Zur Rose Group 2017 Results Analyst & Media Conference

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Zur Rose Group 2017 Results Analyst & Media Conference Walter Oberhänsli Marcel Ziwica 21 March 2018

Highlights and Lowlights Zur Rose Group Conference call 23 August 2017 3

Highlights and Lowlights Successful IPO, raising 215 million CHF in net proceeds Further expansion of European market leadership Acquisitions Eurapon and Vitalsana Growth strategy Revenue up 11.8% One year after ECJ ruling Double-digit Rx growth in Germany Refocusing of Halle facility with a downside: 40 jobs cut 38.7% OTC sales growth in Germany 6.5% sales growth in doctors supply business in Switzerland Discussion of ban on Rx mailorder business continues First shop-inshop pharmacy opened in Switzerland Zur Rose Group 4

Highlights and Lowlights Successful IPO, raising Further expansion of European market leadership 215 million CHF in net proceeds Eurapon and Vitalsana 215 million Growth strategy Refocusing of 6.5% Revenue up 11.8% Halle facility with a downside: sales growth in doctors supply 40 jobs cut business in Switzerland One year after ECJ ruling Double-digit Rx growth in Germany Successful IPO, raising CHF in net proceeds 38.7% OTC sales growth in Germany Acquisitions Discussion of ban on Rx mailorder business continues First shop-inshop pharmacy opened in Switzerland Zur Rose Group 5

Highlights and Lowlights Successful IPO, raising 215 million CHF in net proceeds Growth strategy Revenue up 11.8% One year after ECJ ruling Double-digit Rx growth in Germany Growth strategy Refocusing of Halle facility with a downside: 40 jobs cut 38.7% OTC sales growth in Germany Further expansion of European market leadership Acquisitions Eurapon and Vitalsana 6.5% Revenue up 11.8% sales growth in doctors supply business in Switzerland Discussion of ban on Rx mailorder business continues First shop-inshop pharmacy opened in Switzerland Zur Rose Group 6

Highlights and Lowlights Successful IPO, raising 215 million CHF in net proceeds Growth strategy Revenue up 11.8% One year after ECJ ruling Double-digit Rx growth in Germany Discussion of ban on Refocusing of Halle facility with a downside: 40 jobs cut 38.7% OTC sales growth in Germany Further expansion of European market leadership Acquisitions Eurapon and Vitalsana 6.5% sales growth in doctors supply business in Switzerland Rx mail-order business continues Discussion of ban on Rx mailorder business continues First shop-inshop pharmacy opened in Switzerland Zur Rose Group 7

Highlights and Lowlights Successful IPO, raising Further expansion of European market leadership 215 million Further expansion of European market leadership CHF in net proceeds Eurapon and Vitalsana Acquisitions Growth strategy Refocusing of 6.5% Revenue up 11.8% Halle facility with a downside: sales growth in doctors supply 40 jobs cut business in Switzerland One year after ECJ ruling Double-digit Rx growth in Germany Eurapon and Vitalsana 38.7% OTC sales growth in Germany Acquisitions Discussion of ban on Rx mailorder business continues First shop-inshop pharmacy opened in Switzerland Zur Rose Group 8

Delivery Zur Rose Group Conference call 23 August 2017 9

Achievements 2017 Successful execution of strategy communicated during IPO Base / short-term initiatives Upside / mid- to long-term initiatives 1 2 3 4 5 6 Give dynamic to core profit base Lead the market in Rx Obtain market leadership in OTC & BPC Intensify cooperations with insurance companies Innovate with e-health solutions Acquisitions and international expansion 1,017 2,042 2015 2020 Operational excellence and economies of scale Zur Rose Group 10

1 Give Dynamic to Core Profit Base Cooperations as drivers for growth B2B B2C Initiative Doctors wholesale (B2B) Exclusive wholesaler for more than 40 Medbase practices Health platform (B2C) Medbase health platform with direct link to the Zur Rose webshop Shop-in-shop pharmacies Exclusive pharmaceutical partner First shop-in-shop pharmacy in Switzerland Opening of at least two shop-in-shop pharmacies targeted for 2018 Effect 22 New Medbase practices added to customer base +6.5% Overall B2B sales growth rate 2017 12% Average price advantage compared to traditional pharmacies on Rx +15.5% Overall B2C sales growth rate Q4 2017 Zur Rose Group 11

