Equity Strategy. Global Equity Strategy January 2017

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Global Equity Strategy January 2017 Equity Strategy Mislav Matejka, CFA AC (44 20) 7134 9741 mislav.matejka@jpmorgan.com Emmanuel Cau, CFA AC (44 20) 7134 9742 emmanuel.b.cau@jpmorgan.com Prabhav Bhadani (44 20) 7742 4404 prabhav.bhadani@jpmorgan.com Aditi Balachandar, CFA (44 20) 7742 0614 aditi.balachandar@jpmorgan.com J.P. Morgan Securities plc See the end pages of this presentation for analyst certification and important disclosures. J.P. Morgan does and seeks to do business with companies covered in its research reports. As a result, investors should be aware that the firm may have a conflict of interest that could affect the objectivity of this report. Investors should consider this report as only a single factor in making their investment decision.

SX5E most recently broke out of the range that it held for a long time; MXWO has been flat for almost 3 years now SX5E MSCI World performance since 2011 3300 3200 3100 3000 2900 2800 2700 2600 Jan-16 Feb-16 Mar-16 Apr-16 May-16 Jun-16 Jul-16 Aug-16 Sep-16 Oct-16 Nov-16 Dec-16 Jan-17 EuroStoxx 50 1900 1800 1700 1600 1500 1400 1300 1200 1100 1000 11 12 13 14 15 16 17 MSCI World ($) Source: Bloomberg Source: Bloomberg 2

some signs of complacency are evident sentiment is bullish DXY AAII Bull Bear 104 45% 102 30% 100 15% 98 96 94 92 Jan-16 Mar-16 May-16 Jul-16 Sep-16 Nov-16 Jan-17 DXY 0% -15% -30% -45% 09 10 11 12 13 14 15 16 17 AAII Bull - Bear Median +1 stdev -1 stdev Source: Bloomberg US CESI Source: Bloomberg Investors intelligence correction expectations 40 20 0-20 48 43 38 33 28-40 23-60 Jan-16 Mar-16 May-16 Jul-16 Sep-16 Nov-16 Jan-17 US CESI Source: Bloomberg 3 18 11 12 13 14 15 16 17 Investor Intelligence - % of Investors looking for a correction Source: Bloomberg

still, we advise to stay constructive, HF beta has moved sharply lower Rolling Hedge Fund beta 60% 45% 30% 15% 0% -15% -30% -45% 09 10 11 12 13 14 15 16 Global Macro HF beta to MSCI World +1 stdev -1 stdev Source: Bloomberg 4

activity momentum might have peaked, but it remains robust; reflation is getting increasing traction German IFO Global manufacturing PMI - output 112 110 108 106 104 102 100 12 13 14 15 16 IFO - Business Climate 54.5 54.0 53.5 53.0 52.5 52.0 51.5 51.0 50.5 50.0 Jan 14 Apr 14 Jul 14 Oct 14 Jan 15 Apr 15 Jul 15 Oct 15 Jan 16 Apr 16 Jul 16 Oct 16 JPMorgan global manufacturing PMI - output Source: IFO, Bloomberg Source: Markit, J.P.Morgan Chinese PPI and industrial profits Eurozone and US inflation forwards 12% 10% 140% 120% 2.2 3.0 8% 6% 4% 2% 0% -2% -4% -6% 100% 80% 60% 40% 20% 0% -20% 2.0 1.8 1.6 1.4 2.8 2.6 2.4 2.2 2.0-8% -40% -10% 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16-60% 1.2 1.8 Jan 14 Apr 14 Jul 14 Oct 14 Jan 15 Apr 15 Jul 15 Oct 15 Jan 16 Apr 16 Jul 16 Oct 16 Jan 17 China PPI, %y/y Source: Bloomberg China industrial profits (cumulative), %y/y (rhs) 5 Source: Bloomberg Eurozone 5Y5Y inflation swap US (rhs)

