Agent product guide. Advantage Builder II. Indexed Universal Life /09

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Aget product guide Advatage Builder II Idexed Uiversal Life 16480 1/09

Advatage Builder II Idexed Uiversal Life is a flexible premium uiversal life isurace policy with a idex-liked iterest creditig feature. Our ext-geeratio IUL offers your cliets the flexibility they eed to protect their family, prepare for retiremet ad pla for the future. Product Features Idex-liked iterest creditig optios that iclude a guarateed miimum iterest rate while providig more potetial over the life of the policy for greater iterest creditig tha most traditioal life isurace products Optioal No-Lapse Guaratee (NLG) Rider that ca exted the guarateed death beefit for the life of the isured A ew Welless for Life Rider that combies welless beefits with the potetial to save isurace costs by maitaiig a healthy lifestyle Flexible premium paymets ad death beefit optios Access to cash value via policy loas ad withdrawals (tax cosequeces ad/or surreder charges could apply) Qualified ad oqualified policies available Issue Ages 0-85 This policy descriptio provides highlights ad does ot cover all restrictios, coditios or limitatios that may apply. See the policy for full details. Beefits may be limited or excluded durig the first two years of your policy uder suicide ad cotestability provisios. 1 Products issued by ad all policy beefits are the resposibility of Aviva Life ad Auity Compay, ad ot that of ay other isurer or compay. For aget use oly. Not for use with the geeral public. Policy Form 2EDB08. Availability may vary by state.

By combiig guaratees, choices ad performace, Aviva ca provide the product features your cliets wat. Guaratees With a guarateed 2% miimum iterest rate, guarateed Accout Value Ehacemet ad optioal No-Lapse Guaratee Rider, your cliets will kow their policy has a solid foudatio. Choices Seve iterest creditig strategies, over a doze riders, two loa optios, flexible premium paymets ad three death beefit optios are just a few of the may choices available to assemble a life isurace policy that fits your cliets eeds. Product Specificatios Uderwritig Classes Premier No-Tobacco: age 18-75 Preferred No-Tobacco: age 18-85 Preferred Tobacco: age 18-85 Stadard No-Tobacco: age 0-85 Stadard Tobacco: age 18-85 Miimum Face Amout $100,000 Premiums Premiums are flexible, subject to a miimum premium ad guidelie premium limitatios. The miimum premium period is 5 years. Lifetime Rollig Target Premium Premiums paid up to the first year target provide first-year commissios regardless of whe the premium is paid. Maturity Mothly deductios cotiue to the isured s age 121. If the policy is i force at that time, mothly deductios stop with the death beefit cotiuig util the isured s death. Performace Aviva has led the way i idexed life isurace product developmet for early a decade. Our products offer outstadig value ad iovative features for your cliets. Product Charges* 5 percet premium load ad $6 mothly fee Mothly expese charge based o face amout issued COIs charged o the et amout at risk Surreder Charges 15-year decliig schedule Death Beefit Optios Level (Optio 1) Icreasig (Optio 2) Level with Death Beefit Retur of Premium Rider (Optio 3) Policy Chages (o chages allowed i first policy year) Face Icreases Miimum face amout icrease is $25,000. Evidece of isurability is required. Face Decreases Face reductios will reduce cost of isurace charges, but will ot reduce miimum premiums, surreder charges, or the mothly expese charge. * As with most uiversal life policies, the cash value is determied by the sum of premiums paid et of ay loads, deductios of policy charges, plus iterest credited. Policy charges are deducted mothly ad iclude a flat admiistrative fee, a expese charge based o face value issued, cost of isurace charges, ad premiums for ay riders. 2

Levelized Strategy Trasfer If elected o applicatio, all premiums received i the first policy year will be systematically directed to the selected strategies oce per moth for the remaider of the first policy year. Illustrated values do ot reflect the potetial impact of the Levelized Strategy Trasfer. Accout Value Ehacemet Begiig with the 10th policy year, Aviva will credit a aual icrease to the Basic Iterest Strategy based o the policy year s average mothly accout value (excludig outstadig loas ad iterest uder the Aually Declared (Fixed) Loa Iterest Optio) for that year. The accout value ehacemet is guarateed to be 0.5% per year. Guidelie Premium ad CVAT Both Guidelie Premium ad Cash Value Accumulatio tests available. Available oly at issue, this electio affects the premium limits ad