Half Year Results 2012 ITV Transformation Plan delivers double digit revenue and profit growth

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Half Year Results 2012 ITV Transformation Plan delivers double digit revenue and profit growth 0

Agenda 1 Strategic and operating review Financial review Outlook Adam Crozier Ian Griffiths Adam Crozier Q&A

H1 2012 Financial Highlights ITV Transformation Plan delivers double digit revenue and profit growth 2 External revenue Up 10% to 1,130m NAR Up 3% to 765m Non-NAR Increased by 106m or 26% to 514m Earnings EBITA up 10% to 265m Adjusted PBT up 15% to 235m Adjusted EPS up 15% to 4.7p Cash Profit to cash conversion of 101% Positive net cash of 92m Dividend Interim dividend of 0.8p

Committed to delivering the five year Transformation Plan through our four strategic priorities 3 1 Create a lean, creatively dynamic and fit for purpose organisation 2 Maximise audience and revenue share from existing free-to-air broadcast business 3 Drive new revenue streams by exploiting our content across multiple platforms, free and pay 4 Build a strong international content business A lean ITV that can create world class content, executed across multiple platforms and sold around the world

Priority 1: create a lean, creatively dynamic and fit-for-purpose organisation 4 Relentless focus on cash and costs Investing to build new revenue streams and rebalance ITV On track to deliver 20m cost savings in 2012 Strong profit to cash conversion over 100% Non-NAR growth of 106m as we continue to rebalance revenues Investment of 25m in content, technology and online in 2012 Driving value from the integrated producer broadcaster model Investing in people to strengthen collaborative creative process Increasing ITV Studios share of ITV1 output Strong and more efficient balance sheet 275m of bond buybacks in H1 Net cash positive of 92m Improved financial performance Strong revenue and EPS growth continues into 3 rd year of plan Dividend growth in excess of earnings Dividend of 0.8p (2011: 0.4p)

Priority 2: maximising audience and revenue share from existing FTA business 5 Outperforming the television advertising market ITV NAR up 3% vs. market up 2%* Improving on-screen performance to hold ITV family share of viewing ITV Family SOV down 1% - ITV1 down 3% and digital channels up 5% ITV2 and 3 remain largest digital channels ITV4 SOV growing fast up 8% Exploiting ITV s position as UK s strongest marketing platform: - Unrivalled commercial reach of ITV1 - Targeted demographics of ITV 2,3,4 98% of all commercial programmes with audiences over 5m on ITV1 Brand defining content on digital channels delivering key audiences Delivering creative and innovative ideas to strengthen advertiser relationships Evolving our commercial strategy - Shazam partnership - Innovative VOD advertising formats * ITV estimate of TV ad market

Priority 3: Drive new revenue streams by exploiting our content across multiple platforms 6 Driving strong growth in online audiences and revenues Improved reliability and distribution of ITV Player Long form video requests up 20% driven by mobile Online, pay and interactive revenues up 24% to 47m Exploiting our original and archive content on new fast growing platforms ITV Player available on Samsung connected televisions YouView launched 5m downloads of ITV Player app and introduced simulcast Developing pay services through ITV Player and other third party margin enhancing content deals ITV Pay Player consumer trials complete First year of revenues from archive deals with Netflix, LoveFilm and Sky Deepening consumer engagement with key programme brands Launched online News site (2.7m unique browsers in June) Launched online Sports site with Euro 2012 (2.5m unique browsers in June) 4m contactable email addresses/20 million Facebook likes

Priority 4: build a strong international content business 7 Strong revenue growth as we exploit demand for quality content driven by growth of platforms and Broadcasters de-risking schedules Investing in creative talent and programme development Strong revenue growth up 34% Double digit revenue growth across all divisions Key appointment in Entertainment Investment in developing and piloting new programmes Innovative and creative content pipeline with formats that return 61 new commissions and 61 recommissions Growing share of ITVS output on ITV1 Cohesive international network ensuring creative formats travel Increasingly scaled distribution business to effectively exploit content globally Building on our strength with selective investments and partnerships in the UK and internationally Producing programmes that travel 8 programmes are now produced 3 countries (2011: 4) International pilots Distribution revenue up 25% driven by Titanic and Prime Suspect Mr Selfridge pre sold to US, Australia, Sweden and Israel 3rd party distrib. deals, e.g. Rectify (AMC), Online content deal in China with JOY.CN Come Dine with Me most screened format in 2011 in Europe Increasing network strength in key territories and genres Mediacircus Delivering growth via partnerships/jv s, e.g. Reshet, The Garden

