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Volume 3, Issue 12, December 2015 ISSN: 2321 7782 (Online) International Journal of Advance Research in Computer Science and Management Studies Research Article / Survey Paper / Case Study Available online at: www.ijarcsms.com Financial Inclusion through Pradhan Mantri Jan Dhan Yojana Dr. Anjana Bedi Assistant Professor BBK DAV College for Women, Amritsar Guru Nanak Dev University, Amritsar Abstract: Financial Inclusion is the requirement of modern era, not only of developing but also of developed countries as half of adults around the world remain unbanked. Access to financial services at affordable costs to disadvantaged and low income groups helps to overcome poverty, reduces income disparities and leads to economic growth. The study has special relevance for developing countries such as ours,where resources after meeting subsistence needs are meagre which can afford neither frittering away of resources nor loss of time in achieving the objectives set for programme. Pradhan Mantri Jan-Dhan Yojana, the biggest financial inclusion initiative in the world was rolled out to end financial untouchability and bring India s poor into financial mainstream and free them from the clutches of usurious moneylenders while giving them a modicum of insurance cover. The paper discusses about the concept of financial inclusion. The paper also talks about Pardhan Mantri Jan-Dan Yojana its benefits, implementation strategy and current performance of the programme. The challenges ahead and criticism of the programme been analysed. The paper concludes that ultimate success of the programme lies cannot be achieved only by chasing target numbers but strick regulation and supervision is needed. The study can be of best use to the Government, financial institutions, researchers and public at large. The Government and financial institution can introduce changes in the programme accordingly. The researchers with further research can spread more awareness among public about the benefits of the programme. Keywords: Financial inclusion, Findex, Inclusive growth, Financial services, Business correspondent, Financial untouchability. I. INTRODUCTION Global Findex database shows that 50 percent of adults worldwide have an account at a formal financial institution after surveying 148 economies of the world. The share of adults in high incomes with an account at a formal financial institution is more than twice in developing economies. Around the world, men and more educated, wealthier and older adults make greater use of formal financial services (Demirgnc and klapper, 2012). Well functioning inclusive financial systems are highly needed to pull the poor out from the cluches of abject poverty in developing countries like India. Access to affordable financial services would lead to increasing economic activities and employment opportunities for poor people with a possible multiplies effect on the economy. Financial inclusion is an innovative concept, which make use of alternative techniques to promote banking habits of people. It refers to delivery of financial system of an economy to its members. Financial inclusion is the process of ensuring access to financial services and timely and adequate credit where needed by vulnerable groups such as weaker sections and low income groups (Rangarajan committee, 2008) Pardhan Mantri Jan Dhan Yojana (PMJDY) is a National Mission for Financial Inclusion to ensure access to financial services. i.e. banking, savings and deposits accounts, remittance, credit, insurance and pension in an affordable manner. It is the biggest financial inclusion initiative in the world. This financial inclusion campaign was announced by Prime Minister Shri Narendra Modi on 15 th August 2014 from the ramparts of the Red Fort and launched by him on 28 th August 2014 across the country. He had referred to the ancient Sanskrit verse : Sukhasya Moolan Dharma, Dharmasya Moolan Artha, Arthasya Mollam 2015, IJARCSMS All Rights Reserved 14 P age

