MANAGING HOSPITAL/PHYSICIAN FINANCIAL RELATIONSHIPS

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MANAGING HOSPITAL/PHYSICIAN FINANCIAL RELATIONSHIPS James D. Horwitz, Esq. HCCA Annual Compliance Institute April 27, 2009 AGENDA Laws and Environment Application of laws, agency actions and guidance to policy development and organizational education. Auditing hospital/physician financial relationships 1

The Laws Antikickback and Stark Laws Underlying Rationale: Paying for referrals results in: Patients having unnecessary procedures; More costs to Medicare/Medicaid Providers making referrals based on provider interest rather than patient interest 2

Antikickback and Stark Laws Referrals Referrals Antikickback and Stark Laws Antikickback Unlike STARK provisions, applies to everyone, not just providers of care Criminal & civil both the kickback payer and receiver are liable It is illegal to: Offer or pay remuneration to anyone to induce them to refer a patient. Solicit or receive remuneration in return for the referral of a patient Intent based statute. Stark Prohibits physicians from making referrals for designated health services ("DHS") to an entity with which he or she (or an immediate family member) has direct or indirect financial relationship (ownership or compensation), unless exception applies; Prohibits DHS entity from filing claims with Medicare (or billing another individual, entity, or thirdparty payer) for those DHS rendered as a result of a prohibited referral Strict liability statute. A financial relationship that does not meet a relevant exception is noncompliant. 3

Federal Tax Law Intermediate Sanctions Was enacted as Taxpayer Bill of Rights in 1996 to enable the IRS to impose sanctions less onerous than stripping tax exempt status Prohibits excess benefit transactions with a disqualified person An excess benefit transaction is any transaction in which an applicable tax-exempt organization provides an economic benefit, either directly or indirectly, to a disqualified person, where the value of that economic benefit exceeds any value that the organization receives in return. Law Stark (SSA 1877) Penalties If knows or should know that prohibited referral, a civil monetary penalty ("CMP") of up to $15,000 for each such service plus two times the reimbursement claimed. A CMP of up to $100,000 and exclusion can be imposed on persons who enter into circumvention schemes (such as a cross referral arrangement). Antikickback (SSA 1128B) Excess Benefit Transaction (Tax Law) Criminal Penalties: Felony conviction; imprisonment of up to 5 years Fine - Max available: $500,000 for organizations Max available: $250,000 for individuals Mandatory 5 year program exclusion Civil Remedies Available to HHS Up to $50,000 CMP per act Three times value of kickback (treble damages) Less intent required Preponderance of the evidence Permissive program exclusion Corporate Integrity Agreement Return of the excess benefit plus an excise tax of 25% of the excess benefit to the disqualified person. If the disqualified person fails to return the excess benefit, an additional tax of 200%; excise tax of 10% to the organizational manager 4

DON T FORGET STATE LAW Chapter 442 of 2006 was the most sweeping Medicaid fraud enactment in the history of the [NYS Medicaid] program. (HANYS Setting the Record Straight March 2007) The Environment CMS Report: Public and private outlays for health care reached $2.2 trillion, or $7,421 per person in 2007; up 6.1% from 2006. Share of nation s gross domestic product 16.2% OMIG recovered $551 million in FY 2008 through Medicaid audits, investigations and program review, Gov. David A. Paterson and Medicaid Inspector General (MIG) Jim Sheehan announced Dec. 12. That s more than was recovered by all the states combined in 2007, Sheehan says. 5

05-10-2008 Spartanburg Regional Healthcare System, South Carolina, agreed to pay $780,000 for allegedly violating the Civil Monetary Penalties Law provisions applicable to kickbacks. The OIG alleged that Spartanburg provided information technology (IT) resources to non-employee physician groups without written contracts in place. Spartanburg failed to document IT agreements with ten different physician practices/groups and also failed to bill and collect for those IT resources 6

08-11-2008 Ivinson Hospital, Wyoming, agreed to pay $635,000 for allegedly violating the Civil Monetary Penalties Law provisions applicable to kickbacks. The OIG alleged that Ivinson paid prohibited remuneration to physicians in the form of free rent, equipment and furnishings, leases at less-than-fair-market value, reimbursement for medical-director services in excess of fair-market value, and reimbursement in excess of the requirements of an income guarantee agreement 7

United States ex rel. Kosenkse v. Carlisle HMA, Inc. January 21, 2009 This was a qui tam action brought by former member of physician group under False Claims Act alleging false certifications made in billing submissions that there had been compliance with Stark and Anti-kickback laws. Arose out of an exclusive contract with anesthesiologists for pain management and anesthesia services. The court found that the hospital failed to substantiate that the arrangement satisfied the personal services exception under the Stark and anti-kickback laws. The court faulted the hospital for not providing evidence regarding the fair market value of the space, equipment, staff and exclusive rights received by the physicians. Dec. 22, 2008 8

38 Pages 3 years Est. compliance program Compliance Officer not subordinate to CFO and GC; reports at least quarterly to Board Arrangements Training (Stark; anti-kickback) to all officers, directors employees, members of active medical staff Independent Review Organization ( IRO ) retained to check Arrangements Review and Unallowable Costs Review OIG may remove IRO New business unit or location notification to OIG Annual report to OIG Stipulated daily penalties regarding failure to comply with elements of CIA Managing Hospital- Physician Financial Relationships 9

Financial Relationships (Remuneration) Include Administrative Services Contracts Joint Ventures Entertainment Charitable Contributions Travel Loans Gainsharing Equipment Rentals Medical Directorships Gifts On-Call Arrangements IT Services Marketing Services Office Rentals FOLLOW THE AGENCIES TO NAVIGATE THROUGH THE SHOALS 10

