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6 December 2017 Update Sector: Automobiles TVS Motor Company BSE SENSEX S&P CNX 32,597 10,044 CMP: INR734 TP: INR764 (+4%) Neutral Apache RR310: First BMW partnership product launched Launch price of INR205k at over 40% premium to Bajaj Dominar/RE Classic Stock Info Bloomberg TVSL IN Equity Shares (m) 475 52-Week Range (INR) 747/346 1, 6, 12 Rel. Per (%) 9/31/83 M.Cap. (INR b) 350.3 M.Cap. (USD b) 5.4 Avg Val, INRm 658.0 Free float (%) 42.6 Financials Snapshot (INR b) Y/E Mar 2018E 2019E 2020E Net Sales 149.8 186.6 223.7 EBITDA 11.6 18.9 24.7 PAT 7.1 12.3 16.6 EPS (INR) 14.9 25.8 34.9 Gr. (%) 27.0 73.1 35.0 BV/Sh (INR) 62.0 83.0 111.9 RoE (%) 26.5 35.6 35.8 RoCE (%) 26.8 38.7 42.4 P/E (x) 49.2 28.4 21.1 P/BV (x) 11.8 8.8 6.6 TVS Apache RR 310 is another step in our effort to deliver beyond customers expectations and offering them a chance to upgrade from premium to super-premium category. TVS Apache RR 310 is a testimony to our Racing DNA and R&D capabilities, positioned to fulfill the ever-growing aspirations of the new age customers globally. - Mr. KN Radhakrishnan, President & Chief Executive Officer, TVS Motor Company TVS Motor (TVSL), on 6 th December 2017, launched Apache RR 310, the first product from its partnership with BMW. This marks its foray in the superpremium category, both in the domestic and international markets. The motorcycle is priced at ~INR205k (ex-showroom), implying a premium of over 40% to Bajaj Dominar. Average volumes for 250-500cc segment are ~66.5k/month including Royal Enfield and ~2.7k/month excluding Royal Enfield. It is the first motorcycle rolled out under the TVS badge, as part of TVSL s partnership with BMW Motorrad, co-developed alongside BMW G310R. Apache RR 310 uses the same liquid-cooled, 312cc single-cylinder engine as BMW G310R. It offers an attractive alternative to the entry-level performance motorcycles, and will compete with a wide range of motorcycles, including the KTM RC 390, Mahindra Mojo, Bajaj Dominar and Royal Enfield. It was designed to be a motorcycle that can cater to daily usage as well as weekend riding or track days. TVSL further believes that the bike will take the position of the company to a new level. Both anti-lock braking system (ABS) and electronic fuel injection (EFI) system, will be available as standard in TVS Apache RR 310. TVSL expects to sell 10,000 Apache RR310 bikes worldwide in the first year (v/s our estimate of ~15k in FY19). Deliveries will commence by end-december. Bookings are expected to start soon (no timeline has been confirmed by TVS yet). BMW Motorrad tie-up provides additional revenue stream, technological edge BMW G310R and GS exports have clocked average monthly volumes of ~1.9k in YTD FY18. Management has guided for 2-2.5k units per month in FY18 (v/s our estimate of 2.25k/month in FY18 and 6.25k/month in FY19). Launch of these models in India is slated for 2HFY19. We believe this would not be a threat for Apache RR310 volumes due to the significant price differential, as globally BMW G310R is priced at USD4,750 (~INR306k). This tie-up would give TVSL an additional revenue stream in the form of contract manufacturing for BMW Motorrad. Valuation view: We have been positive on TVSL since our coverage initiation in Nov 13. We also like continued improvement in its competitive positioning and financial performance. Our EPS estimates are one of the highest on the street (~18/~29% higher than Bloomberg consensus for FY19/20). However, valuations at 28.4x/21.1x FY19E/FY20E EPS already reflect large part of the earnings drivers, leaving no margin of safety for execution risk. Our TP is INR764 (~20x Mar-20E EPS + INR67/share for value in NBFC investment post 20% HoldCo discount). Jinesh Gandhi Research Analyst (Jinesh@MotilalOswal.com); +91 22 3982 5416 Suneeta Kamath Research Analyst (suneeta.kamath@motilaloswal.com) Deep Shah Research Analyst (deep.shah@motilaloswal.com) Investors are advised to refer through important disclosures made at the last page of the Research Report. Motilal Oswal research is available on www.motilaloswal.com/institutional-equities, Bloomberg, Thomson Reuters, Factset and S&P Capital.

