MOLSON COORS TO ACQUIRE STARBEV Attractive Value Creation, Growth and Scale Opportunity April 3, 2012

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MOLSON COORS TO ACQUIRE STARBEV Attractive Value Creation, Growth and Scale Opportunity April 3, 2012

Forward Looking Statements This presentation may include estimates or projections that constitute forward-looking statements within the meaning of the U.S. federal securities laws. Generally, the words believe, expect, intend, anticipate, project, will, and similar expressions identify forward-looking statements, which generally are not historic in nature. Although the Company believes that the assumptions upon which its forward-looking statements are based are reasonable, it can give no assurance that these assumptions will prove to be correct. Important factors that could cause actual results to differ materially from the Company s historical experience, and present projections and expectations are disclosed in the Company s filings with the Securities and Exchange Commission ( SEC ). These factors include, among others, our ability to successfully integrate StarBev, retain key employees and achieve planned cost synergies; our ability to obtain necessary regulatory approvals for the acquisition; pension plan costs; availability or increase in the cost of packaging materials; our ability to maintain manufacturer/distribution agreements; impact of competitive pricing and product pressures; our ability to implement our strategic initiatives, including executing and realizing cost savings; changes in legal and regulatory requirements, including the regulation of distribution systems; increase in the cost of commodities used in the business; our ability to maintain brand image, reputation and product quality; our ability to maintain good labor relations; changes in our supply chain system; additional impairment charges; the impact of climate change and the availability and quality of water; the ability of MillerCoors to integrate operations and technologies; lack of full-control over the operations of MillerCoors; the ability of MillerCoors to maintain good relationships with its distributors; and other risks discussed in our filings with the SEC, including our Annual Report on Form 10-K for the year-ended December 31, 2011, which are available from the SEC. All forward-looking statements in this press release are expressly qualified by such cautionary statements and by reference to the underlying assumptions. You should not place undue reliance on forward-looking statements, which speak only as of the date they are made. We do not undertake to update forward-looking statements, whether as a result of new information, future events or otherwise. 2

Focus on Total Shareholder Return Returning Cash M&A Emerging Markets Growth TOTAL SHAREHOLDER RETURN Top-line Growth Growth in Current Markets Bottom-line Growth Building long-term, sustainable shareholder returns through disciplined growth and capital allocation strategy 3

A Unique and Compelling Opportunity Strategically sound, financially attractive and immediately transforms Molson Coors growth profile Increases exposure to higher-growth markets with strong historical consumption trends StarBev is a market leader with top-three positions in nine countries and a portfolio of brands with leading positions in these markets Financially compelling and attractive returns on capital, creating substantial shareholder value Logical combination with aligned focus on brewing excellence 4

Transaction Details The Offer Definitive agreement Unanimously approved by Molson Coors Board of Directors Total Purchase Price 2.65 billion ($3.54 billion 1 ) in cash and debt Approximately 11x EBITDA Financing Expect to use combination of available cash, debt and convertible debt issued to seller 500 million, Zero-Coupon Senior Unsecured Convertible Debt due December 31, 2013 2 Convertible into Class B Common stock at $51.68/share; par value paid in cash (optional above par) 2 Molson Coors anticipates retaining investment grade rating Fully committed financing in place to complete deal Key Conditions European Competition Commission and other regulatory approvals Timetable Expected closing in second quarter of 2012 1. Assumes exchange rate of $1.33/Euro. 2. Put right at the earlier of: 30 days post Molson Coors announcement of 2012 annual results or March 31, 2013. 5

StarBev Overview Business Description Sales Breakdown by Country (2011) 1 A leading Central and Eastern European brewer Brews and distributes market-leading local brands out of nine regional breweries 10% 4% Czech Republic 24% Romania 9% Serbia Croatia 18% 14% Hungary Operational headquarters in Prague, Czech Republic; approx. 4,100 employees 22% Financial Snapshot 2 Bulgaria Montenegro Operates in Czech Republic, Serbia, Croatia, Romania, Hungary, Bulgaria and Montenegro 2011A (US$, in millions) Volume (million HL) 13.3 Sales 953 EBITDA % Margin 322 34% D&A 148 1. Slovakia and Bosnia-Herzegovina results included in Czech Republic and Croatia, respectively. 2. Prepared in accordance with IFRS accounting standards. EBITDA and EBIT exclude approximately $9 million of exceptional expenses. Assumes exchange rate of $1.33/Euro. EBIT % Margin 174 2 18% 6

A Leader in Central & Eastern Europe Czech Republic #2 StarBev 16% market share Market vol: 15.4 MhL Slovakia 1 #3 StarBev 5% market share Market vol: 3.9 MhL Hungary #3 StarBev 23% market share Market vol: 6.2 MhL Croatia #1 StarBev 42% market share Market vol: 3.5 MhL Czech Republic Slovakia 1 Hungary Croatia Bosnia 1 Serbia Romania Bulgaria Romania #3 StarBev 14% market share Market vol: 16.6 MhL Bulgaria #2 StarBev 31% market share Market vol: 4.9 MhL Bosnia- Herzegovina 1 Montenegro Serbia #1 StarBev #1 StarBev 27% market share Market vol: 2.4 MhL Montenegro #1 StarBev 47% market share Market vol: 4.6 MhL Brewery 92% market share Market vol: 0.4 MhL Source: CVC Capital Partners 1. Bosnia-Herzegovina and Slovakia markets served by breweries in adjacent countries 7

