COORS LIGHT RAPTORS TICKET SOCIAL CONTEST. (the Contest )

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COORS LIGHT RAPTORS TICKET SOCIAL CONTEST (the Contest ) 1. ELIGIBILITY: To be eligible to enter and win, you must be: (i) a resident of Ontario, and be (ii) 19 years of age or older. You are not eligible to enter or win, if you are: (a) an employee of Molson Canada 2005 (the Sponsor ), Toronto Sport & Social Club, Maple Leaf Sports & Entertainment Partnership and Maple Leaf Sports & Entertainment Ltd. and their affiliates (collectively, "MLSE ), the Raptors, the National Basketball Association and its member teams ( NBA ), NBA Media Ventures, LLC, NBATV, LLC, NBA Properties, Inc. (collectively the NBA Entities ), Twitter Inc., Instagram Inc. and each of their respective parents, governors, subsidiaries, affiliates, directors, officers, shareholders and agents;(b) an employee or contractor of a provincial liquor authority, a beer distribution company or a participating licensed establishment, or, any liquor licensee authorized by a provincial liquor authority; (c) anyone involved in the development and/or administration of the Contest (all parties listed in (a) to (c), collectively, the Released Parties ); or d) a member of the immediate family (defined as parents, siblings, children and spouse, regardless of where they live) or household (whether related or not) of any of the above persons. 2. HOW TO ENTER: NO PURCHASE NECESSARY. Contest begins at 12:00 pm (ET) on April 1, 2016 and all entries must be submitted and received by 11:59 pm (ET) on April 4, 2016 (the Entry Deadline and Contest Close Date ). In order to participate in this Contest, an entrant must have a valid Twitter or Instagram account (together, the Social Media Sites ). To enter the Contest, you must: (i) submit a photo or video under or replying to the contest post telling or showing The Toronto Sport and Social Club why you deserve to go to the Raptors game using #BraveTheCold; (ii) follow the online instructions to post or tweet a comment or reply listed on the above mentioned Social Media Sites. 2, 2016 (the Entry Deadline and Contest Close Date ). During the Contest Period, each entrant must creatively demonstrate to Toronto Sport & Social Club Why I Deserve to go to the Raptors Game by taking a photo or video of his/herself or by leaving a comment in the designated Contest posts (each of the above a Submission ) and following the steps below in order to obtain one (1) entry into the Contest draw (each, an Entry or, collectively, Entries ). All Entries must include the hashtag #bravethecold. All Submissions must comply at all times with the applicable Submission requirements outlined herein (collectively, the Submission Requirements ), as well as any restrictions (such as, for example, file size for Photos/videos) set out by Twitter and Instagram, respectively. The Sponsor is not responsible for any failure to receive an Entry as a result of an Entrant s non-compliance with any Twitter or Instagram restrictions. IMPORTANT NOTE: The Sponsor may screen any or all Entries. Any Entry that the Sponsor deems, in its sole discretion and at any point in time, to violate the terms and conditions set forth in these Official

Rules, including violations of the Submission Requirements outlined below, will be subject to disqualification, without notice. Submission REQUIREMENTS Each Submission must comply with the following (as applicable): a. the Submission is unique and original to the entrant; b. the entrant has all necessary rights in and to the Submission and each individual component thereof; c. the Submission must be captured or recorded in a non-descriptive location; d. the Submission must not include third party trademarks, logos, insignia, location signage, photographs, artwork, or sculpture (other than those of the Sponsor or MLSE or the NBA Parties); e. the Submission must not violate any law, statute, ordinance or regulation; f. the Submission must not contain any reference or likeness of any identifiable third parties (unless the entrant has obtained consent from such third parties, which consent must be provided to the Sponsor upon request. Failure to provide proof of consent will result in disqualification of the Submission); g. the Submission must not give rise to any claims whatsoever including, without limitation, claims of infringement, invasion of privacy or publicity, or infringe on any rights and/or interests of any third party; and h. the Submission must not be defamatory, trade libelous, pornographic or obscene, and further that it will not contain, depict, include, discuss or involve, without limitation, any of the following: nudity (partial or otherwise); alcohol/drug consumption or smoking; explicit or graphic sexual activity, or sexual innuendo; crude, vulgar or offensive language and/or symbols; derogatory characterizations of any ethnic, racial, sexual, religious or other groups; content that endorses, condones and/or discusses any illegal, inappropriate or risky behaviour or conduct; personal information of individuals, including, without limitation, names, telephone numbers and addresses (physical or electronic); commercial messages, comparisons or solicitations for products or services other than products of Sponsor/MLSE/NBA Parties; conduct or other activities in violation of these Official Rules; and/or any other content that is or could be considered inappropriate, disparaging, unsuitable or offensive, all as determined by the Sponsor in its sole and absolute discretion. ENTRY PLATFORMS

There are two (2) social media platforms by which an entrant can submit his/her Submission in order to enter the Contest, each resulting in one (1) Entry. There is a maximum of one (1) Entry per person per social media platform during the Contest Period (i.e. two (2) Entry maximum, in total). i) TWITTER ENTRY: In order to obtain an Entry via Twitter, each Entrant must: (a) (b) be an authorized account holder of Twitter; be a follower of @TorontoSSC on Twitter; (c) compose a tweet including the Submission and the designated hashtags #bravethecold, which tweet must comply with the Twitter character limit (140 characters) and video file size limits (30 second limit); and (d) post the tweet on Twitter during the Contest Period (resulting in one (1) Entry). All Twitter Entries must be submitted from a valid Twitter account. Twitter membership is free, but is subject to acceptance of the Twitter Terms of Use, which can be found at https://twitter.com/tos. ii) (a) (b) INSTAGRAM ENTRY: In order to obtain an Entry via Instagram, each Entrant must: be an authorized account holder of Instagram; be a follower of @torontossc on Instagram; (c) compose a post including the Submission with the designated hashtags #bravethecold, which post must comply with the Instagram file size restrictions and/or video limits (3 to 15 seconds); and (d) upload your post to Instagram during the Contest Period (resulting in one (1) Entry). All Instagram Entries must be submitted from a valid Instagram account. Instagram membership is free, but is subject to acceptance of the Instagram Terms of Use, which can be found at http://instagram.com/about/legal/terms/#. FOR ALL ENTRIES By entering the Contest and submitting an Entry, each Entrant:

(i) grants to the Released Parties, a non-exclusive license to publish, display, reproduce, modify, edit or otherwise use his/her Entry(ies) and each individual component thereof, in whole or in part, for advertising or promoting the Contest or for any other reason; (ii) waives all moral rights in and to his/her Entry(ies) and each individual component thereof in favour of the Released Parties (and anyone authorized by them to use the Entry(ies) or a component thereof); and (iii) agrees to release, indemnify and hold harmless the Released Parties from and against any and all claims related, directly or indirectly, to his/her Entry(ies) (or a component thereof) including, without limitation, claims based on publicity rights, defamation, invasion of privacy, copyright infringement, trade-mark infringement or any other intellectual property related or other cause of action. For greater certainty, the Sponsor reserves the right, in its sole discretion, to modify, edit or remove any Entry (or a component thereof), or to request an Entrant to modify or edit his or her Entry (or a component thereof), if a complaint is received with respect to the Entry (or a component thereof), or for any other reason at any time. If such an action is necessary at any time, then the Sponsor reserves the right, in its sole and absolute discretion, to: (a) disqualify the Entry; (b) disqualify the Entrant and his/her Entry; and/or (c) to take whatever action the Sponsor deems appropriate in circumstances as determined by the Sponsor, in its sole and absolute discretion. If entering the Contest via a mobile device standard data rates may apply. Check your service carrier plan for your rates and fees. Entries submitted in any other manner and format other than what is outlined hereinabove will not be accepted. The Released Parties will not be responsible for illegible, incomplete, lost, misdirected or late Entries, all of which will be void. Use (or attempted use) of any automated, macro, script, robotic or other system(s) or program(s) to enter or otherwise participate in or disrupt this Contest is prohibited and is grounds for disqualification by the Sponsor. All Entries are subject to verification at any time and for any reason. The Sponsor reserves the right, in its sole discretion, to require proof of identity and/or eligibility (in a form acceptable to the Sponsor including, without limitation, government issued photo identification) to participate in this Contest. Failure to provide such proof to the satisfaction of the Sponsor in a timely manner may result in disqualification. 