Half Year Results 2012 - Financial Summary Ian Griffiths 8

H1 2012 Financial Highlights ITV Transformation Plan delivers double digit revenue and profit growth 9 External revenue Up 10% to 1,130m NAR Up 3% to 765m Non-NAR Increased by 106m or 26% to 514m Earnings EBITA up 10% to 265m Adjusted PBT up 15% to 235m Adjusted EPS up 15% to 4.7p Cash Profit to cash conversion of 101% Positive net cash of 92m Dividend Interim dividend of 0.8p

Revenue double digit growth driven by Non-NAR revenue 10 m 2012 2011 Change Broadcasting & Online 924 887 4% ITV Studios 355 264 34% Total revenue 1,279 1,151 11% Internal supply (149) (124) (20)% Total External Revenue 1,130 1,027 10% m 2012 2011 Change Good total revenue growth up 11% Non-NAR revenue increased by 106m or 26% with both businesses contributing ITV Studios growing strongly, especially international Rebalancing revenues as advertising grows ITV Family NAR 765 743 3% Non-NAR revenue 514 408 26% Internal Supply (149) (124) (20)% Total External Revenue 1,130 1,027 10%

NAR volatile by month and across categories but overall it is still broadly flat 11 Monthly ITV Family NAR & MAT 15% 10% 5% 0% -5% -10% -15% Monthy YOY MAT YOY Jan-12 Feb-12 Mar-12 Apr-12 May-12 Jun-12 Jul-12 Aug-12* Sept-12* Category 2012 H1 ( m) % change Retail 141-9% Finance 90 28% Food 76 4% Entertainment & Leisure 72 15% Underlying trend remains broadly flat Significant monthly volatility And large swings within key advertising categories Strong growth in male targeted advertising, helped by Euros - Finance - Entertainment - Telecommunications - Cars and Car Dealers Retail impacted by grocers, fashion and department stores Cosmetics & Toiletries 59 3% Telecommunications 45 16% Cars and Car Dealers 45 11% Airlines Travel and Holidays 37 - Publishing and Broadcasting 30-17% Pharmaceuticals 29-3% NOTE: Monthly ITV NAR figures based on total ITV Family advertising and category data based on ITV Sold * ITV estimates

Total non-nar Revenue delivering non-nar revenue growth in line with the strategy 12 Non-NAR revenue 550 500 35 13 15 514 m 450 43 400 408 350 2011 International Productions UK Productions Global Entertainment Broadcasting & Online non-nar 2012 International - strong underlying growth and phasing benefit from Hells Kitchen US UK includes ITV Breakfast Good growth on and off ITV Global Entertainment revenues include Titanic and Prime Suspect international sales Broadcasting & Online non- NAR growth driven by Online, Pay and Interactive Strong VOD revenue driven by increased views Archive and HD deals adding to growth

Group EBITA growth in revenue and tight cost control increases profitability 13 m 2012 2011 Change Broadcasting & Online 215 202 6% ITV Studios 50 38 32% Total EBITA before exceptional items 265 240 10% Group EBITA 300 265 22 24 11 m 250 240 22 10 NAR growth falls to bottom line Schedule cost increase due to sports phasing 11m cost savings delivered on track for 20m for full year Cost savings fund investment priorities Good margins for Studios revenues Profits from non-nar revenues, particularly Studios and Online, Pay and Interactive 200 2011 NAR Schedule Costs Cost savings Investment Other non-nar 2012

Broadcasting & Online new revenues support profit growth 14 m 2012 2011 Change ITV NAR 765 743 3% SDN external revenue Online, pay & interactive Other commercial income 31 47 81 29 38 77 7% 24% 5% Broadcasting & Online non-nar Revenue 159 144 10% Total Broadcasting & Online Revenue 924 887 4% Schedule costs Other costs (507) (202) (485) (200) (5)% (1)% 3% NAR, ahead of TV ad market Non-NAR revenue growth, mainly from online, pay & interactive Other costs broadly flat as savings fund investment Total EBITA before exceptional items 215 202 6%

ITV Studios 34% revenue growth as the improved pipeline starts to deliver 15 m 2012 2011 Change UK Productions 181 146 24% International Productions 108 65 66% Global Entertainment 66 53 25% Total Revenue 355 264 34% Total Studio costs (305) (226) (35)% Total EBITA before exceptional items 50 38 32% m 2012 2011 Change Internal Supply from ITVS to ITV Broadcast 149 124 20% Strong revenue growth with some phasing benefits UK growth includes ITV Breakfast UK growth excluding Breakfast is up 12% International driven by US and Australia Studios costs increase with activity Good conversion from revenue to profit with cost savings slightly higher than investments External Revenue 206 140 47% Total Revenue 355 264 34%