miimum death beefit requiremets withi the policy. Qualified ad Noqualified Uisex settlemet optios available for qualified plas. Loas** Available i all policy years, iterest collected i advace. Aget Website www.avivausa.com/agets Illustratio ad Web support (800) 801-1486, Optio 3 Advaced Markets (800) 525-7133 See pages 5 ad 6 for a complete overview of all riders available o Advatage Builder II IUL. Choice of variable rate or aually declared (fixed rate) policy loas (icludig preferred): Variable loa rate is equal to the Moody s Corporate Bod Yield Average rate, but will ever be less tha 3 percet or more tha 9.5 percet. The creditig rate is the same for borrowed ad o-borrowed fuds. Fixed rate loas have a 2 percet et cost. Preferred fixed rate loas are available o a portio of cash value after the 10th policy year ad have a 0 percet et cost. Outstadig loas are treated as a lie agaist the policy s cash value ad death beefit. Loa repaymets may be made at ay time. Withdrawals (ot available i first policy year)*** Partial withdrawals reduce the death beefit ad the accout value by the amout of the withdrawal, with pro-rated surreder charges ad a fee of up to $25. 20 percet free partial withdrawals available. Pro-rata surreder charges apply for withdrawals i excess of 20 percet. For Death Beefit Optio 1 ad 3 policies, the face amout is decreased by the amout of the gross withdrawal. For Death Beefit Optio 2 policies, o face amout adjustmet is made.r Other Factors Affectig Iterest Creditig Ay moey removed from a idexed strategy segmet durig a iterest creditig period for ay reaso (e.g., withdrawal, certai loas, policy surreder, to pay policy charges or expeses, etc.) is ot credited with ay idex-liked iterest for such iterest creditig period. Illustratios A siged policy illustratio is required via our Life Portraits Sales Solutios illustratio software (LPSS). LPSS ca be accessed through your aget website. ** If the fixed accout does ot have sufficiet fuds to cover a policy loa, withdrawal, or policy charge, fuds will be automatically trasferred from idexed accouts to the fixed accout to cover such amouts (aually declared (fixed rate) loa oly). 3 *** This policy is desiged for log-term accumulatio ad ot for short-term liquidity. However, if the policyholder s eeds chage, the policy allows the policyholder to withdraw all or part of the cash value subject to certai limitatios. Withdrawals may be subject to surreder pealties imposed by the compay. Amouts withdraw may also be subject to tax liability or tax pealties. Partial surreders ad loas may affect policy values ad death beefits. Aviva does ot provide tax, legal or accoutig advice; policyholders should always cosult their ow persoal advisor for tax, legal, or accoutig advice.

As a idexed life policy, Advatage Builder II offers your cliets a wider rage of optios tha are available i traditioal life isurace policies. The idexig features of our Advatage Builder II IUL are outlied below. For complete details regardig Aviva idexed life isurace products, please cosult our brochure, Uderstadig Idexed Life Isurace (Form 14888). This cliet-approved booklet will allow you to provide your idexed life customers with a complete buyer s guide for Aviva idexed life isurace. Iterest Creditig Optios Fixed ad idexed strategies available Curret Iterest Creditig Strategies* Basic Iterest Strategy The iitial holdig place for premium. A miimum balace is kept here ad ears a fixed iterest rate determied by the compay. Premiums paid i excess of the miimum required move from here to the other iterest creditig strategies chose by the customer, accordig to policy specificatios. Fixed Term Strategies Oe-Year Fixed Term Strategy Five-Year Fixed Term Strategy Idexed Strategies Oe-Year Poit-to-Poit (five-year term) Oe-Year Multi-Idex (five-year term) Oe-Year Mothly Cap (five-year term) Oe-Year Mothly Average (five-year term) Two-Year Poit-to-Poit (six-year term) Idices + Stadard & Poor s 500 Composite Stock Price Idex NASDAQ 100 Idex Dow Joes Idustrial Average Participatio Rate Determies the percetage of the idex growth the policyholder is eligible to ear. Participatio rates may vary by iterest creditig strategy ad ca be reset at the begiig of a iterest creditig period as specified i the policy. Advatage Builder II icludes a participatio rate that is guarateed to be at least 100%. Cap Rate The cap rate is the maximum rate that is used i calculatig credited iterest for each strategy. Cap rates may vary by strategy ad ca be reset at the begiig of a iterest creditig period as specified i the policy. Advatage Builder II icludes a miimum cap that is guarateed for the life of the policy. (Varies by strategy) Guarateed Iterest Rates The Advatage Builder II IUL policy provides a guarateed miimum iterest rate of 2%. O the fixed-term strategies, the policy guaratees that the declared iterest rate will ever be less tha 2%. O the idexed strategies, the policy guaratees that the iterest credited will ever be less tha 2% compouded aually over the segmet term. The guaratee will be applied at the ed of the segmet term or upo lapse, surreder or maturity of the policy, whichever occurs first.