The Peninsula Group at Morgan Stanley. Customized Solutions to Complex Problems

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The Peninsula Group at Morgan Stanley Customized Solutions to Complex Problems

300 E. Front Street, Suite 300 Traverse City, MI 49684 231-932-7230 / MAIN 800-530-9979 / TOLL-FREE 231-941-5820 / FAX www.morganstanleyfa.com/ thepeninsulagroup craig.rosenberg@morganstanley.com

The Peninsula Group at Morgan Stanley As your portfolio has grown, so too has its complexity and the resources needed to manage it. As Financial Advisors, we have the knowledge, experience and commitment necessary to manage your investments on an ongoing, fully discretionary basis, providing you with objective advice on critical financial matters. Working closely with you, we will develop an investment strategy focused clearly on your objectives one that reflects your lifestyle expectations, cash flow needs, risk tolerance and aspirations for your family. From there, we will help you build a portfolio informed by the resources and insight available from Morgan Stanley, one of the world s largest financial firms. When you look at wealth management from a long-term perspective, one thing becomes clear: it s your future, not just your money. And over time, we can help you navigate the noise and distractions of challenging markets, providing a disciplined sense of focus on what s most important your progress toward your goals. THE PENINSULA GROUP 3

Meet the Professionals Left to right: Thomas Haase, Craig Rosenberg, Kevin Beaudoin 4 MORGAN STANLEY

Craig Rosenberg Portfolio Manager First Vice President Financial Advisor An investment professional for over 27 years, Craig utilizes a comprehensive and disciplined process to develop investment, risk and wealth management strategies. Business owners, corporate executives, retirees and medical professionals rely on him to develop financial strategies specific to their individual objectives and needs. His primary role within The Peninsula Group at Morgan Stanley includes portfolio and risk management, equity research and new business development. Growing up in southwestern Michigan, he graduated with honors from Michigan State University in 1985. After spending 10 years in the foothills of Denver and Colorado Springs, he and his wife Mary returned to Traverse City with their sons Richard and Michael, where Craig has been involved in a number of community organizations. He is the President of the Grand Traverse Area Michigan State University Alumni Club, and the Vice President of the Board of Trustees of the Old Town Playhouse in Traverse City. Thomas Haase, CIMA Vice President Financial Advisor Tom s experience in financial, retirement and estate planning strategies allows him to focus on The Peninsula Group at Morgan Stanley client s long term objectives. Tom is responsible for portfolio asset allocation and management, financial planning and insurance solutions. Tom grew up in Waukesha, Wisconsin, and attended the United States Coast Guard Academy, graduating in 1976. Tom served as a search and rescue helicopter pilot in Cape Cod, Massachusetts; Kodiak, Alaska; Mobile, Alabama and Traverse City, Michigan. He also served a tour of duty at the Coast Guard Headquarters in Washington, D.C. and completed a Master of Public Administration degree from the John F. Kennedy School of Government at Harvard University. Tom retired from the Coast Guard with the rank of Commander at which point he began his career as a financial advisor. In 2007, he completed the IMCA Certified Investment Management Analyst Program at the University of Pennsylvania s Wharton School. Tom is married to Deborah and they have two sons, Andrew and Matthew. Kevin Beaudoin Portfolio Manager Financial Planning Specialist Kevin s passion for the markets, along with his experience in portfolio construction, alternative investments and access to lending services allows The Peninsula Group at Morgan Stanley to offer a broad range of customized solutions to complex problems. Kevin s role with the group also includes portfolio management and new business development. Kevin grew up in Walled Lake, Michigan, where he attended Detroit Catholic Central High School. His lifelong passion for hockey began while playing junior hockey, continued throughout high school, and culminating by playing and managing the club hockey program at Central Michigan University. Kevin graduated from Central Michigan University with a dual degree in Corporate Finance and Financial Planning with an Investments concentration Kevin lives in the Traverse City Area with his wife Joelle and their two children, Thatcher and Addison. He enjoys spending time with his family, playing and coaching hockey, golf, and reading. Kevin is currently on the board of Big Brothers Big Sisters of Northwest Michigan. THE PENINSULA GROUP 5

Developing Your Wealth Management Strategy Your achievements reflect substantial effort, and we will work just as hard on your behalf, committing our experience and skills to helping you achieve your unique goals for your wealth. Moreover, we will support you and your strategy with the resources and perspective of one of the world s largest financial firms. 1 We will discuss your current financial resources, time horizon for your goals, tolerance for risk even how your liabilities are structured. If you own a business, we also might discuss your current banking and cash management needs. 6 MORGAN STANLEY

Discover Plan 2 We will present a plan to help address needs such as income and retirement planning, asset protection, investment management, strategic borrowing, wealth transfer and business succession. We will also recommend an asset allocation strategy reflecting your risk tolerance and investment time horizon. Review Implement 3 The team will work closely with you to bring the elements of your plan to life, helping you to select from the hundreds of investment management firms available to you, and identify specific stocks, bonds and other securities that may be suitable for your portfolio. Then we will closely monitor your portfolio. 4 You will receive a comprehensive quarterly performance review, helping you track progress toward your objectives. And when your circumstances change, we will work with you to revise your strategy and reposition your assets to reflect your new needs and goals.

