Press Release HUGO BOSS First Half Year Results HUGO BOSS steps up growth pace

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Press Release HUGO BOSS First Half Year Results HUGO BOSS steps up growth pace Strong own retail performance supports 8% growth of Group sales in the second quarter Double-digit increase in profit Rise in sales and earnings in first half Full year outlook reconfirmed Metzingen, July 3,. HUGO BOSS has stepped up its growth pace in the second quarter compared to the first three months of the year. Against this backdrop, Management reconfirms its sales and profit targets for the full year. "Our consistently strong growth in Europe and our upturn in the Americas form the basis of these very solid quarterly results," said Claus-Dietrich Lahrs, CEO and Chairman of the Managing Board of HUGO BOSS AG. "Despite the persistently difficult environment in some key markets, we will grow even faster in the second half of the year, particularly in terms of earnings. We will expand our presence and brand strength in womenswear so as to secure long-term, profitable growth following on from this year's double-digit sales increases". EBITDA margin increases by 60 basis points in second quarter The HUGO BOSS Group's currency-adjusted sales rose by 8% in the second quarter. Currency effects negatively impacted this development. In euro terms, the Group recorded an increase of 5% to EUR 559 million ( 203: EUR 532 million ) ). Europe made a particular contribution to this development, posting currency-neutral sales growth of 0%. In the Americas, growth in local --

currencies picked up pace compared to the previous quarter to reach 7%. Adjusted for currency effects, sales in Asia were up 2% on the previous year. The wholesale business was burdened in the second quarter by a challenging market environment, the takeover of selling spaces previously managed by wholesale partners as well as delivery shifts to the third quarter. Overall, revenues in this distribution channel were 6% below the prior-year level on a currencyadjusted basis. Currency-neutral sales in the Group's own retail business (including outlets and online business), in contrast, rose by 7%. On a comp store basis, currency-adjusted revenue growth in this channel came to 4%. The disproportionately fast growth in own retail as well as lower markdowns led to a gross profit margin increase of 50 basis points to 66.7% ( 203: 65.2%). Thanks to the solid sales performance and the healthy growth of the gross profit margin, EBITDA before special items showed a stronger increase than sales, rising by 8% to EUR 0 million ( 203: EUR 02 million). The adjusted EBITDA margin thus expanded by 60 basis points to 9.7% in the second quarter ( 203: 9.%). Supported by a significant decrease in net financial expenses, consolidated net income rose by 8% to EUR 63 million ( 203: EUR 53 million). Group's own retail business drives growth in the first half The HUGO BOSS Group recorded sales growth of 7% in local currencies in the first half of the year. Including negative currency effects, this corresponds to an increase of 4% in the reporting currency to EUR,72 million (H 203: EUR,25 million). There was growth in all regions. Europe was the strongest region with a currency-adjusted sales increase of 9%, spurred by gains on a broad front with significant double-digit growth in the UK in particular. Sales in the Americas rose by 3% in local currencies despite a persistently challenging market environment in the apparel retail sector. In Asia, first-half sales were up -2-

4% on the prior year after adjustment for currency effects. Solid growth, particularly in Australia and Japan, more than compensated for a more muted development in China. Sales growth by distribution channel developed unevenly in the first half. The Group s wholesale revenues declined by 6% in local currencies. Alongside a restrained development in order intake, the takeover of selling spaces previously managed by wholesale partners as well as delivery shifts to the third quarter weighted on the sales performance in this channel. In contrast, the Group's own retail business (including outlets and online business) grew by 8% before currency effects in the first half. Currency-adjusted comp store sales were up 5% on the prior year. The number of own retail stores saw a net expansion of 8 in the first six months, rising to,028 sites (December 3, 203:,00). In addition to 37 new openings, 4 stores previously operated by wholesale partners were taken over. 33 mostly smaller-sized stores and shop-in-shops were closed. The higher share of sales in own retail as well as reduced markdowns led to an increase in the gross profit margin of 260 basis points to 66.0% (H 203: 63.4%). EBITDA before special items stood at EUR 242 million, 3% higher than the prior year (H 203: EUR 234 million). The increase in the gross profit margin did not entirely compensate for the higher selling and distribution expenses. As a result, the adjusted EBITDA margin for the first half was down 20 basis points at 20.6% (H 203: 20.8%). Consolidated net income was up by 7% to EUR 44 million (H 203: EUR 35 million). Further reduction in net debt Trade net working capital amounted to EUR 456 million at the end of the first half, up 0% compared to the prior year (June 30, 203: EUR 45 million). This was largely due to the increase in inventories of 2% to EUR 488 million (June 30, 203: EUR 437 million). The expansion of the Group's own retail business, the takeover of selling spaces from trading partners as well as effects -3-

from delivery shifts impacted this development. Because of lower investments, net debt decreased by 0% to EUR 20 million despite a higher dividend payment (June 30, 203: EUR 234 million). Management reconfirms targets for The Management of HUGO BOSS reconfirms the outlook for the full year given in March. The Company plans to achieve high single-digit sales growth after adjustment for currency effects and thus to post stronger growth than in the previous year. All regions are expected to contribute to the achievement of this goal. The Group is anticipating to achieve double-digit growth in its own retail business once again. Based on the order intake, sales performance in the wholesale channel will be significantly better in the second half year compared to the first six months. As a result, sales will remain broadly stable for the full year compared to 203. The operating result (EBITDA before special items) is also expected to post a high single-digit increase. HUGO BOSS is planning to open around 50 new stores on a net basis excluding takeovers. Capital expenditure of EUR 0 million to EUR 30 million will focus mainly on the expansion and renovation of the Group s own retail network. Based on the anticipated increase in earnings and continued strong cash flow development, HUGO BOSS expects a positive net financial position at the end of. -4-

