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HealthMarkets, Inc. 9151 Boulevard 26 North Richland Hills, TX 76180 Adopted by the Board of Directors on July 30, 2014 CODE OF BUSINESS CONDUCT AND ETHICS HealthMarkets, Inc. and its subsidiaries (collectively referred to herein as HealthMarkets or the Company ), and their respective directors, officers, employees and agents (collectively referred to herein as Representatives ) are committed to a culture of compliance in all business dealings in short, doing the right thing at all times. HealthMarkets requires all of its Representatives to observe the highest standards of business and personal ethics in the conduct of their duties and responsibilities. Representatives of HealthMarkets must practice honesty and integrity in every aspect of dealing with each other, the public, the business community, stockholders, customers, suppliers, vendors, health care providers or facilities, Medicare Part C and/or Part D Sponsors and other first tier, downstream and related entities involved in administration of a Medicare program, and government authorities. Company Policy prohibits unlawful discrimination on account of race, color, age, sex, religion, national origin, disability or any other characteristic protected by federal, state or local law. All persons must be treated with dignity and respect and they shall not be unreasonably interfered with in the conduct of their duties and responsibilities. No Representative of the Company should be misguided by any sense of loyalty to HealthMarkets or a desire for profitability that might cause him or her to disobey any applicable law or Company Policy. All Representatives are expected to conduct themselves in an ethical manner. Issues of noncompliance and potential fraud, waste and abuse must be reported through the appropriate mechanisms described later in this document. All issues that are reported will be investigated and corrected as appropriate. Violation of Company Policy will constitute grounds for disciplinary action, including, when appropriate, termination of employment or affiliation. HealthMarkets, Inc. is a holding company that includes insurance subsidiaries The Chesapeake Life Insurance Company and Mid-West National Life Insurance Company of Tennessee SM, and a subsidiary distribution company HealthMarkets Insurance Agency, the d/b/a or assumed name of Insphere Insurance Solutions, Inc., which is licensed as an insurance agency in all 50 states and the District of Columbia.

I. COMPLYING WITH THE LAW All Representatives of the Company, including, without limitation, the Chief Executive Officer, the Chief Financial Officer, the Chief Accounting Officer and the Controller, shall respect and comply with all of the laws, rules and regulations of the United States and other countries, and the states, counties, cities and other jurisdictions, in which the Company conducts its business or are otherwise applicable to the Company. Set forth below are significant policies with respect to legal compliance. Please note that this Code of Business Conduct and Ethics does not summarize all laws, rules and regulations applicable to the Company and its Representatives. A. USE AND DISCLOSURE OF INSIDE INFORMATION The laws of the United States regulate the use and disclosure of inside information concerning publicly-traded companies. Inside information is information that has not been publicly disclosed. An employee shall not trade in the securities of HealthMarkets or the securities of another company whose stock is publicly-traded if, in the course of his or her employment with HealthMarkets, he or she learns of confidential information about HealthMarkets or such other company that is likely to affect the price of such securities. B. BRIBERY Company Policy prohibits bribes, kickbacks and other similar payoffs and benefits paid to any party, including, without limitation, domestic and foreign government officials, suppliers or customers, and any representative of such parties. Representatives of the Company are also prohibited from receiving, directly or indirectly, anything of significant value (other than salary, wages or other ordinary compensation from HealthMarkets and other than such value as is received proportionately by all HealthMarkets shareholders) in connection with a transaction entered into by HealthMarkets. Bribery includes, but is not limited to: Gifts, other than non-monetary items of nominal intrinsic value that do not create the appearance of improperly influencing the recipient; Cash payments by employees or third persons, such as agents or consultants, who are reimbursed by HealthMarkets; The uncompensated use of HealthMarkets services, facilities or property, except as is authorized by HealthMarkets; and Loans, loan guarantees or other extensions of credit. Page 2 of 10