Exhibit 1: Apache RR310 Racing Red Exhibit 2: BMW G310R which is exported by TVS Source: MOSL, Company Source: MOSL, Company Exhibit 3: Apache RR 310 is priced at substantial premium to key competitors Comparison Ex-showroom price (INR 000) Displacement TVS Apache RR310 205 312cc KTM RC 390 235 373cc KTM Duke 390 236 373cc Bajaj Dominar 400 142 373cc BMW G310R* 306 313cc Mahindra Mojo 175 295cc Royal Enfield Classic 350 136 346cc Royal Enfield Classic 350 176 499cc Royal Enfield Himalayan 166 411cc *USD 4,750; Source: MOSL Exhibit 4: Our assumptions for volumes under BMW tie-up FY17 FY18E FY19E FY20E Exhibit 5: BMW G310R and GS monthly volumes BMW monthly exports 75,000 100,000 1,342 1,576 1,717 2,276 2,045 2,084 2,232 4,700 26,956 21,000 15,000 4,000 BMW exports Apache RR310 Apr-17 May-17 Jun-17 Jul-17 Aug-17 Sep-17 Oct-17 Source: MOSL, Company Source: MOSL, Company 6 December 2017 2

Exhibit 6: Expect 18% volume CAGR over FY17-20E Exhibit 7: Strong 23% revenue CAGR over FY17-20E Volumes (units) Growth (%) Net sales (INR m) Growth (%) -7.5 2.2 22.4 5.4 9.3 20.3 18.7 14.9 12.7 26.1 10.6 9.3 23.4 24.6 19.9 2,032 2,077 2,542 2,679 2,928 3,524 4,182 4,806 79,619 100,423 111,047 121,353 149,773 186,614 223,701 FY13 Exhibit 8: Operating leverage and product mix to drive margins Exhibit 9: Superior operating performance to drive earnings EBITDA (INR m) EBITDA margin (%) 10.1 11.1 PAT (INR m) Growth (%) 73.1 6.0 6.0 7.3 7.1 7.8 44.0 33.4 40.7 27.0 35.0 14.1 4,781 6,066 8,099 8,571 11,607 18,923 24,719 2,607 3,478 4,893 5,581 7,089 12,273 16,565 Exhibit 10: FCF to remain strong despite high capex plans CFO (INR m) Capex (INR m) FCF (INR m) Exhibit 11: Sharp improvement in return ratios RoCE (%) RoE (%) 35.6 35.8 5,184 2,604 891 18,153 13,266 17,544 11,421 10,017 4,017 16,388 10,388 20,215 14,215 19.7 22.7 27.2 25.6 26.5 38.7 42.4-2,580-3,669-2,778-4,887-6,123-6,000-6,000-6,000 20.3 21.9 24.7 22.8 26.8 6 December 2017 3

Exhibit 12: Snapshot of Revenue model units FY12 FY13 Motorcycle 843,114 749,429 790,463 957,114 1,016,807 1,072,503 1,345,018 1,633,586 1,936,258 Growth (%) 0.8-11.1 5.5 21.1 6.2 5.5 25.4 21.5 18.5 % of total vols 38.4 36.9 38.1 37.7 38.0 36.6 38.2 39.1 40.3 Scooter 529,095 441,622 475,615 706,298 812,527 870,863 1,182,462 1,463,473 1,714,045 Growth (%) 17.1-16.5 7.7 48.5 15.0 7.2 35.8 23.8 17.1 % of total vols 24.1 21.7 22.9 27.8 30.3 29.7 33.6 35.0 35.7 Moped 785,938 791,999 730,108 765,496 738,547 910,519 873,915 897,602 922,157 Growth (%) 11.8 0.8-7.8 4.8-3.5 23.3-4.0 2.7 2.7 % of total vols 35.8 39.0 35.2 30.1 27.6 31.1 24.8 21.5 19.2 Total 2Ws 2,158,147 1,983,050 1,996,186 2,428,908 2,567,881 2,858,585 3,428,351 