Your Life and Your Legacy Whatever your goals income, borrowing, risk management, charitable giving, just to name a few designing a holistic wealth management plan is our top priority. Drawing on our own insight, as well as Morgan Stanley s global research and experienced financial specialists, we are able to make informed recommendations and propose a flexible plan that is uniquely yours. RETIREMENT PLANNING Lifestyle review Risk review Pension and/or social security benefits analysis Retirement account assessment Retirement income plan Beneficiary review Health care/medicare planning 8 MORGAN STANLEY

Comprehensive Wealth Management Services INVESTMENT SERVICES AND PERSONAL INVESTING BUSINESS SUCCESSION PLANNING Asset allocation advice Investment advisory programs Capital markets services Traditional brokerage EXECUTIVE COMPENSATION MANAGEMENT Business needs review Cash management and capital needs assessment Business valuation Succession plan documents Succession plan funding ESTATE PLANNING FAMILY NEEDS PLANNING Financial planning Education planning Special needs child assessment and planning Planning for support of aging parents Concentrated stock services (monetizing, hedging) Rule 10b5-1 trading plans Stock option strategies Restricted securities (liquidation and risk management alternatives) Assist in estate and financial planning (particular to executive compensation management)* ACCESS TO BANKING AND LENDING SERVICES Review of wills, durable power of attorney (POA) for health care/poa living will and trusts Gifting Charitable giving Asset titling Estate tax funding Family dynamics/family meeting *Team will help assist with both in-house and outside advisors. CRC#410872 2744409 06/2014

For Life's Most Important Goals With experienced professionals and the right resources, reaching your most important goals can be less challenging and more rewarding. We are ready to help you meet your goals, by combining our insights into your needs with the resources of Morgan Stanley. Setting a confident course Thorough, thoughtful planning planning that analyzes where you are as well as where you want to go is the most important step in establishing a path to your goals. We will work with you to explore and define your objectives and needs, and then structure a plan that is uniquely your own. Retirement planning Estate planning Multigenerational planning Insurance Managing the rewards of success Managing an investment portfolio should be a consultative, disciplined process that balances your attitudes and goals as an investor with careful analysis of the financial markets and the risks and opportunities they hold for you. You can rely on us for objective strategic advice in structuring your portfolio and for careful analysis of any investments we consider together. Asset allocation Investment management Traditional investments Alternative investments Structured investments Separately managed accounts

Shaping your retirement Together, we can work to make decisions that could help you move toward the retirement you expect. Whether you are building retirement wealth or making the transition to generating income from your assets, We can help you develop and implement a strategy based on your vision of retirement. IRAs: - Traditional - Roth IRA rollovers Roth conversions Building a unique legacy Estate planning typically brings together the dimensions of life: personal, family, financial and charitable. We will work with you to understand the connections between your life and legacy goals, and work with your accountant and attorney to help you develop a strategy to position your portfolio appropriately. Educating new generations Helping to meet the education costs of children and grandchildren may be one of the most attractive and personally fulfilling investment opportunities available to you. We can help you access appropriate investment vehicles 529 plans and custodial accounts. Giving back through philanthropy Many successful individuals seek opportunities to support cultural and educational institutions, and nonprofit organizations and activities. Properly undertaken, charitable giving can provide planning flexibility and benefits for you. We can help you analyze and implement a strategy that rewards you while it benefits causes you care about. Charitable lead and remainder trusts Family foundations Donor advised funds Strengthening your business The links between business ownership and personal wealth are many and complex. Whether your objective is to grow your business, realize its value through a succession strategy or sale, or maintain family ownership by the next generation, we can examine your alternatives in light of both business and personal objectives. And, should circumstance require it, we can use the access to banking services of Morgan Stanley. Credit facilities Cash management Retirement plans Succession planning Protecting your wealth Insurance can play a critical role in virtually any comprehensive financial strategy, helping you to protect the value of your assets, protect your income and your family s financial security even perform important functions in a business succession or estate plan. We can help you analyze your current insurance portfolio and work to update your coverages to fulfill personal and strategic goals. Life insurance trusts Key-person insurance Meeting current liquidity and banking needs Managing personal cash and securing liquidity for personal needs and opportunities are the day-to-day aspects of implementing a financial strategy. We can help you meet your personal cash management and borrowing needs while thinking strategically about how approaches may affect current and longterm costs and taxes. Home finance Lending services Debt restructuring Securities-backed loans THE PENINSULA GROUP 11

