Unit #7 : Optimization, Optimal Marginal Rates

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Unit #7 : Optimization, Optimal Marginal Rates Goals: Review the first derivative test and the second derivative test for identifying local maxima and minima. Distinguish global vs. local extrema. Practice optimization word problems. Discuss marginal rates and their relationship with optimality. Textbook reading for Unit #7 : Study Sections 4.1, 4.2, 4.4, 4.5

2 Identifying Types of Critical Points Reading: Section 4.1 Last week we found critical points by looking for points where f (x) = 0, or f (x) was undefined (but f(x) was defined). Wewillnowdetermineifacriticalpointisalocalmin,max, orneither,bystudying the derivative nearby. This avoids the need for a sketch of the graph.

Unit 7 Optimization, Optimal Marginal Rates 3 First Derivative Test Onewaytodecidewhetheratacriticalpointthereisalocalmaximumorminimum is to examine the sign of the derivative on opposite sides of the critical point. This method is called the first derivative test. Complete this table: local minimum at c f sign left of c f sign right of c Sketch local maximum at c neither local max nor min

4 Example: Find the critical points of the function f(x) = 2x 3 9x 2 +12x+3. Use the first derivative test to show whether each critical point is a local maximum or a local minimum.

Unit 7 Optimization, Optimal Marginal Rates 5 Using your answer to the preceding question, determine the number of real solutions of the equation 2x 3 9x 2 +12x+3 = 0.

6 Second Derivative Test You may also use the Second Derivative Test to determine if a critical point is a local minimum or maximum. The first derivative test uses the first derivative around the critical point. The second derivative test uses the second derivative at the critical point. If f (c) = 0 and f (c) > 0 then f has a local minimum at c. If f (c) = 0 and f (c) < 0 then f has a local maximum at c. If f (c) = 0 and f (c) = 0 then the test is inconclusive.

Unit 7 Optimization, Optimal Marginal Rates 7 Example: A function f has derivative f (x) = cos(x 2 )+2x 1. Does it have a local maximum, a local minimum, or neither at its critical point x = 0?

8 Global vs Local Optimization Reading: Section 4.2 The first and second derivative tests only give us local information in most cases. However, if there are multiple local maxima or minima, we usually want the global max or min. The ease of determining when we have found the global max or min of a function depends strongly on the properties of the question. Local vs Global Extrema A local max occurs at x = c when f(c) > f(x) for x values near c. A global max occurs at x = c if f(c) f(x) for all values of x in the domain. It is possible to have several global maxima if the function reaches its peak value at more than one point. Corresponding definitions apply for local and global minima.

Unit 7 Optimization, Optimal Marginal Rates 9 Example: Give an example of a simple function with multiple global maxima. Example: Give an example of a simple function with a single global maximum, but no global minimum. Example: Give an example of a simple function with neither a global maximum nor a global minimum.

10 Example: Earlier we worked with the function f(x) = 2x 3 9x 2 +12x+3. If we limit the function to the interval x [0,2.5], what are the global max and global minimum values on that interval?

Unit 7 Optimization, Optimal Marginal Rates 11 Global Extrema on Closed Intervals A continuous function on a closed interval will always have a global max and a global min value. These values will occur at either a critical point or an end point of the interval. To find which value is the global extrema, you can compute the original function s values at all the critical points and end points, and select the point with the highest/lowest value of the function.

12 Global Extrema on Open Intervals A function defined on an open interval may or may not have global maxima or minima. If you are trying to demonstrate that a point is a global max or min, and you are working with an open interval, including the possible interval (, ), proving that a particular point is a global max or min requires a careful argument. A recommendation is to look at either: values of f when x approaches the endpoints of the interval, or ±, as appropriate; or if there is only one critical point, look at the sign of f on either side of the critical point. With that information, you can often construct an argument about a particular point being a global max or min.

Unit 7 Optimization, Optimal Marginal Rates 13 Example: Determine whether the function f(x) = 2x 3 9x 2 +12x+3 has a global max and/or min.

14 Example: Determine whether the function f(x) = (x 2) 4 has a global max/and or min.

Unit 7 Optimization, Optimal Marginal Rates 15 Optimization Reading: Section 4.4 Anoptimizationproblemisoneinwhichwehavetofindthemaximumorminimum value of some quantity. In principle, we already know how to find the maximum and minimum values of a function if we are given a formula for the function and the interval on which the maximum or minimum is sought. Usually the hard part in an optimization problem is interpreting the word problem in order to find the formula of the function to be optimized.

16 Example: A farmer wants to build a rectangular enclosure to contain livestock. The farmer has 120 meters of wire fencing with which to build a fence, and one side of the enclosure will be part of the side an already existing building (so there is no need to put up fence on that side). What should the dimensions of each side be to maximize the area of the enclosure? Use the Practical Tips on page 202 of the textbook to analyze the problem. What is the quantity to be minimized in this example?

Unit 7 Optimization, Optimal Marginal Rates 17 What are the variables in this question, and how are they related? You may want to draw a picture. Express the quantity to be optimized in terms of the variables. Try to eliminate all but one of the variables.

18 What is the domain on which the one remaining variable makes sense? Use the techniques learned earlier in the course to minimize the function on this domain. Give reasons explaining why the answer you found is the global minimum.

