Kirin Group Medium-term Business Plan. Restructure and revitalize Kirin, groupwide. February, Kirin Holdings Company Limited

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Kirin Group 2016-2018 Medium-term Business Plan Restructure and revitalize Kirin, groupwide February, 2016 Kirin Holdings Company Limited

Current situation Started reforms, 2015 set as year zero of the new business plan: Unified management of Kirin Holdings & Kirin to speed up decision-making Launched revitalization of Japan beer business as top priority Started restructuring of Lion Dairy and Drinks business and Brazil business Results to date Japan beer business grew share for first time in 6 years Employee s mind set also shifted, energized by signs of revival Acquired Myanmar Brewery great growth potential Raised profitability at Lion Dairy and Drinks business Progress in overseas development of key Pharmaceutical products + growing expectations for immunotherapy Issues/ opportunities Ensure sustained revival of Japan beer business Delays in restructuring Brazil business, impairment losses Slow recovery of profitability at Japan beverages business 2

2016-18 Plan approach and aims Initial steps of the transformation of Kirin have been taken in 2015 but the 2016 Business Plan aims to go much further: Bold action groupwide to restructure and revitalize Kirin, focus on profitability Selective, focused allocation of resources, clear priorities Decisive implementation, full commitment to achieve targets 3

2016-18 Plan: Basic policy Targeting sustained growth in corporate value Restructure and revitalize, groupwide 1. Beer businesses Kirin Brewery Lion (Beer, Spirits & Wine) Myanmar Brewery Invest, strengthen and grow profit base 2. Low-profit businesses Brasil Kirin Kirin Beverage Lion (Dairy & Drinks) Restructure, revitalize 3. Pharmaceuticals & Bio-chemicals businesses Kyowa Hakko Kirin Invest to achieve outstanding growth 4

Quantitative targets Raising Group profitability is our top priority, targeting growth in ROE and EPS Quantitative targets ROE* Normalized EPS** 15%+ CAGR 6%+ Guidance: 2018 Group operating income based on achieving above targets: 160bn+ Forex rate assumptions (plan period average):1aud=83.00yen, 1BRL=30.00yen, 1MMK=0.09yen ROE* Normalized EPS** 122yen 14.0% 118 117 115 14.0% 8.6% -0.3% 2013 2014 2015 2016 2018 * Before amortization of goodwill etc. **Normalized EPS = adjusted net income / average number of shares outstanding during period. Adjusted net income = net income + amortization of goodwill etc. +/- extraordinary gains or losses after income taxes etc. 5

Raising ROE Group HQ and each business will center efforts on improving profit generation with a focus on ROE Improve profitability Net profit margin -0.1% over 5.5% Increase asset efficiency ROE = X X 2015 2018 : Asset turnover ratio 0.85 approx. 0.91 Control leverage Financial leverage 3.09 approx. 3.0 Group Initiatives Optimize resource allocation Streamline HQ Prioritize capex allocation Consider further optimization of business portfolio/ asset sales Enhance financial flexibility Operating Business Initiatives Increase profits by improving product mix and brand power Cut costs to raise competitive power (overall Group cost cuts of 30bn planned) Raise production efficiency Reduce inventories to improve working capital Consider further asset sales 2018 ROE over 15% * *before goodwill amortization 6

Operating income guidance 2018 Group operating income: 160 billion yen+ 160.0bn Unit: billion yen 124.7bn Others, 3.5 Lion Beer,spirits&wine, 67.2 Beer businesses + 10bn Accounting change, 6 Myanmar Brewery Lion Beer,spirits&wine Kirin Brewery, 62.6 Kirin Beverage, 5.6 Lion Dairy &Drinks, 4.3 0 Brasil Kirin, -11.7 Amortization of goodwill, -6.8 Lion alcohol includes currency effects of minus 7bn Low profit businesses + 20bn Kirin Brewery Kirin Beverage Lion Dairy & Drinks Brasil Kirin Others 2015 2018 Forex rate assumptions (plan period average): 1AUD=83.00yen 1BRL=30.00yen 1MMK=0.09yen Others: Others includes Kyowa Hakko Kirin, Mercian, Corporate expenses (Kirin+ Lion), Goodwill, etc. amortization expenses(lion), other. Accounting change: Depreciation method at Kirin Brewery, Kirin Beverage and Mercian has changed from declining balance to straight line. Amortization of goodwill etc: Due to booking of Brasil Kirin impairment losses at end FY2015, from FY2016 there is no goodwill amortization expense. 7