2 3 Lead the Market in Rx and OTC DocMorris sales growing at +18.8% in FY2017 Rx Sales In EURm +6.1% +8.2% +14.5% +11.8% 53.7 55.2 52.7 56.2 57.0 59.7 60.3 62.8 OTC Sales In EURm Q1 2016 Q2 2016 Q3 2016 Q4 2016 Q1 2017 Q2 2017 Q3 2017 Q4 2017 Accelerating growth 21.7 21.4 23.0 27.6 31.5 30.0 31.9 36.6 Q1 2016 Q2 2016 Q3 2016 Q4 2016 Q1 2017 Q2 2017 Q3 2017 Q4 2017 Continued growth in the range of +32.3% to 45.4% (1) Zur Rose Group Note: 1 YoY sales growth compared to the respective quarter 12

2 3 Lead the Market in Rx and OTC KPIs DocMorris: Strong growth in active customers due to successful marketing campaigns Active customers (1) In thousands +32.1% Repeat order rate (2) 84% FY 2016 83% FY 2017 Order frequency (3) in # (4.7%) 3.1 3.0 2016 2017 1,843 Basket size (4) In EUR (5.2%) 1,395 72 68 2016 2017 2016 2017 Higher growth in OTC compared to Rx leading to declining average order frequency and basket size Zur Rose Group Notes: 1 Last twelve months ending 31 December of the respective year 2 Share of orders from existing customers in relation to total number of orders 3 Number of orders per active customer and year 4 Basket size equals average value of the purchase per order 13

2 3 Proposed Rx Ban German Coalition Agreement includes intention to ban Rx mail-order A ban on Rx mail-order would be incompatible with the German constitution and European Law (1) limit patients freedom of choice take time and require consent of numerous stakeholders to be approved Zur Rose Group and other e-commerce pharmacies will take all necessary legal and operational steps. Zur Rose Group Notes: 1 Based on expert opinions and statements of previous federal governments 14

4 Intensify Cooperations with Insurance Companies Win-win-situation for insurance companies and patients 20% discount on insurance premium Launch of new insurance product including telemedicine and mail order pharmacy services Pharmaceutical supply via Zur Rose Use of generic drugs where possible Zur Rose Group 15

6 Acquisitions and International Expansion Eurapon and Vitalsana acquisitions strengthen position as largest e- commerce pharmacy in Germany 1 520 (1) 85 Spalte2 435 Spalte1 2017 Zur Rose Group Note: 1 Pro forma sales 2017 in EURm including sales of Segment Germany, Eurapon and Vitalsana 16

Financials Zur Rose Group Conference call 23 August 2017 17

Guidance 2017: All Targets Achieved Successful delivery on communicated strategy Target 1. Organic sales growth rate of around +10% in local currencies 2. Negative EBITDA adjusted by one-offs expected in the range of CHF 4-6 million 3. Repayment of outstanding CHF 50 million bond in December 2017 4. Closing of acquisition of German target Achievement +10.7% (6.0)million CHF Fully repayed December 7 th Eurapon & Vitalsana Zur Rose Group 18

Zur Rose Group sales Double-digit growth Sales FY/Q4 2016 vs FY/Q4 2017, CHFm YoY growth (%) Group Switzerland Germany +11.8% 879.5 409.2 482.9 982.9 +16.8% 470.3 500.0 109.0 134.2 232.3 271.3 123.3 137.1 FY 2016 FY 2017 Q4 2016 Q4 2017 Strong fourth quarter with group sales up +16.8% accelerates full year growth rate to +11.8% (10.7% in local currencies) Growth in both segments Switzerland and Germany Market positions solidified Zur Rose Group 19

Segment Switzerland Strong performance Sales FY/Q4 2016 vs FY/Q4 2017, CHFm YoY growth (%) Switzerland B2B B2C +6.3% +2.1% +6.5% 124.5 127.1 470.3 500.0 (1) 345.8 368.3 +11.2% +15.5% +7.7% 32.5 37.5 123.3 90.8 137.1 (1) 97.8 FY 2016 FY 2017 Q4 2016 Q4 2017 B2B sales with continued growth momentum in Q4 (+7.7%) B2C sales with double-digit growth rate in Q4 (+15.5%) Strong overall performance in Q4 (+11.2%) leading to FY growth rate of +6.3% Zur Rose Group Notes: 1 Including BlueCare sales of CHFm 4.6 (FY 17) and 1.7 (Q4 17) 20