Unit 7 Optimization, Optimal Marginal Rates 19 Example: (Storage Container) A rectangular storage container with an open top is to have a volume of 10 m 3. The length of its base is to be twice its width. Material for the base costs $10.00 per m 2, and material for the sides costs $6.00 per m 2. Determine the cost of the material for the cheapest such container.

20 Example (Taken from 2004 Dec Exam) A fisherman is in a boat at point A, which is 2 km from the nearest point on the shoreline. He is to go to a lighthouse at point B, which is 3 km down the coast (see figure below). A 2 km Landing Point 3 km B

Unit 7 Optimization, Optimal Marginal Rates 21 If the fisherman can row at 4 km per hour, and walk at 5 km per hour, how far from the point B should he land the boat to minimize the time it takes to get to the lighthouse? Make sure to indicate how you know your answer is the global minimum.

22 Often, the numerical values in an optimization problem are somewhat arbitrary, or estimated using best guesses. It is often more important to discover the response in the solution to a range of possible problem values. In that vein, we now suppose the fisherman has a motor that will drive his boat at a speed of v km per hour. If the fisherman s walking speed is still 5 km per hour, for what values of v will it be fastest to simply drive the boat directly to the lighthouse (i.e. do no walking)?

Unit 7 Optimization, Optimal Marginal Rates 23 Optimization Without Formulas In the preceding examples, we used derivative calculations on explicit formulas to find critical points. Unfortunately, such formulas aren t always available. Sometimes, the function we are given isn t the one we need to optimize directly. The following example showcases an important class of problems from both biology and economics. Example: A chipmunk stocks its nest with acorns for the winter. The chipmunk wants to be as efficient as possible while foraging. There is a relationship between the number of acorns in the chipmunk s mouth and the time it takes to pack another into its cheeks. Clearly, when the cheeks are already very full, it becomes harder to add another acorn without dropping one already collected. So, we can imagine that the graph of load size versus time looks like:

24 τ 0 This graph shows F(t), the amount of food collected in collection time t. Also shown is the travel time, τ, before the chipmunk reaches the collection site. (Total trip time is t+τ.)

Unit 7 Optimization, Optimal Marginal Rates 25 How would we compute the average collection rate based on collecting nuts for time t? (call this average rate R(t)).

26 An important consequence of this formula is that the value of the function R(t) can be seen as a slope in the F(t) graph. Sketch it on the graph. τ 0

Unit 7 Optimization, Optimal Marginal Rates 27 While there is some merit in studying this example using particular numbers, an important insight can be arrived at by studying the problem using an arbitrary function F(t). Without knowing the feeding function, F(t), find the derivative of R(t), and find its maximum value.

28 Question: Based on those calculations, which of the following points maximizes the value of R(t)? + D + C + B + A + E τ 0

Unit 7 Optimization, Optimal Marginal Rates 29 This result, that the optimal time to stop harvesting occurs when the current instantaneous rate of harvest equals the current average rate of harvest, is known as the Marginal Value Theorem. It applies just as well to mining, oil wells, and crop harvesting as it does to biology.

30 Applications to Economics Reading: Section 4.5 Certain parts of economics are just calculus in disguise, since economists have found that the mathematical ideas in calculus provide useful models for important economic ideas.

Unit 7 Optimization, Optimal Marginal Rates 31 Terminology The cost function C(q) gives the total cost of producing a quantity q of some good. The revenue function R(q) represents the total revenue received by the firm from selling a quantity q of some good. [H-H, p. 211] Naturally, Profit = Revenue Cost. Unfortunately, economists like to use the letter π to denote profit. This is too confusing in a calculus course. So, unlike the textbook, we will use the letter P to denote profit: P = R C

32 Suppose C(q) and R(q) are given by the graphs shown below. Indicate on the q-axis the quantities that produce the maximum profit.

Unit 7 Optimization, Optimal Marginal Rates 33 Economists tend not to use the term derivative like we, as mathematicians, do. Instead, when speaking of the rate of change of cost and revenue, they use the terms marginal cost and marginal revenue respectively. marginal cost = C (q) marginal revenue = R (q) Theorem. When profit is at a maximum value, marginal cost and marginal revenue are equal. [See also H-H, p. 215.] Describe how this theorem is illustrated in the preceding question. What does this imply about the graphs of R and C when profit is maximized?

34 Using the fact that profit is given by P(q) = R(q) C(q), use calculus to prove the theorem.

Unit 7 Optimization, Optimal Marginal Rates 35 An alternate form of this theorem was found in an economics text. It reads When marginal costs and marginal revenue are equal, maximum profit occurs. Is this an equivalent formulation of the theorem?

36 Relationship between Average and Marginal Costs It is worth demonstrating that the earlier chipmunk example has clear parallels in economic models. Consider the cost graph shown below. 5 Total Cost ($) 4 3 2 1 0 1 2 3 q (units) How would you estimate graphically the average cost per unit if 2 thousand units were produced?

Unit 7 Optimization, Optimal Marginal Rates 37 How many units should you produce to give the lowest average cost per unit?

38 What is distinctive about this optimal point?

Unit 7 Optimization, Optimal Marginal Rates 39 Taking the derivative of the average cost function, prove that its critical point(s) occur when the average cost equals the marginal cost. 5 Total Cost ($) 4 3 2 1 0 1 2 3 q (units)