Valuations are not cheap MSCI World 12m Fwd P/E 18 17 16 15 14 13 12 11 10 9 8 04 05 06 07 08 09 10 11 12 13 14 15 16 17 MSCI World 12M Fwd P/E Median since '04 +1 Stdev -1 Stdev Source: Datastream 6

but equities are a real asset class, they benefit from a shift to reflation S&P500 performance in different inflation regimes S&P500 12m rolling %yoy performance CPI % of time Median Average % of times positive -15 to -10 3% -10.3% -13.1% 28% -10 to -7 4% -10.9% -11.7% 22% -7 to -5 4% -1.7% 0.8% 44% -5 to -3 4% 2.7% 4.9% 61% -3 to -1 6% 6.8% 5.3% 57% -1 to 0 3% 15.0% 14.4% 72% 0 to 1 8% 7.3% 8.6% 64% 1 to 3 28% 10.6% 10.6% 75% 3 to 5 17% 8.8% 8.2% 73% 5 to 7 8% 2.7% 4.0% 53% 7 to 10 6% 3.0% 5.7% 62% Source: 10 to Shiller 15 data, *since 6% 1872 3.9% 1.4% 59% >15 3% -2.0% 0.8% 46% S&P500 trailing P/E Trailing P/E in different inflation regimes 18 17 16 15 14 13 12 11 10 9 8-1 to 0 0 to 1 1 to 3 3 to 5 5 to 7 7 to 10 10 to 15 >15 US inflation ranges Source: Shiller data, *since 1872, inflation prints curtailed below -1% 7

Fundamentally, profit margins are in a late stage of the cycle; The pressure on margins is evident given rising wages NFIB Gap between plans to raise prices and plans to raise wages 25 20 15 10 5 0-5 86 88 90 92 94 96 98 00 02 04 06 08 10 12 14 16 Recession NFIB - Gap between plans to raise prices and plans to raise wages (3mma) Source: NFIB, NBER 8

the offset is that corporates should start getting some pricing power S&P500 earnings and ISM price paid 50% 40% 30% 20% 10% 0% -10% -20% -30% -40% -50% 89 90 91 92 93 94 95 96 97 98 99 00 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 S&P500 EPS %yoy ISM price paid (rhs) 100 90 80 70 60 50 40 30 20 10 0 Source: NFIB, NBER 9

also, earnings are likely to be helped by stronger commodity prices & better topline growth MSCI World EPS growth and commodity prices 60% 40% 20% 0% -20% -40% -60% 91 92 93 94 95 96 97 98 99 00 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 50% 40% 30% 20% 10% 0% -10% -20% -30% -40% -50% J.P. Morgan Commodity Index %yoy MSCI World 12m Fwd EPS %yoy (rhs) Source: J.P. Morgan, IBES 10

Prospective tax cuts and repatriation of overseas cash are a wild card Potential market impact of Trump's tax policies Current corporate tax rates, potential cuts in US, UK & Fran Corporate Tax reform Cash repatriation Policy Source: J.P. Morgan Trump: Lower Federal corporate tax rate to 15% House republicans: Lower Federal corporate tax rate to 20% Trump: Repatriation of untaxed foreign profits at 10% House republicans: Repatriation of untaxed foreign profits at 8.75% Impact US corporates are currently subject to 35% Federal tax rate, besides the state taxes. The median effective tax rate of S&P500 companies with 100% revenues originating in the US is 34%. Assuming that effective tax rate falls to 15%, we think that the effective tax rate would fall to 18.5% (assuming 3.5% state, other taxes). This would boost S&P500 EPS by 12%. If the corporate tax rate is cut to 20%, this implies an 8% boost to S&P500 EPS US multinationals have c.$1.2 Trillion of cash overseas. We expect a significant amount of this cash to be repatriated, with most of that being used by corporations to engage in buybacks. We estimate that it will boost the amount of buybacks by c$250- $300Bn Country Current corporate tax rate US 35% UK 20% France 33% Source: J.P. Morgan Potential cuts Trump's main tax proposal is to cut corporate tax rate to 15%. His pre-election economic plans also included a special one-off tax holiday allowing U.S. firms to repatriate funds held overseas with 10% payment vs the current 35% rate. Corporate tax rate is due to fall to 17% by 2020. However, Theresa May promised business leaders to maintain the lowest corporate tax rate in the G20, raising the possibility of further cuts. Republican candidate Fillon wants to improve corporate profitability. His program includes a plan to lower corporate taxes to 25% and lower social contributions paid by employers. 11

