Non-Renewing Member Report July Research & Analysis
Table of Contents 03 04 05 16 Introduction Methodology & Sampling Data & Analysis to Comparison
INTRODUCTION Toastmasters International conducted a quantitative research study analyzing the responses of non-renewing members. The results in this report reflect the data collected from a stratified sample by Toastmasters district, and are representative of the non-renewing Toastmasters member population.
Methodology & Sampling Description of the methodology and sampling Methodology: An online survey was conducted using the Qualtrics survey platform. The survey targeted the average non-renewing member. Sampling: A stratified sampling method was implemented to select a representative sample of members at the district level. Only non-renewing members were invited to participate. Response Rate: Overall, 62,991 members were invited to participate in the online survey, of which 3,832 responded for a total response rate of 6.1% and a completion rate of 90.9%. This gave the survey results a +/- 2.0% margin of error with 99% confidence. The margin of error for each district ranges between 10% and 40% with 95% confidence.
DATA & ANALYSIS Toastmasters is an amazing organization. My experience and skills learned will last me a lifetime. I dropped out due to some conflicts with work but will be rejoining shortly. I have recommended Toastmasters to my friends and work colleagues. Many years ago I joined Dale Carnegie but there is no comparison to Toastmasters. Toastmasters is the best all around!
Toastmasters Membership What is the status of your Toastmaster membership? 51.4% 24.4% 24.2% I do not plan to renew I intend to renew soon I may renew in the future (n=3,735) What are your top reasons for not renewing your Toastmasters membership (select up to three choices)? Time constraints Personal, health, work or family New interests or commitments Moved or job transfer Meeting time or location Other Interest, motivation or Membership dues Completed goals Club leadership Other members Member attendance Not achieving goals Club suspended or closed Education program District leadership The renewal process 36.1% 28.6% 24.9% 19.3% 13.2% 12.9% 9.2% 6.5% 6.0% 5.7% 5.5% 5.0% 4.2% 4.0% 3.1% 1.8% 1.4% 0% 25% 50% (n=3,624) Please explain why you selected membership dues as a reason for non renewal Too expensive On a tight budget Not seeing the value for the cost Unemployed or underemployed (n=209)
Club Meeting Information How many people would typically attend your club meeting? What was the duration of your club meetings? Less than 10 26.9% 18.6% 10 to 19 57.8% 10.6% 70.8% 20 to 29 12.2% 30 or more 3.1% 0% 25% 50% 75% (n=3,590) Less than 1 hour 1 to 2 hours More than 2 hours (n=3,576)
Non-Renewal versus Club Size Number of members in club: Reasons for not renewing: Reason 19 or less 20 or more Time constraints 37.3% 29.8% Personal, health, work or family 28.1% 32.2% New interests or commitments 25.2% 23.6% Moved or job transfer 18.2% 25.3% Meeting time or location 13.5% 10.6% Other 12.1% 16.9% Interest, motivation or encouragement 9.5% 8.2% Membership dues 6.3% 6.9% Completed goals 6.1% 5.8% Club leadership 6.2% 3.5% Other members 6.0% 2.9% Member attendance 5.7% 1.1% Not achieving goals 4.5% 2.6% Club suspended or closed 4.7% 0.2% Education program 2.9% 4.4% District leadership 1.9% 1.6% The renewal process 1.5% 0.9% Members that belong to clubs that had 19 members or less are more likely to report time constraints, meeting time or location, club leadership, other members, member attendance, and club suspended or closed as reasons for non-renewal Members that belong to clubs that had 20 members or more are more likely to report moved or job transfer as a reason for non-renewal
Non-Renewal versus Status of Membership Status of your membership: The members who did not renew for the following reasons do not plan to renew: New interests or commitments Interest, motivation or encouragement Completed goals Club leadership Other members Not achieving goals The members who did not renew for the following reasons intend to renew soon or may renew in the future*: Time constraints Personal, health, work or family Moved or job transfer Meeting time or location Reasons for not renewing: I do not plan to renew I intend to renew soon I may renew in the future Time constraints 28.9% 35.2% 40.0% Personal, health, work or family 20.1% 29.8% 32.1% New interests or commitments 33.4% 14.9% 25.5% Moved or job transfer 9.9% 23.9% 21.6% Meeting time or location 8.2% 14.9% 14.7% Other 15.6% 16.0% 10.3% Interest, motivation or encouragement 13.2% 5.6% 9.0% Membership dues 6.0% 7.5% 6.3% Completed goals 11.8% 3.8% 4.2% Club leadership 8.7% 4.5% 4.9% Other members 10.5% 1.8% 4.9% Member attendance 6.2% 4.0% 4.8% *Reasons for not renewing are frequently correlated between members that intend to renew soon and those that may renew in the future. Furthermore, the categories are combined in the statistical interpretations above. Not achieving goals 6.5% 2.7% 3.8% Club suspended or closed 4.2% 2.9% 4.5% Education program 3.6% 2.8% 3.1% District leadership 3.3% 1.2% 1.4% The renewal process 0.2% 3.3% 1.2%
Club Attendance and Ratings How often did you attend your club meetings? Please rate your club in the following areas. Five is the highest possible rating. Never Rarely 1.3% 7.2% 5.0 4.0 4.2 4.1 3.5 4.0 3.9 3.8 4.0 Sometimes 19.2% 3.0 Often 42.7% I attended all scheduled 29.6% 0% 25% 50% (n=3,588) 2.0 1.0 0.0 (n=3,471)
Membership Renewal Did anyone from Toastmasters ever contact you about renewing your membership? Is there something that could have been done to convince you to renew your membership? 59.9% 29.3% 40.1% 70.7% Yes No Yes No (n=3,551) (n=3,549) Please explain what could have been done to get you to renew your membership.
