National advertising for your property

National advertising for your property

2015 National advertising Specialising in the sale and rental of residential properties, Fine & Country combines direct marketing, local and national advertising as well as PR and social media to promote your properties to a targeted audience. These combined marketing efforts result in Fine & Country having an extremely prominent presence in The Sunday Times, The Times, The Saturday Telegraph, Horse & Hound and the Evening Standard. These publications have been specifically selected for the quality of their property section and little crossover of readers, ensuring your property is seen by as many potential buyers as possible. Horse & Hound advertisement. January February March April May Week commencing 5 12 19 26 2 9 16 23 2 9 16 23 30 6 13 20 27 4 11 18 25 Print campaign The Sunday Times 25 8 22 8 22 29 5 19 3 10 17 31 The Daily Telegraph 31 28 28 25 23 The Daily Telegraph Waterside 14 The Times 13 13 10 8 Financial Times 21 28 25 23 Evening Standard 4 4 1 29 27 Evening Standard (Added value) Horse & Hound 22 12 5 26 16 7 28 Town & Country March June Digital campaign horse&hound.co.uk 12 month listing countrylife.co.uk 12 month listing Sunday Times Tablet Times Tablet thetimes.co.uk/property telegraph.co.uk February to July thetimes.co.uk February to July 2 NATIONAL ADVERTISING 2015

The Evening Standard advertisement. The Sunday Times advertisement. June July August September October November December 1 8 15 22 29 6 13 20 27 3 10 17 24 31 7 14 21 28 5 12 19 26 2 9 16 23 30 7 14 21 14 28 12 13 27 11 25 20 12 10 7 19 5 3 31 18 16 20 18 26 24 21 24 22 30 28 5 25 18 9 3 24 15 5 September December 12 month listing 12 month listing September to November September to November NATIONAL ADVERTISING 2015 3

National advertising campaign The Sunday Times 11-double pages and 8-single pages per year Readership: 2,116,000 The Sunday Times is the UK s most widely read national broadsheet with 82% of the loyal readership being affluent AB readers. The popular property section Home provides readers with a mix of property and lifestyle editorial. Schedule Group A (The Sunday Times) 12th January 25th January 9th March 22nd March 2nd April 19th April 1st May 17th May 15th June 28th June 14th September 27th September The Sunday Times audience: 804,042 copies are sold every Sunday more than The Sunday Telegraph, Independent on Sunday and Observer combined. Britain s biggest selling quality Sunday newspaper, with 1 in 3 AB readers having a household income of 100,000. Reaches more than 2 million people. 46% are in the process of buying their home, with 37% owning their home outright. 1.3 million are always looking for new ways to improve their home. 343,000 readers have an income of 50,000 70,000 per annum. Schedule Group B (The Sunday Times) 26th January 8th February 16th March 29th March 20th April 3rd May 18th May 31st May 15th June 28th June 14th September 27th September Schedule Group D (The Sunday Times) 23rd February 8th March 23rd March 5th April 27th April 10th May 1st June 14th June 28th August 13th September 28th September 11th October Schedule Group C (The Sunday Times) 9th February 22nd February 23rd March 5th April 20th April 3rd May 18th May 31st May 29th June 12th July 28th September 11th October Schedule Group E (The Sunday Times) 9th March 22nd March 2nd April 19th April 1st May 17th May 1st June 14th June 28th August 13th September 12th October 25th October 4 NATIONAL ADVERTISING 2015

The Daily Telegraph 12-full page advertisements per year Readership: 1,639,000 Property is The Daily Telegraph s standalone property supplement which is published every Saturday, its highest circulation day. 62% of Saturday Telegraph readers are affluent AB readers and own a combined total of 81.2 billion worth of savings and investments, the type of audience looking for future, long-term investments. The Daily Telegraph is a vital marketing tool for Fine & Country s global presence, with more than 70,000 AB readers of the publication owning a property or a timeshare in a property overseas. The Daily Telegraph audience: 713,297 copies sold every Saturday Reaches more than 1 million people. 134,000 AB readers own a property worth more than 500,000. 77,000 AB readers either own or have a timeshare in a property abroad. Waterside Special: Fine & Country will be advertising in the Waterside Special edition of The Telegraph on 14th March and 19th September. Please contact your local agent to discuss advertising your waterside property. Schedule Group A (The Daily Telegraph) 13th February 28th February 8th May 23rd May 25th September 10th October Schedule Group B (The Daily Telegraph) 13th March 28th March 8th May 23rd May 23rd October 7th November Schedule Group C (The Daily Telegraph) 16th January 31st January 13th March 28th March 23rd October 7th November Schedule Group D (The Daily Telegraph) 16th January 31st January 10th April 25th April 5th June 20th June Schedule Group E (The Daily Telegraph) 13th February 28th February 10th April 25th April 5th June 20th June 25th September 10th October NATIONAL ADVERTISING 2015 5

