Audi Investor and Analyst Day Rupert Stadler Chairman of the Board of Management, AUDI AG
Audi: New record sales in 2014 more than 1.74 million deliveries
Lamborghini: The brand celebrates the best year in its history + 19.3 % 2,121 2,530 2013 2014
Ducati: La Rossa ended the motorcycle year with slight plus + 1.9 % 44,287 45,117 2013 2014
Workforce: Audi Group recruits 8,190 new employees worldwide total at Dec. 31, 2014 79,483
Piloted driving: Bobby and Jack demonstrate Vorsprung
Audi Investor and Analyst Day Luca de Meo Member of the Board of Management, Marketing and Sales, AUDI AG
Key topics 1. Sales Performance 2014 2. Audi City Berlin 3. Digital Ecosystem
Key topics 1. Sales Performance 2014 2. Audi City Berlin 3. Digital Ecosystem
Deliveries to customers worldwide 2009 2014 (in thousand vehicles) + 10.5 % 950 1,092 1,303 1,455 1,575 1,741 2009 2010 2011 2012 2013 2014
Deliveries to customers worldwide January February 2015 (in thousand vehicles) + 7.4 % 119 154 187 203 222 242 260 2009 2010 2011 2012 2013 2014 2015
Positive Trend: Dealer Investment and Customer Satisfaction Dealer Investment Customer Satisfaction
Product highlights 2014
Key topics 1. Sales Performance 2014 2. Audi City Berlin 3. Digital Ecosystem
Audi City Berlin Key Messages after 1 year of operation Increase of brand visibility in Berlin 50% new customers to Audi Average price >10% higher than Ø in Berlin >100,000 visitors since opening
Key topics 1. Sales Performance 2014 2. Audi City Berlin 3. Digital Ecosystem
Digital ecosystem Build up an Audi digital ecosystem Car Retail Customer audi.de Web
Digital ecosystem Online and offline world will become ONE for both customers and dealers Customer Web Dealer I want to configure a car! I want to search for a car! I use my car! Benefits: Seamlessness Speed Customer Contact
Digital ecosystem The car gets bigger than the car We are connecting our cars The car does not operate isolated anymore, but becomes the core player in our digital ecosystem. Data
Digital ecosystem We are digitalizing our dealers Model portfolio vs. show room capacity Interactive retail experience Virtual car presentation 2014 Just 1/5 of today s Audi portfolio can be displayed at the dealership Physical car presentation
Digital ecosystem Build up an Audi digital ecosystem Car Retail Customer audi.de Web
Audi Investor and Analyst Day Axel Strotbek Member of the Board of Management, Finance and Organization, AUDI AG
Income Statement of the Audi Group (IFRS) EUR million 2014 2013 Change Revenue 53,787 49,880 +7.8% Cost of goods sold -44,415-40,691 +9.2%
Income Statement of the Audi Group (IFRS) EUR million 2014 2013 Change Revenue 53,787 49,880 +7.8% Cost of goods sold -44,415-40,691 +9.2% Gross profit 9,372 9,188 +2.0%
Income Statement of the Audi Group (IFRS) EUR million 2014 2013 Change Revenue 53,787 49,880 +7.8% Cost of goods sold -44,415-40,691 +9.2% Gross profit 9,372 9,188 +2.0% Distribution costs -4,895-4,641 +5.5%
Income Statement of the Audi Group (IFRS) EUR million 2014 2013 Change Revenue 53,787 49,880 +7.8% Cost of goods sold -44,415-40,691 +9.2% Gross profit 9,372 9,188 +2.0% Distribution costs -4,895-4,641 +5.5% Administrative expenses -587-566 +3.7%
Income Statement of the Audi Group (IFRS) EUR million 2014 2013 Change Revenue 53,787 49,880 +7.8% Cost of goods sold -44,415-40,691 +9.2% Gross profit 9,372 9,188 +2.0% Distribution costs -4,895-4,641 +5.5% Administrative expenses -587-566 +3.7% Other operating result 1,260 1,049 +20.1%
Income Statement of the Audi Group (IFRS) EUR million 2014 2013 Change Revenue 53,787 49,880 +7.8% Cost of goods sold -44,415-40,691 +9.2% Gross profit 9,372 9,188 +2.0% Distribution costs -4,895-4,641 +5.5% Administrative expenses -587-566 +3.7% Other operating result 1,260 1,049 +20.1% Operating profit 5,150 5,030 +2.4%
Audi Group operating profit EUR million +2.4% 5,030 5,150 Motorcycles segment EUR 48 million * Automotive segment EUR 5,127 million 2013 2014 * EUR 23 million including depreciation in view of the revaluation of assets/liabilities for purchase price allocation.
Income Statement of the Audi Group (IFRS) EUR million 2014 2013 Change Operating profit 5,150 5,030 +2.4% Financial result 841 293 +187.0% Profit before tax 5,991 5,323 +12.5%
Audi Group: Return on sales in percent Operating return on sales Return on sales before tax 10.1 9.6 10.7 11.1 2013 2014 2013 2014
Cash Flow Statement of the Audi Group EUR million 2014 2013 Change Cash flow from operating activities 7,421 6,778 +9.5%
Cash Flow Statement of the Audi Group EUR million 2014 2013 Change Cash flow from operating activities 7,421 6,778 +9.5% Investing activities -4,450-3,589 +24.0% attributable to operating activities
Cash Flow Statement of the Audi Group EUR million 2014 2013 Change Cash flow from operating activities 7,421 6,778 +9.5% Investing activities -4,450-3,589 +24.0% attributable to operating activities Net cash flow 2,970 3,189-6.9%
Cash Flow Statement of the Audi Group EUR million 2014 2013 Change Cash flow from operating activities 7,421 6,778 +9.5% Investing activities -4,450-3,589 +24.0% attributable to operating activities Net cash flow 2,970 3,189-6.9% Net liquidity 16,328 14,716 +11.0%
Forecast 2015 Deliveries of cars of the Audi brand to customers significant increase Revenue moderate increase Operating profit/ Operating return on sales within the strategic target corridor of 8 to 10 percent Outlook Return on investment (ROI) with more than 18 percent significantly above the minimum rate of return of 9 percent Net cash flow more than EUR 2 billion and below previous year s level Ratio of investments in property, plant and equipment moderately above the strategic target corridor of 5.0 to 5.5 percent
Record investment program creates the basis for future growth Total investment: EUR 24 billion until 2019
Disclaimer This presentation contains forward-looking statements and information on the business development of the Audi Group. These statements may be spoken or written and can be recognized by terms such as expects, anticipates, intends, plans, believes, seeks, estimates, will or words with similar meaning. These statements are based on assumptions relating to the development of the economies of individual countries, and in particular of the automotive industry, which we have made on the basis of the information available to us and which we consider to be realistic at the time of going to press. The estimates given involve a degree of risk, and the actual developments may differ from those forecast. Consequently, any unexpected fall in demand or economic stagnation in our key sales markets, such as in Western Europe (and especially Germany) or in China or the USA, will have a corresponding impact on the development of our business. The same applies in the event of a significant shift in current exchange rates relative to the US dollar, sterling, yen and Chinese rinminbi. If any of these or other risks occur, or if the assumptions underlying any of these statements prove incorrect, the actual results may significantly differ from those expressed or implied by such statements. We do not update forward-looking statements retrospectively. Such statements are valid on the date of publication and can be superseded.