UNDISPUTED LEADER OF SPANISH PRESS EGM 3rd Acc. 2014
Source: EGM 3rd Acc 2014 2.504.000 readers
With a multiplatform brand Different media with the same brand values, quality of contents and many advertising opportunities. READERS UNIQUE USERS COPIES CIRCULATION IPHONE DOWNLOADS 2.504.000 5.388.300 7.186 1.650.878 Sources: Press, EGM 3rd Acc 2014. Internet Comscore Oct 2014. Orbyt OJD Jan to Dec 2013. Mobile Inside downloads Aug 2014
An audience of millions MARCA is the undiputed leader compared to all the other diaries. UNDISPUTED PRESS LEADER (.000) 2.504 1.328 1.612 1.006 259 270 280 302 410 498 528 540 585 604 677 Source: EGM 3rd Acc 2014
Competing against the rest of sports diaries 360.000 MORE READERS THAN ALL SPORTS MEDIA TOGETHER (.000) 51% OF THE SPORTS PRESS READERSHIP (%) 2.504 * 2.144 without duplications SPORT MUNDO DEPORTIVO 11% 1.328 585 528 AS 12% 26% 51% MARCA Marca As El Mundo Deportivo Sport Source: EGM 3rd Acc 2014. Rest sports without duplications.
With a great reader profile 56% of its readers have higher education, vocational or degree studies. And an average age of 41 años. SOCIAL CLASS (%) GENDER (%) AGE (%) A 29 Men 80 14 to 24 16 B 49 25 to 44 44 C 19 Women 20 45 to 64 30 D 3 65 and more 10 Source: EGM 3rd Acc 2014.
Leadership by targets 14 TO 24 YEARS (.000) 25 TO 44 YEARS (.000) A, A+B, OR B (.000) MARCA Marca 411 MARCA Marca 1.106 MARCA Marca 1.952 As 173 As 557 El País 1.422 El País 125 El País 536 As 1.043 Sport 80 El Mundo 365 El Mundo 876 El Mundo El Mundo Deportivo ABC La Razón 71 69 32 15 El Mundo Deportivo Sport ABC La Razón 259 222 148 72 El Mundo Deportivo ABC Sport La Razon 480 430 416 225 Source: EGM 3rd Acc 2014.
Leaderhsip by targets Also the feminine target PAY PRESS RANKING (.000) SPORTS PRESS RANKING (.000) El País MARCA Marca 493 642 MARCA Marca 493 El Mundo As 358 233 As 233 ABC Sport 201 128 Sport 128 El Mundo Deportivo La Razón 123 110 El Mundo Deportivo 134 Source: EGM 3rd Acc 2014
MARCA has 1.382.000 (55,12%) exclusive readers that do not read any other general or sports newspaper 73,5% EXCLUSIVE READERS DON T READ AS. 2.504.000 67% EXCLUSIVE READERS WHO DON T READ ANY OTHER SPORTS NEWSPAPERS. 2.504.000 1.840.000 1.678.000 73,5% 67% MARCA Exclusive opposite AS MARCA Sports press Source: EGM 3rd Acc 2014. Gral info diaries El Mundo, El País, ABC, La Razón. Sports As, Sport, El Mundo Deportivo.
The fidelity of our readers assures the frequency of impact 69% OF MARCA S READERSHIP READ IT EVERY DAY OR 4-5 TIMES A WEEK(%) Less frequently Once a week 10 5 2 or 3 times per week 16 38 Everyday 31 4 or 5 times a week Source: AIMC Brands 2013.
14 LOCAL EDITIONS BALEARES EDITION VALENCIA EDITION ARAGON EDITION LAS 2 CASTILLAS EDITION MADRID EDITION NORTE EDITION GALICIA EDITION ASTURIAS-LEON EDITION ANDALUCÍA EDITION VIZCAYA EDITION LEVANTE EDITION SEVILLA EDITION CATALUÑA EDITION CANARIAS EDITION Andalucía Madrid C.Valenciana Castilla/León Galicia C.Catalana Castilla/Mancha Canarias País Vasco Murcia Asturias Extremadura Aragón Baleares Navarra Cantabria La Rioja 401 335 273 242 237 167 146 118 111 102 93 78 63 45 38 30 26 Figures in thousands Source: EGM 3rd Acc 2014.
Great audience coverage Marca is an absolute leader in daily pay press with 2.504.000 readers It is present nationwide thanks to its 14 local editions. Innovative formats and colours Source: EGM 3rd Acc 2014.
Senate QR Code Tierra de Sabor Fake Cover
New sections MARCA STYLE TECH STYLE Women sport MARCA Health Weekly section about trends and accessories related to men Section to show the latest advances made in technology. Section dedicated to hot news about women sports. Section devoted to healthy habits for high level athletes and common people.
News sections University Sport Sports management Healthy Mind
And also MARCA in ORBYT When the banner is clicked, the user is redirected to the advertiser s content. The daily leader and its extras in an interactive pdf format
WITH A READERSHIP OF 2.549.000 READERS (.000) MARCA + Estadio 2.549 El País As El Mundo 1.006 1.612 1.328 El Mundo Deportivo Sport ABC La Razon 585 528 498 270 All available in Source: EGM 3rd Acc 2014. With duplications Marca + Estadio Deportivo.
More than 75 years of leadership. 2.504000 readers Sports instantly Average daily audience 5.388.300 unique users The sports radio Audience: 528.000 listeners(l-v) Multichannel medium MARCA Motor A new way of reading MARCA MARCA Guide Source: EGM 3rd Acc 2014. Comscore Oct 2014. Radio 3rd wave 2014
A KEY POINT IN PRESS LEADERSHIP (.000) 29,50% 3.673 3.004 Rest of diaries 43% Unidad Editorial 31% PRISA 25% Source: EGM 3rd Acc 2014. With duplications