The ups and downs of the markets is just one kind of risk but so is not protecting my assets and my family. How do I protect what I care about most? When I retire, it will affect just about everything that matters: my lifestyle, my company, my family. Is there a way to plan for retirement that takes it all into account? Decisions about both assets and liabilities need to be made in the framework of important life goals. What steps are also the most tax efficient? How can a strategic approach to banking and lending simplify my financial life and maximize the value of what I own? Will I be able to pay for a good education for my children and my grandchildren? How do I manage my personal wealth with so much tied up in my company? I have so many goals and priorities. How can one investment strategy balance them all? I can predict some expenses, but others I know I can t. How can I plan to have the cash I need? Making sure my estate goes to the people and organizations I care about is a priority. How do I transform my assets into a legacy? The charities I support are like extended family. How do I maximize the good I can accomplish?

A COMMITMENT to OVER THE YEARS, YOU HAVE MADE MANY FINANCIAL DECISIONS. ONE IN PARTICULAR IS LIKELY TO HAVE A LASTING IMPACT ON YOUR WELL BEING AND THAT OF YOUR FAMILY: THE CHOICE OF A FINANCIAL ADVISOR. Investors who choose Morgan Stanley often tell us that their reasoning is simple. They choose a Financial Advisor and a firm that mirrors the values propelling their own success: a commitment to perform at the highest level for their clients, with no shortcuts, compromises or excuses. deep wealth management experience Drawing on many years of experience, Morgan Stanley understands the importance of shaping relationships that reflect client needs, preferences and aspirations. Our firm and Financial Advisors have an in-depth understanding of virtually all the challenges, goals, preferences, styles and strategies that distinguish wealthy investors. Additionally, as a truly global financial institution, we have an equally acute knowledge of financial opportunities and the potential risks. This combination positions us to help develop, structure and execute strategies for your most important financial needs, from accumulating wealth to investing for income, from creating retirement reserves to devising a distribution approach that meets your lifestyle and legacy goals. As a client, you have access to the strategic and tactical views of some of the world s most seasoned and respected investment professionals. The members of our Global Investment Committee develop strategies that guide the management of advisory accounts and help to inform the decisions of clients across Morgan Stanley. The team is currently supported by the work of research analysts at two of the world s largest investment banks, Morgan Stanley and Citi, who coverkeygeographicandeconomic sectors, as well as 4,100 companies. You also benefit from a premier trading and execution platform. Think of our 210 capital markets professionals as experienced, highly responsive and knowledgeable partners. Among the most importantskillsofourfinancialadvisors is the ability to listen: to understand your financial needs and then align the resources to help meet them. Your Financial Advisor can help you evaluate immediate concerns and plan for long-term goals, be a sounding board for your investment ideas, and assist you in developing and executing a strategy that is precisely your own and help deliver results that meet your needs. Your Financial Advisor is your advocate within our firm, an intelligent editor who selects and aligns the many capabilities of Morgan Stanley for you, delivering the right resources to you in the way that is most appropriate for how you invest and what you want to achieve. Financial Advisors have and Citi. Combined, they analyze and track the progress of more than 4,100 companies all over Please read important disclosures on the back cover of this brochure 10/2012 CRC561482

Morgan Stanley strives to offer clients the finest in financial thinking, products and execution to help them meet their individual needs and achieve their personal financial goals. When we work together, you ll benefit from personalized advice, objective guidance and dedication to your success as an investor. With access to Morgan Stanley s renowned global resources and investment opportunities, we can help you develop and maintain an optimal investment strategy. Our wealth management strategy will address key areas of your financial life beyond traditional investments and may incorporate diverse recommendations for building and protecting your wealth. 14 MORGAN STANLEY

Morgan Stanley Smith Barney LLC ( Morgan Stanley ), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. This material was not intended or written to be used, and it cannot be used, for the purpose of avoiding tax penalties that may be imposed on the taxpayer. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning and other legal matters. Morgan Stanley Smith Barney LLC offers insurance products in conjunction with its licensed insurance agency affiliates. The investments listed may not be suitable for all investors. This material does not provide individually tailored investment advice. It has been prepared without regard to the individual financial circumstances and objectives of persons who receive it. The strategies and or investments discussed in this material may not be suitable for all investors. Morgan Stanley Smith Barney LLC recommends that investors independently evaluate particular investments and strategies, and encourages investors to seek the advice of a Financial Advisor.The appropriateness of a particular investment or strategy will depend on an investors individual circumstances and objectives. 2014 Morgan Stanley Smith Barney LLC. Member SIPC. 2744409 06/2014 CRC 939189