Macroeconomic Outlook for StarBev s Markets The economies in CEE have stabilized and are on a growth trajectory Seven consecutive quarters of GDP growth Long-term economic outlook for StarBev markets is compelling Long-term growth drivers: per capita income growth leading to expansion of middle class, labor cost advantage for Western manufacturers, strong foreign investment flows and productivity improvements StarBev Economics Growth Outlook 1 Real GDP Growth (CAGR) Real GDP Per Capita Growth (CAGR) Pre-Crisis 1998-2008 Crisis 2008-2010 Projected 2011-2016 Pre-Crisis 1998-2008 Crisis 2008-2010 Projected 2011-2016 StarBev Markets Median 4.5% (1.7%) 3.1% 4.1% (1.5%) 3.1% Western Europe 2.2% (1.2%) 1.3% 1.6% (1.6%) 1.0% UK 2.7% (1.2%) 2.0% 2.2% (1.9%) 1.2% USA 2.5% (0.3%) 2.7% 1.5% (1.1%) 1.7% Canada 2.9% 0.2% 2.5% 1.9% (1.0%) 1.4% 1. Source: Global Insight as of March 2012; StarBev Markets include Bosnia-Herzegovina, Bulgaria, Croatia, Czech Republic, Hungary, Montenegro, Romania, Serbia and Slovakia 8

StarBev s Markets Have Attractive Growth Prospects StarBev markets grew faster than developed markets before the 2008 financial crisis Strong relative beer volume growth is expected in StarBev markets over the next five years Beer consumption per capita is growing overall in StarBev markets StarBev Beer Market Growth vs. Major Developed Markets Beer Volume (CAGR) Per Capita Beer Consumption Growth (CAGR) Pre-Crisis 1998-2008 Crisis 2008-2010 Projected 2011-2016 Pre-Crisis 1998-2008 Crisis 2008-2010 Projected 1 2011-2016 StarBev Markets Median 2 3.1% (8.4%) 2.4% 3 3.3% (8.2%) 2.0% Western Europe (0.4%) (2.4%) (0.1%) (1.0%) (3.0%) (0.6%) UK (1.3%) (6.7%) (0.9%) (1.7%) (7.3%) (1.5%) USA 0.8% (1.9%) (0.2%) 1 (0.1%) (2.7%) (1.0%) Canada 1.4% 2.3% (0.1%) 1 0.4% 1.3% (0.9%) 1. Source: Euromonitor (2011). Estimated using off-trade data because total beer market volume and value data were unavailable 2. Source: Euromonitor (2011). Median includes StarBev markets for which Euromonitor data was available (Bulgaria, Czech Republic, Hungary, Romania and Serbia) 3. Source: Euromonitor (2011). Bulgaria and Czech Republic estimated using off-trade data because total beer market volume and value data were unavailable 9

StarBev s Market Leading Brands Country Flagship Brand Position Market Share Other StarBev Brands Czech Republic #5 7% Serbia #1 37% Croatia #1 33% Romania #4 7% Hungary #1 16% Bulgaria #1 15% (Burgasko) Montenegro #1 NA Source Euromonitor, Roland Berger, StarBev materials 10

Expected, Combined Molson Coors Summary 1 2 Combined 1 Geographic Presence (2011 Revenue) 48% 2% 31% 20% Canada UK US MCI Czech 9% 4% Republic Romania 24% Serbia 10% Croatia 18% 21% 14% Hungary Bulgaria Montenegro 2% 12% 42% 27% 17% Canada UK US MCI CEE Volume (MhL) Net Revenue ($billion) 48.4 3 6.7 13.3 3 1.0 61.7 MhL Annually EBITDA 4 ($billion) 1.3 4 0.3 1. Molson Coors financials are presented in U.S. GAAP with U.S. JV proportionately consolidated. 2. StarBev financial results are presented in IFRS as adopted by the EU. 3. Worldwide volume presented includes financial, royalty, and proportionate share of JVs STRs. 4. Non-GAAP underlying EBITDA is calculated by excluding special and other non-core items from the nearest U.S. GAAP earnings. See reconciliation to nearest U.S. GAAP measures on our website. 11

Financially Attractive Transaction Earnings Return on Capital Balance Sheet Impact Ratings Impact Accretive to earnings in first full-year of operations Superior returns compelling use of capital Comfortably meets return on capital criteria Molson Coors maintains strong balance sheet with good liquidity and strong free cash flow Expected to retain investment grade Capital Allocation Leverage ratio: Drive to current levels as quickly as possible Remain committed to strong dividend policy Suspend share repurchase program in short term for de-levering Synergies Approximately $50 million in pre-tax operational synergies by 2015 Cost synergies from procurement, systems and related areas Revenue synergies from cross-selling 12

Integration and Operational Strategy Plan to operate StarBev as its own separate business unit within Molson Coors No change expected in ABI brands licensing in StarBev markets Extract synergies through production efficiencies, procurement, systems and related areas Significant upside and runway to build brands, gain share and improve productivity Molson Coors brings centuries of brand building expertise StarBev s assets were non-core for ABI Great platforms with significant opportunities to improve & grow Molson Coors views current StarBev managers, sales force as fundamental to the businesses continued success Is committed to retaining the many high-performing members of the StarBev team in each market Molson Coors well-positioned to maximize value of assets in attractive, growing beer markets 13

A Unique and Compelling Opportunity Strategically sound, financially attractive and immediately transforms Molson Coors growth profile Increases exposure to higher-growth markets with strong historical consumption trends StarBev is a market leader with top-three positions in nine countries and a portfolio of brands with leading positions in these markets Financially compelling and attractive returns on capital, creating substantial shareholder value Logical combination with aligned focus on brewing excellence 14

Q&A