Adjusted Results good profit growth and lower interest improve overall earnings 16 m 2012 2011 Change Total external revenue 1,130 1,027 103 EBITA before exceptional items 265 240 25 Associates and JVs - (1) 1 Internally generated amortisation (5) (7) 2 Financing costs (25) (28) 3 Profit before tax 235 204 31 Tax (54) (46) (8) Earnings 181 158 23 Adjusted EPS (p) 4.7p 4.1p 0.6p Dividend (p) 0.8p 0.4p 0.4p Margins held even with investment Good flow through of revenue to profit growth Finance costs helped by prior year buybacks Tax rate of 23% Delivering double digit EPS growth Statutory EPS impacted by exceptional loss of 36m from bond buyback Diluted Adjusted EPS (p) 4.5p 3.9p 0.6p Statutory EPS (p) 3.2p 3.5p (0.3)p

Profit to cash conversion continued focus delivers strong profit to cash conversion 17 m 2012 2011 EBITA before exceptional items 265 240 Working capital movement 15 26 Share based compensation 5 7 Capex Tangible and Intangible Assets (31) (13) Depreciation 13 12 Adjusted cash flow 267 272 Profit to cash ratio 6 month basis 101% 113% Profit to cash ratio 12 month basis 96% 112% m Positive Net Cash 400 267 300 33 36 200 28 72 100 92 47 4 45 Strong profit to cash conversion continues to be a priority 92m net cash even after significant one offs Capex increase as a result of investment in technology and move to MediaCity 275m of bond buybacks, further reduces gross debt interest benefits start in H2 937m of gross debt bought back since 2009 New 250m bank facility maintains flexibility Continuing to improve debt profile total repayments of less than 100m over the next four years 0 Dec 2011 Adjusted cash flow Net interest Debt buybacks Tax paid Pension funding Dividends Other Jun 2012

Pension deficit - IAS 19 and new funding deficit agreed 18 IAS 19 Pension deficit IAS 19 deficit of 421m impacted by decrease in discount rate m 500 400 300 200 100 0 390 72 73 Dec 2011 Deficit funding Change in liabilities 30 Change in asset values 421 June 2012 Funding deficit of 587m agreed following full valuation of all sections as at 1 January 2011 Deficit funding contributions for main section agreed to repay pension deficit over 15 years Funding contributions continue to be a mixture of fixed and variable

2012 Full Year Planning assumptions an update 19 NPB Total ITV Family programme spend remains ~ 1bn Cost savings On track to deliver cost savings of 20m over full year Investments Incremental investments of around 25m in line with previous guidance Interest Adjusted interest charge will be 6m lower due to the net impact of the bond buy-back and the RCF Tax Effective tax rate consistent with prior years in the range of 22-24% Capex Capex will remain in 70-80m range previously announced Higher capex will impact profit to cash conversion

Half Year Results 2012 Summary and Outlook Adam Crozier 20

Short term outlook 21 Nine months to end of September ITV Family NAR expected to be broadly flat Cautious outlook for TV advertising market for the remainder of 2012 Expect to outperform the TV ad market for the full year ITV Studios on track to grow revenues in 2012 at similar rate to 2011

Creating growth, delivering value 22 One ITV Building momentum behind a clear Transformation Plan as we rebalance ITV ITV channels, platforms and programmes at the heart of UK popular culture Strengthening our position as the UK s most powerful marketing platform Strong revenue growth in ITV Studios as we exploit UK & international demand for quality content New revenue streams being built across multiple platforms Robust balance sheet from which to invest and grow Focus on driving further growth and shareholder returns

23 Appendices

Reported Numbers 24 m 2012 2011 Change Revenue 1,130 1,027 103 EBITA before exceptional items 265 240 25 Amortisation (28) (31) 3 Exceptional items (total) 2 2 - Associates and JVs - (1) 1 Profit before interest and tax 239 210 29 Net financing costs* (72) (29) (43) Profit before tax 167 181 (14) Tax (44) (46) 2 Profit for the year 123 135 (12) Earnings per share 3.2p 3.5p (0.3)p * Includes 36 million exceptional cost relating to the recent bond buybacks

Broadcasting Schedule Costs 25 m 2012 2011 Change Commissions 244 255 (11) Sport 118 78 40 Acquired 20 28 (8) ITN news and weather 22 23 (1) Total ITV1 404 384 20 Regional News and non-news 33 34 (1) ITV Breakfast 20 16 4 Total ITV1 inc regional & Breakfast 457 434 23 ITV2, ITV3, ITV4, CITV 50 51 (1) Total schedule costs 507 485 22

