Entry into Scheme Implementation Deed to Acquire 100% Ownership of TOWER Australia

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December 28, 2010 Koichiro Watanabe President and Representative Director The Dai-ichi Life Insurance Company, Limited Code: 8750 (TSE First section) Entry into Scheme Implementation Deed to Acquire 100% Ownership of TOWER Australia The Dai-ichi Life Insurance Company, Limited (the Company ; President: Koichiro Watanabe) hereby announces that the Company today entered into a scheme implementation deed with TOWER Australia Group Limited ( TOWER ), an affiliate in which the Company currently has a 28.96% stake, to acquire the rest of the shares of common stock of TOWER (the Transaction ). TOWER s independent directors unanimously recommend the Transaction and have recommended that TOWER s shareholders vote in favour of the Transaction in the absence of no superior proposal and subject to an Independent Expert opining that the Transaction is in shareholders best interests. The Company will proceed with the Transaction, subject to obtaining approvals of the Japanese and Australian authorities and TOWER s shareholders. 1. Background of the Transaction The Company has strived to expand its overseas businesses mainly in Asia by taking advantage of the life insurance know-how obtained during its over 100-year history in Japan. Specifically, the Company acquired a local life insurer in Vietnam in 2007 and, thereafter, entered the life insurance markets in India, Thailand, and Australia in order to further develop its overseas businesses. In Australia, after the Company acquired a 29.7% stake in TOWER in 2008, the Company built a close working relationship with TOWER, appointing two board members and facilitating cooperative initiatives with TOWER. Through this relationship, the Company formed a high opinion of the competitive advantages and potential for continued growth of TOWER. The Company believes it can expand its overseas businesses and benefit from consolidating 100% of TOWER s earnings by making TOWER a wholly owned subsidiary. Through the Transaction, the Company believes it will be able to support TOWER in the next stage of its development, and also strengthen the Company s commitment to and efforts in the Australian insurance market. 2. Overview of the Transaction. The Company plans to acquire TOWER by utilizing a friendly acquisition scheme called a scheme of arrangement, in which the Transaction becomes effective when (1) 75% or more of votes cast and the majority of TOWER s shareholders attending a meeting of shareholders (including proxies) approve the Transaction and (2) Australian court approval of the scheme is received. In addition, the Transaction is subject to regulatory approvals of the Japanese and Australian authorities. 1 The Dai-ichi Life Insurance Company, Limited

The Company is to acquire the rest of the shares of TOWER (71.04% of TOWER s shares outstanding) for AUD 1,193 million (JPY 99.6 billion (*1) ) in total AUD 4.00 (JPY 334 (*1) ) per share representing a premium of 46.5% to pre announcement share price and 46.2% to TOWER s one month average share price. The Company plans to acquire TOWER s stock options held by TOWER s management for approximately AUD 70m (JPY 5.8 billion) (*1) Australian dollars are converted into yen at the rate of JPY83.55 to AUD 1.00 in this announcement. 3. Strategic Aim The life insurance market in Australia has shown steady growth, reflecting favorable economic conditions in the country. The Company especially sees growth opportunities in the risk insurance market. The Company believes it will be able to strengthen its operating base significantly in Australia by (1) acquiring 100% ownership of TOWER and (2) combining TOWER s competitive advantages in the Australian life insurance market and the Company s capital strength. After the Transaction, the Company believes its overseas earnings base will expand significantly and, therefore, the Company can make progress in diversifying its earnings geographically. Moreover, the Company aims to achieve earnings growth by increasing the weight of overseas businesses with high growth potential within its overall operations. The Company will strive to upgrade all of its overseas businesses and improve overseas profitability by applying TOWER s high-value experience in marketing channels, underwriting and other areas, to its other overseas businesses. 4. Company Profile of TOWER Company name TOWER Australia Group Limited Foundation October 28, 1987 Location of headquarters Milsons Point, New South Wales, Australia Representatives Robert Thomas, Chairman Jim Minto, Managing Director Listed exchange Australian Securities Exchange Key figures (consolidated) (millions of AUD, [billions of JPY]) Years ended / as of September 30 2008 2009 2010 Premium revenue AUD 709 AUD 738 AUD 942 [ JPY 59.2] [ JPY 61.7] [ JPY 78.7] Net income AUD 68 AUD 46 AUD 87 [ JPY 5.7] [ JPY 3.8] [ JPY 7.3] Total assets AUD 3,416 AUD 3,417 AUD 3,672 [ JPY 285.4] [ JPY 285.5] [ JPY 306.8] Net assets AUD 599 AUD 680 AUD 850 [ JPY 50.0] [ JPY 56.8] [ JPY 71.0] Note: Australian dollars are converted into yen at the rate of JPY 83.55 to AUD 1.00 2 The Dai-ichi Life Insurance Company, Limited