Likelihood to Recommend What is the likelihood that you would recommend Toastmasters to a friend, family member or colleague? Is there any feedback that you would like to share about your Toastmasters experience? Text analysis of open-end responses 8.1 0 2 4 6 8 10 (n=3,516)
Respondent Demographics Gender Age Female 18 to 24 5.4% 53.0% 25 to 34 35 to 44 22.1% 22.1% 47.0% Male 45 to 54 55 to 64 19.4% 23.5% 65 or over 7.5% (n=3,471) 0% 5% 10% 15% 20% 25% (n=3,458) Education Bachelor's degree Master's degree 30.4% 38.6% Some college, but not a degree Associate's degree Professional school degree Doctorate degree High school degree or equivalent Less than high school degree 12.2% 6.2% 4.2% 4.1% 3.8% 0.5% 0% 10% 20% 30% 40% 50% (n=3,446)
Respondent Demographics Employment Status Employed for wages Self-employed Retired Student Unemployed Homemaker Unable to work (disabled/leave) Volunteer/Intern 7.1% 5.9% 2.9% 1.1% 1.0% 0.9% 14.9% 66.2% 0% 10% 20% 30% 40% 50% 60% 70% (n=3,506) Role in Organization Specialist/Coordinator/Analyst Manager/Supervisor Assistant/Admin Sole Proprietor Sr. Leadership (VP, Sr. Director, Director) Executive 11.4% 10.5% 6.8% 5.1% 27.6% 38.6% 0% 10% 20% 30% 40% 50% (n=2,739)
Information and Communications (including IT) Finance and Insurance Professional, Scientific and Technical Services (including Law) Health Care and Social Assistance Educational Services Public Administration (including Government) Other Services (excluding Public Administration) Manufacturing Wholesale/Retail Management of Companies or Enterprise Construction Arts, Entertainment and Recreation Mining, Quarrying, and Oil and Gas Transportation and Warehousing Utilities Real Estate, Rentals and Leasing Accommodation and Food Services Administration and Support and Waste Management and Agriculture, Forestry, Fishing and Hunting 4.1% 3.3% 2.8% 2.6% 2.4% 2.4% 1.8% 1.5% 1.2% 1.1% 1.0% 8.9% 8.8% 8.3% 7.5% 6.4% 11.4% 10.8% 13.8% 0% 5% 10% 15%
TO COMPARISON
Toastmasters Membership What is the status of your Toastmaster membership? 49.5% 22.7% 51.4% 24.2% 27.8% 24.4% I do not plan to renew I intend to renew soon I may renew in the future (n=3,711) I do not plan to renew I intend to renew soon I may renew in the future (n=3,735)
Toastmasters Membership What are your top reasons for not renewing your Toastmasters membership (select up to three choices)? Time constraints Personal, health, work or family New interests or commitments Moved or job transfer Other Meeting time or location Interest, motivation or encouragement Membership dues Completed goals Other members Club leadership Member attendance Not achieving goals Club suspended or closed Education program District leadership The renewal process 35.2% 29.9% 25.3% 19.0% 13.1% 13.0% 8.3% 6.8% 5.8% 5.7% 4.6% 4.6% 4.5% 4.2% 3.0% 1.9% 0.9% Time constraints Personal, health, work or New interests or Moved or job transfer Meeting time or location Other Interest, motivation or Membership dues Completed goals Club leadership Other members Member attendance Not achieving goals Club suspended or closed Education program District leadership The renewal process 36.1% 28.6% 24.9% 19.3% 13.2% 12.9% 9.2% 6.5% 6.0% 5.7% 5.5% 5.0% 4.2% 4.0% 3.1% 1.8% 1.4% 0% 25% 50% (n=3,583) 0% 25% 50% (n=3,624)
