For personal use only

FY14 RESULTS John Croll Chief Executive Officer Nimesh Shah Chief Financial Officer

AGENDA OVERVIEW OF FY14 RESULT FINANCIAL PERFORMANCE FY15 OUTLOOK GROWTH STRATEGY Q&A JOHN CROLL NIMESH SHAH JOHN CROLL JOHN CROLL JOHN CROLL AND NIMESH SHAH

FY14 RESULTS OVERVIEW

ABOUT isentia ASIA-PACIFIC S LEADING MEDIA INTELLIGENCE COMPANY 1, WITH OPERATIONS IN AUSTRALIA, NEW ZEALAND, SOUTH-EAST ASIA AND GREATER CHINA. > Market leader in Australia, New Zealand (ANZ) and Asia, serving more than 5,000 clients > Proprietary software and systems that capture, enrich and interpret real- time data over 5,500 mainstream media outlets over 55,000 online news sources over 3.4 million user-generated content sources (including Facebook, Twitter and Weibo) > Time critical and highly relevant media intelligence provided to the world s best-known brands, companies and governments via innovative Software-as-a-Service (SaaS) platforms including Mediaportal > Powerful and complementary suite of value-added services (VAS) social media monitoring insights and analysis media contacts database and hosted digital newsrooms Notes: 1 By revenue, as per Burton-Taylor International Consulting LLC, Asia-Pacific Media Intelligence Market FY14 RESULTS 29 AUGUST 2014 4

KEY HIGHLIGHTS EXCEEDED FY14 PROSPECTUS FORECASTS Revenue of $110.6m, 1.3% ahead of prospectus Pro forma EBITDA of $30.9m, 2.4% ahead of prospectus Pro forma NPATA1 of $19.0m, 4.3% ahead of prospectus MULTIPLE GROWTH DRIVERS Organic revenue growth across all business units Leading market position in ANZ growth supported by the up-sell of value-added services driving increased revenue per customer AAP clients fully integrated on isentia s SaaS platforms with 99% client retention Mediaportal on track to be delivered in the SEA and HK markets in FY15 to increase organic client growth and deliver new services to these markets REAFFIRMS FY15 PROSPECTUS FORECASTS Notes: 1 NPATA: Net Profit After Tax before Amortisation of acquired intangibles (after tax) FY14 RESULTS 29 AUGUST 2014 5

FY14 RESULTS VS PROSPECTUS FY14 result exceeds prospectus forecasts $ MILLION FY14 PRO FORMA ACTUAL FY14 PRO FORMA PROSPECTUS PROSPECTUS VARIANCE $M PROSPECTUS VARIANCE % FY13 PRO FORMA FY14 VS FY13 VARIANCE % Revenue 110.6 109.1 1.5 1.3% 103.0 7.3% SaaS 88.4 87.1 1.3 1.5% 85.4 3.5% VAS 22.2 22.0 0.2 0.9% 17.6 26.1% ANZ 90.1 88.6 1.5 1.7% 84.3 6.9% Asia 20.5 20.5 18.6 10.2% Expenses (79.7) (78.9) (0.8) (1.1%) (80.1) 0.4% EBITDA 30.9 30.2 0.7 2.4% 22.9 35.0% EBITDA margin 28.0% 27.6% 0.4% 22.2% 5.8% FY14 RESULTS 29 AUGUST 2014 6

OPERATIONAL DETAIL 7 FY14 RESULTS 29 AUGUST 2014

FY14 REVENUE Revenue by geography $m 125.0 103.0 110.6 100.0 20.5 18.6 75.00 84.3 90.1 50.00 FY13 FY14 Revenue by product/service line $m 125.0 103.0 110.6 100.0 22.2 17.6 75.00 Asia ANZ KEY POINTS > ANZ revenue growth delivered by: The integration of AAP clients in H2. AAP client integration outperformed expectations with greater than 99% of client revenue transferred 30% revenue growth across ANZ valueadded services products led by social media monitoring and consultancy, Insights reports and the media database Price increases on SaaS services > Asian revenue growth delivered by: 21% growth in value-added services, especially social media services to marketing clients Growth of Asian clients on the SaaS platforms 50.00 85.4 88.4 FY13 FY14 VAS SaaS FY14 RESULTS 29 AUGUST 2014 8