Rajyam which puts the onus on the state to involve people in economic activity. Guinness Book of world Records recognized the achievements of PMJDY by giving certificate stating that the most bank accounts opened in one week (i.e., 23 rd to 29 th August 2014) under Financial Inclusion Campaign by the efforts of Department of Financial Services, Government of India. Limitation of the study Due to non availability of data the study could not be extended to analyse the performance of insurance and pension plans of the Government associated with this programme. II. LITERATURE REVIEW C. Paramasiven and V. Ganesh Kumar (2013) in their research paper Overview of Financial Inclusion in India recommends two key tools i.e. Branch density and literacy to achieve high level financial inclusion. Inclusive growth is possible only through proper mechanism which channelizes all resources from top to bottom. This paper is an attempt to discuss the overview of financial inclusion in India. Research Article of Financial Inclusion in India by Dr. Laila Memdani and K. Rajyalakshmi (2013) discusses evolution and progress of financial inclusion achieved so far. The article concludes that banks and other financial institutions need to synchronise all their energies towards financial inclusion because development of economy depends to a large extent upon it. The article compares financial inclusion in India with U.S., U.K.., Germany, Russia, Brazil and China. A Study on Financial Inclusion Role of Indian Banks in Reaching Out of the Unbanked and Backward Areas by Srikanth. R (2013) states that well functioning inclusive financial system is precondition for accelerating growth and income disparities and poverty. The paper has suggested some policy choices for successful implementation of policy of financial inclusion for sustainable growth of Indian economy. III. OBJECTIVES This paper aims to have understanding of the concept of financial inclusion. How does PMJDY promotes financial inclusion? The paper also lists out performance of PMJDY till now and criticism of this programme. Various challenges ahead have also been discussed in the paper. IV. THEORETICAL BACKDROP The efforts to include the financially excluded segments of the society into formal financial system in India are not new. The concept was first mooted by Mr. K.C. Chakraborthy, Chairman in 2005, in India. Mangalam Village became the first village in India where all households were provided banking Facilities. KYC norms were also relaxed for people intending to open accounts with annual deposits of less than Rs. 50,000. In January 2006 RBI permitted commercial banks to use nongovernmental organizations (NGO/SHGs), micro-finance institutions and other civil society organizations as intermediaries which can be used as business facilitators or business correspondents (BC). In 2011, Government of India gave a serious push to programme by undertaking the Swabhimaan campaign to cover over 74,000 villages, with population more than 2000 (as per 2001 census), with banking facilities. But desired benefits could not be achieved due to limited approach of this campaign in terms of reach and coverage. Illiteracy and low income savings and lack of bank branches in rural areas are main hindrances in the way to financial inclusion. Access to formal financial institutions has improved gradually but thousand of villages still lack a bank branch; less than 10 per cent of all commercial bank credit goes to rural areas, where around 70 per cent of the total population lives (Sahoo, 2014, p 2015, IJARCSMS All Rights Reserved ISSN: 2321 7782 (Online) 15 P age

30). Data from RBI show that only 46,126 out of 6,40,867 villages in India were covered by banks in March 2014 (Rama Kumar, 2014). Thus, the need for financial inclusion is beyond question. V. PRADHAN MANTRI JAN DHAN YOJANA (PMJDY) This programme is Prime Minister Narendra Modi s first block-buster social upliftment scheme. It is aimed at improving the lives of millions of India s poor by bringing them into the financial mainstream. The vision is to end financial untouchability. This programme topped up each account with life insurance cover of 30,000, adding to the Rs. 1 lakh accidental insurance benefit already available under the account that will come bundled with a RuPay debit card. In next phase micro-insurance and pension etc. will also be added. Account can be opened in any bank branch or Business Correspondent (Bank Mitr) outlet. KYC rules to open a bank account have been