National Summit on Healthcare Price, Cost and Quality Transparency How and Why Hospitals Set Prices December 2, 2013

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National Summit on Healthcare Price, Cost and Quality Transparency How and Why Hospitals Set Prices December 2, 2013 Presented by William O. Cleverley, Ph.D. President Suite 200 438 East Wilson Bridge Road Worthington OH 43085 2382 888 779 5663, ext.222 bcleverley@cleverleyassociates.com

Outline 1. How do hospitals set prices? 2. What are the real facts regarding hospital prices? 3. How real is transparency? 4. How can you assess the reasonableness of hospital prices? 2

3 How do hospitals set prices?

What prices must cover Average costs Losses on patients who pay less than cost Discounts to patients who pay charges Uninsured Commercial Reasonable return on investment Sustainable growth 4

Simple Pricing Example Payer Mix # Patients Payment Medicare 50 94% Cost Medicaid 16 80% Cost Insured (Fee) 16 130% Cost Insured (% Charge) 12 65% Charges Uninsured 6 5% Charges Cost $100/Unit Profit Requirement 4% or $400 5

Pricing Required Gross Revenue @ $288.90 Net Revenue Profit (Loss) Medicare $14,445 $4,700 ($300) Medicaid 4,622 1,280 (320) Insured Fee 4,622 2,080 480 Insured % of Charge 3,467 2,253 1,053 Uninsured 1,733 87 (513) $28,889 $10,400 $400 Markup = 28,889 10,000 = 2.89 6

PRICING MODEL ALTERNATIVE PAYMENT ARRANGEMENTS Payer Volume Payment 1 Current World Payment 2 Maryland / All Payer Equity Payment 3 Commercial Payer Equity Medicare 50 94% of Cost 95% of Charges 94% of Cost Medicaid 16 80% of Cost 95% of Charges 80% of Cost Uninsured 6 5% of Charges 5% of Charges 5% of Charges Insured Fee Based 16 130% of Cost 95% of Charges 95% of Charges Insured Charge Based 12 60% of Charges 95% of Charges 95% of Charges Volume 100 Cost/Unit $100 or $10,000 Total Profit 4% or $400 Total 7

Impact of Alternative Payment on Price Payment 1 Current World Payment 2 Maryland/All Payer Equity Payment 3 Commercial Payer Equity Net Patient Revenue Medicare 4,700 5,513 4,700 Medicaid 1,280 1,764 1,280 Uninsured 87 35 49 Insured Fee Based 2,080 1,764 2,498 Insured Charge Based 2,253 1,323 1,873 Total Net Patient Revenue 10,400 10,400 10,400 Costs 10,000 10,000 10,000 Net Income 400 400 400 Required Price/Markup 288.87 116.07 164.31 8

What are the real facts of Hospital Pricing? 9

? Are prices high? Inpatient Charges Inpatient Charge Index Formula: Your Medicare Charge per Discharge (CMI/WI adj) US Median Medicare Charge per Discharge (CMI/WI adj) Facility level charge measure: Hospital Charge Index Outpatient Charges Outpatient Charge Index Formula: Your Medicare Charge per Visit (RW/WI adj) US Median Medicare Charge per Visit (RW/WI adj) The Hospital Charge Index, developed by Cleverley + Associates, compares the Medicare charge per discharge and Medicare charge per visit at the hospital (both adjusted for case complexity and wage index differences) to the US median value for each measure. The result is the most objective overall charge comparison available. A high index score indicates a higher relative charge position. 10

PRICE TO COST RELATIONSHIPS 2.88 1.41 1.58 1.76 Prices are increasing in latter years due to payment deficiencies 11

Composition of Hospitals (2953 Acute Care Non Critical Access Hospitals with 2012 Data) 12

Hospital Charge Index 2012 Quartile Medians Hospital Charge Index Large variations in hospital prices exist 13

Cost and Price Relationship) Median Cost per Discharge (CMI and WI Adj) Costs do affect prices but other factors are more critical 14

Profits and Pricing Median Total Operating Margin % Higher prices do lead to higher margins 15

Ownership and Pricing % Investor Owned IO hospitals are much more likely to have higher prices 16

