Dr Pepper Snapple Group Overview Contact Information: Investor Relations Heather Catelotti (972) 673-5869 heather.catelotti@dpsg.com Media Relations Chris Barnes (972) 673-5539 chris.barnes@dpsg.com
Important Disclosures Safe Harbor Statement This presentation contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, including, in particular, statements about future events, future financial performance including earnings estimates, plans, strategies, expectations, prospects, competitive environment, regulation, and cost and availability of raw materials. Forward-looking statements include all statements that are not historical facts and can be identified by the use of forward-looking terminology such as the words may, will, expect, anticipate, believe, estimate, plan, intend or the negative of these terms or similar expressions. These forward-looking statements have been based on our current views with respect to future events and financial performance. Our actual financial performance could differ materially from those projected in the forward-looking statements due to the inherent uncertainty of estimates, forecasts and projections, and our financial performance may be better or worse than anticipated. Given these uncertainties, you should not put undue reliance on any forward-looking statements. All of the forward-looking statements are qualified in their entirety by reference to the factors discussed under Risk Factors in Part I, Item 1A of our Annual Report on Form 10-K for the year ended December 31, 2015 and our other filings with the Securities and Exchange Commission. Forward-looking statements represent our estimates and assumptions only as of the date that they were made. We do not undertake any duty to update the forward-looking statements, and the estimates and assumptions associated with them, after the date of this presentation, except to the extent required by applicable securities laws. Non-GAAP Information These materials include certain non-gaap financial measures. Please refer to the Investors section of our website at www.drpeppersnapplegroup.com to find a reconciliation of such non-gaap financial measures to their most direct GAAP counterpart. Definitions Please refer to the Definitions and attachments to our February 17, 2016 earnings release for the definitions of core financial measures and certain other terms used herein. 2
Strategic Vision and Priorities Vision Be the Best Beverage Business in the Americas Strategic Priorities Build Our Brands Execute with Excellence Rapid Continuous Improvement Deliver Shareholder Returns 3
Dr Pepper Snapple Group at a Glance Leading Brands Integrated Route to Market Rapid Continuous Improvement Delivering Shareholder Returns Source(s): DPS SEC filings, Company internal data 4
We Sell a Portfolio of Carbonated and Non-Carbonated Beverages Primarily in North America * Our Segments at a Glance Beverage Concentrates Sells concentrate and syrup to third party bottlers U.S. and Canada Primarily CSDs * Packaged Beverages Manufactures and distributes finished products U.S. and Canada CSDs and Non-Carbs Latin America Beverages Sells concentrate and manufactures & distributes finished products Primarily Mexico CSDs, Non-Carbs and Mineral Water Source(s): Company internal data; 2015 Full Year Results * Data rounded for simplicity. See 10-K for exact numbers. 5
We Compete in Large and Profitable Categories * * We are the flavor leader in U.S. CSDs Source(s): *Nielsen Scantrack XAOC incl Convenience 52 weeks ended 1/2/16 **Nielsen Homescan 52 weeks ended 1/30/16 6
Our Brands are Leaders in Their Categories We are Flavor Leaders in U.S. CSDs We have Leading Non-Carb Brands #1 Pepper CSD in U.S. #2 Overall Flavored CSD in U.S. #1 Premium shelf-stable RTD tea in U.S. #2 Lemon / Lime CSD in U.S. #1 Branded apple juice in U.S. #1 Branded apple sauce in U.S. #1 Ginger Ale CSD in U.S. & Canada #1 Branded shelf-stable fruit punch in U.S A leading spicy tomato juice brand in U.S., Canada and Mexico #1 Orange CSD in U.S. #1 Root Beer CSD in U.S. Allied Brands Complement our Portfolio #1 Grapefruit CSD in U.S. & Leading CSD in Mexico #1 Carbonated Mineral Water in Mexico Source(s): Nielsen Scantrack XAOC incl Convenience 52 weeks ended 1/2/16, ranking based on volume 7
