Adlabs Entertainment AVOID. IPO Note Valuation expensive; Avoid. Issue Open: March 10, 2015 Issue Close: March 12, 2015

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IPO Note Recreation / Amusement Parks March 9, 2015 Adlabs Entertainment IPO Note Valuation expensive; Avoid Company background: Adlabs Entertainment Ltd (AEL) is promoted by Manmohan Shetty and Thrill Park Ltd. AEL owns and operates Imagica The Theme Park, which is one of the upcoming theme parks in India. It features a diverse variety of rides and attractions of international standards, food and beverages (F&B) outlets, and retail and merchandise shops, designed to appeal to a broad demography of the Indian populace. Adlabs Mumbai includes Aquamagica, a water park, which became fully operational on October 1, 2014, and a family hotel - Novotel Imagica Khopoli, the first phase of which is expected to be completed by March 2015. Imagica The Theme Park is a one-of-a-kind offering in India and currently has 25 rides and attractions, which are spread over six theme-based zones. AEL proposes 287 key hotels; the first one - Novotel Imagica Khopoli is to comprise of 116 rooms. Outlook and Valuation: Given that the company is in its initial stage of business operations, the operating costs are high and utilization level is low. Also, currently the company has a sizable debt of `1,256cr on its balance sheet. The debt levels are likely to remain high even after IPO proceeds are utilized to pare debt. Lower utilization coupled with higher interest and depreciation is likely to keep the bottom-line in the red in the near-term. For FY2014, Adlabs Imagica reported a top-line of `103.7cr and a loss of `52.4cr on the bottom-line front. For 1HFY2015, the company has reported a top-line of `72.2cr and a net loss of `53.3cr. Further, even at the lower end of the price band, the company looks expensive compared to its close peers like Wonderla Holidays which is already making profits and has a healthy balance sheet. On the EV/sales front, the company is valued at 13.6x (at the lower end of the price band) while its peer Wonderla Holidays is trading at 6.9x on the basis of 9MFY2015 annualized numbers. Hence, considering all the above factors, we recommend an Avoid on the issue. AVOID Issue Open: March 10, 2015 Issue Close: March 12, 2015 Issue Details Face Value: `10 Present Eq. Paid up Capital: `61.57cr Fresh Issue: 1.83cr Shares Offer for Sale: 0.2cr Shares Post Eq. Paid up Capital: `79.90cr Issue size (amount)**: `449cr - `468cr Price Band**: `221-230 Post-issue implied mkt. cap**: `1,766cr- 1,838cr Promoters holding Pre-Issue: 77.0% Promoters holding Post-Issue: 56.8% Note:**at Lower and Upper price band respectively Book Building QIBs At least 75% Non-Institutional At least 15% Retail At least 10% Post Issue Shareholding Pattern Promoters Group 56.8 MF/Banks/Indian FIs/FIIs/Public & Others 43.2 Key Financials Y/E March (` cr) FY2013 FY2014 1HFY2015 Net Sales - 104 72 Net Profit (2) (52) (54) OPM (%) - 3.6 4.7 EPS (`) (0.4) (10.8) (11.0) P/E (x)* - - - P/BV (x)* 3.5 3.4 - EV/Sales (x)* - 21.0 - Source: Company, Angel Research; Note: *The above numbers are considering subscription at the lower end of the price band Amarjeet S Maurya +91 22 3935 7800 Ext: 6831 amarjeet.maurya@angelbroking.com Please refer to important disclosures at the end of this report 1