17 S&P500 EPS integer is not pricing in any of the potential benefits, yet 17 S&P500 EPS integer 140 138 136 134 132 130 Jan-16 Feb-16 Mar-16 Apr-16 May-16 Jun-16 Jul-16 Aug-16 Sep-16 Oct-16 Nov-16 Dec-16 Jan-17 S&P 500 2017e EPS Source: IBES 12

Mini earnings recession might be behind us S&P500 Quarterly EPS growth 10% 10% 9% 5% 5% 7% 4% 0% 1% 0% 0% -2% -5% -3% -6% -10% 1Q14 2Q14 3Q14 4Q14 1Q15 2Q15 3Q15 4Q15 1Q16 2Q16 3Q16 Quarterly S&P500 EPS, %yoy Source: Thomson Reuters 13

Credit conditions are improving: US lending standards are easing again US bank lending standards for corporates 100 80 60 40 20 0-20 -40 90 92 94 96 98 00 02 04 06 08 10 12 14 16 Recessions US C&I lending standards to large and medium firms, Net % tightening C&I lending standards to small firms, Net % tightening Source: FRB 14

unlike the start of 16, spreads are well behaved currently US HY Credit Spreads 1000 900 800 700 600 500 400 300 10 11 12 13 14 15 16 17 US HY Spreads Average Source: Datastream 15

Yield curve is steepening again, helping to broaden the leadership within equities US 10-2 year yield curve spread 270 220 170 120 70 08 09 10 11 12 13 14 15 16 17 US 10Y minus 2Y bond yields (bp) Source: Datastream 16

Flows are finally starting to show signs of a turn, positioning remains extreme Proportion of bonds with negative yields 50% 40% 30% 20% 10% 0% Jul 12 Jan 13 Jul 13 Jan 14 Jul 14 Jan 15 Jul 15 Jan 16 Jul 16 Source: J.P. Morgan Eurozone Negative Yielding Bond Market Value, % of Total Long term flows Flows into bonds since Mar 16 1800 8,000 1600 1400 5,000 1200 1000 2,000 800 600-1,000 400 200 0-200 00 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 Cumulative fund flows into equities ($ bn) Bonds Source: ICI, Bloomberg 17-4,000-7,000 Mar '16 Apr '16 May '16 Jun '16 Jul '16 Aug '16 Sept '16 Nov '16 Dec '16 Bond Funds Flows ($mn) Source: ICI, Bloomberg

Bond yields direction is key for the continued rotation correlation with Value/Growth is strong Value vs Growth and Bond Yields 100 95 90 85 80 75 70 65 07 08 09 10 11 12 13 14 15 16 17 4.9% 4.4% 3.9% 3.4% 2.9% 2.4% 1.9% 1.4% 0.9% MSCI Europe Value vs Growth (TR) US 10Y Bond Yield (rhs) Source: Datastream 18

Factor performance since 2010 210 Performance of various factors in MSCI Europe universe 190 170 150 130 110 90 70 50 30 10 11 12 13 14 15 16 Factor performance - Cash Flow Quality (ROE) Dividend Yield Value Leverage Source: J.P. Morgan Quant Research 19

Banks and bond yields European Banks price relative vs 10Y US bond yield 2.6% 105 100 95 90 85 80 75 2.4% 2.2% 2.0% 1.8% 1.6% 1.4% 70 Jan 16 Feb 16 Mar 16 Apr 16 May 16 Jun 16 Jul 16 Aug 16 Sep 16 Oct 16 Nov 16 Dec 16 Jan 17 1.2% European Banks relative US 10Y Bond yield (rhs) Source: Bloomberg 20

