THE PHOENIX MILLS LIMITED. Quarterly Earnings Update, Q3-FY2012 January 23, 2012

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THE PHOENIX MILLS LIMITED Quarterly Earnings Update, Q3-FY2012 January 23, 2012

Table of contents Section Slide No. About The Phoenix Mills Limited 3 Group Highlights 4 Financial Update 5 Highlights during the quarter High Street Phoenix 10 Phoenix Marketcity Projects 13 Other Verticals 21 PML-PHCPL Update 25 2

About The Phoenix Mills Limited (PML) PEDIGREE Started retail revolution in India by converting a textile mill into the most preferred retail destination in India Transformed Lower Parel into the most sought after destination for retail, residential and commercial purposes BUSINESS MODEL Retail-led, mixed use developments through Phoenix Marketcity, a consumption infrastructure business Retail : Build and Lease model Residential & Commercial : Build and Sell model Hospitality : Build and Hold model Investment : Strategic Investments in Retail focused developers in Tier II & III cities GEOGRAPHICAL - SPREAD Strong presence in metropolitan and Tier I cities like Mumbai, Pune, Bangalore & Chennai Spreading to Tier II cities by partnering with experienced and reputed developers 3

Group Highlights The Phoenix Mills Limited High Street Phoenix continued to show strong consumption growth (18% YoY and 15% QoQ) during Q3FY12 in spite of a slowdown indicated by retailers across the country The month of December witnessed the highest consumption till date at the mall at Rs 960 mn. During the quarter Marketcity Bangalore and Marketcity Kurla commenced retail operations. Phoenix Hospitality Co Pvt. Ltd. (PHCPL) has allotted the Company 13,21,400 equity shares @ Rs.1,166.7 each, resulting in the Company acquiring a 56.92% equity holding in PHCPL. Consequently, PHCPL has become the Company s subsidiary effective 23rd Jan 12. Soft launch of commercial projects at Kurla Phase II. Incremental leasing at Marketcity projects taking place at nearly double the current rates. 4

FINANCIAL UPDATE Standalone Financials

Standalone Financial Overview (Rs million) Q3FY12 Q3FY11 YoY change Q2FY12 QoQ change 9M FY12 9M FY11 YoY change Income from operations 504.9 450.7 12.0% 474.1 6.5% 1,449.5 1,298.4 11.6% EBITDA 373.3 327.3 14.0% 333.5 11.9% 1,037.3 938.3 10.6% EBITDA Margin 74% 73% 70% 72% 72% Other Income 112.8 71.0 58.9% 88.7 27.1% 311.2 180.6 72.3% Depreciation 73.7 69.6 5.9% 68.9 7.0% 209.5 207.6 0.9% Interest 57.0 19.0 199.2% 30.5 86.8% 97.7 82.7 18.2% Profit before tax 355.4 309.6 14.8% 322.8 10.1% 1,041.3 828.6 25.7% Profit after tax 269.0 237.7 13.2% 238.9 12.6% 780.2 641.5 21.6% EPS (Rs) 1.86 1.64 1.65 5.39 4.43 6

Results Analysis Q3FY12 v/s Q3FY11 Income from operations increased 12%, from Rs. 451 mn in Q3-FY11 to Rs. 505 mn in Q3-FY12 led by strong consumption growth at the centre and contribution from revenue share. EBITDA was higher by 14% from Rs. 327 mn in Q3-FY11 to Rs. 373 mn in Q3-FY12 PBT has increased from Rs. 310mn in Q3- FY11 to Rs. 355 mn in Q3-FY12, an increase of 15%. PAT was higher at Rs. 269 mn in Q3-FY12 as compared to Rs. 234 mn in Q3-FY11, an increase of 13% 9M FY12 v/s 9M FY11 Income from operations increased by 12%, from Rs. 1,298 mn in 9M-FY11 to Rs. 1,450 mn in 9M-FY12 EBITDA was higher by 11% from Rs. 938 mn in 9M-FY11 to Rs. 1037 mn in 9M-FY12 PBT has increased from Rs. 829 mn in 9M- FY11 to Rs. 1041 mn in 9M-FY12, an increase of 26% driven both by higher EBITDA and higher other income PAT was higher at Rs. 780 mn in 9M-FY12 as compared to Rs. 642 mn in 9M-FY11, an increase of 22% 7

Standalone Balance Sheet Liabilities (Rs million) As on Dec 31, 2011 As on Sep 30, 2011 Assets (Rs million) As on Dec 31, 2011 As on Sep 30, 2011 Share Capital 290 290 Fixed Assets 5,174 5,226 Reserves & Surplus 16,496 16,227 Investments 5,098 5,153 Loan Funds Deferred Tax Assets 14 13 Secured Loans 2,700 2,460 Current Assets, Loans & Adv Inventories - - Sundry Debtors 430 436 Cash & Bank Balances 480 250 Loans & Advances 9,840 9,656 Less : Current Liab. & Prov. Current Liabilities 1,508 1,652 Provisions 43 106 Net Current Assets 9,199 8,585 Total 19,485 18,977 Total 19,485 18,977 Consolidated Gross Debt = Rs 14,600 mn Consolidated Cash and Equivalents = Rs 892 mn 8