3. PRIZE: There is one (1) prize (the Prize ) available to be won. The Prize includes four (4) tickets to the Toronto Raptors vs. Indiana Pacers game on April 8, 2016 at the Air Canada Centre. The approximate value of the prize is two hundred and seventy-five dollars ($275.00 CAD). Specific seat location shall be in the sole discretion of Sponsor. Winner and his/her guests shall be responsible for any costs or expenses associated with the Prize not outlined as included above, including, but not limited to, transportation to and from winner s home residence and the Air Canada Centre, drinks, meals, gratuities, souvenirs and all incidental and personal expenses. Winner and his/her guests will be required to follow all directions of Sponsor and MLSE; failure to do so may result in termination of their participation, or continued participation, in the Prize. Winner s guests must be 19 years of age or older to participate in this Prize.

Prize is not transferable or assignable and must be accepted as awarded with no substitutions in cash or otherwise, except at Sponsor s sole discretion. Sponsor reserves the right, in its sole discretion, to substitute a Prize of equivalent monetary value if a Prize or any part of the Prize cannot be awarded as described for any reason. The Released Parties will not be responsible, however, if weather conditions, game cancellations, or other factors beyond Sponsor s reasonable control prevent a Prize or any part of a Prize from being fulfilled. In any such event, winner will not be provided with a substitute Prize or cash equivalent. Prizes will only be released to the verified winner. Return of any Prize/Prize notification as undeliverable may result in disqualification and selection of an alternate eligible winner. Prize Winner and his/her guests acknowledge and accept all risk of damages, injury or other loss incidental to any game for which tickets are issued, whether occurring before, during or after the game, and hereby voluntarily agree to assume the same. The Sponsor and MLSE reserve the right to refuse admission and/or to expel from any game and/or any other aspect of a Prize, any person whose conduct is deemed by them to be objectionable. Expulsion from a game cancels the tickets for the offending individual(s) and the individual(s) thereupon forfeit(s) all claims with respect to the tickets. Participation in a Prize is subject to compliance with all applicable laws, by-laws, regulations and any applicable facility or carrier rules; failure to comply may result in non-admission or expulsion from further participation in the Prize. 4. DRAWING: On or around April 5, 2016, one (1) entrant will be selected from among all eligible Entries received at the offices of Sponsor. Sponsor or its designated agent will attempt to notify the selected entrant by direct messaging/commenting on their Entry on the applicable social media platform. To be declared the winner of the Prize, a selected entrant must first correctly answer, a mathematical skill-testing question, without assistance of any kind, whether mechanical or otherwise, in a format of the Sponsor s choosing. If a selected entrant: (i) cannot be contacted within two (2) business days of the first attempted notification by Sponsor; (ii) fails to correctly answer, or incorrectly answers, the skill-testing question; (iii) fails to execute and return to Sponsor any required Declaration and Release of Liability forms for the selected entrant, within the time period indicated on such forms; and/or (iv) cannot accept the applicable Prize as awarded for any reason whatsoever; then the applicable Prize will be forfeited and the Sponsor has the right, but not the obligation, in its sole discretion and time permitting, to select an alternate eligible entrant. The odds of winning the Prize will depend on the total number of eligible entries received during the Contest Period. 