Segment Germany Continued strong growth profile Sales (local currency) FY/Q4 2016 vs FY/Q4 2017, EURm YoY growth (%) Germany Rx OTC Other (1) +15.8% +10.2% +38.7% +1.2% 64.8 64.0 130.0 93.7 434.7 +15.0% +11.8% +32.3% (2.5%) 375.5 217.7 239.9 17.1 16.7 100.9 27.6 116.0 36.6 56.2 62.8 FY 2016 FY 2017 Q4 2016 Q4 2017 Double-digit Rx sales growth in FY 2017 (+10.2%) supported by continued growth in fourth quarter (+11.8%) Continued high growth rates in OTC sales Segment Germany sales up +15.8% in FY 2017 Zur Rose Group Notes: 1 Other sales include Zur Rose EU and wholesale sales 21

EBITDA Growth strategy leading to negative EBITDA EBITDA FY 2016 vs FY 2017, CHFm YoY growth (%) EBITDA adj. (1) FY 2016 vs FY 2017, CHFm YoY growth (%) Group (2) Switzerland Germany 2.1 10.2 12.0 10.2 12.0 2.7-3.2-3.2-6.0-15.5-21.2-21.6 FY 2016 FY 2017 FY 2016 FY 2017 Increase in profitability in Segment Switzerland versus FY 2016 Growth strategy in Germany and one-offs leading to negative EBITDA EBITDA adjusted by costs and expenses resulting from IPO, M&A, restructuring and IAS 19 Notes: 1 2017:Segment Germany EBITDA adjusted by CHF 1.3 million M&A related costs and CHF 4.8 million restructuring expenses relating to the transfer of Zur Rose Pharma business to Zur Rose Group Heerlen, Group EBITDA adjusted by CHF 6.9 million IPO related costs, CHF 1.7 million M&A related costs and CHF 0.5 million IAS 19 expenses; 2016: Group EBITDA adjusted by CHF 0.6 million IAS 19 expenses 2 Difference between Group EBITDA and sum of Segment CH plus Segment DE equals EBITDA at corporate incl. intercompany eliminations 22

Key Figures Key figures adjusted in 1000 CHF 2017 % of sales 2016 % of sales Delta in % Sales 982,921 100.0 879,535 100.0 +11.8 Gross profit 154,105 15.7 131,927 15.0 +16.8 Personnel expenses 71,673 7.3 59,589 6.8 +20.3 Advertising expenses 33,666 3.4 22,212 2.5 +51.6 Other operating income & expenses 54,725 5.6 47,425 5.4 +15.4 EBITDA adjusted (1) -5,959-0.6 2,701 0.3 n.m. EBIT adjusted (1) -18,068-1.8-6,513-0.7 n.m. Net Profit/Loss adjusted (1) -16,121-1.6-12,192-1.4 n.m. Increasing gross margin due to faster growth in higher margin B2C and service business Increased marketing spendings leading to double-digit growth Significant increase of equity ratio 31.12.17 (2) Ratio 31.12.16 Ratio Delta in % Equity 294,223 64.4 103,806 39.7 +183.4 FTEs 1106 752 +47.1 Notes: 1 2017: Segment Germany EBITDA adjusted by CHF 1.3 million M&A related costs and CHF 4.8 million restructuring expenses relating to the transfer of Zur Rose Pharma business to Zur Rose Group Heerlen, Corporate EBITDA adjusted by CHF 6.9 million IPO related costs, CHF 1.7 million M&A related costs and CHF 0.5 million IAS 19 expenses; 2016: Corporate EBITDA adjusted by CHF 23 0.6 million IAS 19 expenses 2 Including acquisitions Eurapon and Vitalsana

Outlook Zur Rose Group Conference call 23 August 2017 24

Growth Initiatives Continuation of growth strategy Base / short-term initiatives Upside / mid- to long-term initiatives 1 2 3 4 5 6 Give dynamic to core profit base Lead the market in Rx Obtain market leadership in OTC & BPC Intensify cooperations with insurance companies Innovate with e-health solutions Acquisitions and international expansion 1,017 2,042 Operational excellence and economies of scale Zur Rose Group 25

1 Give Dynamic to Core Profit Base Roll-out of further shop-in-shop pharmacies after successful launch in 2017 Attractive pricing At least 2 new shop-in-shop pharmacies in 2018 12% Price advantage on Rx (1) 10-35% 10-35% Discount Price advantage on OTC on OTC & BPC (2) Basel Zurich Bern 2+ new shop-in-shop pharmacies in 2018 Zur Rose Group Notes: 1 Average price advantage compared to traditional pharmacies on Rx 2 Compared to market prices 26

