Mutual Fund Only IRAs. Attract RETIREMENT BUSINESS AND GROW MUTUAL FUND ASSETS

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Mutual Fund Only IRAs Attract RETIREMENT BUSINESS AND GROW MUTUAL FUND ASSETS

Enhance Your IRA Offering and Gain a Competitive Edge Mutual fund assets in IRAs and defined contribution plans totaled $4.7 trillion as of year-end, 2010. 1 This represents 47% of total individual retirement account (IRA) assets and 54% of defined contribution (DC) plans. As Baby Boomers continue to retire over the coming years, rollover opportunities are expected to increase at an unprecedented rate. Pershing can help you attract a greater share of these rollover assets from 401(k)s and other qualified plans as well as IRAs from mutual fund companies or other firms with our low cost Mutual Fund Only IRA option. The Mutual Fund Only IRA option is available for Traditional and Roth IRAs for which Pershing serves as custodian and is ideal for your clients who invest primarily in mutual funds. This innovative retirement account may include open-end mutual funds, cash, sweep money funds and FDIC-insured deposit products. Powerful Asset Consolidation Tool The Mutual Fund Only IRA is an attractive option for clients who have mutual fund assets in former employer plans and IRAs at multiple firms. Key competitive advantages for your firm include: > Simplified record keeping for account holders who receive a single statement for their holdings across multiple fund families > Consolidated trade blotter for expedited reconciliation and trade reporting > Inclusion of retirement assets in mutual fund breakpoint calculations > Automated commission and 12b-1 fee processing and payment Mutual funds may not be available in all jurisdictions. Clients should consider the investment objectives, risks, charges and expenses of the investment company carefully before investing. The prospectus contains this and other information about the investment company. Clients should contact their investment professional for a copy of the prospectus. Clients should read the prospectus carefully before investing. 1 ICI, 2011 Investment Company Fact Book For professional use only. Not for distribution to the public.

> Minimized manual work related to supporting mutual fund business > Ability to leverage anti-money laundering (AML) and know your customer (KYC) procedures connected to brokerage processing > Automated rules-based trading limits the potential for error and reduces market risk associated with delayed executions Oversight issues are also easier to manage because trades processed through The Rules Engine, Pershing s proprietary compliance tool, help keep your operations in sync with changing regulatory requirements. Account Benefits The Mutual Fund Only IRA option offers the following benefits to your investment professionals and clients: > Access to thousands of mutual funds from hundreds of mutual fund families > Consolidated tax and account statements > Reduced costs, including lower annual maintenance fees and exemption from Pershing s inactive fees 2 > Reduced administration of required minimum distribution (RMD) calculations since assets are combined in a single account > No minimum investment, other than those required by the mutual fund companies 3 > The first year s annual maintenance fee is waived for new accounts opened with a minimum of $25,000 in new assets 4 2 There is a low annual maintenance fee for the Mutual Fund Only IRA option and a $50 fee to convert from an existing multiproduct IRA held at Pershing into the Mutual Fund Only IRA option. 3 Please consult the prospectuses of individual mutual funds for a complete explanation of risks, fees and investment minimums. 4 The minimum balance must be maintained when the annual maintenance fee is due. For professional use only. Not for distribution to the public.

Getting Started Now is the time to expand your firm s retirement-related products and services with the Mutual Fund Only IRA option. > You may enable your firm to offer the Mutual Fund Only IRA option at any time via Profile Settings in Account Services in NetX360 TM, Pershing s online brokerage platform. > Your clients may select the type of IRA they want to establish on the IRA Adoption Agreement. Traditional, Roth and Rollover IRA kits can be downloaded from the Material Catalog in Resources via NetX360. You can also request a kit by e-mailing marketing@pershing.com. There is no minimum funding requirement associated with opening a Traditional, Roth or Rollover Mutual Fund Only IRA. However, mutual funds have minimum requirements for initial and subsequent purchases, which are established by the mutual fund families and may be different for taxable accounts and IRAs. 2011 Pershing LLC. Pershing LLC, member FINRA, NYSE, SIPC, is a subsidiary of the Bank of New York Mellon Corporation. Trademark(s) belong to their respective owners. For professional use only. Not for distribution to the public.

A Retirement Planning Solution Pershing provides you and your clients with an extensive suite of retirement planning solutions that includes individual retirement accounts (IRAs), employer-sponsored retirement plans and value-added support services. Your Business Without Limits Visit www.pershing.com today to learn more about how you can grow your business without limits.

About Us Pershing LLC (member FINRA, NYSE, SIPC) is a leading global provider of financial business solutions to more than 1,500 institutional and retail financial organizations and independent registered investment advisors who collectively represent approximately five million active investors. Financial organizations, investment professionals and independent registered investment advisors depend on Pershing s depth of experience and consultative approach to provide them with forward-thinking solutions that help them to grow their businesses. Located in 21 offices worldwide, Pershing and its affiliates are committed to delivering dependable operational support, robust trading services, flexible technology, an expansive array of investment solutions, practice management support and service excellence. Pershing is a member of every major U.S. securities exchange, and its international affiliates are members of the Deutsche Börse, the Irish Stock Exchange and the London Stock Exchange. Pershing LLC is a BNY Mellon company. Additional information is available at www.pershing.com. PSB-PER-RPS-MRO-IRA-9-11