4,069,662 4,672,460 Growth (%) 8.3-8.1 0.7 21.7 5.7 11.3 19.9 18.7 14.8 % of total vols 98.2 97.6 96.1 95.6 95.9 97.6 97.3 97.3 97.2 3Ws 39,792 49,190 80,842 112,891 110,821 69,254 95,158 112,594 133,357 Growth (%) -0.2 23.6 64.3 39.6-1.8-37.5 37.4 18.3 18.4 % of total vols 1.8 2.4 3.9 4.4 4.1 2.4 2.7 2.7 2.8 Domestic 1,910,226 1,787,007 1,762,009 2,122,966 2,224,902 2,502,050 2,932,243 3,430,819 3,894,939 Growth (%) 6.9-6.5-1.4 20.5 4.8 12.5 17.2 17.0 13.5 % of total vols 86.9 87.9 84.8 83.5 83.1 85.5 83.2 82.0 81.0 Exports 287,713 245,233 315,019 418,833 453,800 425,789 591,266 751,436 910,878 Growth (%) 17.6-14.8 28.5 33.0 8.3-6.2 38.9 27.1 21.2 % of total vols 13.1 12.1 15.2 16.5 16.9 14.5 16.8 18.0 19.0 Total volumes 2,197,939 2,032,240 2,077,028 2,541,799 2,678,702 2,927,839 3,523,509 4,182,255 4,805,817 Growth (%) 8.2-7.5 2.2 22.4 5.4 9.3 20.3 18.7 14.9 ASP (INR/unit) 32,492 34,765 38,333 39,509 41,455 41,448 42,507 44,620 46,548 Growth (%) 5.0 7.0 10.3 3.1 4.9 0.0 2.6 5.0 4.3 Net Sales (INR m) 71,415 70,650 79,619 100,423 111,047 121,353 149,773 186,614 223,701 Growth (%) 13.6-1.1 12.7 26.1 10.6 9.3 23.4 24.6 19.9 6 December 2017 4

Financials and Valuations Income Statement (INR Million) Y/E Mar 2013 2014 2015 2016 2017 2018E 2019E 2020E Net Sales 70,650 79,619 100,423 111,047 121,353 149,773 186,614 223,701 Change (%) -1.1 12.7 26.1 10.6 9.3 23.4 24.6 19.9 EBITDA 4,090 4,781 6,066 8,099 8,571 11,607 18,923 24,719 EBITDA Margin (%) 5.8 6.0 6.0 7.3 7.1 7.8 10.1 11.1 Depreciation 1,304 1,317 1,533 2,361 2,878 3,305 3,780 4,248 EBIT 2,786 3,465 4,533 5,738 5,693 8,302 15,143 20,471 Interest 480 254 274 487 440 450 408 302 Other Income 246 302 303 1,039 1,734 1,994 2,193 2,522 Extraordinary items -916 13 0 0 0 0 0 0 PBT 1,636 3,525 4,562 6,289 6,987 9,845 16,928 22,691 Tax 476 909 1,083 1,397 1,406 2,757 4,655 6,127 Tax Rate (%) 29.1 25.8 23.7 22.2 20.1 28.0 27.5 27.0 Min. Int. & Assoc. Share 0 0 0 0 0 0 0 0 Reported PAT 1,160 2,616 3,478 4,893 5,581 7,089 12,273 16,565 Adjusted PAT 1,810 2,607 3,478 4,893 5,581 7,089 12,273 16,565 Change (%) -27.3 44.0 33.4 40.7 14.1 27.0 73.1 35.0 Balance Sheet (INR Million) Y/E Mar 2013 2014 2015 2016 2017 2018E 2019E 2020E Share Capital 475 475 475 475 475 475 475 475 Reserves 11,772 13,678 15,979 19,108 23,608 28,984 38,972 52,681 Net Worth 12,247 14,153 16,454 19,583 24,083 29,459 39,447 53,156 Debt 6,345 4,424 9,187 9,741 11,648 11,648 9,148 6,648 Deferred Tax 931 1,247 1,528 1,437 1,257 1,257 1,257 1,257 Total Capital Employed 19,523 19,824 27,169 30,762 36,988 42,363 49,852 61,061 Gross Fixed Assets 22,479 24,723 28,218 34,651 39,290 45,463 51,463 57,462 Less: Acc Depreciation 12,365 