2 3 Lead the Market in Rx and OTC Viral launch of new marketing campaign Ambient/ Guerilla Landing Page Social Media Out of Home 2.5 million people reached via social media Zur Rose Group 27

2 3 Lead the Market in Rx and OTC Campaign focused on progress and diverse target customers Zur Rose Group 28

4 Intensify Cooperations with Insurance Companies Win-win-situation for insurance companies and patients Changing framework in Switzerland Decision Swiss Federal Council: Prospective risk compensation starting 2020 Circular Swiss Federal Office for Health: Insurance companies requested to prove discounts on premiums for alternative insurance products by actually generated savings after 3 years favoring Zur Rose s offering Alternative insurance models and managed care solutions Solutions focused on optimising medication supply for chronically ill patients Reduction of healthcare costs through 12% lower prices on Rx (1) and use of generic drugs where possible Zur Rose Group Notes: 1 Compered to traditional pharmacies 29

5 Innovate with E-Health Solutions Development of new e-health platform Today High performance webshop Tomorrow E-Health platform Broad Rx and OTC & BPC product range 24/7 web shop and extended counselling hours Next day delivery for 90% of orders >10% conversion rate (1) Next level technology Increasing entry barrier and basis for growth Microservice based architecture allowing for agile product development and flexibility Zur Rose Group Notes: 1 Defined as rate of website visits leading to an order, 2017 30

6 Acquisitions and International Expansion Moving Eurapon and Vitalsana to the DocMorris platform Pooling a significant proportion of operations in Heerlen Bundeling operations leading to synergies and margin improvement. Zur Rose Group 31

6 Acquisitions and International Expansion Continuation of growth strategy Lead consolidation in the German OTC e-commerce market Platform to target European market Zur Rose Group 32

Outlook Group Outlook 2018 Management expects sales growth of above +20% in local currencies on group level, driven by double-digit organic growth and closed acquisitions Management targets break-even on EBITDA level adjusted by one-offs Taking advantage of mid-term profitable growth opportunities prioritized over short-term EBITDA improvement, in order to extend leadership position in a dynamic market environment Zur Rose Group 33

Outlook Mid-term financial targets (2021) Mid-term financial targets remain unchanged: Sales CH: Mid single-digit growth rate DE: Organic growth rate in the mid- to high-teens EBITDA Group: Mid-term margin target of +4-5% Zur Rose Group 34

Information Investor Information Contact Information Investor information Contact information Listing: SIX Swiss Exchange Marcel Ziwica Currency: CHF CFO Zur Rose Group Ticker symbol: ROSE ISIN: CH0042615283 Phone: +41 52 724 00 64 Listing date: 6 July 2017 E-Mail: investorrelations@zurrose.com Event Calendar Event calendar 18 April 2018 Q1 Trading Update 24 May 2018 Annual General Meeting 15 August 2018 2018 Half-Year Results 24 October 2018 Q3 Trading Update Zur Rose Group 35

Q&A Zur Rose Group Conference call 23 August 2017 36

Income Statement Zur Rose Group 2017 2016 CHFm % CHFm % Sales 982.9 100.0 879.5 100.0 Material expenses (836.3) (747.6) Other income 9.7 5.4 Personnel expenses (78.3) (60.2) Marketing expenses (33.7) (22.2) Distribution expenses (26.6) (22.7) Administrative expenses (27.4) (21.5) Rent expenses (4.2) (3.6) Other operating expenses (7.3) (5.1) EBITDA (21.2) (2.2) 2.1 0.2 D&A (17.1) (9.2) EBIT (38.3) (3.9) (7.1) (0.8) Financial result 1.8 (5.6) EBT (36.5) (3.7) (12.7) (1.4) Income tax expenses 0.2 (0.1) Net income (36.3) (3.7) (12.8) (1.5) Reported EBITDA (21.2) 2.1 Adjustments 15.2 (1) 0.6 (2) Adjusted EBITDA (6.0) 2.7 Zur Rose Group Notes: 1 2017:Segment Germany EBITDA adjusted by CHF 1.3 million M&A related costs and CHF 4.8 million restructuring provisions relating to the transfer of Zur Rose Pharma business to Heerlen, Corporate EBITDA adjusted by CHF 6.9 million IPO related costs, CHF 1.7 million M&A related costs and CHF 0.5 million IAS 19 expenses 2 2016: Corporate EBITDA adjusted by CHF 0.6 million IAS 19 expenses 37