Banks and inflation forwards European Banks price relative and inflation forwards 1.8% 103 98 93 88 83 1.7% 1.6% 1.5% 1.4% 78 1.3% 73 Jan 16 Feb 16 Mar 16 Apr 16 May 16 Jun 16 Jul 16 Aug 16 Sep 16 Oct 16 Nov 16 Dec 16 Jan 17 1.2% European Banks Price relative Euro 5Y inflation forwards (rhs) Source: Bloomberg 21

US banks and bond yields US Banks price relative and 10Y US bond yield 2.7% 107 102 2.5% 2.3% 97 92 87 2.1% 1.9% 1.7% 1.5% 82 Jan 16 Feb 16 Mar 16 Apr 16 May 16 Jun 16 Jul 16 Aug 16 Sep 16 Oct 16 Nov 16 Dec 16 Jan 17 MSCI US Banks relative US 10Y bond yield (rhs) 1.3% Source: Datastream 22

Staples vs bond yields MSCI Europe Food & Beverages vs US 10Y Bond Yield 445 1% 395 345 295 2% 3% 245 4% 195 145 5% 95 00 02 04 06 08 10 12 14 16 6% MSCI Europe Food, Beverages relative US 10Y bond yield (rhs, rs) Source: Datastream 23

Real Estate and bond yields Real Estate relative performance vs US 10Y bond yield 135 130 125 120 115 110 105 100 95 90 Jul-15 Jan-16 Jul-16 Jan-17 1.2% 1.4% 1.6% 1.8% 2.0% 2.2% 2.4% 2.6% MSCI Eurozone Real Estate relative US 10y bond yields (rhs, reverse scale) Source: Datastream 24

The relative performance of Eurozone equities was historically correlated to the direction of bond yields Eurozone relative to MSCI World and US bond yield 135 125 6% 115 105 95 85 75 65 5% 4% 3% 2% 1% 55 00 02 04 06 08 10 12 14 16 0% Eurozone relative to MSCI World (LC) US 10Y bond yield (rhs) Source: Datastream 25

a gap that has opened up is starting to close somewhat Eurozone relative to MSCI World and US bond yield 114 2.6% 2.4% 109 2.2% 104 2.0% 1.8% 99 1.6% 94 Jul 15 Sep 15 Nov 15 Jan 16 Mar 16 May 16 Jul 16 Sep 16 Nov 16 Jan 17 Eurozone relative to MSCI World (LC) US 10Y bond yield (rhs) 1.4% Source: Datastream 26

Eurozone is biased to Value, US is biased to Growth Eurozone vs US and Value vs Growth 100 100 95 90 90 80 70 60 85 80 75 70 65 60 55 50 07 08 09 10 11 12 13 14 15 16 17 MSCI Eurozone rel to US (LC) MSCI Eurozone Value vs Growth (LC, rhs) 50 Source: Datastream 27

How much is priced in? Quality run, which started in earnest in 11, has suffered big losses since Q3, but is only back to Q2 15 Europe - Quality factor performance 160 150 140 130 120 110 100 90 80 70 03 04 05 06 07 08 09 10 11 12 13 14 15 16 Sector Neutral ROE Factor Performance Source: J.P. Morgan Quant Research 28

Value valuations remain undemanding MSCI Europe Value vs Growth P/Book Price/ Book of High vs Low ROE Stocks in Europe 0.8 0.7 0.6 4.0 3.5 3.0 3.8 3.3 2.8 0.5 2.5 2.3 0.4 2.0 1.8 0.3 1.5 1.3 0.2 76 78 80 82 84 86 88 90 92 94 96 98 00 02 04 06 08 10 12 14 16 1.0 95 96 97 98 99 00 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 0.8 MSCI Europe Value P/Book rel to MSCI Growth Median +1stdev -1stdev Median P/B of High ROE stocks Median P/B of Low ROE stocks (rhs) Source: Datastream Source: Datastream 29