5. Schedule (*1) February 2011 March 2011 April 2011 May 2011 TOWER to submit a scheme booklet (*2) to the Australian Securities and Investments Commission (*2) The scheme booklet is prepared to provide information, based on which TOWER s shareholders decide whether to vote in favour of the Transaction at the general meeting of shareholders. TOWER to send the scheme booklet to TOWER s shareholders TOWER s general meeting of shareholders Australian court approval Acquisition of shares of common stock of TOWER by the Company (*1) subject to change and dependent on the timing of the Japanese and Australian regulatory approvals 6. Other Information The Company expects to complete the Transaction in May 2011. Therefore, the Transaction will not affect the consolidated earnings forecast of the Company for the year ending March 31, 2011. Investor Contact: Investor Relations Center Corporate Planning Department +81 50 3780 6930 This press release may contain statements that are forward-looking statements" regarding our intent, belief or current expectations of management with respect to our future results of operations and financial condition. Any such forward-looking statements are not historical facts but instead represent only our belief regarding future events, many of which, by their nature, are inherently uncertain and outside our control. Important factors that could cause actual results to differ from those in specific forward-looking statements include, without limitation, economic and market conditions, consumer sentiment, political events, level and volatility of interest rates, currency exchange rates, security valuations and competitive conditions. Forward-looking statements are not guarantees of future performance and involve risks and uncertainties, and actual results may differ. 3 The Dai-ichi Life Insurance Company, Limited

Making TOWER Australia Group Limited a Wholly Owned Subsidiary December 28, 2010 The Dai-ichi Life Insurance Company, Limited 0

Overview Dai-ichi Life today entered into a scheme implementation deed with TOWER Australia Group Limited ( TOWER ), an affiliate in which Dai-ichi currently has a 28.96% stake, to acquire the rest of the shares of common stock of TOWER Form of Transaction: Scheme conditions include (1) : Price (2) : Financing: Scheme of Arrangement, a friendly acquisition scheme commonly used in Australia. TOWER s Independent Directors have recommended that TOWER s shareholders vote in favour of the Scheme in the absence of no superior proposal and subject to an Independent Expert opining that the Scheme is in shareholders best interests. (1) 75% or more of votes cast and the majority of TOWER s shareholders attending a meeting of shareholders (including proxies) approve the acquisition and (2) Australian court approval of the scheme is received. AUD 1,193 million (JPY 99.6 billion (3)(4) ) in total AUD 4.00 per share Fund in hand (planned) Time frame: Scheduled to complete in May 2011 Realized growth opportunity through M&A within only 9 months after the demutualization (1) Subject to obtaining regulatory approvals of the Japanese and Australian authorities (2) Other than the price in this slide, Dai-ichi plans to acquire TOWER s stock options, vested to TOWER s management, in cash, for AUD 70 million (JPY 5.8 billion). (3) In these materials, Australian dollars are converted into yen at the rate of JPY 83.55 to AUD 1.00 unless otherwise quoted. (4) Actual price in JPY will be settled based on the exchange rate of AUD to JPY at the date of transaction. 1

Dai-ichi s Overseas Initiatives at a Glance Australia Vietnam India Thailand August 2008 Acquired a 29.7% stake in TOWER Took cooperative initiatives i.e. worker exchange, capital increase and others January 2007 Acquired a local life insurer now operating as Dai-ichi Vietnam (100% subsidiary) February 2009 Commenced operation with two local state-owned banks (Dai-ichi holds a 26% stake) July 2008 Strategic alliance with Ocean Life (Dai-ichi holds a 24% stake) May 2011 Making TOWER a wholly owned subsidiary utilizing a friendly acquisition scheme (scheduled) Market share: 5.0% in FY2007 6.3% in FY2009 Ranked 14 th out of 23 in terms of premium income in the first operating year (Premium income substantially exceeded the original plan) Increased premium income by 9% in FY2009 Efficient and Effective M&A: Minimized execution risk and post-deal management risk, based on a close relationship with TOWER and in-depth knowledge of the Australian life insurance market. 2