AUSTRALIA / NEW ZEALAND RESULTS ANZ Financials FY13 FY14 FY14 VARIANCE % Revenue 84.3 90.1 6.9% EBITDA 30.2 36.7 21.5% EBITDA margin 35.8% 40.7% isentia Group revenue mix FY11 and FY14 100% 75% 50% 25% 0% 13% 24% 28% 3% 10% 22% FY11 revenue mix 11% 15% 17% 6% 20% 31% FY14 revenue mix SaaS copyright (pass through to publishers) SaaS volume based mainstream media broadcast SaaS volume based mainstream media print SaaS volume based online news and internet monitoring VAS SaaS subscription KEY POINTS > Benefits of the scalable platform sees a 6.9% revenue increase deliver a 21.5% increase in EBITDA > 30% growth in value-added services in FY14 sees revenues from these services double from FY11 to 20% of the FY14 revenue result > ANZ clients moving to a fixed subscription for both the SaaS platforms and their content. Successful migration continues with subscriptions increasing to 31% of revenue and volume based print revenue falling to 17% FY14 RESULTS 29 AUGUST 2014 9

KEY REVENUE DRIVERS ANZ For personal use only Annualised ANZ Monthly Average Revenue Per Client (ARPC) ARPC ($) 30,000 29,000 28,000 27,000 26,000 25,000 24,000 23,000 22,000 23,942 1H13 24,186 VAS penetration of ANZ unique customers Penetration of ANZ unique customers 20% 15% 10% 5% 0% 10.3% 25,231 27,482 2H13 1H14 2H14 11.7% 4.7% 5.5% 14.9% 14.4% 7.0% 3.9% 2.9% 3.9% 4.2% 4.9% 1H13 2H13 1H14 2H14 Prospectus $26,400 Connect & Newsboost Social monitoring & analysis Insights reports KEY POINTS > ANZ revenue per customer exceeded prospectus forecasts of $26.4k per year by 4% to $27.5K > Take-up of additional value-added services products by the existing customer base > Increased effectiveness of annual price rise in March of c.5% across all SaaS products > Increasing social media sales through marketing channels > Ongoing strong performance of Insights reports ahead of prospectus forecasts > Social monitoring analysis penetration ahead of prospectus forecasts; successful rollout of social content into Mediaportal platform > Connect & Newsboost client penetration marginally lower than prospectus forecasts by 0.5% FY14 RESULTS 29 AUGUST 2014 10

KEY REVENUE DRIVERS ASIA Asia Financials FY13 FY14 FY14 VARIANCE % Revenue 18.6 20.5 10.2% EBITDA 2.1 4.0 90.5% EBITDA margin 11.3% 19.5% Asia VAS unique customers Asian VAS customers 350 301 300 280 244 250 219 200 150 100 50 0 1H13 2H13 1H14 2H14 KEY POINTS > Continued growth of SaaS customer base through focused country-specific marketing and recent restructuring of South East Asia sales teams > Launch of multilingual version of Mediaportal in FY15 > Value-added services customer growth driven by Social Media and Insights products that appeal to the marketing channel > Significant opportunity to increase valueadded services penetration with existing Asian clients > Sales teams are being integrated across all services to provide clients with a better experience and the opportunity to sell all isentia services FY14 RESULTS 29 AUGUST 2014 11