Club Meeting Information How many people would typically attend your club meeting? What was the duration of your club meetings? Less than 10 26.2% 17.3% 10 to 19 57.2% 10.2% 72.5% 20 to 29 13.3% 30 or more 3.3% 0% 25% 50% 75% (n=3,532) Less than 1 hour 1 to 2 hours More than 2 hours (n=3,518) Less than 10 10 to 19 20 to 29 12.2% 26.9% 57.8% 10.6% 18.6% 70.8% 30 or more 3.1% 0% 25% 50% 75% (n=3,590) Less than 1 hour 1 to 2 hours More than 2 hours (n=3,576)
Club Attendance and Ratings How often did you attend your club meetings? Never 0.7% Rarely 7.0% Sometimes 18.2% Often 43.7% 5.0 4.0 3.0 2.0 1.0 0.0 Please rate your club in the following areas. Five is the highest possible rating. 4.2 4.1 3.4 4.0 3.8 3.8 4.0 I attended all scheduled 30.4% 0% 25% 50% (n=3,519) (n=3,386) Never Rarely Sometimes Often 1.3% 7.2% 19.2% 42.7% 5.0 4.0 3.0 2.0 1.0 0.0 4.2 4.1 3.5 4.0 3.9 3.8 4.0 I attended all scheduled 29.6% 0% 25% 50% (n=3,588) (n=3,471)
Membership Renewal Did anyone from Toastmasters ever contact you about renewing your membership? Is there something that could have been done to convince you to renew your membership? 58.5% 30.8% 41.5% 69.2% Yes No (n=3,479) Yes No (n=3,489) 59.9% 29.3% 40.1% 70.7% Yes No (n=3,551) Yes No (n=3,549)
Likelihood to Recommend What is the likelihood that you would recommend Toastmasters to a friend, family member or colleague? 8.1 8.1 0 2 4 6 8 10 (n=3,453) 0 2 4 6 8 10 (n=3,516)
Respondent Demographics Gender Age Female 54.3% 18 to 24 25 to 34 35 to 44 5.4% 21.1% 21.9% 45.7% 45 to 54 25.7% Male 55 to 64 17.7% 65 or over 8.2% (n=3,398) 0% 5% 10% 15% 20% 25% 30% (n=3,385) Female 18 to 24 5.4% 53.0% 25 to 34 35 to 44 22.1% 22.1% 47.0% Male 45 to 54 55 to 64 19.4% 23.5% 65 or over 7.5% (n=3,471) 0% 5% 10% 15% 20% 25% (n=3,458)
Respondent Demographics Education Bachelor's degree 36.4% Master's degree 30.6% Some college, but not a 13.2% Associate's degree 5.9% Doctorate degree 4.4% Professional school degree 4.3% High school degree or 4.2% Less than high school degree 1.0% 0% 10% 20% 30% 40% (n=3,363) Bachelor's degree 38.6% Master's degree 30.4% Some college, but not a 12.2% Associate's degree 6.2% Professional school degree 4.2% Doctorate degree 4.1% High school degree or 3.8% Less than high school degree 0.5% 0% 10% 20% 30% 40% 50% (n=3,446) Employment Status Employed for wages 64.7% Self-employed 16.0% Retired 6.7% Student 5.8% Unemployed 3.4% 0% 20% 40% 60% 80% (n=3,432) Employed for wages 66.3% Self-employed 14.9% Retired 7.1% Student 5.9% Unemployed 2.9% 0% 20% 40% 60% 80% (n=3,506)
Respondent Demographics Role in Organization Specialist/Coordinator/ 39.2% Manager/Supervisor 24.6% Sole Proprietor 11.8% Assistant/Admin 11.4% Sr. Leadership (VP, Sr. 6.8% Executive 6.2% 0% 20% 40% 60% (n=2,666) Specialist/Coordinator/ 38.6% Manager/Supervisor 27.6% Assistant/Admin 11.4% Sole Proprietor 10.5% Sr. Leadership (VP, Sr. 6.8% Executive 5.1% 0% 20% 40% 60% (n=2,739) Industry Information and 12.6% Educational Services 11.5% Finance and Insurance 11.0% Professional, Scientific and 10.9% Other Services (excluding 7.7% Health Care and Social 7.7% 0% 5% 10% 15% (n=2,601) Information and 13.8% Finance and Insurance 11.4% Professional, Scientific and 10.8% Health Care and Social 8.9% Educational Services 8.8% Public Administration 8.3% 0% 5% 10% 15% (n=2,654)