We believe in in the power of a vision. Investor Presentation

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We believe in in the power of a vision. Q1-2008 Investor Presentation

Forward-Looking Statements Certain matters discussed in this presentation may be forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Although Sunrise believes the expectations reflected in such forward-looking statements are based on reasonable assumptions, there can be no assurances that its expectations will be realized. Sunrise's actual results could differ materially from those anticipated in these forward-looking statements as a result of various factors, including, but not limited to, the time required for the Company to prepare and file its 2007 Form 10-K and Form 10-Qs that are delayed for quarters in 2008, including the Form 10-Q for the quarter ended March 31, 2008, and for Ernst & Young L.L.P. to audit the Company's 2007 financial statements and to review the Form 10-Qs; the Company's ability to remediate material weaknesses in internal controls over financial reporting; the outcome of the SEC's investigation; the outcomes of the putative class action and derivative litigation; the outcome of the lawsuit filed by the Company's former CFO; the outcome of the Trinity OIG investigation and qui tam proceeding; the outcome of the IRS audit of the Company's tax returns for the tax years ended December 31, 2005 and 2006 and employment tax returns for 2004, 2005 and 2006; the outcome of the exploration of strategic alternatives; the Company's ability to comply with the terms of the recent amendments of its bank credit facility or to obtain a further extension of the period for providing the lenders with required financial information; development and construction risks; acquisition risks; licensing risks; business conditions; competition; changes in interest rates; the Company's ability to manage its expenses; market factors that could affect the value of the Company's properties; the risks of downturns in general economic conditions; availability of financing for development; and other risks detailed in the Company's 2006 Form 10-K filed with the SEC, as may be updated or supplemented in the Company's Form 10-Q filings. The Company assumes no obligation to update or supplement forward-looking statements that become untrue because of subsequent events. 2

Preliminary Same-Community Metrics 3 Sunrise's management believes that the preliminary samecommunity metrics contained herein, consisting of samecommunity revenue growth, expense growth, average daily rate and occupancy, are useful indicators of trends in Sunrise's management business. The preliminary operating metrics contained herein should not be considered indicative of the results of operations of the Company for the three months ended March 31, 2008 and 2007. Because the Company has not completed and filed its 2007 financial statements, and has not yet completed its financial statements with respect to the first quarter of 2008, Sunrise is unable at this time to provide a reasonable estimate of its first-quarter 2008 or 2007 results of operations. In the Company's 2006 Form 10-K filed on March 24, 2008, the Company included disclosure regarding 2007 and 2008 significant developments that were expected to have a financial statement impact during 2007 and the first quarter of 2008. See the Company's 2006 Form 10-K for a discussion of these significant developments.

Our History Founded in 1981 by Paul and Terry Klaassen Pioneered the Assisted Living movement and resident-centered senior care Founders lived in first community Largest global provider Public for 12 years Started leading trade association 4

Sunrise Senior Living Overview 441 managed communities open Capacity for more than 54,000 seniors Average resident aged 80 to 85 Strong development pipeline Over 40 communities under construction 40,000 team members 5

Major Metropolitan Focus Over 400 Locations in Largest Major Metro Markets in US, UK, Germany, and Canada Seattle Minneapolis Detroit New York Hartford Boston San Francisco Denver Chicago Cleveland Philadelphia Baltimore Pittsburgh Washington Indianapolis St. Louis Raleigh Charlotte Los Angeles San Diego Phoenix Houston Dallas Atlanta Tampa Orlando Miami 6

Service Offerings Skilled Nursing 7% Independent Living 24% Assisted Living 69% (18% Memory Care, 51% Standard AL) 7

8 Resident-Centered Approach

Sunrise Culture Our Mission To Champion Quality of Life for All Seniors Principles of Service Preserving Dignity Nurturing the Spirit Celebrating Individuality Enabling Freedom of Choice Encouraging Independence Involving Family and Friends 9

Sunrise Signatures Fresh cut flowers Dogs and cats in every community Yes is the answer, now what s the question? Executive Directors pour coffee 10