The Times 9-full page advertisements per year Readership: 1,117,000 The Times provides a business approach to the property market as the distribution date is a Friday and The Times weekday audience are traditionally more business focused. Bricks & Mortar is an award winning supplement and offers more of an insight to the urban market nationwide. Schedule Group A (The Times) 30th January 13th February 19th June 3rd July Schedule Group B (The Times) 27th February 13th March 17th July 31st July Schedule Group C (The Times) 27th March 10th April 4th September 18th September Schedule Group D (The Times) 24th April 8th May 2nd October 16th October Schedule Group E (The Times) 22nd May 5th June The Financial Times, Horse & Hound and the Evening Standard These are the newest publications incorporated into Fine & Country s national advertising. Available dates in these publications are stated below and are offered to participating offices. Please contact your local Fine & Country office for more information. Financial Times 10 banner advertisements per year Readership: 676,200 The FT is the leading international newspaper. The FT s weekend property section House & Home is the world s only internationally focused and globally distributed weekly property supplement and therefore an important publication for the overseas market. The FT also penetrates the UK city markets, as the FT is the highest read title in London. The Financial Times audience: Average income of 150k (69% earn 50k and above, 11% earn 250k) 81% male with the average age of 51 The Financial Times Schedule 2nd February 21st February 9th March 28th March 6th April 25th April 4th May 23rd May 1st June 20th June 29th June 18th July 7th September 26th September 5th October 24th October 2nd November 21st November 6 NATIONAL ADVERTISING 2015

Horse & Hound 13-double page advertisements per year Readership: 191,000 Horse & Hound is a 130 year old publication dedicated to the equestrian audience. Engaging with amateurs and professionals in the equestrian industry, Horse & Hound provides readers in-depth knowledge of equestrian properties. With a well established property section, Horse & Hound is the perfect place to showcase your equestrian property. Horse & Hound audience: 38% are affluent AB readers 60% of readers are 35+ Horse & Hound Schedule 8th January 28th January 19th February 12th March 2nd April 23rd April 14th May 4th June 25th June 20th August 10th September 1st October 22nd October 22nd January 12th February 5th March 26th March 16th April 7th May 28th May 18th June 9th July 3rd September 24th September 15th October 5th November Evening Standard 10-full page advertisements per year Readership: 191,000 Readership: 1,672,000 The Evening Standard has a circulation of 874,485 and is considered the London property newspaper of choice. The property section Homes & Property is read by an audience with both a high disposable income and a thirst for knowledge on all things property. Evening Standard audience: 95% of readers pick up the publication in London on their commute More than 36% of AB adults read the property section, Homes & Property, which is published every Wednesday. Evening Standard Schedule 22nd January 18th February 18th March 15th April 13th May 10th June 8th July 22nd July 16th September 14th October 11th November 4th February 4th March 1st April 29th April 27th May 24th June 22nd July 5th August 30th September 28th October 25th November All statistics taken from National Readership Survey. NATIONAL ADVERTISING 2015 7

Fine & Country publications Finer Our regional magazine Finer features a selection of our best properties on the market alongside lifestyle editorial. Our readers enjoy articles about high profile brands, events and personalities alongside properties marketed by your local office. Underpinning the Finer magazine experience is a bespoke and targeted distribution system: Finer is delivered to local homes in G and H council tax bands and local businesses, reaching a readership of high-net-worth individuals who are likely to be interested in the purchase of your property. Finer copy deadlines: 16th February 27th April 17th July Refined Our national magazine Refined is a catalogue showcasing Fine & Country s best properties across the UK. Published every six weeks, the magazine is distributed through all UK Fine & Country offices and their surrounding communities. Refined copy deadlines Edition 9th January February Edition 55 6th February March Edition 56 6th March April Edition 57 10th April May/June Edition 58 5th June Summer Edition 59 3rd August September Edition 60 7th September October Edition 61 9th October Winter Edition 62 Exclusive Home Worldwide Our international magazine Exclusive Home Worldwide is a lifestyle property magazine focusing on people interested in international living. It is distributed globally via the Fine & Country agent network. Aimed at an affluent readership of expatriate and high end property buyers, Exclusive Home Worldwide covers a broad range of property-related topics as well as international property listings. 8 NATIONAL ADVERTISING 2015

Fine & Country online With 85% of property searches believed to start online, it is now a must to have your property promoted on as many websites and online media as possible. Fine & Country offers the possibility to advertise your property on several property websites as well as social media channels. Market your home on 65 property portals in 30 countries over 5 continents Because prime property buyers come from all corners of the world, it is important for your property to receive global online exposure, which is why Fine & Country presents its properties to potential buyers across 65 property search websites in 30 countries over five continents. Even better, your property details are translated into each country s native language, in order to best capture the attention of international buyers. Fine & Country channels Your property will also be marketed on all Fine & Country channels: Fine & Country website: www.fineandcountry.com Fine & Country Facebook page: www.facebook.com/fineandcountry Fine & Country YouTube channel: www.youtube.com/user/fineandcountryea Fine & Country Twitter: https://twitter.com/fineandcountry Horse & Hound website Website stats Homepage: 1,018,839 unique users 10,680,530 page impressions Property search page: 79,057 unique users 382,432 page impressions Fine & Country equestrian properties can be advertised on the property search of the Horse & Hound website. Country Life website Website stats 30,000 unique users 2.3 million page impressions 1% of Country Life readers are AB with 70% of the readers looking at the title specifically for a property section. 1 in 3 of Country Life readers are looking to buy a house in the next 12 months. With a global reach across 200 countries more than 80% of Country Life s pages viewed are property related. Fine & Country supply editorial to the Country Life website with a link to the Fine & Country website and the full property search facility. The Sunday Times, The Times and The Telegraph websites The digital campaign markets all Fine & Country properties on three key property publication websites; www.telegraph.co.uk www.thetimes.co.uk www.thesundaytimes.co.uk The digital campaign targets the behaviour of online users, ensuring your property is seen by the right people. NATIONAL ADVERTISING 2015 9