Strategic Aim < Strategic aim of the deal > TOWER + Dai-ichi Dai-ichi Group earnings growth High-value competitive advantage in the growing Australian risk insurance market Know-how in development of risk insurance product and marketing channels < Strategic aim for Dai-ichi s overall overseas businesses > Acceleration of development of Full-scale Global Operations -Position TOWER as a platform for expanding businesses in Asia-Pacific -Apply TOWER s high-value management know-how to Dai-ichi s overseas businesses and pursue trans-border synergy -Accelerate worker exchanges and post workers to corporate positions globally 3

Earning Power of TOWER and Dai-ichi Group Net income Dai-ichi Group (consolidated basis, year ended March 31, 2010) JPY 55.6 bn (JPY 54.6 bn, excluding net income (1) attributable to TOWER ) TOWER (Year ended September 30, 2010) AUD 87 mn (JPY 7.3 bn) ROE 7.8% 11.4% (3) (2) Value of new business (EV base) JPY 118.9 bn AUD 168 mn (JPY14.0 bn) (1) Represents Dai-ichi s net income less Dai-ichi s net income attributable to TOWER in which Dai-ichi had 28.6% stake (2) Represents adjusted net income (= net income + provision for contingency reserve in excess of statutory required level [after tax]) divided by two year average of adjusted net assets (=total net assets + contingency reserve (after tax) + reserve for price fluctuation [after tax]). However, as Dai-ichi demutualized on April 1, 2010, necessary adjustments are made to Dai-ichi s total net assets as of March 31, 2009 and 2010 as if Dai-ichi had been a joint stock company. (3) Net profit after tax divided by two year average of net assets 4

Projected Increase in Net Income Attributable to Overseas Businesses (1) After the deal, Dai-ichi projects to improve its EPS by JPY 330 (2) and increase the weight of overseas businesses in terms of net income < Net Income Attributable to Overseas Businesses (3) > Overseas 3% Overseas 9% Japan 97% Japan 91% (1) Figures on this page were results of preliminary calculation and subject to change depending on various factors. (2) Preliminary calculation based on the assumption that the amount of goodwill is to be (a) calculated as the acquisition price (including TOWER s stock options, vested to TOWER s management, to be acquired by Dai-ichi in cash) less total net asset on TOWER s balance sheet as of March 31, 2011 (forecasted by Dai-ichi) and (b) amortized over 20 years. However, the actual amount of goodwill may differ significantly depending on various factors. (3) The pie chart on the left-hand side of the slide is based on Dai-ichi s consolidated financial results for the fiscal year ended March 31, 2010. The other pie chart is based on (a) Dai-ichi s consolidated earnings forecast for the year ending March 31, 2011, (b) earnings forecast of TOWER for the year ending September 30, 2011 (forecasted by Dai-ichi) and (c) amortization expense preliminarily calculated on the assumption written in the note (2) above. However, it will be the fiscal year ending March 31, 2012 that Dai-ichi actually recognizes 100% of earnings and losses of TOWER. 5

Acquisition Price Reasonable acquisition price (AUD 4.00 per share), taking into account comparable M&A deals in Australia, and quality of Tower earnings Valuation (1) : P/EV 1.1x (2), PER 19.0x (Reference) Multiples of Comparable Life Insurance M&A Deals in Australia (2009 - (3) ) P/EV PER 1.1x - 1.4x 11.8x - 24.1x Making TOWER a wholly owned subsidiary for the same per-share price range in JPY as the price Dai-ichi acquired a 29.7% stake in 2008 (1) The acquisition price for the valuation does not include TOWER s stock options, vested to TOWER s management, to be acquired by Dai-ichi in cash for AUD 70 million (JPY 5.8 billion). (2) The denominator for the P/EV calculation represents EV of TOWER s life insurance business. (3) Based on the following deals (including attempted deals): (1) Aviva Australia, acquired by National Australia Bank (announced in June 2009); (2) 51% of ING Australia, acquired by ANZ Banking Group (announced in September 2009); (3) AXA Asia Pacific s operations in Australia and New Zealand, which National Australia Bank attempted to acquire (announced in December 2009); and (4) proposal by AMP to acquire AXA Asia Pacific s operations in Australia and New Zealand (announced in November 2010) 6