Key trends over the quarters Rs. Mn Income from Ops EBITDA PAT 600 500 400 302 300 248 264 200 100-182 177 189 175 153 102 505 443 451 468 471 474 404 373 345 317 335 321 331 333 294 198 272 272 269 245 221 239 183 157 Q1 FY10 Q2 FY10 Q3 FY10 Q4 FY10 Q1 FY11 Q2 FY11 Q3 FY11 Q4 FY11 Q1 FY12 Q2FY12 Q3FY12 Pre-Palladium Post - Palladium 9

HIGHLIGHTS DURING THE QUARTER High Street Phoenix

High Street Phoenix Footfalls (mn) 15.0 23% YoY 0.4% QoQ Consumption (Rs mn) 7,880 18% YoY 15% QoQ 9.9 4,371 5.0 5.0 2,302 2,648 FY10 FY11 Q2FY12 Q3FY12 Vehicle Entry ( 000s) 2 wheelers 4 wheelers 1,500 1,000 500 2,000 1,500 1,000 500 FY10 FY11 Q2FY12 Q3FY12 Trading density (Rs psf pm) 1,744 1,531 1,434 1,447 1,466 0 FY10 FY11 Q1FY12 Q2FY12 Q3FY12 0 FY10 FY11 Q1FY12 Q2FY12 Q3FY12 11

High Street Phoenix (Rs million) 3QFY12 2QFY12 9M FY2012 Rental Income/Licence fees* 425 394 1,212 Recoveries (CAM and other) 80 80 238 Total Income 505 474 1,450 EBITDA 373 334 1,037 EBITDA margin (on Rental Income) 88% 85% 86% EBITDA margin (on Total Income) 74% 70% 72% Occupancy 87% 85% 86% Rental rate (Rs psf of occupied area) 177 167 170 *Includes Signage and events income 12

HIGHLIGHTS DURING THE QUARTER Phoenix Marketcity Projects

Phoenix Marketcity Projects Particulars Pune Bangalore Kurla Chennai Total Total developable area (mn sq. ft.) 1.8 2.0 2.3 1.5 7.6 Retail (mn sq. ft.) 1.2 1.0 1.3 1.0 4.5 Commercial (mn sq. ft.) 0.6 0.4 1.0 2.0 Residential (mn sq. ft.) 0.6 0.5 1.1 Launch / Expected Launch Date (Retail) June 2011 Oct 2011 Nov 2011 Q1FY13 Lease status 80%-85% 75%-80% 75%-80% 60% Avg. License Fee (Rs per sq. ft. pm) 60-65 60-65 90-95 75-80 PML s Stake 59% 46% 24% 31% PML s investment (Rs mn) 584 476 247 250 1,557 14

Phoenix Marketcity Pune More than 215 stores operational Over 20% of the total stores have crossed Minimum Guarantee threshold and are generating revenue share Occupancy ramped up to 65% in 6 months Around 75% of the 0.26 mn sq. ft. of Phase-I commercial/retail saleable area worth Rs 1,250 mn has been sold with collection of Rs 1,100 mn PVR Multiplex is scheduled to begin operations in Q4FY12 15

Phoenix Marketcity Pune 6.0 Footfalls 5.3 1,00,000 Vehicle Movement 2 wheelers 4 wheelers 5.0 4.0 3.0 2.0 1.0 1.0 2.5 2.5 4.1 3.7 80,000 60,000 40,000 20,000 - Jul-11 Aug-11 Sep-11 Oct-11 Nov-11 Dec-11 0 Jul-11 Aug-11 Sep-11 Oct-11 Nov-11 Dec-11 Consumption (Rs mn) Trading density (Rs psft pm) 350 300 250 200 150 100 50 0 310 302 212 150 158 44 Jul-11 Aug-11 Sep-11 Oct-11 Nov-11 Dec-11 800 700 600 500 400 300 200 100 0 267 402 380 707 433 601 Jul-11 Aug-11 Sep-11 Oct-11 Nov-11 Dec-11 16

Phoenix Marketcity Pune Particulars (Rs mn) Dec-11 Oct-Dec 2011 Rental Income/License Fees* 43.7 126.7 Recoveries (CAM and other) 35.1 99.3 Total Income 78.8 226.0 EBIDTA 37.9 106.9 EBIDTA Margin ( as % of Rental Income) 87% 84% EBIDTA Margin (as % of Total Income) 48% 47% Occupancy 65% 63% Rental rate (Rs psft pm of occupied area) 60 59 *Includes Signage and events income 17

Phoenix Marketcity Bangalore Mall opened on October 21,, 2011 with over 110 stores which have increased to ~160 currently Occupancy in terms of area which was ~20% at opening has been ramped up to ~50% currently Even at lower occupancy, mall witnessed ~0.4mn footfalls for December 20011 Consumption at the mall increased from ~Rs 100 mn in Nov. 2011 to ~Rs 180 mn in Dec. 2011 18

