CREATED EXCLUSIVELY FOR FINANCIAL PROFESSIONALS. Underwriting 101. What You Need to Know. Presented by:

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Underwriting 101 What You Need to Know Presented by: The Prudential Insurance Company of America, Newark, NJ 0232361-00001-00 Ed. 10/2012 Exp. 4/3/2014

Where Underwriting Fits In CREATED EXCLUSIVELY FOR FINANCIAL PROFESSIONALS The Sales Process Prospect or Lead Appointment Needs Analysis Product Recommendation Application UNDERWRITING Policy Issue Policy Delivery 2

Underwriting Three types Medical Non-medical Financial Two steps Determining whether life insurance coverage can be offered. Determining what premium rate will apply. 3

Medical and Non-Medical Underwriting CREATED EXCLUSIVELY FOR FINANCIAL PROFESSIONALS The evaluation of factors that may affect a client s life expectancy: Health and medical history The evaluation of lifestyle factors that may affect a client s life expectancy and include: Avocations Aviation Occupation Lifestyle Hobbies 4

Risk Selection Cholesterol CREATED EXCLUSIVELY FOR FINANCIAL PROFESSIONALS Cholesterol Cholesterol is a measure of fatty substances (lipids) found normally in the blood. Two types of lipids measured: Low-density lipoprotein (LDL) High-density lipoprotein (HDL) LDL promotes the deposit of cholesterol on artery walls, which keeps oxygen-carrying blood from getting to the heart muscle. HDL, aka good cholesterol, is thought to carry cholesterol away from the tissues and may help protect against heart disease. A higher % of HDL can lower the risk of heart disease. Cholesterol continues to be a common factor in our Preferred classifications. 5

Risk Selection Drugs and Driving CREATED EXCLUSIVELY FOR FINANCIAL PROFESSIONALS Drug/Alcohol History/Driving Abuse of drugs or alcohol may lead to a higher incidence of violent death including accidents, suicides and homicides, and risk of death due to physical disorders that result from years of abuse. Alcohol abuse may affect the gastrointestinal tract, liver, heart, and nervous system, and increase the risk of cancer. History of careless driving, speeding, or driving while intoxicated increases the risk of motor vehicle accidents. Car accidents are a common cause of fatalities among young adults and the elderly. 6

Risk Selection Blood Pressure Blood Pressure (BP) Elevated BP indicates the heart is working harder than normal to pump blood, adding stress to the heart and arteries. An individual with high BP has a greater risk of heart attack, stroke, and kidney failure, and will be rated according to the levels of BP elevation and related conditions. Normal BP: 120/80 or below. Mild hypertension: 140/90; anything over that, depending on age, may be considered high. 7

Risk Selection Smoking Smoking Important factor to evaluate: may contribute to conditions such as heart disease, emphysema, and cancer. Current cigarette smokers generally present greater mortality risk than users of tobacco products such as cigars, pipes, or chewing tobacco. Many insurers don t distinguish between the various forms of tobacco use in their rating classes and price them accordingly. Remind clients to provide information on all tobacco use during the phone interview. 8

Risk Selection Build Common Items to Consider Height, weight, and Body Mass Index (BMI) are common life risk characteristics measured by insurance companies. Both overweight and underweight individuals have increased mortality. Overweight individuals have an increased risk of heart disease, diabetes, high blood pressure, and high cholesterol. Being significantly underweight may indicate an eating disorder or an acute or chronic illness. 9

Financial Underwriting What The evaluation of an insured s personal or business background and current economic circumstances. Financial status Purpose of insurance Economic loss Insurable interest Why To make sure the amount of insurance purchased is reasonable and in line with the insured s needs. 10

Insurable Interest and Economic Loss CREATED EXCLUSIVELY FOR FINANCIAL PROFESSIONALS Sources of information: Include the Cover Letter and our in-house Data Verification Report. What we look for: An insurable interest in all cases and attempt to quantify the economic loss that may occur at the death of the proposed insured. When: Takes place every time a case is underwritten. Why: It s important to prevent over insurance. For more: See our Financial Underwriting Highlighter on www.pruxpress.com. 11

Preferred Underwriting Pricing competition for the healthiest individuals has fundamentally changed our business. Predicting underwriting outcome and setting initial expectations with clients may take more effort. Rate categories are more precise. Information requirements are greater. Complexity of criteria can be difficult to explain to clients. Relatively minor changes in criteria can impact product pricing. 12

Appeals Things to Know Underwriting is committed to providing the fairest rate with information provided the first time around. At times, additional information is uncovered about the rated condition when placing the policy. The majority of time appeals are not granted unless new information is provided. Do not place the policy if it is going to be appealed. Return the policy, along with your written documentation provided by the client or the client s physician. Additional information can also change the rating to a more unfavorable classification. For more: See our Substandard Underwriting Highlighter (0217217) on www.pruxpress.com. 13

Questions? CREATED EXCLUSIVELY FOR FINANCIAL PROFESSIONALS Availability of insurance and rates will vary based on the satisfaction of underwriting criteria. Underwriting rules are subject to change at our discretion. 14

Disclosures Securities and Insurance Products: Not Insured by FDIC or Any Federal Government Agency. May Lose Value. Not a Deposit of or Guaranteed by Any Bank or Bank Affiliate. Availability of insurance and rates will vary based on the satisfaction of underwriting criteria. Underwriting rules are subject to change at our discretion. This material is designed to provide general information about the subject matter covered. It should be used with the understanding that we are not rendering legal, accounting or tax advice. Such services should be provided by the client s own advisors. Accordingly, any information in this document cannot be used by any taxpayer for purposes of avoiding penalties under the Internal Revenue Code. This marketing material includes an expiration date, and use of this material must be discontinued as of the expiration date. NOT FOR USE WITH CONSUMERS. 2012 Prudential Financial, Inc. and its related entities. 15