Overview of TOWER (1) Company name: TOWER Australia Group Limited Foundation: October 28, 1987 Location of headquarters: Listed exchange: Milsons Point, New South Wales, Australia Australian Securities Exchange Dai-ichi s stake: 28.96% (as of December 28, 2010) Premium income (1) : AUD 942 mn (JPY 78.7 bn) Net income after tax (1) : AUD 87 mn (JPY 7.3 bn) EV (2) : AUD 1,461 mn (JPY 122.1 bn) Total net assets (2) : AUD 850 mn (JPY 71.0 bn) (1) For the year ended September 30, 2010 (2) As of September 30, 2010 7

Overview of TOWER (2) Solid presence in the Australian risk insurance market Inforce Premium (Risk Insurance Policies) (million AUD) 1,600 1,400 1,200 1,000 800 600 400 200 0 NAB CBA ING TOWER AIA AMP AXA SUN WBC Metlife Source: Plan for Life 8

Overview of TOWER (3) Australia s market for risk insurance products grew by annualized rate of more than 10% over 15 years, and expected to grow by around 10% going forward (1). TOWER, which effectively focuses on risk insurance products, has accelerated its growth. < Australian Risk Insurance Market Annual Premium Income > < TOWER s Results > (million AUD) 10,000 8,000 6,000 4,000 (million AUD) 1,600 Inforce Premium 1,400 EV Underlying Profit (right) 1,200 1,000 800 600 (2) 100 80 60 40 2,000 0 1995 1997 1999 2001 2003 2005 2007 2009 400 200 0 Sep-06 Sep-07 Sep-08 Sep-09 Sep-10 20 0 Term Disability Group Source: Rice Warner, TOWER s Annual Reports (1) Estimates of DEXX&R and Rice Warner (2) Excludes non-cash, accounting-based items and adjusts investment income to reflect normal long-term market returns 9

Appendix 10

Share Price of TOWER (since August 2008) Share price (AUD 1.00, JPY 100) 5.0 4.5 4.0 Exchange rate (right) Exchange rate (JPY to AUD 1.00) 100 90 80 3.5 3.0 2.5 2.0 1.5 1.0 Share price in JPY (left) Share price in AUD (left) 70 60 50 40 30 20 Aug 08 Sep 08 Oct 08 Nov 08 Dec 08 Jan 09 Feb 09 Mar 09 Apr 09 May 09 Jun 09 Jul 09 Aug 09 Sep 09 Oct 09 Nov 09 Dec 09 Jan 10 Feb 10 Mar 10 Apr 10 May 10 Jun 10 Jul 10 Aug 10 Sep 10 Oct 10 Nov 10 Dec 10 11

P/EV of TOWER (since August 2008) Share price (AUD 1.00) 4.5 4.0 P/EV (right) 1.2x 1.0x 3.5 0.8x 3.0 2.5 Share price (left) 0.6x 0.4x 2.0 0.2x 1.5 Aug-08 Nov-08 Feb-09 May-09 Aug-09 Nov-09 Feb-10 May-10 Aug-10 Nov-10 0.0x (1) Calculated based on the assumption that increase (decrease) in EV was linear between each base date for semiannual EV calculation and that no increase (decrease) took place after the latest base date for semiannual EV calculation (September 30, 2010) 12

Investor Contact The Dai-ichi Life Insurance Company, Limited Investor Relations Center Corporate Planning Department +81 50 3780 6930 Disclaimer Though The Dai-ichi Life Insurance Company, Limited (hereinafter the Company ) has assumed the accuracy and completeness of all information available to it in preparing this presentation, the Company makes no representation as to its actual accuracy or completeness. The information in this presentation is subject to change without prior notice. Neither this presentation nor any of its contents may be disclosed or used by any other party for any other purpose, without the prior written consent of the Company. Statements contained herein that relate to the future operating performance of the Company are forward-looking statements. Forward-looking statements may include but are not limited to words such as believe, anticipate, plan, strategy, expect, forecast, predict, possibility and similar words that describe future operating activities, business performance, events or conditions. Forward-looking statements are based on judgments made by the Company s management based on information that is currently available to it and are subject to significant assumptions. As such, these forward-looking statements are subject to various risks and uncertainties and actual business results may vary substantially from the forecasts expressed or implied in forward-looking statements. Consequently, you are cautioned not to place undue reliance on forward-looking statements. The Company disclaims any obligation to revise forward-looking statements in light of new information, future events or other findings. 13