Issue details The company is offering 2.03cr equity shares of `10 each via book building route in a price band of `221-230, consisting of fresh equity issue of 1.83cr shares and offer for sale by promoters group of 0.20cr shares. Further, the company has offered a discount of `12 per share to retail investors. The issue will constitute 25.44% of the post-issue paid-up equity share capital of company. Exhibit 1: Share Holding pattern Particulars Pre-Issue Post-Issue No. of shares (%) No. of shares (%) Promoter group 47,417,239 77.0% 45,417,239 56.8% Others 14,154,344 23.0% 34,480,571 43.2% Total 61,571,583 100.0% 79,897,810 100.0% Source: Company, Angel Research Objects of the Offer Utilize the fund for debt repayment of `330cr. General corporate purposes. Company Details Adlabs Entertainment Ltd (AEL) is promoted by Manmohan Shetty and Thrill Park Ltd. AEL owns and operates Imagica The Theme Park, which is one of the upcoming theme parks in India. Imagica and Aquamagica is spread over an area of 132 acres in Khopoli district of Maharashtra. It features a diverse variety of rides and attractions of international standards, food and beverages (F&B) outlets, and retail and merchandise shops, designed to appeal to a broad demography of the Indian populace. Adlabs Mumbai includes Aquamagica, a water park, which became fully operational on October 1, 2014, and a family hotel - Novotel Imagica Khopoli, the first phase of which is expected to be completed by March 2015. Imagica The Theme Park is a one-of-a-kind offering in India and currently has 25 rides and attractions, which are spread over six theme-based zones. AEL proposes 287 key hotels; the first one - Novotel Imagica Khopoli is to comprise of 116 rooms. Exhibit 2: Novotel Imagica Khopoli (Hotels) Phase 1 Phase 2 Expected to be operational 01-Apr-15 FY2017 No of key 116 171 March 9, 2015 2

Exhibit 3: Adlabs' tariff card Weekdays Weekends and Public Holidays (`) Adult Child Senior Citizen Adult Child Senior Citizen Regular 1,500 1,200 1,200 1,900 1,600 1,600 Imagica Express 2,200 2,000 2,000 3,000 2,600 2,600 College Pack 1,300 1,500 School Packages 800-1,000 1,200 1,300 Exhibit 4: Aquamagica tariff card Weekdays Weekends and Public Holidays (`) Adult Child Senior Citizen Adult Child Senior Citizen Regular 950 650 650 1150 800 800 College Pack 800 950 Exhibit 5: Driving distance to Adlabs Mumbai from key cities City Km Mumbai 74 Navi Mumbai 46 Pune 90 Nashik 204 Aurangabad 319 Surat 337 Lonavla 25 Key investment concerns Higher operating cost, Interest and Depreciation cost to keep pressure on bottom-line: Considering AEL s operations are at an initial stage, we sense that AEL would require more time to absorb its higher fixed cost base. Currently the company has a lower operating margin compared to its close peer - Wonderla Holidays. Also, the company has a sizable debt of ~`1,256cr on its balance sheet (Pre-IPO basis), indicating D/E ratio of 3.6x in FY2014. IPO proceeds are likely to be used towards part debt repayment. This should lower the debt levels to ~`926cr, with it paying off `330cr, and D/E ratio to 1.4x (Post-IPO). Considering the amusement park s location, huge land parcel over which it is spread (132acres), and high-end quality of machines deployed, we are of the view that the company s financials and fixed cost structure are different from its peers, ie Wonderla Holidays. Hence, the average realization per person is higher for AEL vs Wonderla Holidays. Given higher capex deployed towards land and machinery by AEL, the debt as well as gross block requirements are higher for AEL vis-a-vis Wonderla Holidays. This has resulted in higher depreciation and interest expenses. Higher depreciation and interest expenses coupled with lower utilization rates have eaten into the overall profitability of the company. Hence, for 9MFY2015, AEL reported a loss of ~`54cr vs a profit of ~`31cr posted by Wonderla Holidays, during the same period. March 9, 2015 3