simplied. The only document required is either aadhar card, voter s identity card, driving license, PAN card or card issued under MGNREGA. Even if address mentioned in the document is different from current residence of the applicant, a self-declaration will suffice. For those who do not have any copy of above mentioned proofs, a small account could be opened with a self-attested photograph alongwith signature or thumb impression in the presence of bank official. a) Interest on deposit. VI. BENEFITS OF PMJDY b) Accidental insurance cover of Rs. 1 lakh. c) No minimum balance required. d) Life insurance cover of Rs. 30,000/- e) Easy Transfer of money across India. f) Beneficiaries of Government Schemes will get Direct Benefit Transfer in these accounts. g) After satisfactory operation of the account for 6 months, an overdraft facility will be permitted. 1. Easy access to banking facility VII. SIX PILLARS OF PMJDY The country will be divided in subservice areas (SSA), each with 1000-1500 households. One banking outlet (branch or BC) will be provided within a distance of five km from every SSA by August 2015. 2. Basic bank account topped with other facilities One bank account will be ensured for every household by August 2015, along with a RUPAY debit card and an accident cover worth Rs. 1,00,000. If credit history is satisfactory during the first six months, the account holder will become eligible for an overdraft worth Rs. 5000/-. 3. Programme of Financial Literacy These programmes will be integral part of the mission to spread awareness about financial services. 4. Creation of Credit Guarantee Fund This fund will be created before August 2018 to cover potential defaults in overdrafts. 5. Provision of Micro-Insurance 2015, IJARCSMS All Rights Reserved ISSN: 2321 7782 (Online) 16 P age

All willing and eligible persons will be provided Micro-Insurance by August 2018. 6. Unorganized sector Pension Schemes like Swavalamban Pension payments under Swavalamban Yojana Scheme for workers in the unorganized sector will be paid through bank accounts by August 2018. VIII. THE IMPLEMENTATION STRATEGY In order to achieve this plan phase wise and state-wise targets have been set up for banks for the period 15 th August 2014 to 14 th August 2015. Department of the Central Government, State Governments, RBI, NABARD, NPCI and others have been indicated. Gram Dak Sewaks in rural areas are proposed as Business Correspondent of Banks. Department of Telecom has been requested to ensure that problems of poor and no connectivity are resolved. About 50,000 villages out of 5.93 lakh inhabited villages (as per 2011 census) are not covered with telecom connectivity (Keshavamurthy, 2014). FACTS AND FIGURES - IMPLEMENTATION OF PMJDY Chart 1 Bank Accounts Rural/Urban opened under PMJDY as on 13.05.2015 Source :http://en.wikipedia.org/wiki/pradhan_mantri_jan_dhan_yojana Chart 2: Banks Accounts opened under PMJDY as on 13.05.2015 Source :http://en.wikipedia.org/wiki/pradhan_mantri_jan_dhan_yojana 2015, IJARCSMS All Rights Reserved ISSN: 2321 7782 (Online) 17 P age

Chart 3: Sector wise Account Opened as on 13.05.2015 Balance in Accounts (in Lacs) Source :http://en.wikipedia.org/wiki/pradhan_mantri_jan_dhan_yojana IX. CRITICISM JDY has been criticized by many experts from banking sector because it has increased work-burden on the public sector banks. Congress alleged that it s not Modi s new programme, but it was started by UPA government. There may be duplication of accounts as people may open new accounts as lured by insurance covers and overdraft facilities. Secret conditions were not shown in TV advertisements of the scheme such as very few people are eligible to get life insurance worth Rs. 30,000 with a validity of just five years; it is quite unlikely that many people would get this facility as the bank would avoid potential NPAs. RuPAY card holders have got no legal paper for any such accidental insurance, so the claimed accidental insurance has also proved to be a non-existing scheme. X. CHALLENGES AHEAD FOR PMJDY With deep-rooted corruption and inefficiencies in our system, Jan Dhan Yojana will certainly face many challenges: 1. Inadequate Infrastructure Indian banking system is not currently equipped enough to provide financial platform to all the people, so banking reach should be increased gradually so that customer base at any time can be serviced well and the system is not pressurized at any time (Sahoo, 2014, p 34). 