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Financial Restatement Completed financial restatement and filed 2006 10-K on March 24, 2008 Working diligently to complete 2007 financial statements and file 2007 Form 10-K by July 31, 2008 Goal is to become a current filer during 2008 Continue to improve corporate governance controls 15

The Senior Living Market: Attractive Demographics Over $140 billion industry 85+ population growing 3 times faster than total U.S. population (4.2M in 2000 to expected 6.1M in 2010) A 10% increase in the number of seniors would equal more than the entire supply of senior housing In 31 largest MSAs 9.6% of the senior population live in senior housing properties Similarly strong trends in Europe 16

The Senior Living Market: Population Trends 50% Population growth rate projections 2000-2010 44% 40% 30% 29% 20% 17 10% 0% -10% 9% -1% US Total US 80+ Europe Total Europe 80+ Source: US Census Bureau

Attractive Demographics Residential Net Worth 12.0 10.0 8.0 6.0 4.0 2.0 - Household Owner-Occupied Real Estate Minus Home Mortgages 1980 1983 1986 1989 1992 1995 1998 2001 2004 2007 More seniors can afford Sunrise Residential net worth has increased significantly over past decade, despite recent down turn 2007 decline of 4%; net equity still high Increase has been even greater in metropolitan areas where Sunrise operates 18 Source: Federal Reserve Board

Additional Demand Factors Longer life spans due to better health care Changes in family structures increasing need for senior housing Senior housing more and more seen as a preferred alternative, improving penetration Most seniors can afford private pay senior housing and care as compared to in-home care More seniors covered by private long term care insurance 19

The Senior Living Market: Insufficient Supply No other national player has invested in development capacity of any size Much of existing supply is old, institutional, poor quality Market is highly fragmented High barriers to entry Large capital requirements Management expertise Operational complexity limiting number of developers Economies of scale Regulatory hurdles Long zoning and permitting lead times High construction and land costs requires premium product and pricing 20

Community Life Cycle Cash Flows Year 4 Community opens Cash flow break-even within 12 months Year 5 Community stabilizes Potential refinance/recapitalization of community SRZ recoups equity, investment return on potential performance incentives, if any Thereafter Continuing management Potential refinance / recapitalization Minority ownership profits Year 3 Community contributed to JV Construction begins Pre-opening fees, mgt fees begin Year 2 Zoning Year 1 Site selection 21

Industry Update Construction Starts Remain Low Long Term Construction Trends 70 66 60 Senior Housing Construction Units (000s) 51 50 46 40 30 35 29 29 32 32 32 20 21 10 0 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 Source: 2006 NIC / ASHA Senior Housing Construction Trends Report 22

Sunrise Growth Drivers Same Community Growth New Construction New Management Contracts and Ancillary Services Return on Invested Capital 23

Same-Community Revenue Growth $250.0 $200.0 $219.1 Total Revenues ($Ms) $204.5 Ventures Consolidated $150.0 $100.0 $50.0 $102.0 $93.5 Growth from Ventures = 7.2% Growth from Consolidated = 9.2% $0.0 Q1-08 Q1-07 Consists of all communities in which Sunrise has an ownership interest and that were stabilized in prior year comparable periods 205 communities as of March 31, 2008. 24

Same-Community Expense Growth $160.0 $140.0 $120.0 $144.2 Total Expenses ($Ms) $135.3 Ventures Consolidated $100.0 $80.0 $60.0 $40.0 $74.5 $70.7 Growth from Ventures = 6.6% Growth from Consolidated = 5.4% $20.0 $0.0 Q1-08 Q1-07 Consists of all communities in which Sunrise has an ownership interest and that were stabilized in prior year comparable periods 205 communities as of March 31, 2008. 25

