2010 MEDIA KIT
WHO WE ARE InvestorPlace.com is a leading financial news and investing site, providing millions of individual investors with access to free stock picks, options trades, market news, investment research and sharp, actionable commentary. Thanks to a suite of expert advisors, InvestorPlace.com publishes insightful articles on every corner of the market from mutual funds and ETFs to options and active stock trading. InvestorPlace.com is also a portal for a variety of secondary investing websites for specific advisors, including Louis Navellier, Hilary Kramer, Jon Markman, Dan Wiener and many more. Louis Navellier is one of Wall Street s renowned growth investors. Using a combination of quantitative and fundamental analysis to identify market-beating stocks, Mr. Navellier edits four investing newsletters published by InvestorPlace Media. Mr. Navellier is also founder and chairman of Navellier & Associates, Inc. He is author of the fourth installment in the acclaimed Little Book, Big Profits series, The Little Book That Makes You Rich. Hilary Kramer is president and chief investment officer of A&G Capital Research, a television commentator, bestselling author, newspaper columnist, and one of Wall Street s most successful equity analysts and investment managers. Ms. Kramer is a frequent guest on CNBC s Halftime Report and Fast Money, is seen weekly on PBS The Nightly Business Report and serves as the editor of GameChangers and Breakout Stocks Under $5. Dan Wiener is a leading expert on the Vanguard family of funds, founder of the Fund Family Shareholder Association and CEO and chief investment strategist of Adviser Investments, Inc., a Newton, Massachusetts, investment advisory firm with more than $1 billion under management. As editor of The Independent Adviser for Vanguard Investors, he is a five-time winner of the Newsletter Publishers Foundation s Editorial Excellence Award. Jon Markman is the editor of the two investment research services and a columnist at Marketwatch.com. He is also the author of the best-selling books, Swing Trading and Online Investing. Previously, Mr. Markman was a senior investment strategist and portfolio manager at Pinnacle Investment Advisors and Greenbook Investment Management, as well as the founding managing editor and columnist at CNBC on MSN Money.
SITE STATISTICS & AUDIENCE PROFILE InvestorPlace.com Average Monthly Unique Visitors: 1 million Average Monthly Page Views: 6 million The InvestorPlace Network* Average Monthly Unique Visitors: 1.5 million Average Monthly Page Views: 8 million *The InvestorPlace Network includes another fifteen sites for paying subscribers. Audience Profile: InvestorPlace.com users are passionate about investing in stocks, bonds, options and funds. These affluent, intellectually curious investors want a fresh, objective take on the pulse of the financial markets. They want insight, perspective and ideas, not just another regurgitation of the news. The InvestorPlace brand reaches this highly desirable audience with a wide range of effective and engaging resources, including the website, interactive trading rooms, print newsletters and investment research from our market research division, ChangeWave Research. Affluent 14% HHI $100,000 13% HHI $125,000 31% HHI $150,000+ Educated 77% Have at Least a Bachelors Degree 36% Have at Least a Graduate Degree Tech Savvy 78% Bank Online 82% Make Travel Reservations Online 37% Buy Real Estate Online 54% Research Cars Online 70% Research and Buy Technology Products and Consumer Electronics Online Active Investors 37% Have Portfolio Values Greater than $500,000 78% Manage More than 50% of their Investment Portfolios 58% Make at Least 3 trades per month 57% Have an Aggressive Investment Strategy 72% Use Independent Research for Investment Decisions Who Have And Like To Spend Money 65% Are Very Likely to Spend Money on Vacations in the next 12 months 35% Are Very Likely to Spend Money on Business Travel in the next 12 months 42% Are Very Likely to Spend Money on Technology and Consumer Electronics in the next 12 months 29% Are Likely to Spend Money on Luxury Items in the next 12 months
COMPETITIVE LANDSCAPE InvestorPlace.com has the most concentrated audience online of high net-worth, active individual investors. Readers come to our sites looking for actionable investing ideas, options trading strategies and informed opinions on market trends, not rudimentary stories about smart spending, coupons or credit scores. They are looking for opportunities to create wealth, not merely browsing headlines for something familiar or catchy. Percent of Users with Portfolio Value $500,000+ Traded Stocks Online In The Last 30 Days 25% 25% 20% 20% 15% 15% 10% 10% 5% 5% 0% 0% InvestorPlace.com Barron s Motley Fool MarketWatch CNBC.com Morningstar Bloomberg.com FT.com TheStreet.com Wall Street Journal Online InvestorPlace.com Barron s Investors.com Motley Fool TheStreet.com Morningstar Seeking Alpha Minyanville MarketWatch CNBC.com Sources: InvestorPlace 2008 third-party study conducted by Vovici Inc. vs. NielsenNetRatings @Plan, Fall, 2008