We Have a Balanced Route to Market Total Bottler Case Sales * Dr Pepper Bottler Case Sales * Core 4 Bottler Case Sales Snapple Bottler Case Sales * * Source(s): Company internal data; 2015 Full Year Results Core 4 includes 7UP, A&W, Canada Dry and Sunkist * Data rounded for simplicity 8
Strategic Priorities Build Our Brands Execute With Excellence Rapid Continuous Improvement 9
We Focus on Building Our Brands Consumer Relevant Programming Investing in Marketing and Focusing on Marketing Return on Investment Source(s): DPS SEC filings 10
We Focus on Consumer-Driven Innovation World Class R&D Team and Facilities Brand Innovation Packaging Innovation 11
We Promote Balance and Encourage Active Lifestyles We re Working Together as an Industry We Encourage Fit and Active Lifestyles 12
Strategic Priorities Build Our Brands Execute With Excellence Rapid Continuous Improvement 13
We Focus on Execution Excellence Priority Brand Execution through Coke & Pepsi Affiliated Bottling Networks Driving Distribution & Availability in DSD Winning with Hispanics Accelerating Growth of Allied Brands 14
We Invest in Execution Support Technology Drives Improvements in Execution Category Management Drives Optimal Retail Assortment and Placement Revenue Margin Management Drives Price Realization and Optimal Promotional Mix 15
Strategic Priorities Build Our Brands Execute With Excellence Rapid Continuous Improvement 16
RCI is the Foundation of How We Operate RCI is based on Lean and Six Sigma Principles We re Embedding the RCI Mindset throughout the Business with DPS In Action Customer Driven Work Employee Led RCI Lean Daily Management Data Driven Solutions RCI is Driving Growth and Productivity Across the Business Lower Inventory & Warehouse Space More Efficient Capital Spend Gross Margin Expansion Source(s): DPS SEC filings, Company press releases, Company internal data 17
Optimized Supply Chain Manufacturing and Distribution Footprint Regional hub and spoke model 21 production facilities in U.S. and Mexico 113 distribution centers in U.S. and Mexico Approximately 16,000 employees in U.S. and 3,000 in Mexico & the Caribbean Source(s): DPS SEC Filings 18
Cost of Goods Sold Key Ingredients Sweeteners, Flavors and Colors Apples and Apple Juice Concentrate Fruit and Fruit Concentrate Key Packaging Materials Aluminum Cans PET Bottles Glass Corrugated Paper Packaging * All Other COGS includes Labor & Overhead, purchases of finished products (Allied brands) and Mexican Sugar Tax Hedgeable Commodities Roughly 20% of total Cost of Goods Sold Source(s): Company internal data 19
International Expansion Developing International Markets Organically Slow development over time with Non-carbs Bought back Snapple Asia Pacific rights in 2013 Western Europe license agreement started in 2015 Distributor model CSD Expansion limited to North America Dr Pepper owned by Coke system outside North America 7UP owned by Pepsi system outside United States Both rights sold while under previous ownership Source(s): Company internal data 20
Our TSR Algorithm Revenue + low-single-digit Net Income + low to mid-single-digit EPS + mid-single-digit Dividend Payout Ratio + approximately 50 percent TSR + double-digit 21
Our Capital Strategy is Shareholder-Friendly Strong Free Cash Flow Conversion Avg > 100%, long run target ~ 100% 100% of Free Cash Flow Returned to Shareholders Increasing Dividends Per Share 10% CAGR Debt Capital Target of 2.25x EBITDA Source(s): DPS SEC filings, Company internal data 22
Experienced Commercial Leadership Larry Young, President and CEO Over 30 years of experience including the Pepsi system and DPS Marty Ellen, CFO Over 25 years of experience including the Pepsi system and DPS Jim Johnston, President Beverage Concentrates and Latin America Beverages Over 30 years of experience in Sales, Marketing and Strategy in the industry Rodger Collins, President Packaged Beverages Over 35 years experience with the company in Sales Leadership and Marketing Jim Trebilcock, Chief Commercial Officer Over 25 years of experience with the company in Marketing and Strategy Leadership Source(s): Company internal data 23