Stocks. Participant Workbook. Your Name: Member SIPC PAGE 1 OF 17

TAKE STOCK IN THE MARKET Program Synopsis Stocks may play a major role as you try to reach your long-term financial goals. You ll learn basic information to help evaluate how stocks may fit into your overall strategy. Stocks: The Nuts and Bolts looks at common versus preferred stock, dividends, investment strategy and different ways to own stock. Contents Key Steps to Financial Success...4 Stock Basics Stock: Common vs. Preferred.... 5 How Stocks Make Money....6 Investment Strategy Quality....7 Diversification...8 Long-term Perspective...13 A Disciplined Approach to Investing...14 Other Ways to Own Stock...15 My Action Plan...16 Glossary...17 MKD-3358J-A-PW EXP 30 APR 2020 2018 EDWARD D. JONES & CO., L.P. ALL RIGHTS RESERVED. PAGE 2 OF 17

KEY STEPS TO FINANCIAL SUCCESS 5 HOW CAN I STAY ON TRACK? 4 HOW DO I GET THERE? 1 WHERE AM I TODAY? MY FINANCIAL NEEDS 3 CAN I GET THERE? 2 WHERE WOULD I LIKE TO BE? MKD-3358J-A-PW EXP 30 APR 2020 2018 EDWARD D. JONES & CO., L.P. ALL RIGHTS RESERVED. PAGE 4 OF 17

STOCK: COMMON VS. PREFERRED Circle True or False. True True False... The majority of stock sold is issued as common stock. False... Both common stock and preferred stock represent ownership in a company. Fill in each table heading with either Common or Preferred Stock. TYPES OF STOCK Stock Stock Ownership stake in the company Dividend payments Yes Dividend amount may fluctuate. Dividends can be suspended or eliminated at any point without notice. Yes Dividend amount is fixed and is usually a percentage of the stock s par value. Dividends can be suspended or eliminated at any point without notice. Priority if the company goes bankrupt Paid last in the event of bankruptcy or liquidation Paid before common stockholders but after creditors in the event of bankruptcy or liquidation Voting rights One vote per share Few or no voting rights Par Value Equal to the nominal or face value of the security. *Dividends can be suspended or eliminated at any point without notice. Answers: True; True; Common (left column), Preferred (right column) MKD-3358J-A-PW EXP 30 APR 2020 2018 EDWARD D. JONES & CO., L.P. ALL RIGHTS RESERVED. PAGE 5 OF 17

HOW STOCKS MAKE MONEY CAPITAL GAINS AND DIVIDENDS Capital Gains The difference between what you pay for a stock and what you receive when you sell it. Example: If you pay $15 for a share of stock and sell it for $20, your capital gain is $5. Dividends* Payments to shareholders out of a company s earnings. Are usually paid quarterly Are usually paid in cash Can be paid in stock or other property Can be used to purchase more shares (reinvestment) Most people invest in the stock market to earn a return on their investment. Two common ways to do this are through dividends and capital gains (also known as capital appreciation). Complete the formula. Dividend Yield = divided by *Dividends can be increased, decreased or eliminated at any point without notice. Answer: Dividend Yield = Annual dividend per share divided by price per share MKD-3358J-A-PW EXP 30 APR 2020 2018 EDWARD D. JONES & CO., L.P. ALL RIGHTS RESERVED. PAGE 6 OF 17

INVESTMENT STRATEGY: QUALITY Our Quality Identification Process This process allows us to recommend what we believe are quality companies with attractive stock prices. Quality Diversification Stock Selection Process Filter Stocks Long-term Perspective Country Longevity Risk Size Analysis 65,000 18,000 9,000 8,000 750 MKD-3358J-A-PW EXP 30 APR 2020 2018 EDWARD D. JONES & CO., L.P. ALL RIGHTS RESERVED. PAGE 7 OF 17

INVESTMENT STRATEGY: DIVERSIFICATION Diversification Owning different types of investments within an investment category or asset class Asset Allocation The act of putting your money into different investment categories throughout your portfolio Quality Diversification Long-term Perspective Fill in the levels of the Investment Pyramid with the appropriate investment type. Aggressive Growth Growth & Income Income Cash The higher you go on the pyramid, the more the potential to lose your investment. Along with the increased risk, however, comes the potential for greater returns. Diversification and asset allocation do not guarantee a profit or protect against loss. Answers: Level one (bottom): Cash, Level two: Income, Level three: Growth and income, Level four: Growth, Level five (top): Aggressive MKD-3358J-A-PW EXP 30 APR 2020 2018 EDWARD D. JONES & CO., L.P. ALL RIGHTS RESERVED. PAGE 8 OF 17

