Foundations of Investing

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Foundations of Investing Participant Workbook Your Name: www.edwardjones.com Member SIPC

Welcome: Foundations of Investing PROGRAM SYNOPSIS Foundations of Investing is a 30-minute educational program geared to people who want an overview of investing, including key terms and types of investments. Foundations of Investing covers the basic features of bonds, stocks and packaged investment products, and the importance of proper asset allocation. Please feel free to write down in this workbook any questions or thoughts you may have. It is yours to keep. Use it as your own personal reference, or as a starting point with your Edward Jones financial advisor. SEMINAR CONTENTS Key Steps to Financial Success... 3 The Guiding Why.... 4 Rule 1: Develop a Strategy... 5 Rule 2: Stick with Quality... 6 Rule 3: Diversify... 7 Bonds, Stocks and Packaged Investment Products... 8 Rule 4: Invest for the Long Term... 10 Rule 5: Focus On What You Can Control... 11 Summary... 12 Glossary... 13 Q & A/Notes... 16 Page 2

Key Steps to Financial Success SEMINAR OVERVIEW Each of our seminars is designed specifically to help you become a more educated investor and to assist you in your path toward reaching your individual financial goals. As unique as these goals may be, we believe the five Key Steps to Financial Success provide a clear and balanced path to reaching them. 5 HOW CAN I STAY ON TRACK? 4 HOW DO I GET THERE? 1 WHERE AM I TODAY? MY FINANCIAL NEEDS 3 CAN I GET THERE? 2 WHERE WOULD I LIKE TO BE? The answers to these five questions will help provide you with a clearer outlook for your future. The Guiding Why Your answer to that one question Why? is the foundation for the investment strategy that is uniquely yours. Use these five rules to help you form a strong foundation for investing. They are: 1. Develop a Strategy 2. Stick with Quality 3. Diversify 4. Invest for the Long Term 5. Focus on What You Can Control Page 3

Rule 1: Develop a Strategy RULE 1 Your strategy should be determined by your long-term goals, investing time frame and risk tolerance. Take a minute to think about the long-term goals you want to set for your life. Write them down here for discussion with your Edward Jones financial advisor. 1. 2. 3. 4. 5. Page 4

Rule 2: Stick with Quality RULE 2 In our experience, investment success depends on buying and holding quality investments in a well-diversified portfolio and maintaining a long-term perspective. Extend your focus on quality across all of your investments. Your financial advisor can be helpful as you weigh your options. Use this section to jot down any questions about the quality of your investments. 1. 2. 3. 4. 5. Page 5

Rule 3: Diversify RULE 3 Having several types of investments (asset allocation) as part of your portfolio can help you weather an uncertain economy. Allocating your investments effectively is the single best step you can take to improve your investment return potential. Write your questions about asset allocation here. 1. 2. 3. 4. 5. Page 6

Bonds, Stocks and Packaged Investment Products Owning a variety of investments bonds, stocks and packaged investment products helps build a well-diversified portfolio. Bonds debt securities similar to IOUs. When you purchase a bond, you lend money to an issuer companies, municipalities, states and the U.S. government to finance a variety of projects and activities. The issuer agrees to pay the loan back at a specific date. The issuer also pays a fixed rate of interest semiannually (twice a year) until the bond matures. Most bonds are a $5,000 minimum investment. The longer the maturity, the higher the interest rate. There is an inverse relationship between bond prices and interest rates. Use this section to jot down any questions about bonds. Before investing in bonds, you should understand the risks involved, including credit risk and market risk. Bond investments are also subject to interest rate risk such that when interest rates rise, the prices of bonds can decrease, and the investor can lose principal value if the investment is sold prior to maturity. Page 7

Bonds, Stocks and Packaged Investment Products (continued) STOCKS When you buy stocks, you are buying shares in a publicly traded company. Investors earn a return on their investment through: Stock appreciation or capital gain the difference between what you paid for a stock and what you receive when you sell it, if its value has appreciated Dividends payments given to shareholders out of a company s earnings Use this section to jot down any questions about stocks. An investment in stocks will fluctuate with changes in market conditions and may be worth more or less than the original investment when sold. PACKAGED INVESTMENT PRODUCTS Examples of packaged investments are: mutual funds, exchange-traded funds, and unity investment trusts. Invest in a variety of securities including stocks, bonds or a combination of both. Facts about packaged investment products: Money is pooled with other investors. Diversifies your portfolio. Bonds in fund pay interest. Stocks in fund pay dividends. Use this section to jot down any questions about about packaged investment products. Mutual fund, exchange-traded fund and unit investment trust investing involves risk. Your principal and investment return will fluctuate in value. Your investment, when redeemed, may be worth more or less than the original cost. Page 8