Banks P/E relative is still attractive Eurozone Banks 12m Fwd P/E relative 1.05 0.95 0.85 0.75 0.65 0.55 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 MSCI Eurozone Banks 12m Fwd P/E relative Median +1stdev -1stdev Source: Datastream 30

Staples valuations remain stretched MSCI Europe Staples Price/ Book relative 2.7 2.5 2.3 2.1 1.9 1.7 1.5 1.3 1.1 0.9 95 97 99 01 03 05 07 09 11 13 15 17 European Staples Price/ Book relative to Market Median + 1 stdev - 1 stdev Source: Datastream 31

Banks/Staples trade has fully followed bond yields so far Banks vs Staples and bond yields 105 100 95 90 85 80 75 70 65 Jan 16 Feb 16 Mar 16 Apr 16 May 16 Jun 16 Jul 16 Aug 16 Sep 16 Oct 16 Nov 16 Dec 16 Jan 17 2.5% 2.3% 2.1% 1.9% 1.7% 1.5% 1.3% MSCI Europe Banks relative to Staples US 10Y Bond Yield (rhs) Source: Datastream 32

we think bond yields go higher Fed tapering and US bond yields 90 3.0 2.8 2.6 2.4 2.2 80 70 60 50 40 2.0 30 1.8 20 1.6 10 1.4 0 Jan 13 Apr 13 Jul 13 Oct 13 Jan 14 Apr 14 Jul 14 QE3 - Total Treasury and MBS Purchases announced by Fed ($ bn, rhs) US 10Y Bond Yield, % Source: Bloomberg Atlanta Fed Wage Growth Tracker US unemployment rate 5.5% 5.0% 4.5% 4.0% 3.5% 3.0% 2.5% 2.0% 1.5% 1.0% 00 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 Atlanta Fed Wage growth Tracker 8.5 8.0 7.5 7.0 6.5 6.0 5.5 5.0 4.5 12 13 14 15 16 US unemployment rate % Source: Bloomberg 33 Source: Bloomberg

OW Eurozone political calendar is heavy French 10Y yield spreads to German bunds Major European political events for 17 75 65 55 45 35 25 15 Jan 14 Apr 14 Jul 14 Oct 14 Jan 15 Apr 15 Jul 15 Oct 15 Jan 16 Apr 16 Jul 16 Oct 16 Jan 17 French 10Y yield spread to bunds (bp) Source: Datastream Date Country Event 22-Jan-17 France 1st round of Socialist primaries 29-Jan-17 France 2nd round of Socialist primaries 12-Feb-17 Germany Presidential election 15-Mar-17 Netherlands General elections 26-Mar-17 Germany Election in Saarland 23-Apr-17 France 1st round of Presidential election 07-May-17 France 2nd round of Presidential election 07-May-17 Germany Election in Schleswig-Holstein 14-May-17 Germany Election in North-Rhine Westphalia Source: J.P. Morgan Jun-17 France Election of lower house Sept-17* Germany German general election 34

but region is underowned Flows into key regions 3 1-1 -3-5 -7-9 -11-13 -15 Jan 16 Feb 16 Mar 16 Apr 16 May 16 Jun 16 Jul 16 Aug 16 Sep 16 Oct 16 Nov 16 Dec 16 Europe ex UK, cumulative flows as a % of AUM UK US Japan Source: EPFR 35

and activity backdrop is quite resilient, suggesting Eurozone earnings should finally perform better MSCI Eurozone EPS revisions vs PMI 60% 65 40% 60 20% 0% 55-20% 50-40% 45-60% -80% 40-100% 99 00 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 35 MSCI Eurozone +ve to -ve EPS revisions Eurozone Composite PMI (rhs) Source: IBES, Datastream 36