2. Disadvantages due to use of B.C. Model There are several factors which act as a barrier in the delivery of banking services through BC Model i.e. a) Inordinate delay in issuing smart cards to customers (three to six month). b) Limited utility of smart cards, as services such as remittance are not loaded. c) Inadequate cash handling limited given to BCs, poor governance, inadequate supervision and lack of trust in BCs. d) Poor network connectivity e) Back of customer centric banking products and services f) Absence of comprehensive strategy for financial strategy for financial inclusion (Kawaljeet, 2014). 2015, IJARCSMS All Rights Reserved ISSN: 2321 7782 (Online) 18 P age

3. Duplication of Accounts There is no check on new accounts. Many individuals who already have bank accounts may open new accounts to get various facilities i.e., zero balance, free insurance and overdraft facility. 4. Increase the use of accounts It is easy to motivate the people to open new accounts but the biggest challenge is to increase the number of transactions in those accounts. 5. Default Risk These are high possibility that facility of overdraft may be misused. There is no clarity about non recovery of overdraft and associated cost. XI. CONCLUSION Pradhan Mantri Jan Dhan Yojana is first block-buster social upliftment programme of Modi Government. It may be a game changer for the economy because it has provided platform for Direct Benefit Transfer (DBT) which in time will help in plugging leakages in subsides. The programme may be a waste if it leads to duplication of accounts or no transactions happens in new account. The success of the programme lies in increasing banking infrastructure and financial literacy; strict regulation and supervision is must so that programme does not go off the track. References 1. Demirgnc Kunt, A. and L. Klapper. (2012) Measuring Financial Inclusion: the Global Finde Datebase. Policy Research and Working Paper 6025 World Bank Washington, D.C. 2. Dr. Keshavmurthy, H.R. PMJDY- Sab ka Sath Sab ka Vikas, PIB Features dated 28.8.14. The Hindu Dated 19.9.2014. 3. Kawaljeet Singh, Jan Dhan Yojana; Ambiguous Plan Mainstream, Vol. LII, No. 4, October 25, 2014, pp. 8-9. 4. Memdani, Dr. Laila and Rajyalakshmi K. (2013), Financial Inclusion in India International Journal of Applied Research and Studies (ijars) IISN : 2278-9480 Volume 2 Issue 8 (Aug.) pp. 1-10. 5. Paramasivan, C. and Ganesh Kumar V. (2013), Overview of Financial Inclusion in India, International Journal of Management and Development Studies (ijmds) ISSN (online): 2320-0685 Volume NO. 2 Issue No. 3 (March) pp. 45-49. 6. Ramakumar, R., Mirage of Inclusion, Frontline, 20 September 3 October 2014, p. 35. 7. Rangarajan Committee (2008) Report of Committee on Financial Inclusion Government of India. 8. Srikanth, R. (2013) A Study on Financial Inclusion Role of Indian Banks in Reaching out to the Unbanked and Backward Areas International Journal of Applied Research and Studies (ijars) ISSN : 2278-94870 Volume 2, Issue 9 (Sept.) pp. 1-20. 9. Sahoo, Pravakar, Roadmap to Financial Inclusion : Pradhan Mantri Jan-Dhan Yojana, Yojana, October, 2014, p. 30. 10. http://india.gov.in/spotlight/pradhan-mantri-jan-dhanyojana-pmjdy#tab=tab-1. 11. http://pmjdy.gov.in/pdf/pmjdy-brochure-eng.pdf. 12. http://en.wikipedia.org/wiki/pradhan_mantri_jan_dhan_yojana AUTHOR(S) PROFILE Dr. Anjana Bedi (b.1968) did her M.Com. in the year 1991 and Ph.D. in 2001 from Guru Nanak Dev University, Amritsar. She worked as Junior Research Fellow in the Department of Commerce and Business Management at Guru Nanak Dev University, Amritsar for three years. She is a keen researcher in area of finance. She has taught for about sixteen years in different colleges and Guru Nanak Dev University. She has attended various seminars, conferences, workshops and faculty development courses. She is life member of Indian Commerce Associations. She has authored a book titled "Capital Budgeting". Presently she is teaching in BBK DAV College for Women, Amritsar 2015, IJARCSMS All Rights Reserved ISSN: 2321 7782 (Online) 19 P age