Long-term/Systematic Investing RULE Systematic investing can bring discipline to your strategy. Despite an 4 uncertain market, a long-term diversified portfolio may weather an economic storm better than a short-term one. You may need to rebalance or make minor adjustments, but it s unlikely you will need to rework everything in response to market changes. Systematic investing allows investors to buy more shares when the price is and fewer shares when the price is. Systematic investing does not ensure a profit or protect against loss. Investors should consider their willingness to keep investing when share prices are declining. Page 9

Rule 5: Focus on What You Can Control RULE 5 Many people are blindsided by the fluctuations of the market. But there are several things investors can do to remain in control, such as: Control your saving and spending habits Establish an emergency fund of six months living expenses Control your level of debt Take action if the market drops by buying when prices are low Invest in accounts with differing tax treatments taxable tax-deferred tax-free Learn about your risk tolerance Control the quality, diversification and terms of your investments Make a quick list of the issues you want to control to discuss with your financial advisor. Enter a to be completed by date to keep yourself on track. To be completed by: Page 10

Summary Here s a recap of what we ve learned. To facilitate putting your personalized investment strategy into action, make notes next to each topic and take it with you when you meet with your financial advisor. DEVELOP A STRATEGY Refer to the 5-step questions: 1. Where am I now? 2. Where would I like to be? 3. Can I get there? 4. How do I get there? 5. How can I stay on track? STICK WITH QUALITY Ask questions about quality products. DIVERSIFICATION Learn which mix of bonds, stocks and packaged investment products work best for you and why. ASSET ALLOCATION Discuss the various levels of asset allocation. INVEST FOR THE LONG TERM Define your risk tolerance and your goals for the long term. FOCUS ON WHAT YOU CAN CONTROL List your controllables. For a more in-depth discussion and evaluation, schedule a meeting with your neighborhood Edward Jones financial advisor. www.edwardjones.com Page 11

Glossary Asset Allocation A method to reduce investment risk by putting funds in several investment categories (i.e., growth, growth and income, and income). Call Feature The issuer s ability to buy a bond back prior to the stated maturity date. Capital Appreciation The difference between what you pay for a stock and what you receive when you sell it. Also known as capital gain. Certificates of Deposit (CDs) Savings instruments issued by banks and savings and loans. CDs offer a variety of maturities and interest payment options. Common Stock Shares of a public corporation. Owners are usually entitled to receive dividends and vote on important company matters. Should the company be forced to liquidate, assets are distributed to creditors, bondholders and preferred stockholders before common stockholders. Common stocks are usually purchased for their appreciation potential and possible dividend income. Coupon The payment of an interest rate expressed as a percentage of the bond s par value. Discount Bond A bond selling at a price below par value. Diversification A method to reduce investment risk by putting funds in several investment categories (i.e., growth, growth and income, and income). Dividends Payments from a company to its shareholders, historically based on its earnings. Dividends are usually paid quarterly in the form of cash and sometimes stock. Payments are in proportion to the number of shares an investor owns. Fixed-income Investments Investments that pay interest at specified times in fixed amounts, and are usually issued by a corporation, municipality, government or government-sponsored agency. Interest Rate The amount of interest received until the bond matures or is called by the issuer. Investment Grade Municipal or corporate bond rating designation issued by a bond rating firm (such as Standard & Poor s) indicating that the issuer is considered able to meet its debt obligation, exposing bondholders to minimal default risk. Investmentgrade bonds are rated BBB (or equivalent) or above. Page 12

Glossary (continued) Issuer A legal entity that issues a bond to finance a debt. It can be a government entity, a municipality or a corporation. Maturity Date The date that the principal investment is paid back. Municipal Bond Fixed-income investments issued by villages, cities, counties, states, state agencies or special districts. Most municipal bonds income is free from federal income tax and, in some cases, state and local income tax. Mutual Fund A professionally managed investment that pools money from many investors and invests in stocks, bonds and other securities according to stated investment objectives. Net Asset Value (NAV) The price of mutual fund shares calculated by finding the total value of all the securities in the fund, subtracting any liabilities, and then dividing that number by the number of shares outstanding. Par Value The amount of money a holder will get back once a bond matures. Portfolio A collection of holdings such as bank accounts, employer-sponsored retirement plans and individual investments. Preferred Stock A class of stock that pays dividends at a fixed, specified rate and has preference over common stocks in dividend payments and liquidation. Preferred stocks usually do not carry voting rights. If dividend payments are missed on a preferred stock, all missed dividends must be paid before any dividends can be paid on common stock. Premium Bond A bond selling at a price higher than par value. Rate of Return The ratio of money gained or lost on an investment relative to the amount of money invested. Rating The measure of the ability of the issuer to make interest payments and repay the principal at maturity. Also referred to as credit quality. Risk Tolerance An investor s ability, need and desire to assume investment risk in exchange for the potential for greater return. Systematic Investing A method of investing a fixed dollar amount on a regular basis. Taxable-equivalent Yield The interest rate a taxable bond must earn to equal the yield of a tax-free bond. Page 13

& Questions Answers Notes Page 14