ADVERTISING OPPORTUNITIES High Impact Placments in Four Channels Stock Picks Actionable advice on individual stocks, ETFs and mutual funds, from longterm 401k investments to short-term swing trades. Options Trading (formerly OptionsZone.com) Options trades for investors looking for opportunities to amplify their returns, hedge a trade or get more bang for their buck using options contracts, coupled with an archive of informative educational articles that guide investors through the complexity of options trades. News & Opinion Breaking headlines on earnings, mergers and other stock market news. Investment Research Proprietary investment research reports from ChangeWave Research. 120x60 120x60 120x60 120x60
ADVERTISING OPPORTUNITIES Email Newsletters Connect with our highly engaged audience of active individual investors through our email newsletters. Our subscribers and users get the investing advice they need delivered directly to their inboxes from the advisors they trust at InvestorPlace. Investor Insights circulation: 720,000 broadcast dates: Tuesdays & Fridays What s Working on Wall Street Now circulation: 235,000 broadcast date: Tuesdays OptionsZone Insider circulation: 150,000 broadcast dates: Mondays & Thursdays Asia Insider Robert Hsu circulation: 115,000 broadcast date: Fridays Daily Trader Alert circulation: 150,000 broadcast date: daily (weekdays) Fund Focus Weekly Dan Wiener circulation: 45,000 broadcast date: Friday
ADVERTISING OPPORTUNITIES Dedicated Emails InvestorPlace List: Free names 100,000 Paid-subscriber names 150,000 250,000 ChangeWave List: 250,000 names Options List: 100,000 names Traders List: 100,000 names Free-Standing Print Inserts 8.5 x 11 inserts or 4-page inserts are available in our monthly print newsletters. Creative Specifications for Online Advertisements Placement Size Position Available Format Max Size Leaderboard Big Box top / bottom center of page right navigation, top/ bottom Max Animation loops Max Animation Time DART Trackable? Max Characters gif / jpeg/ swf / html 38k 3 30-45 seconds yes 45 gif / jpeg / swf / html 38k 3 30-45 seconds yes 45 E-letter Banner top center of e-letter gif / jpeg 20k n/a n/a no 45 E-letter Banner 468x60 top right of e-letter gif / jpeg 20k n/a n/a no 45 E-letter Banner designated content area gif / jpeg 20k n/a n/a no 45 Pop-Up Banner 600x600 top center gif / jpeg 38k 3 30-45 seconds yes 45
ADDITIONAL INVESTORPLACE MEDIA OPPORTUNITIES Paid Federations InvestorPlace Media also manages a network of 15+ websites for 500,000 paying subscribers. Marketers can reach this valuable audience of investors by running display campaigns on the federations/clusters of sites listed below. InvestorPlace Media Paid Federations Cheap Stocks Federation treasuresunder10.com Cheap Stocks Federation A value-oriented site for individual investors looking for low-priced, under-the-radar stocks that have breakout potential. Dividends Federation A group of two sites for investors seeking a reliable stream of income in the best and worst of times. The sites cover high-dividend paying stocks and other high-yielding securities. Global Federation A group of three sites for investors who are looking for the most profitable investing opportunities around the globe. Our services only cover those stocks and ADRs that can be purchased on U.S. exchanges. Growth Stocks Federation A group of three sites for investors looking for explosive growth stocks, led by renowned growth investor and portfolio manager Louis Navellier. This federation also includes Navellier s proprietary stock-rating tool, Portfolio Grader. Options Federation A group of six sites with sophisticated individual investors, who look to our options experts for advice on how to hedge their portfolio, amplify their returns and get more bang for their buck with options contracts. Mutual Funds Federation A site for mutual fund investors, especially those interested in the Vanguard family of funds. This services identifies the best funds in the Vanguard stable and covers important developments at Vanguard. Trading Federation A group of two sites for active traders and momentum investors. These investors deploy disciplines such as technical analysis and other aggressive trading systems that capitalize on volatility. Dividends Federation cashmachine.investorplace.com rband.com Global Federation investorplaceasia.com asia.investorplace.com/china-strategy globalwealth.investorplace.com Growth Stocks Federation navelliergrowth.com bluechipgrowth.com navellieremerging.com portfoliograder.com Options Federation parabolicoptions.com chrisjohnson.investorplace.com bigmoneyoptions.investorplace.com Mutual Funds Federation adviseronline.com Trading Federation trending123.com jonmarkman.com