5. RELEASES, ETC.: Before being declared a winner of a Prize, a selected entrant will be required to sign a Declaration of Compliance and a Release of Liability form, which (among other things): (i) confirms compliance with these Official Contest Rules; (ii) acknowledges acceptance of the applicable Prize as awarded; (iii) releases the Released Parties from any and all liability in connection with this Contest, his/her participation therein and/or the awarding, use and/or misuse of the Prize or any portion thereof; and (iv) agrees to the publication, reproduction and/or other use of his/her name, address, voice, statements about the Contest and/or photograph or other likeness, without further notice or compensation, in any publicity or advertisement carried out by or on behalf of the Sponsor, MLSE and the NBA Parties in any manner whatsoever, including print, broadcast or the Internet. The Released Parties do not make, nor in any manner are responsible or liable for: (i) any warranty, guarantee or representation, expressed or implied, in fact or in law, relative to any Prize, including, but not limited to,

its quality, merchantability, fitness for purpose or mechanical condition; and (ii) are not liable for injury, loss or damage of any kind resulting from the acceptance, use and/or misuse of any Prize, travel related thereto (as applicable), or otherwise from participation in this Contest. Declaration and Release documents must be returned within the time period indicated in the documents or the applicable Prize will be forfeited. 6. LIMITATIONS OF LIABILITY: Without limiting the limitations of liability set forth elsewhere in these Official Contest Rules and/or the Declaration of Compliance and Release of Liability, and for greater certainty, the Released Parties will not be liable for: a) any incomplete or inaccurate information, whether caused by any social media platform users or by any equipment or programming associated with or utilized in the Contest, or by any technical or human error which may occur in the capturing and/or processing of Entries; b) the theft, loss, destruction or unauthorized access to, or alteration of, Entries; c) any problems with, or technical malfunctions of, telephone networks or lines, computer online systems, servers or providers, computer equipment, software, viruses or bugs; d) any failure of any e-mail to be received by or from Sponsor and/or Entry to be captured or recorded for any reason including, but not limited to, traffic congestion on the Internet or at any website or combination thereof; e) damage to entrant s or other person s system occasioned by participation or downloading of materials in this Contest; f) any typographical or other errors in the offer or administration of this Contest, including, but not limited to, errors in advertising, these Official Contest Rules, the selection and/or announcement of eligible winner(s), and/or the distribution of any Prize(s); and/or g) any combination of the above. 7. PERSONAL INFORMATION: By entering this Contest, entrants consent to the collection, use and disclosure of their personal information for the purposes of administering the Contest, including, but not limited to, for the purpose of receiving one or more messages, whether electronic or not, from the Sponsor or its designated representative, which may provide entrants with information regarding the Contest or otherwise further the administration of the Contest. The entrant will be deemed to have solicited these messages from the Sponsor by virtue of entering the Contest. By accepting any Prize, the winner consents to the collection, use and disclosure to the public of his/her names, address (city, province/territory), voice, statements and photographs or other likenesses for publicity purposes in connection with the Contest in any media or formats, including, but not limited to, the Internet, without further notice, permission or compensation. Personal information will not otherwise be used or disclosed without consent. This section does not limit any other consent(s) that an individual may provide the Sponsor or others in relation to the collection, use and/or disclosure of their personal information. 8. INTELLECTUAL PROPERTY: All intellectual property, including, but not limited to, trade-marks, trade names, logos, designs, promotional materials, web pages, source code, drawings, illustrations, slogans and representations are owned by the Sponsor, MLSE, the NBA Parties and/or their respective affiliates. All rights are reserved. Unauthorized copying or use of any copyrighted material or intellectual property without the express written consent of its owner is strictly prohibited. 9. RIGHT TO TERMINATE, SUSPEND OR AMEND: Sponsor reserves the right to terminate, amend or suspend this Contest, in whole or in part, at any time and without prior notice, if any factor interferes with its proper conduct as contemplated by these Official Contest Rules.