Company Policy allows for expenditures of reasonable amounts for meals and entertainment constituting what would properly be characterized as an ordinary and customary business expense, if such payments are otherwise lawful. Expenditures of this type should be included on expense reports and approved under standard HealthMarkets policies. In addition, to the extent that HealthMarkets or its Representatives conduct business internationally, they must comply with the U.S. Foreign Corrupt Practices Act ( FCPA ), as well as the laws of all countries in which HealthMarkets does business. No one acting on HealthMarkets behalf may bribe or otherwise attempt to improperly influence a foreign government official or employee for the purpose of obtaining or retaining business or directing business to anyone. The FCPA prohibits payments and gifts, promises or offers to pay, and the authorization or approval of these actions. Any Representative of the Company who suspects any violation of the FCPA is required to report such suspicion to the Company s General Counsel, Chief Compliance Officer or through the Report-It service (described in Section IX). Company Policy regarding the FCPA is more particularly set forth in and governed by the HealthMarkets Foreign Corrupt Practices Act Policy. C. FRAUD AND SIMILAR ACTIVITIES Company Policy prohibits fraud and establishes procedures to be followed concerning the recognition, reporting and investigation of suspected fraud. Fraud includes, but is not limited to: Dishonest or deceptive acts; Embezzlement; Forgery or alteration of negotiable instruments such as Company checks and drafts; Misappropriation of Company employee, customer, partner or supplier assets; Intentional and unreasonable delay in remitting Company funds and property; Conversion to personal use of cash, securities, supplies or any other Company asset; Unauthorized handling or reporting of Company transactions; and Falsification of Company records of financial statements for personal or other reasons. Any Representative of the Company who suspects that any fraudulent activity may have occurred is required to report such suspicion to directly to the Company s General Counsel, Chief Compliance Officer or through the Report-It service (described in Section IX). Page 3 of 10

Certain Representatives may be involved directly or indirectly in the administration of a Medicare Part C and/or Part D programs whether for a Medicare Sponsor, an agent, or a first tier, downstream or related entity ( FDR ). These Representatives must comply with Company Policy as well as federal laws and guidance provided by the Centers for Medicare and Medicaid Services ( CMS ) for Sponsors and FDRs involved in the administration of Medicare programs. HealthMarkets Representatives have a responsibility to ensure that any issues of noncompliance or potential fraud, waste and abuse are reported through the appropriate Company channels or confidentially through the Report-It service. The Chief Compliance Officer or his/her designee must ensure that any issues of non-compliance or potential fraud, waste and abuse are reported to the appropriate Medicare or Medicaid Sponsor. D. SENSITIVE TRANSACTIONS Company Policy prohibits its Representatives from entering into sensitive transactions that may reflect adversely on the integrity or reputation of HealthMarkets. These transactions are usually in the nature of kickbacks, gifts of significant value, bribes or payoffs made to favorably influence some decision affecting a company s business or for the personal gain of an individual. These transactions may or may not constitute a violation of various laws. II. CONFLICTS OF INTEREST RELATED PARTY TRANSACTIONS Subject to certain limited exceptions and prior approval of the Company s Board of Directors, Company Policy prohibits so-called related party transactions in which the interests of HealthMarkets Representatives and HealthMarkets actually or may conflict. A conflict of interest exists whenever an individual s private interests interfere or conflict in any way (or even appear to interfere or conflict) with the interests of the Company. A conflict situation can arise when Representative takes actions or has interests that may make it difficult to perform his or her Company work objectively and effectively. While it is not possible to compile a complete list of what may constitute a conflict of interest, there are some situations that will always be considered a prohibited conflict of interest. These situations occur when an employee or a member of an employee s immediate family : Obtains a significant financial or other beneficial interest in one of HealthMarkets suppliers, customers or competitors; Engages in a personal business transaction involving HealthMarkets for profit or gain; Accepts money, gifts other than non-monetary items of nominal intrinsic value, excessive hospitality, loans or other special treatment from any supplier, customer or competitor of HealthMarkets (loans from lending institutions at prevailing interest rates are excluded); Participates in any sale, loan or gift of HealthMarkets property without appropriate approval of Company management; or Learns of a business opportunity through association with HealthMarkets and discloses it to a third party or invests in the opportunity without first offering it to HealthMarkets. Page 4 of 10

Immediate Family for purposes of this policy includes the following relationship, whether established by blood, marriage, or other legal action: spouse, parent, child, sibling, in-law, aunt, uncle, niece, nephew, grandparent, or grandchild. This policy also applies to romantic relationships, members of an employee s household, and any business associate of the employee. It is always a conflict of interest for a Company employee to work simultaneously for a competitor, customer or supplier. Employees are not allowed to work for a competitor as a consultant or board member. The best policy is to avoid any direct or indirect business connection with the Company s customers, suppliers or competitors, except on the Company s behalf. A conflict of interest may arise because of outside directorships, personal use of Company property or obtaining Company services for personal benefit. Each situation will be considered on an individual basis. With regard to the administration of Medicare programs, it is a conflict of interest for the Chief Compliance Officer to serve in an executive role for operational areas. For example, the Chief Compliance Officer may not also serve as the Chief Financial Officer or Chief Operating Officer. Questions regarding these issues should be directed to the Company s human resources department. Any Representative of the Company who becomes aware of any potential conflict of interest should disclose that matter to the Company s human resources department directly or through the confidential procedures that have been established and are described in Section IX. Company Policy regarding related party transactions and conflicts of interest is more particularly set forth in and governed by the Company s Related Party Transactions Policies and Procedures, Certificate of Incorporation, Bylaws and Stockholders Agreement. In accordance with the Related Party Transactions Policies and Procedures, certain key employees are periodically required to certify to HealthMarkets that they have complied with all requirements of this Code. Page 5 of 10