FINANCIAL INFORMATION 12 FY14 RESULTS 29 AUGUST 2014

FY14 PRO FORMA RESULTS OVERVIEW $ MILLION FY14 PRO FORMA ACTUAL FY14 PRO FORMA PROSPECTUS VARIANCE $M VARIANCE % Revenue 110.6 109.1 1.5 1.3% SaaS 88.4 87.1 1.3 1.5% VAS 22.2 22.0 0.2 0.9% ANZ 90.1 88.6 1.5 1.7% Asia 20.5 20.5 Expenses (79.7) (78.9) (0.8) (1.1%) Cost of sales (including copyright fees) (20.6) (20.4) (0.2) (1.0%) Employee costs (52.3) (52.0) (0.3) (0.5%) Other operating expenses (6.9) (6.5) (0.4) (5.5%) EBITDA 30.9 30.2 0.7 2.4% EBITDA margin 28.0% 27.6% 0.4% Depreciation and amortisation (3.8) (4.0) 0.2 5.4% EBITA 27.1 26.2 0.9 3.6% Amortisation of acquired intangibles (8.6) (8.8) 0.2 2.5% EBIT 18.6 17.4 1.2 6.6% FX (losses)/gains (0.7) (0.5) (0.2) (32.5%) Net finance costs (2.6) (2.6) Profit/(loss) before tax 15.3 14.3 1.0 6.9% Tax (expense)/benefit (2.5) (2.3) (0.2) (6.9%) NPAT 12.8 11.9 0.9 7.8% Amortisation of acquired intangibles (after tax) 6.2 6.3 (0.1) (2.3%) NPATA 19.0 18.2 0.8 4.3% FY14 RESULTS 29 AUGUST 2014 13

STATUTORY TO PRO FORMA RESULTS RECONCILIATION Statutory NPAT (18.4) Net finance costs adjustment 12.2 Offer costs 9.1 Restructuring and acquisition costs 3.9 Listed company costs (1.2) Remeasurement of options over non-controlling interests 17.8 Income tax adjustment (11.4) Other adjustments 0.8 Pro forma NPAT 12.8 Amortisation of acquired intangibles (after tax) 6.2 Pro forma NPATA 19.0 FY14 Actual statutory to pro forma NPAT reconciliation $M 30 25 20 15 10 5 - (5) (10) (15) (20) (25) (18.4) Statutory NPAT 12.2 Net finance cost adjustments 9.1 Offer costs 3.9 Restructuring and acquisition costs (1.2) Listed company costs 17.8 Remeasurement of options over non-controlling interests (11.4) Income tax adjustment 0.8 6.2 Other adjustments 12.8 Pro forma NPAT Amortisation of acquired intangibles (after tax) 19.0 Pro forma NPATA FY14 RESULTS 29 AUGUST 2014 14

OPERATING CASH FLOW HIGHLY CASH GENERATIVE MODEL Operating cash flow and cash conversion Conversion Operating cashflow (LHS) 40.0 30.0 20.0 10.0 0.0 85% 17.1 104% 103% 23.8 23.5 FY11 FY12 FY13 FY14 $m EBITDA 20.1 22.8 22.9 30.9 Working capital (3.0) 1.0 0.6 (1.2) Operating cash flow 17.1 23.8 23.5 29.7 Conversion (%) 1 85.1% 104.4% 102.6% 96.1% 29.7 96% 125% 100% 75% 50% 25% 0% Working capital > FY14 movement impacted by the acquisition of AAP customers flow on impact to average debtors on the back of acquisition in Q3FY14 > Key cost of sales relates to copyright fees, which are on a pass-through basis to content providers Cash flow conversion > Operating cash flow conversion at 96% in FY14 Capital expenditure > $4.5m capital expenditure in FY14 predominantly comprises labour costs associated with platform product development and the associated hardware Notes: 1 Defined as operating cash flow/ebitda FY14 RESULTS 29 AUGUST 2014 15

CAPITAL STRUCTURE $m Facility commitment 30 June 2014 actual Facility A 55.0 55.0 Facility B 10.0 Total debt 65.0 55.0 Cash and cash equivalents and prepayments Net debt 45.9 Pro forma net debt/fy14 EBITDA 1.5x Statutory net debt/fy15f EBITDA 1.1x 9.1 New debt facility in place post listing > Total facility size of $65 million and a $55 million three year revolving cash advance facility (Facility A), with $55 million drawn down at Completion; a $10 million three year revolving multi-option facility (Facility B) > Undrawn funds of $14 million > Pro forma net debt/fy14 EBITDA of 1.5x > $9.1M of Cash equivalents includes $4M of Prepaid debt FY14 RESULTS 29 AUGUST 2014 16