Profits for Voluntary Non Profit (VNP) Hospitals Median Operating Margin % VNP hospitals appear to price services to achieve a target operating margin 17

Profits for Investor Owned Hospitals Median Operating Margin % IO hospital pricing is related to operating margins 18

Uncompensated Care (WKS S 10) 2012 Medicare Cost Reports Medicaid, SCHTP Charity Bad Debt Total Lowest 2.6 1.5 2.5 6.8 Low 2.8 1.8 2.4 7.8 High 2.3 2.3 2.5 8.0 Highest 2.9 1.8 2.1 7.4 There is some association between pricing and uncompensated care 19

Charity Care (WKS S 10) 2012 Medicare Cost Reports Govt. IO VNP Lowest 1.6 0.5 1.5 Low 1.8 0.5 2.0 High 2.6 0.9 2.7 Highest 4.3 1.3 2.7 Charity care increases are associated with higher prices across all ownership groups 20

Size and Pricing Median Net Patient Revenue (Millions) Larger hospitals are more likely to have higher prices 21

DEPARTMENTAL PRICE TO COST RELATIONSHIPS Prices have increased more in areas with percent of charge payment 22

How Real is Price Transparency 23

States with Existing Legislation and Disclosure of Healthcare Costs (National Conference of State Legislatures) AZ AR CA CO DE FL IL IN IA KY ME MA MN MO NE NV NH NC OH OK OR PA RI SD TX UT VT VA WA WI 24

State Example California Prices for top 25 most common OP procedures Written estimates of charges for expected services CDM disclosure Fair pricing 25

Apples to Apples Issues Laproscopic Cholecystectomy (CPT 47562) 2012 Hospitals A B C OSHPD Reported $41,395 $15,200 $26,690 Average CMS Claim 53,638 19,894 28,529 CPT Price 31,145 10,292 21,562 26

Fair Pricing Information Example Required Payment by Federal Poverty Level (FPL) Level Payment < 200% FPL 0 200 to 260% FPL 25% Medicare 260 to 320% FPL 50% Medicare 320 to 350% FPL 75% Medicare 27

Reasonableness of Hospital Prices 28

Price defense Relating pricing to ROI: the public utility approach Public utilities have used a Return on Investment (ROI) model to justify price increases to rate regulatory boards. The approach isolates the price variable from the ROI formula (below) and tests the remaining elements. If it can be proved that ROI, Cost, and Investment are not excessive, then price must also not be excessive. In the following pages, we present these tests. ROI Formula ROI = (volume x price) (volume x cost) investment Tests 1. Is ROI excessive? 2. Is cost excessive? 3. Is investment excessive? If no to all three, price is not excessive. 29

? Is ROI excessive? EBIDA to Assets %!! ROI is not excessive U.S. median 9.7 30

? Is cost excessive? Inpatient Costs Inpatient Cost Index Formula: Your Medicare Cost per Discharge (CMI/WI adj) US Median Medicare Cost per Discharge (CMI/WI adj) Facility level cost measure: Hospital Cost Index Outpatient Costs Outpatient Cost Index Formula: Your Medicare Cost per Visit (RW/WI adj) US Median Medicare Cost per Visit (RW/WI adj) The Hospital Cost Index, developed by Cleverley + Associates, compares the Medicare cost per discharge and Medicare cost per visit at the hospital (both adjusted for case complexity and wage index differences) to the US median value for each measure. The result is the most objective overall cost comparison available. A high index score indicates a higher relative cost position. 31

? Is cost excessive? Hospital Cost Index 2012!! Costs are above the US U.S. median 101.5 32

? Is cost excessive? Inpatient Cost Index 2012 U.S. median 100.0 33

? Is cost excessive? Outpatient Cost Index 2012 U.S. median 100.0 34

? Is investment excessive?!! Lower FAT, average plant age Revenue to Net Fixed Assets (FAT) Average Age of Plant Hosp A 1.32 9.80 Hosp B 1.64 9.60 Hosp C 1.79 52.03 US Avg 2.55 10.00 35

Conclusions Cost shifting has been the primary driver behind hospital price increases. Most VNP hospitals set prices to recover costs and earn a reasonable margin. Hospitals with low costs and reasonable profit levels should not be criticized for prices which appear high. 36