Specific measures to grow profits 1. Beer businesses: Invest, strengthen and grow profit base 2018 OP + 10bn Kirin Brewery Target a V-Shaped recovery, growth in sales and profits 2018 Guidance Measures to improve profitability 2018 OPM: 17%+* (2015: 15.1%) *Excluding liquor tax, before deduction of management fees Enhance appeal of the beer category - Grow beer category volume by sustained support for Ichiban shibori - Foster and grow craft beer brands Strengthen functional categories - Lead market growth with a diverse lineup leveraging Kirin s technical strengths Strengthen business base; sustain brand investment - Launch high value added RTDs and whiskies - Efficiently utilize advertising and sales promotion expenses - Achieve high productivity right across the supply chain 8

Specific measures to grow profits 1. Beer businesses: Invest, strengthen and grow profit base 2018 OP + 10bn Lion (Beer, Spirits & Wine) Revitalize and grow the ANZ beer market 2018 Guidance Measures to improve profitability Maintain market position Maintain high OPM (2015 OPM: 27.0%) Revitalize the market -Beer the Beautiful Truth campaign to revitalize the market Strengthen growth categories -Further strengthen our growing craft beer business -Develop growing cider category Reduce indirect costs -Reduced costs, gained operational efficiencies, other cost reduction initiatives undertaken in FY15 to be realized in FY16 Myanmar Brewery Invest to strengthen position as market leader 2018 Guidance Measures to improve profitability Maintain market position Capture share of market growth Expand brand portfolio - Explore launch of premium brand in Myanmar Strengthen business platform - Expand production facilities - Strengthen and expand sales channels 9

Specific measures to grow profits 2. Low-profit Businesses: Restructure & Revitalize 2018 OP + 20bn Brasil Kirin Achieve profitability through full restructuring Guidance Achieve profit in 2019 (2015: 18.5bn loss*) *Operating income before amortization of goodwill etc. Measures to improve profitability Grow profit domains based on regional product strategy -Focus on core Schin brand in North and Northeast -Focus on high value added products in South and Southeast Shift to cost structure and organization matched to sales volume -Cut supply chain costs by improving efficiency of own distribution etc. -Right-size production base, explore asset sales -Optimize employee numbers and cut other indirect costs -Cut low-profit business -Cut SKUs Consider business alliances and reorganization 10

Specific measures to grow profits 2. Low-profit Businesses: Restructure & Revitalize 2018 OP + 20bn Kirin Beverage Achieve profitable growth through structural reform 2018 Guidance Measures to improve profitability OPM* above 3% (2015:1.5%) *Operating income before deduction of management fee Build robust brand framework - Focus on the 3 major categories Reform profit structure - Switch to sales force evaluation based on brand profitability, focus on canned/small PET bottled beverages - Reform supply chain cost structure - Raise labor productivity Use alliances to solve structural issues 11

Specific measures to grow profits 2. Low-profit Businesses: Restructure & Revitalize 2018 OP + 20bn Lion (Dairy & Drinks) Implement revival plan to grow profits 2018 Guidance Measures to improve profitability OPM* above 5% (2015: 2.3%) *Operating income before amortization of goodwill etc. Priority resource allocation to priority categories and brands - Focus sales efforts on Milk Based Beverages and other higher profit products Deliver value based on Health and Nutrition - Strengthen brands through The Goodness Project Reform cost structure of the entire supply chain - Supply chain cost reductions in line with Turnaround Plan 12

Specific measures to grow profits 3. Pharmaceuticals and Bio-chemicals: Invest to achieve outstanding growth Kyowa Hakko Kirin Realize a major uplift in growth as a global specialty pharmaceutical company 2020 Guidance Invest to achieve outstanding growth Core operating income* of 100bn+ *(Pre-consolidation) Improve global competiveness - Launch three global products in Europe and the U.S - Build a global sales framework and organization * Operating income + Amortization of goodwill + Profits/Losses of equity accounted affiliates Three global strategic products expected to be approved by 2020: Development no. KW-6002 KRN23 KW-0761 Indication/Target disease Parkinson s disease X-linked hypophosphatemia ATL(Adult T-cell Leukemia-Lymphoma) CTCL(Cutaneous T-Cell Lymphoma) 13

Specific measures to grow profits 3. Pharmaceuticals and Bio-chemicals: Invest to achieve outstanding growth Kyowa Hakko Kirin Source: Kyowa Hakko Kirin 2016-2020 Medium-term Business Plan released on January 29, 2016. 14