** * Strategies may ot be available i all states. Dollars i strategies ca be redirected at the ed of each segmet term. ** I Pesylvaia, the iterest credited will ever be less tha 1% per year ad 2% compouded aually over each idex strategy segmet. The 2% guaratee will be applied at the ed of the segmet term or upo lapse, surreder or maturity of the policy, whichever occurs first. + See back cover for disclosure regardig idices used. Measuremet of idices exclude divideds. 4

5 Riders* Optioal No-Lapse Guaratee Rider** (Form 2NLEDB08) Lifetime guarateed death beefit is available via the No-Lapse Guaratee (NLG) Rider. Available oly at issue o Advatage Builder II, the NLG rider ca keep the policy from lapsig prior to the death of the isured, provided that miimum required premiums are paid. Customers ca choose the legth of the guaratee ad the terms of premium paymets. The guaratee is highly depedet o the amout ad frequecy of premium paid. Ay 1035 premium received i the first year is treated as beig received at the start of the year for NLG coverage determiatio. 1 Whe coupled with the Welless for Life Rider, ay Welless Rewards will cout as NLG premium, i effect reducig the out-of-pocket premium requiremet for this rider. The death beefit guaratee period may be impacted if evets icludig, but ot limited to, the followig occur: A chage i the policy face amout A policy loa or withdrawal A chage i uderwritig class The additio, deletio or chage of ay rider Premiums are received beyod the policy moth i which they are due (as log as the premium paymet is ot more tha 30 days late, the guaratee is ot affected Restoratio Period If the NLG becomes compromised due to isufficiet premium paymets, the NLG rider will eter a five-year NLG restoratio period. At ay time durig this restoratio period, premiums ca be paid to catch up ad restore the NLG beefit. Rider charges will cotiue to be assessed from the policy cash value durig the restoratio period. Please see rider form for complete NLG rider specificatios. NLG Rider Termiatio The NLG rider will termiate at the earliest of: The expiratio of the five-year NLG rider restoratio period The mothiversary followig a request for termiatio Policy termiatio or maturity or The exercise of the Life Protector Rider Illustratig NLG The Sales Solutios illustratio software icludes a solve capability that ehaces NLG illustratios. You ca: Solve for modal premium based o face amout ad guaratee period Solve for face amout based o the premium ad guaratee period Maitai the NLG rider as log as possible based o the face amout ad premium. RIDERS FOR THE PRIMARY INSURED Accelerated Beefits Rider (Form 2ABRF06) Available at o charge, this beefit ca be added to the policy at ay time, ad allows the policyholder to access up to 50% of the base policy face amout (to a maximum of $250,000) i the evet the isured is diagosed with a life expectacy of 12 moths or less. The miimum accelerated beefit amout is $500. Exercise of this beefit establishes a lie o the policy (except i Mississippi, New Jersey ad Texas), ad the et death beefit is reduced by the amout of the accelerated beefit ad accrued iterest o the paymet. a processig fee will be assessed at the time of exercise. No uderwritig required Ca be elected ay time Primary Isured Rider (Form 2PIREBB08) Provides level term isurace o the life of the base policy isured. Issue Ages: 18-85 Deductios: Payable to age 121 rider Face Amout: Miimum - $50,000; Maximum - $10,000,000. The maximum term bled ratio is 5:1 for issue ages 18-75 ad 3:1 for issue ages 76-85 Maximum Special Class: Table 8 Coversio: The Primary Isured Rider is covertible while the rider is i force if withi issue age limit for ew policies Waiver of Mothly Deductios Rider (Form 21042F02) All mothly deductios (for base policy, riders ad policy charges) are waived if the isured becomes totally disabled for at least 6 moths. If the isured becomes disabled before age 65, a lifetime beefit is payable. Issue Ages: 0-59 Deductios: Payable to age 65 Maximum Special Class: 2x Stadard Maximum Beefit: $5 millio at most ages Not available with NLG rider Not available with Waiver of Specified Premium Rider Waiver of Specified Premium Rider (Form 21043F02) The