INVESTMENT STRATEGY: DIVERSIFICATION BY INDUSTRY Utilities Diversified, Electric, Natural Gas, Water Technology Hardware, Semiconductors, Software & Services, Internet Materials 3% 19% 3% 3% 11% 10% Communication Services Telecom & Cable Consumer Discretionary Consumer Services, Home & Auto, Media, Retail & Apparel Consumer Staples Food & Beverages, Household & Personal, Staples Retail, Tobacco Industrials Aerospace & Defense, Infrastructure, Transportation 10% 9% Energy Exploration & Production, Integrated Energy, Refiners, Services & Drillers Health Care Biopharmaceuticals, Health Care Services, Medical Technology & Equipment 15% 17% Financial Services Banking, Capital Markets, Consumer Finance, Insurance, Real Estate Investment Trusts (REITs) Diversification does not guarantee a profit or protect against loss. MKD-3358J-A-PW EXP 30 APR 2020 2018 EDWARD D. JONES & CO., L.P. ALL RIGHTS RESERVED. PAGE 9 OF 17

INVESTMENT STRATEGY: DIVERSIFICATION BY SECTOR Less More When building a portfolio of stocks, we recommend maintaining a balance between offense and defense, with the goal of reaching our sector weightings guidance. Sensitivity to Economy DEFENSE Energy Industrials Technology Discretionary Materials Financials Health Care Staples Utilities Communications Sector Price Relative to the Market OFFENSE Less More Quality Diversification Long-term Perspective Offensive sectors: Industrials, Consumer Discretionary, Materials, Technology, Financials and Energy Defensive sectors: Consumer Staples, Utilities, Health Care and Communications MKD-3358J-A-PW EXP 30 APR 2020 2018 EDWARD D. JONES & CO., L.P. ALL RIGHTS RESERVED. PAGE 10 OF 17

INVESTMENT STRATEGY: DIVERSIFICATION BY SIZE Diversification By Company Size Market Capitalization = Number of shares outstanding x current share price. 1. = Market capitalization of more than $10 billion Quality Diversification Long-term Perspective 2. = Market capitalization of $2 billion to $10 billion 3. = Market capitalization of less than $2 billion Answers: 1. Large-cap 2. Mid-cap 3. Small-cap MKD-3358J-A-PW EXP 30 APR 2020 2018 EDWARD D. JONES & CO., L.P. ALL RIGHTS RESERVED. PAGE 11 OF 17

RISING INCOME: COMBATING INFLATION 1982 2008 2033 (est.) Monthly Groceries $142 $553 $1,947 Health Care (per capita) $1,386 $7,804 $38,661 New Car $9,865 $20,600 $40,733 Source: Bureau of Labor Statistics; U.S. Department of Agriculture; Centers for Medicare & Medicaid Services; The Wall Street Journal MKD-3358J-A-PW EXP 30 APR 2020 2018 EDWARD D. JONES & CO., L.P. ALL RIGHTS RESERVED. PAGE 12 OF 17

INVESTMENT STRATEGY: LONG-TERM PERSPECTIVE Buy and Hold Selecting quality stocks and holding them for the long term Timing the Market Buying and selling stocks when you think the time is right Value of a $10,000 investment in the S&P 500 (Dec. 1979 Dec. 2015) $600,000 $500,000 $490,538 11.4% Value $400,000 $300,000 Average Annual Return $237,111 $200,000 9.2% $144,993 $100,000 $0 Invested entire period Missed 10 best days 7.7% $93,844 Missed 20 best days 6.4% $63,216 Missed 30 best days 5.3% Missed 40 best days $43,380 4.2% Missed 50 best days Source: Ned Davis Research, Edward Jones calculations. 12/31/1979 12/31/2015. These calculations assume the best days, as defined as the top percentage gains for the S&P 500, including dividends, for the time period designated. These calculations do not include any commissions or transaction fees that an investor may have incurred. If these fees were included, it would have a negative impact on the return. The S&P 500 is an unmanaged index and is not available for direct investment. Past performance is not a guarantee of future results. Dividends can be increased, decreased or eliminated at any point without notice. Copyright 2016 Ned Davis Research, Inc. All rights reserved. Further distribution prohibited without prior permission. Although past performance is not a guarantee of future results, if you had missed only the 10 best days in the 30-year time span, you would have cut returns by more than half. Since there is no way to accurately predict what is going to happen in the future, time in the market is better than timing the market. MKD-3358J-A-PW EXP 30 APR 2020 2018 EDWARD D. JONES & CO., L.P. ALL RIGHTS RESERVED. PAGE 13 OF 17