FY15F OUTLOOK Revenue by product/service line $m 124.4 125.0 110.6 28.5 100.0 22.2 75.00 88.4 95.9 50.00 FY14A FY15F Group EBITDA ($m) and EBITDA margin % 50 33.2% 40 28.0% 30 VAS SaaS 35.0% 30.0% 25.0% > isentia reaffirms its pro forma prospectus forecast Revenue $124.4 million EBITDA $41.3 million NPATA $27.2 million > Subscription to grow to 33% share and VAS to 23% share. SaaS volume-based mainstream monitoring revenue share is expected to reduce from 32% in FY14 to 28% in FY15. Press expected to fall from 17% share in FY14 to 15% share in FY15 > VAS revenue expected to grow through increased penetration from the existing customer base > Strong operating leverage is forecast to deliver incremental EBITDA of $10.4m 20 10 0 30.9 FY14A 41.3 20% FY15F 20.0% 15.0% 10.0% EBITDA margin EBITDA > Business performing to forecast in the first 8 weeks of FY15 > Encouraging paywall discussions with publishers FY14 RESULTS 29 AUGUST 2014 17

GROWTH STRATEGY 18 FY14 RESULTS 29 AUGUST 2014

GROWTH STRATEGY isentia IS WELL POSITIONED TO CAPTURE GROWTH THROUGH ANNUAL PRICE INCREASES, THE UPSELLING OF VALUE- ADDED SERVICES TO EXISTING CLIENTS, CONTINUED GROWTH IN ASIA, PRODUCT INNOVATION, BROADENING CHANNEL STRATEGY AND STRATEGIC ACQUISITIONS. ANNUAL SAAS PRICE INCREASES AND INCREASING CLIENT SPEND THROUGH SOCIAL MEDIA, INSIGHTS AND OTHER VALUE-ADDED SERVICES > > Driven by the speed and complexity of communication campaigns and the emergence of complex online and social media content > > Increased opportunity to sell value-added services product suites to marketing and other areas of organisations > > Continued integration of key value-added services offerings onto Mediaportal > > ANZ growth underpinned by annual price increases of c.5% and selling the valueadded services suite to new and existing clients EXPANSION IN THE HIGH-GROWTH ASIAN MEDIA INTELLIGENCE MARKET > > Leading Asian presence with in-market sales and support teams > > Under-penetrated market significant growth upside with outsourcing from internal to media intelligence companies > > Brandtology growing marketing channel penetration through social media insights CONTINUED PRODUCT INNOVATION BY isentia S IN-HOUSE DEVELOPMENT TEAM > > Strong track record of innovation > > New products helping clients address the significant changes in the way media is created, distributed and consumed > > Delivery of Mediaportal into SEA and HK in FY15 > > Technology and innovation driving further platform improvements in productivity STRATEGIC ACQUISITIONS OF GEOGRAPHIC COVERAGE, SOFTWARE AND CONTENT CAPABILITIES > > Continued successful implementation of strategy of undertaking selective, synergistic acquisitions and bolt-ons > > Focused on acquiring specific capabilities that can be rolled out across the platforms FY14 RESULTS 29 AUGUST 2014 19

Q&A

APPENDIX

STATUTORY TO PRO FORMA RESULTS RECONCILIATION $ MILLION FY14 ACTUAL FY14 PROSPECTUS VARIANCE $M VARIANCE % Statutory EBITDA 18.5 17.6 0.8 4.8% FX (gains)/losses 0.7 0.5 0.2 32.5% Restructuring and acquisition costs 3.9 3.8 0.1 2.6% Listed company costs (1.2) (1.2) Offer costs 9.1 9.4 (0.3) (3.6%) Pro forma EBITDA 30.9 30.2 0.7 2.4% Statutory NPAT (18.4) (20.0) 1.6 8.0% Net finance costs adjustment 12.2 12.7 (0.5) (3.9%) Offer costs 9.1 9.4 (0.3) (3.6%) Restructuring and acquisition costs 3.9 3.8 0.1 2.6% Listed company costs (1.2) (1.2) Other adjustments 7.2 7.3 (0.1) (1.0)% Pro forma NPAT 12.8 11.9 0.9 7.5% FY14 RESULTS 29 AUGUST 2014 22