mothly premium specified uder the rider is credited to the policy if the isured becomes totally disabled for at least 6 moths. If the isured becomes disabled before age 65, a lifetime beefit is payable. Issue Ages: 0-59 Deductios: Payable to age 65 Maximum Special Class: 2x Stadard Premium Waived: Miimum - $25 per moth premium; Maximum iitial plaed modal premium calculated o a mothly basis. Not available with Waiver of Mothly Deductios Rider Death Beefit Retur of Premium Rider (Form 2ROPBB08) Desiged primarily for premium fiace cases. Provides a additioal, icreasig death beefit o the life of the isured equal to the premiums paid, less withdrawals, accumulated with iterest, if desired. A iterest growth rate, from 0% to 6%, ca be selected whe illustratig the rider. The iterest growth rate is level i all years. Issue Ages: 0-70 Available ONLY at the time of policy issue death Beefit: Available ONLY with Death Beefit Optio 1 (Level) Uderwritig: Policy will be uderwritte usig the 15th year illustrated death beefit. Applicatios must iclude a illustratio. deductios: Rider face amout icreases will icur cost of isurace charges. Rider face amout icreases will ot icrease per $1,000 of face amout charges or surreder charges. Maximum Special Class: No limit Not available with NLG Rider

Accidetal Death Beefit Rider (Form 21024F02) Provides additioal isurace payable if death results from accidetal bodily ijury. Death must occur withi 90 days of such ijury. Beefit expires at age 70. Issue Ages: 0-60 Deductios: Payable to age 70 face Amout: Miimum - $1,000; Maximum lesser of (base pla face amout, or $500,000) Maximum Special Class: 2x Stadard Not available with NLG Rider Life Protector Rider (Form 2PUEBI06)*** Provides for a paid-up policy whe certai policy ad policy loa coditios are met. Prevets policy from lapsig as a result of loa idebtedess. Issue Ages: 18-85 Deductios: Oe-time charge assessed at the time the rider is exercised. Maximum Special Class: No limit No Uderwritig Required Welless for Life Rider (Form 2WFLAJ07-2) This iovative program provides beefits offered through a exclusive strategic arragemet with Mayo Cliic Health Solutios. The program is targeted at cosumers iterested i maitaiig or improvig their curret state of health, receivig iformatio regardig healthy livig, ad potetially receivig policy rewards for livig a healthy lifestyle. See Form 16309 for more iformatio o this rider. Issue Ages: 21-85 Face Amout: Miimum - $100,000 Deductios: There is a admiistrative expese charge of $8.33 per moth, aticipated to be charged i the first year oly. Guarateed maximum rider charge is $8.33 per moth i all years. Maximum Special Class: No limit o base policy rewards are percetage reductios i COI rates. Eligibility begiig third policy year ad is based o the program s qualificatio requiremets, subject to compay s declared reward amout. Welless Program Rewards may be eve greater whe coupled with the No-Lapse Guaratee Rider. If the NLG is elected o a policy, ay Welless Rewards will cout as NLG premium, i effect reducig the out-of-pocket premium requiremet for this rider. It is aticipated that Welless for Life services will be provided by Mayo Cliic Health Solutios for the life of the program. A life isurace policy may remai i force for may years: it is possible that the provider ad/or meu of welless services may chage or be ehaced at some future date. Guarateed Purchase Optio Rider (Form 21011F02) Provides the optio to purchase, without evidece of isurability, additioal amouts of permaet isurace upo specified future dates, begiig o the isured s 22d birthday, ad every three years thereafter, util the isured s age 40, or upo the occurrece of special life evets such as marriage, birth of the isured s child, or legal adoptio of a child by the isured. Issue Ages: 0-37 Deductios: Payable to age 40 Optio Amouts: Rage from $10,000 to $60,000 ad are subject to regular pla limits. Maximum Special Class: Stadard RIDERS FOR SECONDARY INSUREDS Additioal Isured Rider (Form 21052F02) Provides level term isurace o the life of the rider isured. Uless otherwise stated, the rider beeficiary is the base policyower. Issue Ages: 18-75 Deductios: Payable to age 95 face Amout: Miimum - $25,000 (o-preferred), $100,000 (preferred); Maximum - base policy face amout Uderwritig: Premier, Preferred No-Tobacco, Stadard No-Tobacco, Preferred Tobacco, Stadard Tobacco Maximum Special Class: Table 8 Coversio: The Additioal Isured Rider is covertible while the rider is i force if withi issue age limit for ew policies. Childre s Isurace Rider (Form 2CIBUA09) Provides level term isurace o the life of ay child of the base policy isured, icludig childre bor