For further information about HUGO BOSS, see our website at group.hugoboss.com. If you have any questions, please contact: Dr. Hjördis Kettenbach Head of Corporate Communication Phone: +49 (0)723 94-2375 Fax: +49 (0)723 94-205 Dennis Weber Head of Investor Relations Phone: +49 (0)723 94-86267 Fax: +49 (0)723 94-886267 ) Due to changes in accounting policies and corrections made, figures reported for 202 may not correspond to the figures reported in prior years. Please refer to the annual report for more details. -5-

Consolidated Income Statement 203 Change in % Sales 558.9 53.7 5 Cost of sales (85.8) (85.0) 0 Gross profit 373. 346.7 8 In % of sales 66.7 65.2 50 bp Selling and distribution expenses (227.9) (2.6) (8) Administration expenses (60.0) (55.3) (8) Other operating income and expenses (2.3) (4.2) 45 Operating result (EBIT) 82.9 75.6 0 In % of sales 4.8 4.2 60 bp Net interest income/expenses (.5) (2.4) 38 Other financial items 0. (4.0) > 00 Financial result (.4) (6.4) 78 Earnings before taxes 8.5 69.2 8 Income taxes (8.7) (5.9) (8) Net income 62.8 53.3 8 Attributable to: Equity holders of the parent company 62.5 52.2 20 Non-controlling interests 0.3. (73) 2 Earnings per share (EUR) 0.90 0.76 8 Certain amounts shown here do not correspond to prior-year figures and reflect adjustments made. 2 Basic and diluted earnings per share. EBITDA and Special Items 203 Change in % EBITDA before special items 0.2 0.8 8 In % of net sales 9.7 9. 60 bp Special items (2.3) (4.2) 45.0 Sales by Region and Channel 203 Change in % Change in % currency-adjusted Europe 33.5 30.6 0 0 Americas 36.8 35.3 7 Asia/Pacific 78.7 82.8 (5) 2 Royalties.9 2.0 (2) (2) TOTAL 558.9 53.7 5 8 Group's own retail business 353.0 308.9 4 7 Wholesale 94.0 20.8 (8) (6) -6-

Consolidated Income Statement 203 Change in % Sales,7.5,25.2 4 Cost of sales (397.9) (4.6) 3 Gross profit 773.6 73.6 8 In % of sales 66.0 63.4 260 bp Selling and distribution expenses (460.4) (408.) (3) Administration expenses (20.8) (4.5) (5) Other operating income and expenses (0.8) (4.) 80 Operating result (EBIT) 9.6 86.9 3 In % of sales 6.4 6.6 (20) bp Net interest income/expenses (2.0) (6.) 67 Other financial items (2.0) (5.2) 62 Financial result (4.0) (.3) 65 Earnings before taxes 87.6 75.6 7 Income taxes (43.2) (40.4) (7) Net income 44.4 35.2 7 Attributable to: Equity holders of the parent company 43.2 33.8 7 Non-controlling interests.2.4 (4) 2 Earnings per share (EUR) 2.07.94 7 Certain amounts shown here do not correspond to prior-year figures and reflect adjustments made. 2 Basic and diluted aernings per share. EBITDA and Special Items 203 Change in % EBITDA before special items 24.5 234.3 3 In % of sales 20.6 20.8 (20) bp Special items (0.8) (4.) 80 Sales by Region and Channel 203 Change in % Change in % currency-adjusted Europe 726.2 668.3 9 9 Americas 255.5 262.9 (3) 3 Asia/Pacific 65.0 69. (2) 4 Royalties 24.8 24.9 () () TOTAL,7.5,25.2 4 7 Group's own retail business 675.6 587.6 5 8 Wholesale 47. 52.7 (8) (6) -7-

Consolidated Balance Sheet Assets June 30, June 30, 203 December 3, 203 Intangible assets 37.8 38. 39.2 Property, plant and equipment 376.4 338.6 368.6 Deferred tax assets 87.0 74.4 80.7 Non-current financial assets 6.0 7.9 7.4 Non-current tax receivables.7 2.2.7 Other non-current assets 4.0 2.6 3.9 Non-current assets 622.9 573.8 6.5 Inventories 487.8 436.6 440.8 Trade receivables 209.0 226.0 226.2 Current tax receivables 3.5 4.3 0.8 Current financial assets 8.9 7.2 23.3 Other current assets 79.3 70. 69.4 Cash and cash equivalents 49.7 0. 9.3 Current assets 858.2 865.3 889.8 TOTAL,48.,439.,50.3 Equity and Liabilities June 30, June 30, 203 December 3, 203 Subscribed capital 70.4 70.4 70.4 Own shares (42.3) (42.3) (42.3) Capital reserve 0.4 0.4 0.4 Retained earnings 69.4 505.7 70.5 Accumulated other comprehensive income (9.8) (3.4) (5.8) Equity attributable to equity holders of the parent company 638. 530.8 74.2 Non-controlling interests (0.5) 26.6 26. Group equity 637.6 557.4 740.3 Non-current provisions 6.0 55.2 52.7 Non-current financial liabilities 238.3 308.7 64.8 Deferred tax liabilities 5.8 2.2 7.5 Other non-current liabilities 32.2 2.2 30.9 Non-current liabilities 347.3 397.3 265.9 Current provisions 88.7 80. 99.9 Current financial liabilities 26.7 29.4 4.6 Income tax payables 59.7 44.6 63.4 Trade payables 240.5 248.0 235.3 Other current liabilities 80.6 82.3 8.9 Current liabilities 496.2 484.4 495. TOTAL,48.,439.,50.3 Certain amounts shown here do not correspond to prior-year figures and reflect adjustments made. -8-