10. MISCELLANEOUS: All decisions of the Sponsor, or any contest judging organization as designated by it, are final and binding without right of appeal in all matters relating to this Contest. The Released Parties will not be responsible for illegible, incomplete, lost, postage-due, misdirected, affected by technical failures, errors or late Entries which will be void. Any use of automated devices is prohibited. All Entries become the property of Sponsor and will not be acknowledged or returned. No correspondence will be entered into except with selected entrant (or any other entrant(s) as deemed necessary by the Sponsor). Contest is subject to all applicable federal, provincial and municipal laws. In the event of a dispute regarding who submitted an Entry, the Entry will be deemed submitted by the authorized account holder of the Twitter or Instagram account submitted at the time of entry. Authorized account holder is defined as the natural person who is assigned to the Twitter or Instagram account by Twitter or Instagram or by an Internet access provider, online service provider or other organization that is responsible for assigning accounts. An entrant may be required to provide Sponsor with proof (in a form acceptable to the Sponsor including, without limitation, government issued photo identification) that he/she is the authorized account holder of the account associated with the entry in question. Sponsor reserves the right, at its sole discretion, to disqualify, from this Contest and any future Contest or other promotion conducted by Sponsor, any individual that it finds or believes to be not in compliance with these Official Contest Rules; to be tampering with the entry process or the operation of the Contest; or to be acting in an unsportsmanlike or disruptive manner, or with intent to annoy, abuse, threaten or harass any other person. ANY ATTEMPT BY AN ENTRANT OR ANY OTHER PERSON TO DELIBERATELY DAMAGE ANY WEBSITE OR TO UNDERMINE THE LEGITIMATE OPERATION OF THE CONTEST IS A VIOLATION OF CRIMINAL AND CIVIL LAWS AND, SHOULD SUCH AN ATTEMPT BE MADE, SPONSOR RESERVES THE RIGHT TO SEEK DAMAGES FROM ANY SUCH PERSON TO THE FULLEST EXTENT PERMITTED BY LAW. Subject only to applicable law and any required regulatory approval, the Sponsor reserves the right, and without prior notice, to adjust any of the dates and/or timeframes stipulated in these Official Contest Rules, to the extent necessary, for purposes of verifying compliance by any entrant or entry with these Official Contest Rules, or as a result of any technical or other problems, or in light of any other circumstances which, in the opinion of the Sponsor affects the proper administration of the Contest as contemplated in these Official Contest Rules, or for any other reason. In the event of any discrepancy or inconsistency between the terms and conditions of these English Official Contest Rules and disclosures or other statements contained in any Contest-related materials, the terms and conditions of these English Official Contest Rules shall prevail, govern and control to the fullest extent permitted by applicable law. 11. LIQUOR AUTHORITIES: The provincial liquor authorities are not connected with this Contest in any manner whatsoever and are not liable in any way whatsoever with regard to any matter relating to this Contest. 12. SOCIAL MEDIA SITES: This Contest is in no way sponsored, endorsed, administered by, or associated with Twitter or Instagram. You understand that you are providing your information to the Sponsor and not to Twitter, Inc. or Instagram, Inc. Any questions, comments, or complaints will be directed to the Sponsor and not Twitter or Instagram. Twitter and Instagram are indemnified and held harmless from and against all damages, losses, and expenses of any kind (including reasonable legal fees and costs) for

any claim related to the Contest including, without limitation, the publicity or administration thereof. The information you provide will only be used for the purposes of the administration and fulfillment of this Contest. 13. By entering the Contest, each entrant acknowledges and agrees that MLSE s sole and exclusive role in the Contest is that of Prize Supplier and that MLSE and the NBA Parties are in no way responsible for the administration of the Contest or the selection of Winners and that all such responsibility rests with the Sponsor.