German valuations are attractive and domestic activity is in a sweet spot DAX 12m Fwd P/E relative 1.35 1.30 1.25 1.20 1.15 1.10 1.05 1.00 0.95 0.90 0.85 88 90 92 94 96 98 00 02 04 06 08 10 12 14 16 MSCI Germany 12m Fwd P/E relative to MSCI Eurozone Median +1 Stdev -1 Stdev Source: IBES German Credit Growth 7% 6% 5% 4% 3% 2% 1% 0% -1% -2% -3% 00 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 Germany - Private Loan Growth (adjusted for loan sales and securitizations), %y/y Source: ECB 37

Weaker Euro helps Eurozone earnings, but is a headwind for US earnings S&P500 EPS revisions vs EUR/USD 60% 50% 40% 30% 20% 10% 0% -10% -20% -30% -40% 8% 6% 4% 2% 0% -2% -4% -6% -8% -10% -50% -12% Jan-14 Jul-14 Jan-15 Jul-15 Jan-16 Jul-16 Jan-17 S&P500 +ve to -ve EPS revisions %3m/m EURUSD %3m/m (rhs) Source: IBES, Datastream 38

Periphery typically works if Banks work Periphery vs Core and Eurozone Banks relative 105 95 85 75 65 55 09 10 11 12 13 14 15 16 17 120 110 100 90 80 70 60 50 40 Periphery vs Core Banks relative, rhs Source: Datastream 39

OW Japan Weaker JPY and rising bond yields are key positives Topix vs MSCI World and USD/Yen 135 125 115 105 95 85 75 11 12 13 14 15 16 17 125 115 105 95 85 75 Topix (LC) relative to MSCI World ($) USD / JPY (rhs) Source: Datastream Topix 12m Fwd EPS vs Yen Japanese equities relative vs global bond yields 40% 120 1.90 30% 20% 10% 0% 30% 20% 10% 0% 115 110 105 100 95 90 1.70 1.50 1.30 1.10 0.90-10% -10% 85 0.70-20% 12 13 14 15 16 17 Topix 12m Fwd EPS, %y/y USD / Yen, %y/y - rhs, brought forward by 12 weeks -20% 80 0.50 Jan 15 Apr 15 Jul 15 Oct 15 Jan 16 Apr 16 Jul 16 Oct 16 Jan 17 Topix relative to MSCI AC World (LC) JPM Global Govt Bond Yield (rhs) Source: IBES, Datastream 40 Source: Datastream

Tactical caution on EM, we downgraded the region in October MSCI EM relative to DM 113 111 109 107 105 103 101 99 97 95 Jan 16 Feb 16 Mar 16 Apr 16 May 16 Jun 16 Jul 16 Aug 16 Sep 16 Oct 16 Nov 16 Dec 16 Jan 17 MSCI EM vs DM ($) Source: Datastream MSCI EM vs DM and J.P. Morgan tradeable USD 93 112 110 95 108 97 106 104 99 102 101 100 98 103 96 105 94 92 107 Jan 16 Feb 16 Mar 16 Apr 16 May 16 Jun 16 Jul 16 Aug 16 Sep 16 Oct 16 Nov 16 Dec 16 Jan 17 MSCI EM vs DM ($) JPM Tradeable USD (rhs, reverse scale) Source: Datastream, Bloomberg 41

stay cautious for now, but would look to re-enter at better levels in 1H; The medium term context is the one of EM bottoming out MSCI EM vs DM price relative 270 220 170 120 70 00 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 MSCI EM vs DM ($) Source: Datastream EM vs DM 12m Fwd EPS EM vs DM Growth differential 150 140 130 120 7% 6% 5% 4% 110 3% 100 2% 90 03 04 05 06 07 08 09 10 11 12 13 14 15 16 MSCI EM 12m Fwd EPS relative to DM ($) 1% 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 EM vs DM Real GDP Growth, %yoy Source: IBES 42 Source: J.P. Morgan

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