III. CORPORATE OPPORTUNITY Except as may otherwise be permitted by the Company s Certificate of Incorporation, Bylaws or Stockholders Agreement, Representatives of the Company are prohibited from: taking for themselves personal opportunities that properly belong to the Company or are discovered through the use of the corporate property, information or position; using corporate property, information or position for personal gain; or competing with the Company. HealthMarkets Representatives owe a duty to the Company to advance its legitimate interests when the opportunity to do so arises. IV. CONFIDENTIAL OR PROPRIETARY INFORMATION HealthMarkets Representatives often come into possession of confidential or proprietary information about HealthMarkets or its customers. Confidential information includes all non-public information, including, without limitation, information that might be of use to competitors of the Company, or harmful to the Company or its customers if disclosed. The Company is committed to maintaining strict confidentiality of such information. HealthMarkets Representatives shall not release or discuss confidential information with others unless it is authorized by the Company s General Counsel or is required by applicable law, regulations or legal proceedings or, in the case of customer-specific information, if it is authorized by that customer. HealthMarkets also, from time to time, utilizes or has access to confidential information and proprietary data of suppliers, joint venture partners, Medicare Sponsors and/or FDRs. This is an important trust and must be discharged with the greatest care for HealthMarkets to merit the continued confidence of its suppliers and partners. No Representative of the Company shall disclose such confidential or proprietary information to non-employees without HealthMarkets authorization, nor shall any Representative disclose such information to other HealthMarkets employees except on a need-to-know basis. HealthMarkets representatives should consult the Company s General Counsel if they believe they have a legal obligation to disclose confidential information. Page 6 of 10

V. FAIR DEALING Each Representative of the Company should endeavor to deal fairly with the Company s customers, suppliers, competitors, officers and employees. None should take unfair advantage of anyone through manipulation, concealment, abuse of privileged information, misrepresentation of material facts or any other unfair dealing practice. The Company seeks to outperform its competition fairly and honestly. The Company seeks competitive advantages through superior performance, never through unethical or illegal business practices. Stealing proprietary information, possessing trade secret information that was obtained without the owner s consent, or inducing such disclosures by past or present employees of other companies is prohibited. VI. PROTECTION AND PROPER USE OF COMPANY ASSETS All HealthMarkets Representatives must protect the Company s assets and ensure their efficient use. Theft, carelessness, and waste have a direct impact on the Company s profitability. All Company assets should be used for legitimate business purposes. VII. BUSINESS INFORMATION AND INFORMATION SYSTEMS Each of HealthMarkets Representatives is responsible for the integrity and accuracy of HealthMarkets documents and records, not only to comply with regulatory and legal requirements, but also to ensure that records are available to defend HealthMarkets business practices and actions. No one may falsify or alter information on any record or document of HealthMarkets. Business documents and records are retained in accordance with the law and HealthMarkets Record Retention Policy. Business documents include paper documents such as letters and memos, computer-based information such as e-mail or computer files on disk or tape, and any other medium that contains information about HealthMarkets or its business activities. It is important to retain and destroy records appropriately pursuant to HealthMarkets Record Retention Policy. HealthMarkets employees shall not tamper with records, nor remove or destroy them prior to the specified destruction date. Page 7 of 10

VIII. ACCOUNTING CONTROLS, PROCEDURES AND RECORDS Applicable laws and Company Policy require HealthMarkets to keep books and records that accurately and fairly reflect its transactions and the dispositions of its assets. In addition, HealthMarkets must maintain a system of internal accounting controls that will ensure the reliability and adequacy of its books and records. Failure to meet such requirements may constitute a violation of law. To satisfy these requirements, HealthMarkets has adopted policies to ensure that only proper transactions are entered into by HealthMarkets, that such transactions have proper management approval, that such transactions are properly accounted for in the books and records of HealthMarkets and that the reports and financial statements of HealthMarkets fairly and accurately reflect such transactions. All individuals having any responsibility for such functions must be familiar with HealthMarkets policies, accounting controls, procedures and records and must comply with their requirements. The Company s policy is to comply with all applicable financial reporting and accounting regulations applicable to the Company. If any Representative of the Company has concerns or complaints regarding questionable accounting or auditing matters of the Company, then he or she is encouraged to submit those concerns or complaints (anonymously, confidentially or otherwise) to the Chief Financial Officer, the head of the internal audit department or through the Report-It service (described in Section IX.) If any person believes that a concern or complaint raised with the foregoing persons has not been addressed appropriately or if the person believes that raising the concern or complaint with any of the foregoing persons would be futile, such concerns or complaints may be submitted to the Chairman of the Audit Committee of the Board (who will, subject to duties arising under applicable law, regulations and legal proceedings, treat such submissions confidentially). Submissions to the Chairman of the Audit Committee may be directed to the attention of the Chairman of the Audit Committee at the principal executive offices of the Company. Page 8 of 10