Balance Sheet Zur Rose Group 31 Dec 2017 31 Dec 2016 CHFm % CHFm % Cash and cash equivalents 107.8 25.2 Current financial assets 0.2 0.2 Trade receivables 84.1 71.4 Other receivables & prepaid expenses 21.7 14.6 Inventories 58.6 48.3 Current assets 272.3 59.6 159.6 61.0 Property, plant & equipment 29.7 26.2 Intangible assets 143.7 63.1 Other assets (1) 11.0 12.5 Non-current assets 184.4 40.4 101.9 39.0 Total assets 456.8 100.0 261.5 100.0 Current financial liabilities 5.6 50.0 Trade payables 75.3 70.7 Other payables & accrued expenses (2) 33.4 17.5 Short-term liabilities 114.3 24.8 138.2 52.8 Non-current financial liabilities 32.0 9.1 Pension liabilities 13.0 8.9 Deferred taxes 3.2 1.5 Long-term liabilities 48.3 10.6 19.5 7.5 Equity 294.2 64.4 103.8 39.7 Total equity and liabilities 456.8 100.0 261.5 100.0 Zur Rose Group Note: 1 Includes investments in associates and JVs, non-current financial assets and deferred tax assets 2 Includes other payables, tax payables, accrued expenses and short-term provisions 38

Cash Flow Statement Zur Rose Group 2017 2016 CHFm 31 -Dec 31 -Dec Net income (36.3) (12.8) D&A 17.1 9.2 Non-cash items financial result (4.6) 2.2 Non cash income and expenses 3.6 2.8 Income taxes paid (0.1) (0.2) Change in trade receivables, other receivables and prepaid expenses (13.1) (4.9) Change in inventories 1.0 (13.8) Change in trade payables 6.4 3.7 Change in provisions 3.8 (0.1) Cash flow from operating activities (22.2) (13.8) Acquisition of subsidiaries, net of cash acquired (40.9) (2.2) Purchase of property, plant and equipment (5.1) (3.0) Acquisition of intangible assets (16.6) (16.9) Investments/ (disposal) of financial assets 0.3 (1.0) Cash flow from investing activities (62.2) (23.1) Proceeds from capital increases 222.4 42.8 Repayment of financial liabilities (56.1) (3.9) Purchase of treasury shares (0.4) (0.2) Dividends paid - (1.6) Cash flow from financing activities 165.9 37.0 Total cash flow 81.5 0.1 Fx differences 1.1 0.0 Zur Rose Group 39

Disclaimer This presentation (the "Presentation") has been prepared by Zur Rose Group AG ("Zur Rose" and together with its subsidiaries, "we", "us" or the "Group") solely for informational purposes and has not been independently verified and no representation or warranty, express or implied, is made or given by or on behalf of any of the Group. Zur Rose reserves the right to amend or replace the Presentation at any time, and undertakes no obligation to provide the recipients with access to any additional information. Zur Rose shall not be obligated to update or correct the information set forth in the Presentation or to provide any additional information. Nothing in this Presentation is, or should be relied upon as, a promise or representation as to the future. Certain statements in this Presentation are forward-looking statements. By their nature, forward-looking statements involve a number of risks, uncertainties and assumptions that could cause actual results or events to differ materially from those expressed or implied by the forward-looking statements. These risks, uncertainties and assumptions could adversely affect the outcome and financial consequences of the plans and events described herein. Actual results may differ from those set forth in the forward-looking statements as a result of various factors (including, but not limited to, future global economic conditions, changed market conditions, intense competition in the markets in which the Group operates, costs of compliance with applicable laws, regulations and standards, diverse political, legal, economic and other conditions affecting the Group s markets, and other factors beyond the control of the Group). Neither Zur Rose nor any of its respective directors, officers, employees, advisors, or any other person is under any obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise. You should not place undue reliance on forward-looking statements, which speak of the date of this Presentation. Statements contained in this Presentation regarding past trends or events should not be taken as a representation that such trends or events will continue in the future. This Presentation does not constitute or form part of, and should not be construed as, an offer or invitation or inducement to subscribe for, underwrite or otherwise acquire, any securities of Zur Rose, nor should it or any part of it form the basis of, or be relied on in connection with, any contract to purchase or subscribe for any securities of the Group, nor shall it or any part of it form the basis of, or be relied on in connection with, any contract or commitment whatsoever. This Presentation is not a prospectus and is being made available to you solely for your information and background and is not to be used as a basis for an investment decision in securities of Zur Rose or the Group. Zur Rose Group 40