A DISCIPLINED APPROACH TO INVESTING or is the process of steadily increasing the amount of an investment by investing a fixed dollar amount at regular intervals. Systematically Investing vs. Lump-sum Investment Share Price $26 24 22 20 18 16 14 12 10 8 6 4 2 0 Lump Sum $5,000 Average Price: $20/share Total Purchased: 250 Shares Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec $26 24 22 2021 18 16 14 12 10 8 6 4 2 0 Share Price 26 Dollar Cost Averaging $417/Month Average Price: $17/share 28 35 32 26 28 Number of Shares Purchased Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 21 19 24 19 Total Purchased: 300 Shares 21 Source: Edward Jones. These charts are for illustrative purposes only and are not intended to represent the performance of any security. These illustrations do not include commissions or fees. Past performance does not guarantee future results. Equity investments will fluctuate in value and, when sold, may be worth more or less than the original investment. Systematic investing does not guarantee a profit or protect against loss. Such a strategy involves continual investment in securities regardless of fluctuating price levels of such securities. You should consider your financial ability to continue the purchases through periods of low price levels. Answers: Systematic Investing or Dollar Cost Averaging MKD-3358J-A-PW EXP 30 APR 2020 2018 EDWARD D. JONES & CO., L.P. ALL RIGHTS RESERVED. PAGE 14 OF 17

OTHER WAYS TO OWN STOCKS Match the items on the left with the descriptions on the right. Mutual funds Exchange-traded funds (ETFs) 1. An investment that is made up of a pool of funds collected from many investors with the purpose of investing in stocks, bonds, money market instruments or similar assets. 2. In general, this type of investment is passively managed and is designed to track the performance of a particular index. It often holds a variety of securities in one investment, but trades on an exchange, like a stock, and experiences price changes throughout the day. Investments in mutual funds and ETFs involve risk. Principal and investment return will fluctuate in value and the investment when redeemed may be worth more or less than the original cost. Answers: 1. Mutual Funds 2. Exchange-traded funds (ETFs) MKD-3358J-A-PW EXP 30 APR 2020 2018 EDWARD D. JONES & CO., L.P. ALL RIGHTS RESERVED. PAGE 15 OF 17

MY ACTION PLAN Now that you understand some basics about stock investing, put your knowledge into action. Does your portfolio have the quality and diversification it needs to stand the test of time? Don t wait to find out. Get started NOW by completing an action plan. Goal: What can I do in the next: 48 hours Week 2 weeks 1 11 months Year Action Plan Examples 48 hours Schedule a date with your spouse or significant other to review your household finances. Week Gather all your financial accounts and statements. 2 weeks Schedule an appointment with a financial advisor to review your risk tolerance and investment goals. Check to see how your current portfolio compares to the recommended weightings across investment types and industries. 1 11 months Begin adding to and readjusting your portfolio to bring it closer to the recommendations, given your risk tolerance and investment goals. Year Review your strategy to see if you are on target to reach your goals or if adjustments need to be made. MKD-3358J-A-PW EXP 30 APR 2020 2018 EDWARD D. JONES & CO., L.P. ALL RIGHTS RESERVED. PAGE 16 OF 17

GLOSSARY Asset allocation A method to help reduce investment risk by putting funds in several investment categories such as growth, growth and income, and income. Capital gain The difference between what you pay for a stock and what you receive when you sell it. Also known as capital appreciation. Common stock Shares of a public corporation. Owners are usually entitled to receive dividends and vote on important company matters. Should the company be forced to liquidate, assets are distributed to creditors, bondholders and preferred stockholders before common stockholders. Common stocks are usually purchased for their appreciation potential and possible dividend income. Diversification Owning different types of investments within an asset class. Dividend Payments from a company to its shareholders, historically based on its earnings. Dividends are usually paid quarterly in the form of cash and sometimes stock. Payments are in proportion to the number of shares an investor owns. Index A reference investors and financial advisors use to compare an individual stock against a pool of stocks. Par value Equal to the nominal or face value of the security. Portfolio A collection of things you own, such as bank accounts, employer-offered retirement plans and individual investments. Preferred Stock A class of stock that pays dividends at a fixed, specified rate and has preference over common stocks in dividend payments and liquidation. Preferred stocks usually do not carry voting rights. If dividend payments are missed on a preferred stock, all missed dividends must be paid before any dividends can be paid on common stock. Preferred stocks are generally more attractive for corporations because of favorable tax treatments. Risk Tolerance An investor s ability, need and desire to assume investment risk in exchange for the potential for greater return. Shareholder Someone who owns stock. Dividend yield A financial ratio that shows how much a company pays out in dividends each year relative to its share price. In the absence of any capital gains, the dividend yield is the return on investment for a stock. Dividend yield is calculated by dividing annual dividends per share by the price per share. MKD-3358J-A-PW EXP 30 APR 2020 2018 EDWARD D. JONES & CO., L.P. ALL RIGHTS RESERVED. PAGE 17 OF 17