to or adopted by the isured, stepchildre or legally adopted childre of the isured. Uless otherwise stated, the rider beeficiary is the base policyower. Issue Ages: Child: 15 days-17 years Base Policy Isured: 16-55 deductios: Level ad payable to child s age 25 face Amout: Miimum - $2,000; Maximum - $20,000 Coversio: The Childre s Isurace Rider is covertible for up to five times the rider face amout at the child s age 25 or expiratio of the rider, whichever occurs first. Not available with NLG Rider * Riders are subject to state availability, certai limitatios, ad may require additioal premiums uless otherwise specified. See terms of the rider for full details. ** The No Lapse Guaratee is called the Exteded Guaratee Rider i Coecticut ad the Death Beefit Guaratee Rider i Illiois. *** The tax treatmet of this rider, if activated, is ot well settled uder curret law. I particular, it is ot clear whether the rider will result i a taxable evet at the time it is activated. Ayoe cotemplatig the purchase of the policy with this rider should cosult a tax advisor as to the possible tax ramificatios associated therewith. These riders are ot available if Advatage Builder II is sold i a qualified pla. 1 This provisio is applicable to sales of Advatage Builder II with the NLG rider with a issue date o or after 1/26/2009. For aget use oly. Not for use with the geeral public. Policy form 2EDB08. Availability may vary by state. 6

+ Stadard & Poor s, S&P, S&P 500, Stadard & Poor s 500 ad 500 are trademarks of The McGraw-Hill Compaies, Ic. ad have bee licesed for use by Aviva. Our Idexed UL products are ot sposored, edorsed, sold or promoted by Stadard & Poor s, ad Stadard & Poor s makes o represetatio regardig the advisability of purchasig these products. NASDAQ, NASDAQ-100, ad NASDAQ-100 Idex are trademarks of The NASDAQ Stock Market, Ic. This Policy is ot sposored, edorsed, sold or promoted by The NASDAQ Stock Market, Ic. or its affiliates (NASDAQ, with its affiliates, are referred to as the Corporatios ). The Corporatios have ot passed o the legality or suitability of, or the accuracy or adequacy of descriptios ad disclosures relatig to, the Policy. The Corporatios make o represetatio or warraty, express or implied to the owers of the Policy or ay member of the public regardig the advisability of ivestig i securities geerally or i the Policy particularly, or the ability of the NASDAQ-100 Idex to track geeral stock market performace. The Corporatios oly relatioship to Aviva ( Licesee ) is i the licesig of the NASDAQ, NASDAQ-100, ad NASDAQ-100 Idex trademarks, ad certai trade ames of the Corporatios ad the use of the NASDAQ-100 Idex which is determied, composed ad calculated by NASDAQ without regard to Licesee or the Policy. NASDAQ has o obligatio to take the eeds of the Licesee or the owers of the Policy ito cosideratio i determiig, composig or calculatig the NASDAQ-100 Idex. The Corporatios are ot resposible for ad have ot participated i the determiatio of the timig of, prices at, or quatities of the Policy to be issued or i the determiatio or calculatio of the equatio by which the Policy is to be coverted ito cash. The Corporatios have o liability i coectio with the admiistratio, marketig or tradig of the Policy. Dow Joes, Dow Joes Idustrial Average ad DJIA are service marks of Dow Joes & Compay, Ic. ad have bee licesed for use for certai purposes by Aviva. Aviva s product(s) based o the Dow Joes Idustrial Average, are ot sposored, edorsed, sold or promoted by Dow Joes, ad Dow Joes makes o represetatio regardig the advisability of ivestig i such product(s). This brochure cotais highlights oly. You should refer to the Advatage Builder II Idexed Uiversal Life policy for a full explaatio. All tax related iformatio cotaied here i is based o our curret uderstadig of federal tax laws as they relate to life isurace or other subject matter discussed. These laws are subject to chage i the future. Neither Aviva or its represetatives offer legal or tax advice. Your cliets should cosult a persoal tax advisor o ay tax matters. I order to comply with certai U.S. Treasury regulatios, please be advised of the followig: Uless expressly stated otherwise, ay U.S. Federal tax advice cotaied i these materials is ot iteded or writte to be used, ad caot be used, by ay perso for the purpose of avoidig ay pealties that may be imposed by the Iteral Reveue Service. Products issued by ad all policy beefits are the resposibility of Aviva Life ad Auity Compay, ad ot that of ay other isurer or compay. Policy form 2EDB08. Availability may vary by state. Products Issued by Aviva Life ad Auity Compay 611 5th Aveue Des Moies, IA 50309 www.avivausa.com 16480 1/09