Financial strategy Focused resource allocation based on clear investment priorities Raise cash flow generation by enhancing business profitability Stable shareholder returns, enhanced financial flexibility Operating CF 550bn+ Key priority-strengthen investment in Kirin Brewery Cut costs to generate funds for growth investment Investment CF 290bn (excluding strategic investments) Reduce capex in low profit businesses (cut by 40% compared to 2013-2015 medium-term business plan) Free cash flow 260bn + Shareholder returns 125bn (dividends) Debt repayment 135bn Dividends 30%+ of normalized EPS- Stable returns to shareholders Steadily repay debt to achieve financial flexibility 15

Enhanced Corporate Governance Strengthen Board of Directors oversight functions Enhanced management transparency and fairness Chairman Board of Directors Board of Auditors Outside directors Directors Four outside directors (+1) Board Chairman to be an outside director Outside / Internal Auditors Three outside auditors Chairman Nomination and Remuneration Advisory Committee Chaired by an outside director and with a majority of outside directors Outside directors Directors Strengthen incentives to achieve plan targets Directors bonuses to be linked to indicators based on 2016-2018 medium-term plan numerical targets (ROE/EPS), guidance (operating income), and share price 16

Summary Invest to strengthen core beer businesses and realize outstanding growth in Pharmaceuticals & Bio-chemicals Restructure and revitalize low profit businesses Full commitment to achieve targets for ROE and EPS growth and raise corporate value Strengthen corporate governance Generate value from Kirin s core strengths and realize sustained grow with our stakeholders 17

Appendix 18

New KV2021: Overview of new long-term vision Clear and specific vision has been developed ahead of the 2016-18 Plan Corporate philosophy 2021 Vision Outcomes The Kirin Group Focused on people, nature and craftsmanship to redefine the joy of food and wellbeing Co-achieve sustainable growth with our societies by realizing value creation, addressing social issues and understanding consumer expectations via the core businesses* of the Kirin group * alcoholic beverages, non-alcoholic beverages, pharmaceuticals and bio-chemicals Creation of Economic Value and Social Value Strategic framework (=Kirin Group s unique CSV) Value Creation <Social issues> Technological Capabilities Value Creation <Consumer expectations> Organizational Capabilities One Kirin Values Passion and Integrity 19

IFRS: Voluntary introduction and effects Considering the voluntary introduction of IFRS from end FY2017 Schedule 2015 2016 Q1 2016 Q2 2016 Q3 2016 Q4 2017 Q1 2016-18 Plan 2017 Q2 2017 Q3 2017 Q4 2018 Q1 2018 Q2 2018 Q3 2018 Q4 2019 Plan 2019 Now JGAAP disclosure Consider IFRS disclosure Current expectations of effects on results of IFRS disclosure Dividends Net income + approx 40bn due to non-amortization of goodwill and brands etc. If effects on pre-goodwill amortization ROE and normalized EPS arise will consider revising quantitative targets Regardless of any revisions to quantitative targets dividends will be paid based on 30% + of normalized JGAAP EPS 20

Review of 2013-15 Business Plan Our plans were for the Overseas business to be the driver of the Group s growth while growth in the Japan Integrated Beverage business was restored but subsequent deterioration in the business environment could not be fully offset and quantitative targets were not achieved 2013-15 MTBP Quantitative targets 2013-15 CAGR Results 2015 actual 2012 actual Normalized EBITDA Normalized EPS Mid-single digit CAGR(%) Upper-single digit CAGR(%) Annual average (5.6)% 258.9bn 307.3bn Annual average 0.0% 117 117 (Sales and Operating income guidance) 2015 guidance* 2015 actual 2012 actual Consolidated sales 2,300bn 2,196.9bn 2,186.1bn Consolidated operating income 180bn 124.7bn 153.0bn * Guidance announced in October 2012. Consolidated operating income guidance was revised down in February 2014 to 170bn Cash flow forecasts 2013-15 MTBP forecast 2013-2015 actual Operating Cash flow 700bn + 531.7bn Investment cash flow* Approx. 300bn (excluding strategic growth investments) ( 124.5)bn Free cash flow 400bn + 407.2bn *Including cash inflow ( 137bn) from sale of Fraser & Neave shares 21

Financial Strategy - Capex Strict capex allocation matched to expected returns Capex plans: Overall reduction, focus on top priority businesses Unit: billion yen Approx. 340bn 80 Approx. 270bn 90 135 35 Reduce capex in low-profit businesses -40% Beer businesses Pharmaceutical&Biochemicals Low-profit businesses Others 2013-15 2013 年中計 plan 2016-18 2016 年中計 plan 22

This material is intended for informational purposes only and is not a solicitation or offer to buy or sell securities or related financial instruments.