Same-Community Average Daily Rate $180.0 $160.0 $140.0 $120.0 $100.0 $80.0 $60.0 $40.0 $20.0 $0.0 $170.80 $146.27 $159.11 $136.76 Q1-08 Q1-07 Ventures Consolidated Growth from Ventures = 7.3% Growth from Consolidated = 7.0% Consists of all communities in which Sunrise has an ownership interest and that were stabilized in prior year comparable periods 205 communities as of March 31, 2008. 26

Same-Community Occupancy 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% 89.8% 91.3% 90.8% 90.4% Q1-08 Q1-07 Ventures Consolidated Consists of all communities in which Sunrise has an ownership interest and that were stabilized in prior year comparable periods 205 communities as of March 31, 2008. 27

New Construction Built over 200 mansions to date constantly innovating Completing construction on 40 communities in 2008 Developing 2,000 to 2,500 units per year in North America Active development pipeline in more than 350 zip codes Only major developer-operator in the market today Long development lead times is significant barrier to entry 28

New Management Contracts & Ancillary Services Re-flagging existing communities Opening new hospice locations where we have community clusters hospice care complements core services 29

Return on Invested Capital Cash from minority interest in joint venture operating cash flows Recapitalizations of ventures 30

Management Services Model Cash Flows: Professional fees from Development/ Design/ Construction Mgmt/ Pre-Opening Services/ Sales & Marketing/ Licensing Ongoing Long-Term Management Fees Incentive Fees, if earned Distributions from Sunrise s Minority Interest in Ventures Recapitalizations 31

Management Services Model Typical Capital Structure for Mansion Venture Total Cost to Build Mortgage Debt (75%) Net Equity (25%) = $25M = $18.75M = $ 6.25M 80/20 Split: Venture Partner (80%) Sunrise (20%) = $ 5.0M = $ 1.25M 32 Amounts assumed for illustration purposes only.

Management Contract Economics Single Community Community Revenues Sunrise Management fees (5-7%) ($ in 000s) $6,000 (annual) $300-$420 (annual) Additional incentive fee for select ventures can be earned based on operating performance. All community level expenses are paid by venture. Corporate G&A is required to maintain corporate and regional infrastructure 33 * Percentages and amounts assumed for illustration purposes only. Does not include communities managed by Greystone, the Company s provider of professional services to non-profit CCRCs.

Venture Cash Flow ($ in 000s) Community Revenues Community Operating Expenses* Community Cash Flow Single Community $6,000 (3,600) $2,400 Debt Service Distributable Cash** Venture Partner (80%) Sunrise (20%) (1,400) $1,000 $800 $200 34 * Includes management fees ** Distributable cash does not include capex. Typical JV capex for new community is under $1,000 per unit.

Venture Recapitalizations Cash Flow ($ in 000s) Single Mansion Original cost to build $25,000 Community Cash Flow (year 3) $2,400 Cap Rate 7% (14.3 x Cash Flow) Sale Price $34,300 Gain $9,300 Sunrise Share (20%) $1,900 + possible promotes Amounts assumed for illustrative purposes only. The timing of gain recognition is subject to complex accounting rules for GAAP financial statement purposes. 35

Summary Venture Cash Flows ($ in 000s) Single Mansion Development/Pre-Opening Fees $1,875 Annual Ongoing Mgmt. Fee $300-$420 Annual 20% share of Cash Flow $200 Recapitalization $1,900 + Amounts assumed for illustrative purposes only. Recognition of income amounts is subject to complex accounting rules for GAAP financial statement purposes. Cash flows differ significantly from income statement recognition. 36

Sunrise is Serving More Seniors 60 Resident Capacity (000) 56.5 58.2 59.7 50 40 42.8 45.9 30 20 10 12.9 14.8 16.6 0 '00 '01 '02 '03 '04 '05 '06 '07 37 Includes communities under construction.

Summary Attractive demographics of a healthier, aging population Only major developer operator in the $140 billion, highly fragmented senior living industry with significant barriers to entry Strong development pipeline in place to support growth Management services model reduces capital required and aligns incentives with owners Service-focused culture and distinctive high quality environments The best senior living is yet to be invented. 38