IX. COMPLIANCE HealthMarkets is committed to ethical and legal conduct that is compliant with all relevant laws and regulations (including screening against the excluded party list maintained by the U.S. Department of Health and Human Services Office of Inspector General ( OIG ) and the U.S. General Services Administration ( GSA ) applicable for Medicare programs) and to investigating and correcting wrongdoing or inappropriate behaviors wherever it may occur in the organization. Each Representative of the Company has personal responsibility for reporting any activity by any employee, supplier, vendor, independent agent, Medicare Part C and/or Part D Sponsor, FDR, provider or facility that appears to violate applicable laws, rules, regulations, or this Code. In addition, employees who know they are on the OIG/GSA excluded party list must notify their supervisor and the Chief Compliance Officer immediately. Failure to do so may result in disciplinary action up to and including termination of employment or affiliation. A. REPORTING ANY ILLEGAL OR UNETHICAL BEHAVIOR Employees are encouraged to talk to supervisors, managers or other appropriate personnel about observed illegal or unethical behavior and, when in doubt, about the best course of action in a particular situation. Representatives of the Company who are concerned that violations of this Code of Business Conduct and Ethics, or that other illegal or unethical conduct by Representatives of the Company, have occurred or may occur should contact the Company s internal audit department, the Company s General Counsel or Chief Compliance Officer. If their concerns or complaints require confidentiality, including keeping their identity anonymous, then this confidentiality will be protected, subject to applicable law, regulations or legal proceedings. Employees may report such concerns confidentially and anonymously by utilizing the Report-It service, the Company s third-party reporting service, by dialing a toll free hot line number ((877) 778-5463) or by accessing the Report-It website (www.reportit.net) user name HMI and password HMI. B. NO RETALIATION The Company will not permit retaliation of any kind by or on behalf of the Company and its Representatives against good faith reports or complaints of violations of this Code of Business Conduct and Ethics, reports of non-compliance or suspected fraud waste and abuse, or other illegal or unethical conduct. Employees and FDRs are protected from retaliation for False Claims Act complaints, as well as any other applicable anti-retaliation protections. Page 9 of 10

X. AMENDMENT, MODIFICATION AND WAIVER This Code of Business Conduct and Ethics may be amended, modified or waived by the Board and waivers may also be granted by the Compliance & Governance Committee, subject to the disclosure and other provisions of the Securities Exchange Act of 1934 and the rules thereunder. ACKNOWLEDGMENT PROCESS HealthMarkets requires all of its Representatives to sign an acknowledgment annually confirming that they have received the Code of Business Conduct and Ethics and that they understand it represents mandatory policies of HealthMarkets. New employees will be required to sign this acknowledgment as a condition of employment no later than 90 days after hire. APPENDIX - IMPORTANT CONTACT INFORMATION Compliance Office Email Box ComplianceOffice@hmkts.com Report-It Hotline Anonymous Reporting 1-877-778-5463 www.reportit.net user name: HMI password: HMI Chief Compliance Officer Susan Dew, SVP, Chief Compliance Officer 9151 Boulevard 26 North Richland Hills, TX 76180 Direct Line: (817) 255-5516 Email: Susan.Dew@hmkts.com General Counsel Rich Bierman, SVP, General Counsel 59 Grove Street, Suite 2i New Canaan, CT 06840 Direct Line: (203) 594-9131 Email: Rich.Bierman@hmkts.com Chief Financial Officer Scott Donovan, EVP, Chief Financial Officer 9151 Boulevard 26 North Richland Hills, TX 76180 Direct Line: (817) 255-5514 Email: Scott.Donovan@hmkts.com Internal Audit Dan Elmore, Director Internal Audit 9151 Boulevard 26 North Richland Hills, TX 76180 Direct Line: (817) 255-5342 Email: Dan.Elmore@hmkts.com Page 10 of 10