Phoenix Marketcity Mumbai Mall opened on November 22,, 2011 with over ~75 stores which have increased to ~125 currently The mall witnessed a strong footfall of 0.9mn during the month of December 2011. Around 60% of the commercial product - 15 LBS in Phase I has been sold. Collections amount to Rs. 900 mn. Negotiations are in advanced stages for the remaining area. 19

Phoenix Marketcity Chennai The construction work for residences above Mall structure has commenced. Mall is expected to be launched in Q1FY2013 Of the 0.25 mn sq. ft. (105 apartments) launched in Phase I earlier this year, around 0.17mn sq. ft. (68 apartments) have been committed Avg. sale price is Rs. 6,600 per sq. ft.; total collections till date are around Rs. 230 mn 20

HIGHLIGHTS DURING THE QUARTER Other Verticals

Other Verticals Portfolio Model Description Highlights Residential & Commercial Build and Sell Locations: Bangalore (W), Bangalore (E), Chennai, Kurla (Ph II) and Pune (Ph II) - Bangalore (W) residential project of ~3 msf is expected to be launched in Q1FY2013. Hospitality Build and Hold Locations: Mumbai, Agra No of rooms: 582 -Shangri-La, Mumbai to commence operations in Q1FY2013 while Courtyard by Marriott, Agra expected to be operational by Q4FY2013 Investments Hold BARE: - Investment of approx Rs 859 mn for 74% stake in BARE, a retail led mixed-use developer based in North-India - Lucknow mall operational since May 2010 - Avg. license fee is ~Rs. 45 per sq. ft. - Avg. footfalls per day of 15,000 - Bareilly Mall Expected to open in Q4FY2012 EWDPL - Investment of Rs. 1,590 mn for 40.3% stake - Develops retail, hospitality and residential projects across emerging cities in central India - Malls coming up in Raipur, Bhilai, Jabalpur, Mohali and Indore - Residential townships in Indore and Udaipur 22

Shangri - La Shangri La is positioned as a five star luxury hotel with inventory which would be in Top 5 among Mumbai s Luxury Hotels It shall house multiple fine dining and lounge options, a sprawling banqueting and conferencing facility and a spa that matches international standards to cater to business and leisure travelers Phase wise handover of the property to Shangri La to begin by March April 2012 23

Bangalore (W) Residential project Nearly 3msf of saleable area in a prime 16 acre land parcel located at Rajajinagar in Bangalore (W). The land parcel adjoins the Iskon Temple. The project is designed to have 9 high-rise towers and one luxury tower. It is expected to be developed over four and a half years. The 9 high-rise towers will have 2.5 BHKs (convertible to 4 BHKs) and 3 BHKs while the luxury tower will contain only 4 BHKs and 5 BHKs. Launch date is June 2012. 24

PML PHCPL Update Issue of shares to PML in Phoenix Hospitality

PML PHCPL Update As per the Memorandum of Understanding dated July 13 th, 2007 signed with PHCPL, PML had committed to invest Rs 3,500 mn for a 75% stake PML has till date invested Rs. 1,542 mn in PHCPL towards Share Application Money PHCPL has allotted shares against money infused giving PML a 56.9% stake in the company with the option to increase its stake up to 75% Details of key PHCPL investments/projects Name of SPV Location Stake of PHCPL Development type Saleable area (msf) Expected/Actual Launch Alliance Hospitality Services Pune 55% Residential 0.27 Q2FY13 Graceworks Realty & Leisure Kurla, Mumbai 77% Retail/Commercial 0.55 Q4FY12 Platinum Hospitality Bangalore (W) 70% Residential 1.1 Q1FY13 Starboard Hotels Chennai 50% Residential/Hotel 0.35 Planning Stage Gangetic Hotels Pvt Ltd Agra 41% Hotel 149 keys Q4FY13 26

For more information on the Company, its projects and services please log on to www.thephoenixmills.com or contact: Sastha Gudalore Tel: 022 3001 6806 Email: sastha.g@phoenixmarketcity.in Mihir Salot Tel: 022-3001 6862 Email: mihir.s@phoenixmarketcity.in Disclaimer Certain sections in this document reflect the management s current views, expectations and knowledge of its business. Certain information provided and statements made herein are based on assumptions and/or may be forward looking in nature, involving risks and uncertainties like regulatory changes, local, political or economic developments, whether present or future. Actual results, performance or events may differ materially from the information/statements herein contained due to changes in the economic environment, market conditions, norms, regulations, allowances etc. The financial projections, expected launch dates of projects, estimated areas etc. contained herein are estimates, based on current market conditions, regulations, norms and business plans of the Company. References to developable or chargeable areas are based on existing real estate regulations, approvals existing, approvals expected, allowances and current development plans. Changes in real estate regulations and market conditions in future may result in variances from the financial projections and/or the estimated project areas, which are beyond the control of the Company. Information provided herein, including projected financial information if any is not to be construed as a solicitation to invest in our company but is provided for information purposes only. The Company will not in any way be responsible for any action taken based on the information and/or forward looking statements contained herein and undertakes no obligation to publicly update forward-looking statements if any to reflect subsequent events or circumstances. 27