Exhibit 6: Operating margins comparison Exhibit 7: Debt to equity comparison 60 50 40 45.8 50.5 4.0 3.5 3.0 2.5 2.6 3.6 (%) 30 (x) 2.0 20 10 3.6 4.6 1.5 1.0 0.5 0.8 0.2 0.2 0.2 0 FY2014 Adlabs Entertainment 1HFY2015 Wonderla Holidays 0.0 FY2012 FY2013 FY2014 Adlabs Entertainment Wonderla Holidays Source: Company, Angel Research Expensive Valuation For FY2014, Adlabs Imagica reported a top-line of `103.7cr and a loss of `52.4cr on the bottom-line front. For 1HFY2015, the company has reported a top-line of `72.2cr and a net loss of `53.3cr. On the Price to Book value (P/BV; pre-ipo) front, the company is valued at 5.2x 9MFY2015 annualized numbers while its peer Wonderla Holidays is trading at 4.3x 9MFY2015 annualized numbers. The company looks expensive compared to its close peers like Wonderla Holidays which is already making profits and has a healthy balance sheet. Alternatively on EV/sales front, the company is valued at 13.6x (at the lower end of the price band) while its peer Wonderla Holidays is trading at 6.9x (on 9MFY2015 annualized numbers). Hence, considering all the above factors, we recommend an Avoid on the issue. Exhibit 8: Valuation table (9MFY2015 annualized) AEL Wonderla Holidays EV/Sales 13.6 6.9 Price/BVPS (Pre-IPO) 5.2 4.3 Price/BVPS (Post-IPO) 2.7 4.3 Source: Company, Angel Research, Note: Considered lower price band to arrive at implied market cap, EV and Book value Risks to upside For 9MFY2015, the company has reported ~17% yoy growth in the amusement park business (excludes Aqua Imagica, which has been operational since 3QFY2015). During 3QFY2015 (October to December 2014) the park had footfalls of 2,91,706 which is surprisingly lower than the 2,92,633 footfalls in only two months of 3QFY2014 i.e. (November to December 2013) when the park commenced operations fully. Going forward, if the company reports much higher growth than in the aforementioned 9-month period, then it would be a risk to our recommendation. March 9, 2015 4

Profit & Loss Y/E March (` cr) FY2013 FY2014 1HFY2015 Total operating income - 104 72 Total Expenditure 6 100 69 Cost of Materials - 10 6 Personnel Expenses 3 20 20 Others Expenses 3 70 43 EBITDA (6) 4 3 (% of Net Sales) 3.6 4.7 Depreciation& Amortisation 0 31 37 EBIT (6) (27) (33) (% of Net Sales) (25.8) (46.2) Interest & other Charges - 43 54 Other Income 4 3 1 (% of PBT) (141.9) (4.9) (1.3) Share in profit of Associates - - - Recurring PBT (3) (66) (86) Prior Period & Extraordinary Expense/(Inc.) - - - PBT (reported) (3) (66) (86) Tax 1 14 33 (% of PBT) (29.6) (20.6) (37.9) PAT (reported) (2) (52) (54) Add: Share of earnings of associate - - - Less: Minority interest (MI) - - - PAT after MI (reported) (2) (52) (54) ADJ. PAT (2) (52) (54) (% of Net Sales) (50.6) (74.2) Basic EPS (`) (0.4) (10.8) (11.0) Fully Diluted EPS (`) (0.4) (10.8) (11.0) March 9, 2015 5

Balance sheet Y/E March (` cr) FY2013 FY2014 1HFY2015 SOURCES OF FUNDS Equity Share Capital 46 48 48 Reserves& Surplus 263 265 212 Shareholders Funds 309 314 261 Minority Interest - - - Total Loans 788 1,140 1,256 Deferred Tax Liability - - - Total Liabilities 1,097 1,454 1,517 APPLICATION OF FUNDS Fixed Assets 248 1,294 1,269 Capital Work-in-Progress 819 100 196 Investments - - 0 Current Assets 87 91 77 Inventories - 5 9 Sundry Debtors - 1 20 Cash 30 36 7 Loans & Advances 10 10 11 Other Assets 46 40 30 Current liabilities 57 47 73 Net Current Assets 29 45 4 Deferred Tax Asset 1 14 47 Mis. Exp. not written off - - - Total Assets 1,097 1,454 1,517 March 9, 2015 6

Cash flow statement Y/E March (` cr) FY2013 FY2014 1HFY2015 Profit before tax (3) (66) (86) Depreciation 0 31 37 Change in Working Capital 66 (9) 26 Interest / Dividend (Net) 0 42 54 Direct taxes paid (0) (0) (0) Others 0 0 0 Cash Flow from Operations 63 (3) 30 (Inc.)/ Dec. in Fixed Assets (690) (358) (108) (Inc.)/ Dec. in Investments Cash Flow from Investing (690) (358) (108) Issue of Equity 0 0 0 Inc./(Dec.) in loans 650 366 62 Dividend Paid (Incl. Tax) 0 0 0 Interest / Dividend (Net) 0 0 0 Cash Flow from Financing 650 366 62 Inc./(Dec.) in Cash 24 6 (16) Opening Cash balances 6 30 36 Closing Cash balances 30 36 19 March 9, 2015 7