OUR PEOPLE AWARDS Value Added Services isentia continues to be recognised internationally for our media insight services, winning another five awards at the Association for Measurement and Evaluation of Communications international conference in June 2014, to add to the 13 awards already won since 2010, making isentia the world s most awarded Media Insights company over that period. > > Best Use of Communication Management: Public Sector (Gold) > > Most Innovative Use of Measurement in a Digital Campaign (two Gold) > > Integrated Communication Measurement/ Research (Silver) Eden Lau, Head of Insights, Asia, is driving integration of social media into our Insight reports, shown by double digit growth and two AMEC Awards for isentia Brandtology in 2014. Chief Product Officer Lane Cipriani was in New York to accept the CODiE Award for world s Best Media and Information Monitoring Solution for Mediaportal. > > Young Professional of the Year SaaS Mediaportal In January 2014, our flagship Software as a Service platform, Mediaportal, was recognised by the Software and Information Industry Association, at their Information Industry Summit in New York, with the CODiE Award for Best Media & Information Monitoring Solution. It was particularly pleasing to be internationally recognised for over 10 years of industry-leading development. Jan Redshaw headed up our AAP client integration team, ensuring all clients were fully integrated into isentia systems ahead of schedule and under budget, contributing to our FY14 Result. NZ Insights Manager Ngaire Crawford, was named the Young Professional of the Year at the AMEC Awards dinner in Amsterdam. FY14 RESULTS 29 AUGUST 2014 23

DISCLAIMER This presentation contains general information about the activities of of isentia Group Pty Limited (ACN 144 573 795) (isentia or Company) which is current as at 29 August 2014. It is in summary form and does not purport to be complete. It presents financial information on both a statutory basis (prepared in accordance with Australian accounting standards which comply with the International Financial Reporting Standards (IFRS) as well as information provided on a non-ifrs basis). This presentation is not a recommendation or advice in relation to isentia or any product or service offered by isentia s subsidiaries. It is not intended to be relied upon as advice to investors or potential investors, and does not contain all information relevant or necessary for an investment decision. It should be read in conjunction with isentia s other periodic and continuous disclosure announcements filed with the Australian Securities Exchange, and in particular the Full Year Results for the year to 30 June 2014. These are also available at www.isentia.com. No representation or warranty, express or implied, is made as to the accuracy, adequacy or reliability of any statements, estimates or opinions or other information contained in this presentation. To the maximum extent permitted by law, isentia, its subsidiaries and their respective directors, officers, employees and agents disclaim all liability and responsibility for any direct or indirect loss or damage which may be suffered by any recipient through use of or reliance on anything contained in or omitted with this presentation. No recommendation is made as to how investors should make an investment decision. Investors must rely on their own examination of isentia, including the merits and risks involved. Investors should consult with their own professional advisors in connection with any acquisition of securities. The information in this presentation is for general information only. To the extent that certain statements contained in this presentation may constitute forwardlooking statements or statements about future matters, the information reflects isentia s intent, belief, or expectations at the date of this presentation. Subject to any continuing obligations under applicable law or any relevant listing rules of the Australian Securities Exchange, isentia disclaims any obligation or undertakings to disseminate any updates or revisions to this information over time. Any forwardlooking statements, including projections, guidance on future revenues, earnings and estimates, are provided as a general guide only and should not be relied upon as an indication or guarantee of future performance. Forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause isentia s actual results, performance or achievements to differ materially from any future results, performance or achievements expressed or implied by these forwardlooking statements. Any forward-looking statements, opinions and estimates in this presentation are based on assumptions and contingencies which are subject to change without notice, as are statements about market and industry trends, which are based on interpretations of current market conditions. For example, the factors that are likely to affect the results of isentia include, but are not limited to, general economic conditions in Australia and Asia, exchange rates, competition in the markets in which isentia will operate and the inherent regulatory risks in the business of isentia. Neither isentia, nor any other person, gives any representation, assurance or guarantee that the occurrence of the events expressed or implied in any forwardlooking statements in this presentation will actually occur. In addition, please note that past performance is no guarantee or indication of future performance. This presentation does not constitute an offer to issue or sell, or solicitation of an offer to buy, any securities or other financial products in any jurisdiction. The distribution of this presentation outside Australia may be restricted by law. Any recipient of this presentation outside Australia must seek advice on and observe any such restrictions. This presentation may not be reproduced or published, in whole or in part, for any purpose without the prior written permission of isentia. All amounts are in Australian dollars All references starting with FY refer to the financial year ending 30 June. For example, FY14 refers to the year ended 30 June 2014. FY14 RESULTS 29 AUGUST 2014 24