P&L Tax charge and tax cash on a statutory basis 26 m 2012 2011 Current year tax expense (21) (42) Deferred tax charge (23) (2) Prior year adjustments - (2) P&L tax charge (44) (46) Cash paid on account (28) (41) Total cash paid (28) (41)

Financing Costs 27 m 2012 2011 54m Eurobond at 6% Coupon Oct 11 (repaid) - 1 110m Eurobond at LIBOR +2.7% Mar 13 (repaid) - (2) 50m Eurobond at 10% Coupon Jun 14 ( 138m repaid in H1) (6) (7) 78m Eurobond at 5.375% Coupon Oct 15 ( 75m repaid in H1) (1) (6) 135m Convertible Bond at 4% Coupon Nov 16 (3) (3) 161m Eurobond at 7.375% Coupon Jan 17 ( 89m repaid in H1) (8) (7) 200m Loan at 13.55% less 138m nominal Gilts at 8.0% Mar 19 (6) (1) Financing costs directly attributable to bonds and loans (24) (25) Other 3 5 Cash-related financing costs (21) (20) Non-cash movements Amortisation of bonds (4) (8) Adjusted net financing costs (25) (28) Mark-to-Market on bonds and swaps (7) 3 Imputed pension interest (4) (3) Losses on buybacks (36) (3) Other net financing income - 2 Statutory net financing costs (72) (29)

Analysis of Net Cash 28 m June 2012 Dec 2011 50m Jun 14 ( 138m repaid in H1) (14) (118) 78m Oct 15 ( 75m repaid in H1) (78) (153) 135m Convertible Nov 16 (132) (132) 161m Jan 17 ( 89m repaid in H1) (167) (261) 200m Mar 19 (200) (200) Finance Leases (48) (55) Amortised cost adjustment 8 13 138m Gilts Mar 19 146 147 Cash and cash equivalents 577 801 Net cash 92 45

Positive net cash stronger and more efficient balance sheet 29 m Maturity profile at June-12 300 200 135 161 100 0 m 300 78 62 15 2012 2013 2014 2015 2016 2017 2018 2019 Maturity profile at Dec-11 250 m Jun 2012 Dec 2011 Cash and cash equivalents 577 801 Debt (485) (756) Net cash 92 45 200 126 154 135 100 62 0 2012 2013 2014 2015 2016 2017 2018 2019 = convertible bond

Pension Contributions 15 year plan 30 Section A: The fixed payments to the main section of the scheme will be as follows: 2013 & 2014: 35 million plus an additional 5 million if there are no initiatives in the previous year which reduce the scheme deficit by at least 10 million, compared with the level had such initiatives not been implemented. This has not changed from the previous funding plan; 2015 to 2019: 48 million rising by 0.5 million per annum to 50 million in 2019; 2020 to 2025: 50 million per annum but reduced by performance criteria set out below. The performance related payments to the main section of the scheme will be as follows: During the period 2012 to 2020 if our reported EBITA before exceptional items exceed 300 million, we will contribute an amount representing 10% of EBITA before exceptional items over the threshold level, subject to an annual cap for total contributions which averages to 70 million per annum over the period 2015-2020. If the additional profit-related contributions are paid at the expected rate then the 50 million per annum fixed contributions scheduled to be paid between 2021 and 2025 (inclusive) would not be required. In addition to the agreed deficit funding contributions above, the SDN partnership established in 2010 provides an annual distribution of 11 million to this section of the Scheme from 2013 to 2021 ( 10 million in 2012). Section B and C: Following completion of actuarial valuations of Sections B and C as at 1 January 2011 we have agreed with the Trustee to make deficit funding contributions of 5.5 million per annum in order to eliminate the deficits in these sections by 31 March 2021.

Reconciliation between 2012 reported and adjusted earnings 31 m Reported Adjustments Adjusted EBITA before exceptional items 265-265 Exceptional items 2 (2) - Amortisation and impairment (28) 23 (5) Financing costs (72) 47 (25) JVs and associates - - - Profit before tax 167 68 235 Tax (44) (10) (54) Earnings 123 58 181 Number of shares 3,883 3,883 Earnings per share (p) 3.2 4.7

Reconciliation between 2011 reported and adjusted earnings 32 m Reported Adjustments Adjusted EBITA before exceptional items 240-240 Exceptional items 2 (2) - Amortisation and impairment (31) 24 (7) Financing costs (29) 1 (28) JVs and associates (1) - (1) Profit before tax 181 23 204 Tax (46) - (46) Earnings 135 23 158 Number of shares 3,883 3,883 Earnings per share (p) 3.5 4.1