The Sunday Times and The Times ipad App advertising Average weekly downloads of The Sunday Times: 91,000 Total subscribers: 350,000 Social class group AB: 78.7% Household income 50k+: 60.6% Professional/senior management: 55.9% Average age: 48 With the top ipad activity being reading newspapers, Fine & Country is also advertising on The Sunday Times and The Times ipad Apps to ensure all readers, in print or online, can see details of your property. Not only is your property advertised to a targeted audience (60.6% of The Sunday Times App users have a household income of 50k+), it is also presented in an interactive way via a link to the Fine & Country website. The Sunday Times ipad App schedule The Fine & Country advert will appear in the Home section of The Sunday Times App on the following dates: 25th January 8th, 22nd February 8th, 15th, 22nd, 29th March 5th, 12th, 19th, 26th April 3rd, 10th, 17th, 24th, 31st May 7th, 14th, 21st, 28th June 5th, 12th, 19th July 13th, 20th, 27th September 4th, 11th, 18th, 25th October General ipad statistics Location of usage: 1 in 3 ipad users take their ipad out of the home 95% at home 34% at work 34% out and about 38% commuting Top 5 ipad activities: Reading newspapers General internet browsing/surfing E-mail Reading books Playing games The Times ipad App schedule The Fine & Country advert will appear in the Bricks & Mortar section of The Times App on the following dates: 13th February 13th March 12th April 8th May 5th June 3rd July 31st July 18th September 16th October 10 NATIONAL ADVERTISING 2015

FINE & COUNTRY PR and Media Centre services The Fine & Country Media Centre is made up of a team of experienced press relations managers and copywriters, dedicated to liaising with newspapers, magazines, and other media outlets to gain extensive coverage for our properties in regional and national media. The Media Centre regularly update Fine & Country social media channels; Facebook, Twitter, LinkedIn, Pinterest and Google+ with market comments, feature properties and industry-related information. Unlike advertising, PR is free. Although coverage can not be guaranteed, the PR team would be delighted to hear from you if you fit one of the following criteria: The property is of historical interest The property is a self build The property has been extensively restored There is an unusual reason for you selling the property The property has an interesting, unusual feature There is a connection with famous politicians, authors, actors etc Some of the most successful features achieved by our Media Centre in 2014: Country Life (25th June) Circulation: 38,739 Readership: 116,217 EAV: 2,776 Title: All power to Portugal Office: Fine & Country Cascais Country Living (June) Circulation: 184,174 Readership: 552,522 EAV: 553 Title: Dozen dream homes Office: Fine & Country Bishop s Stortford Coast Magazine (1st July) Circulation: 38,657 Readership: 115,971 EAV: 1,153 Title: Move to the Exmoor coast Office: Fine & Country North Devon EAV Equivalent Advertising Value. NATIONAL ADVERTISING 2015 National Advertising_Booklet_A5_14020_TS_V4.indd 11 11 26/01/2015 12:13

The Sunday Times (21st September) Circulation: 817,642 Readership: 2,452,926 EAV: 90,090 Title: Lofty ambitions Office: Fine & Country Rugby The Times (9th May) Circulation: 394,448 Readership: 1,183,344 EAV: 35,000 Title: Medieval house of fun Office: Fine & Country Kings Lynn Financial Times, Financial Times USA and Financial Times Asia (5th July) Circulation: 220,724 Readership: 662,172 EAV: 35,211 Title: Hot property for tennis fans Office: Fine & Country Cannes The Telegraph Luxury (12th April) Circulation: 523,048 Readership: 1,569,144 EAV: 4,916 Title: What can 4million get you? Office: Fine & Country Windsor The Mail on Sunday (10th August) Circulation: 1,586,274 Readership: 4,758,822 EAV: 55,800 Title: Motor mouse mansion Office: Fine & Country Leamington Spa The Daily Express (17th August) Circulation: 430,601 Readership: 1,291,803 EAV: 27,114 Title: The casting vote Office: Fine & Country Edinburgh Contact us at: Fine & Country Head Office Tel: 0044 (0)207 079 1515 admin@fineandcountry.com 12 National Advertising_Booklet_A5_14020_TS_V4.indd 12 NATIONAL ADVERTISING 2015 26/01/2015 12:13