11

OIG Advisory Opinion No. 08-22 [Posted 12/15/08] The Requestor proposes to employ two physicians (the Physician Employees ) on a part-time basis to perform endoscopies on the Requestor s own premises. Each of the Physician Employees also has a separate medical practice, at separate premises, at which he or she will continue to see patients outside the part-time employment relationship with the Requestor. The anti-kickback statute does not prohibit payments made by employers to their bona fide employees, for employment in the furnishing of items or services for which payment may be made under Medicare, Medicaid, or other Federal health care programs. Whether an employee is a bona fide employee for purposes of the employee exception to the anti-kickback statute is a matter that is outside the scope of the advisory opinion process. The Government is finding new ways to investigate hospital-physician relationships: Form 990 Disclosure of Financial Reporting Relationships 12

Federal Tax Law Form 990 Joint ventures Explain whether policies on documentation and compensation approvals are consistent with the intermediate sanctions safe harbor Policy on Compliance with Rebuttable Presumption Federal Register / Vol. 73, No. 84 / Wednesday, April 30, 2008 / Proposed Rules Disclosure of Financial Relationships Report Most, if not all, hospitals have financial relationships with referring physicians. These financial relationships may involve ownership or investment interests, compensation arrangements, or both. The financial relationships can be direct or they may be indirect....consistent with congressional intent in enacting the physician self-referral statute, we believe it important to query hospitals concerning their financial relationships with physicians. 13

On December 19, 2008, the Centers for Medicare and Medicaid Services ("CMS ) requested federal authorization to collect detailed information regarding their hospital/physician financial relationships from approximately 400 community hospitals. On December 19, 2008, the Centers for Medicare and Medicaid Services ("CMS ) requested federal authorization to collect detailed information regarding their hospital/physician financial relationships from approximately 400 community hospitals. The DFRR collection instrument will be used by CMS to (1) identify arrangements that potentially may not be in compliance with the physician self-referral statute and implementing regulations; and (2) identify examples and areas of noncompliance that may assist us in any future rulemaking concerning the reporting requirements and other physician self-referral provisions. 14

Worksheet 7 Physician Recruitment Personal Service Arrangement Rental of Office Space Rental of Equipment 15

2. Remuneration unrelated to DHS? 1. Isolated transactions? 5. Non-monetary comp exceeding limits? 6. Investment return % higher than contribution? 3. Payments from physician to hospital? 4. Charitable contribution by physician? 7. Loans to or loan guarantees on behalf of physicians? 8. Initial investments, etc. made on behalf of physicians? CMS Dec. 08 Publications: Hospital-Physician Joint Marketing Compliance Guidelines The Health Lawyer, Volume 21, Number 2, December 2008 By: Lynn Gordon Hospitals often engage in certain marketing of the physicians who are members of their medical staffs. While such activity may be appropriate, even at no cost to physicians, the scope and type of marketing must be monitored to ensure compliance with fraud and abuse and physician self-referral laws. As recommended for Stark Law compliance, in the event that a hospital engages in support that goes beyond that addressed in the Stark Incidental Benefits and Nonmonetary Compensation Exceptions, it should establish the fair market value and charge for such services, keeping a record thereof. Also, the hospital should not differentiate among whom it may providing marketing support for based on any volume or value of referrals differential. 16

Policies Recruitment 17

Recruitment Stark II, Phase III Advisory Opinions No. CMS-AO-2006-01 (Nov. 6, 2006) No. CMS-AO-2007-01 (Sept 2007) Antikickback Fraud Alert (1991) Advisory Opinion (No. 01-04) Safe Harbor Tax Exempt Considerations Rev. Rul. 73-313, 1973-2 C.B. 174 (1973) Gen. Couns. Mem. 39498 (Apr. 24, 1986) Hospital Audit Guidelines published in 1992 Revenue Ruling 97-21, 1997-1 C.B. 121 (April 21, 1997) Physician Services 18

POLICY TRAINING & CULTURAL COMMITMENT There are many portals into the hospital where physicians interact and where a financial relationship can be established. Cardiology Services Medical Staff Office Lab Housekeeping Rehab Services Wound Care Services Primary Care Sleep Clinics Lab Surgical Services Grounds Imaging IT Inpatient Services Pharmacy Oncology Purchasing Services Case Administration Management 19

It is the large group of middle managers who are the key to bridging the chasm between legal requirements and compliance THE ROAD TO MIDDLE MANAGEMENT: Demonstrated commitment by Board and Senior Management Continuous education Departmental Monitoring Plans Integration into the day-to-day fabric of the organization s operations 20

TONE AT THE TOP THE BEST Board Educati0n Critical 21

The Audit 22

23

Proposed Scope and Plan Phase I Recruitment Personal Services Agreements Rentals of Office Space and Equipment Phase II Loans/guarantees to physicians Joint Ventures Non-monetary Compensation Arrangements Isolated Transactions Phase III Physician Payments to Hospital Investments Audit Tool Phase I 24

Audit Tool Phase I Audit Tool Phase I 25

LESSONS 26

Anger Attitude is Everything! Denial and Isolation Bargaining Depression Acceptance Doing the Right Thing. The next level of motivation, synonymous with self-discipline, is when I do something on my own because I believe I should do it, even if I don t feel like it. Nobody is making me do it. I do it because I believe I should... People are better motivated by values than by compliance. If Disney Ran Your Hospital 27