Key Ratios Y/E March FY2013 FY2014 Valuation Ratio (x) P/E (on FDEPS) - - P/CEPS - - P/BV 3.5 3.4 EV/Sales - 21.0 EV/EBITDA - 579.4 EV / Total Assets 4.2 - Debt/Equity 2.6 3.6 Per Share Data (`) EPS (Basic) (0.4) (10.8) EPS (fully diluted) (0.4) (10.8) Cash EPS (0.2) (2.7) Book Value 63.8 64.7 Turnover ratios (x) Asset Turnover (Gross Block) 0.0 0.1 Inventory / Sales (days) - 17 Receivables (days) - 2 Payables (days) - 52 Working capital cycle (ex-cash) (days) - (32) Note: *Valuation Ratio at the lower price band March 9, 2015 8

Research Team Tel: 022-39357800 E-mail: research@angelbroking.com Website: www.angelbroking.com DISCLAIMER Angel Broking Private Limited (hereinafter referred to as Angel ) is a registered Member of National Stock Exchange of India Limited, Bombay Stock Exchange Limited and MCX Stock Exchange Limited. It is also registered as a Depository Participant with CDSL and Portfolio Manager with SEBI. It also has registration with AMFI as a Mutual Fund Distributor. Angel has received in-principal approval from SEBI for registering as a Research Entity in terms of SEBI (Research Analyst) Regulations, 2014. Angel or its associates has not been debarred/ suspended by SEBI or any other regulatory authority for accessing /dealing in securities Market. Angel or its associates including its relatives/analyst do not hold any financial interest/beneficial ownership of more than 1% in the company covered by Analyst. Angel or its associates/analyst has not received any compensation / managed or co-managed public offering of securities of the company covered by Analyst during the past twelve months. Angel/analyst has not served as an officer, director or employee of company covered by Analyst and has not been engaged in market making activity of the company covered by Analyst. This document is solely for the personal information of the recipient, and must not be singularly used as the basis of any investment decision. Nothing in this document should be construed as investment or financial advice. Each recipient of this document should make such investigations as they deem necessary to arrive at an independent evaluation of an investment in the securities of the companies referred to in this document (including the merits and risks involved), and should consult their own advisors to determine the merits and risks of such an investment. Reports based on technical and derivative analysis center on studying charts of a stock's price movement, outstanding positions and trading volume, as opposed to focusing on a company's fundamentals and, as such, may not match with a report on a company's fundamentals. The information in this document has been printed on the basis of publicly available information, internal data and other reliable sources believed to be true, but we do not represent that it is accurate or complete and it should not be relied on as such, as this document is for general guidance only. Angel Broking Pvt. Limited or any of its affiliates/ group companies shall not be in any way responsible for any loss or damage that may arise to any person from any inadvertent error in the information contained in this report. Angel Broking Pvt. Limited has not independently verified all the information contained within this document. Accordingly, we cannot testify, nor make any representation or warranty, express or implied, to the accuracy, contents or data contained within this document. While Angel Broking Pvt. Limited endeavors to update on a reasonable basis the information discussed in this material, there may be regulatory, compliance, or other reasons that prevent us from doing so. This document is being supplied to you solely for your information, and its contents, information or data may not be reproduced, redistributed or passed on, directly or indirectly. Neither Angel Broking Pvt. Limited, nor its directors, employees or affiliates shall be liable for any loss or damage that may arise from or in connection with the use of this information. Note: Please refer to the important `Stock Holding Disclosure' report on the Angel website (Research Section). Also, please refer to the latest update on respective stocks for the disclosure status in respect of those stocks. Angel Broking Pvt. Limited and its affiliates may have investment positions in the stocks recommended in this report. March 9, 2015 9