Source: CBRE 0.00 2008H1 2008H2 2009H1 2009H2 2010H1 2010H2 2011H1 2011H2 Eurozone Electricity prices for large users have fallen considerably over the past 3 years. Source: Eurostat 2012 2012H1

Country Greece Lithuania Latvia Estonia Portugal Spain Netherlands Cyprus Germany EA 17 Italy Malta EU 27 Luxembourg Austria Slovenia UK Denmark Belgium France Hungary Slovakia Romania Poland Czech Rep Norway Bulgaria Sweden is one of only three countries in the EU where nominal labour costs have fallen. Competitiveness increase driven by strong productivity growth and weak prices. Labour Costs Falling Irish hourly labour costs fell below the Euro area in 2011 Change in Labour Costs 2009-2011 (%) -10% -5% 0% 5% 10% 15% 20% 25% Source: Eurostat 2012 Country Index EU 27 = 0 Luxembourg 69.7 Norway 60.1 United States 43.5 42 Belgium 27.4 Austria 16.3 Switzerland 16 France 15.5 Sweden 15.1 Netherlands 11.5 Denmark 10.7 Italy 9.7 Finland 9.6 Euro Area 8.5 Spain 8.5 Germany 6.5 UK 4.2 EU 27 0 Japan -5 Iceland -7.1 Malta -7.2 Cyprus -9.8 Greece -9.9 Slovenia -18.2 Slovakia -19.7 Portugal -24.7 Croatia -24.7 Czech Republic -25.9 Turkey -27.5 Hungary -29.2 Poland -31.2 Estonia -32.4 Lithuania -35.2 Latvia -37.3 Former Yug -40.6 Romania -48.9 Bulgaria -56.5 One of the Most Productive Economies in the World Labour productivity per person employed (compared to EU 27) Irish productivity is almost c40 points above the EU27 baseline. Source: Eurostat 2012

Economy GDP Returned to Growth in 2011 Real GDP Annual % change 6% 4% 2% 0% Cost of Living Improving Versus the Euroarea Irish and EU 27 inflation (annual rate of change %). -2% -4% Annual rate of change % 6.0 4.0 2.0 0.0-2.0-4.0 2007 2008 2009 2010 2011 2012 Eurozone s cost of living continues to improve compared to Euro Area, prices in 2011 & 2012 increasing at a lower rate than the EU. Source: Eurostat 2012-6% -8% 2007 2008 2009 2010 2011 2012 (f) 2013 (f) The economy expanded 1.4% in 2011, the first annual growth since 2007 driven by the external sector (exports up 5.1%). 6 4 2 0-2 -4-6 -8 Source: CSO/ Central Bank 2012 Exporting Sector Key to Recovery Current Account Balance % GDP 1995 1997 1999 2001 2003 2005 2007 2009 2011 2013 2015 2017 Following an increase of 5.7% in 2011 exports in H1 2012 were up 6.8%. Source: CSO/IMF 2012

s Corporate Tax Rate Corporate tax rates have been one of the principal elements of the favourable enterprise environment in for more than three decades. The Irish tax regime is open and transparent and complies fully with OECD guidelines and EU competition law. Country 12.5% Headline Corporation Tax Rates % - Rate - The Government policy in relation to the 12.5% rate of corporation tax is clear. - Regime - This refers to the additional elements of s broader Corporation Tax Strategy e.g. 25% R&D tax credit, an intellectual property (IP) and attractive holding company regime. - Reputation - offers a transparent corporation tax regime accompanied by a rapidly growing network of international tax treaties with full exchange of tax information. Hungary Czech Republic Netherlands Denmark Sweden Germany UK China Spain 19% 19% 25% 25% 22% 30% 24% 25% 30% France 36.10% India 32.445% Japan 38% US 39.5% Brazil 34% Luxembourg 28.8% Switzerland 21% Source: Deloitte 2013

World leaders choose because: Competition for inward investment has never been stronger, but s national determination to make the country one of the best places in the world to do business is undiminished. On a global scale, scores extremely well in many of the key areas of importance to investors, helping drive FDI: - The IMD World Competitiveness Yearbook 2012 ranks 1st in the world for availability of skilled labour, flexibility and adaptability of workforce and attitudes towards globalisation. The same report also ranks 2nd in the world for adaptability and efficiency of companies and large corporations. - On a global scale hiring activity is least likely to be affected by talent shortages in, new rankings by Manpower s 2012 talent shortage survey show. - A study carried out by the Heritage Foundation has found that has currently the freest economy in the whole of the euro-zone. - The 2012 IBM Global Location Trends Report highlights that is ranked 1st in the world for inward investment by quality and value and 2nd in Europe for the number of inward investment jobs per capita. is also top for R&D activities in the same report. - Locations4business.com has named as one of the top 5 locations in the world for business services investments an area that touches on foreign direct investments in the areas of IT, financial services, customer care, software-as-a-service, cloud computing and server farm solutions. - Irish businesses are feeling more optimistic about the economic outlook than they were 12 months ago and have increased expectations of investing more in their businesses and hiring new staff this year, according to the Grant Thornton International Business Report 2013. - In 2012 a Foreign Direct Investment Report from Foreign Direct Intelligence stated that Irish performance far outweighed the average for Europe in 2011. - makes top 10 of easiest places in world to do business - ranked particularly well in regards starting a new business, ease of getting credit, and protecting investors according to the World Bank Doing Business 2012 report. - The PwC 2012 CEO Pulse survey shows that 93% of multinational companies rate their investment in a success and with a third considering increasing their investments here this year. - Out of 141 economies, ranks in the top 10 in the global innovation index 2012, scoring well for it s business environment, human capital, FDI inflows and market sophistication. - In 2010 the share of population aged 25-34 in with a third level qualification was the third highest rate in the EU AT 45.7% compared to 32.5% across the EU as a whole. - is ranked in the 10 best educated countries in the world - 24/7 Wall St/ OECD Education at a Glance report.

Impact of FDI The importance of FDI to the Irish economy remains highly significant. FDI accounted for; - 2.7 billion paid in corporation tax - 152,785 direct employment - IDA client companies contributed 122.4 billion in estimated exports - 7.3 billion in payroll - A record 145 investments were secured - Some 11,827 new FDI jobs were created To learn more log on to idaireland.com +353 1 603 4000 idaireland@ida.ie @IDAIRELAND www.linkedin.com/company/ida-ireland www.youtube.com/invest