13,466 14,922 17,456 19,451 22,757 26,537 30,785 Net Fixed Assets 10,115 11,257 13,296 17,196 19,839 22,706 24,926 26,677 Capital WIP 361 481 894 310 623 450 450 451 Investments 8,688 8,959 10,125 12,703 15,880 15,880 17,380 18,880 Current Assets 12,029 14,950 21,732 19,314 22,705 29,771 39,192 52,839 Inventory 5,097 5,482 8,197 6,964 9,670 11,934 14,870 17,825 Debtors 3,005 3,341 5,039 5,780 7,238 8,933 11,130 13,342 Cash & Bank 175 826 54 327 85 1,938 5,634 12,692 Loans & Adv, Others 3,752 5,302 8,443 6,243 5,713 6,966 7,558 8,981 Curr Liabs & Provns 11,670 15,823 18,878 18,760 22,059 26,444 32,096 37,786 Curr. Liabilities 11,136 14,612 17,390 15,437 18,594 22,979 28,631 34,321 Provisions 534 1,211 1,488 3,323 3,465 3,465 3,465 3,465 Net Current Assets 359-873 2,854 554 646 3,327 7,095 15,053 Total Assets 19,523 19,824 27,169 30,762 36,988 42,363 49,852 61,061 6 December 2017 5

Financials and Valuations Ratios Y/E Mar 2013 2014 2015 2016 2017 2018E 2019E 2020E Basic (INR) EPS 3.8 5.5 7.3 10.3 11.7 14.9 25.8 34.9 Cash EPS 6.6 8.3 10.5 15.3 17.8 21.9 33.8 43.8 Book Value 25.8 29.8 34.6 41.2 50.7 62.0 83.0 111.9 DPS 1.2 1.4 2.0 2.5 2.5 3.0 4.0 5.0 Payout (incl. Div. Tax.) 56.5 29.6 34.0 28.9 25.6 24.2 18.6 17.2 Valuation(x) P/E 68.8 60.4 47.5 27.4 20.3 Price / Book Value 17.2 14.0 11.4 8.5 6.3 EV/Sales 3.1 2.9 2.3 1.8 1.5 EV/EBITDA 42.8 40.7 29.9 18.0 13.4 Dividend Yield (%) 0.4 0.4 0.4 0.6 0.7 Profitability Ratios (%) RoE 15.1 19.7 22.7 27.2 25.6 26.5 35.6 35.8 RoCE 15.7 20.3 21.9 24.7 22.8 26.8 38.7 42.4 RoIC 14.7 23.0 24.0 23.5 21.7 24.8 41.6 52.3 Turnover Ratios (%) Fixed Asset Turnover (x) 3.1 3.2 3.6 3.2 3.1 3.3 3.6 3.9 Debtors (No. of Days) 14 14 17 17 20 20 20 20 Inventory (No. of Days) 26 25 30 23 29 29 29 29 Creditors (No. of Days) 58 67 63 51 56 56 56 56 Leverage Ratios (%) Net Debt/Equity (x) 0.5 0.3 0.6 0.5 0.5 0.3 0.1-0.1 Cash Flow Statement (INR Million) Y/E Mar 2013 2014 2015 2016 2017 2018E 2019E 2020E Adjusted EBITDA 4,090 4,781 6,066 8,099 8,571 11,607 18,923 24,719 Non cash opr. exp (inc) -1,060 24 84 643 1,734 1,994 2,193 2,522 (Inc)/Dec in Wkg. Cap. 800 1,613-3,853 10,869 8,529-828 -73-899 Tax Paid -527-1,234-1,407-1,458-1,290-2,757-4,655-6,127 Other operating activities 878 54-44 745-1,261-1,994-2,193-2,522 CF from Op. Activity 4,181 5,238 846 18,898 16,283 8,023 14,195 17,693 (Inc)/Dec in FA & CWIP -767-2,580-3,669-4,887-6,123-6,000-6,000-6,000 Free cash flows 3,414 2,658-2,823 14,011 10,160 2,023 8,195 11,693 (Pur)/Sale of Invt -295-276 -1,163-1,712-1,942 0-1,500-1,500 Others 77 257-101 502 583 1,994 2,193 2,522 CF from Inv. Activity -985-2,598-4,933-6,097-7,481-4,006-5,307-4,978 Inc/(Dec) in Net Worth 0 0 0 0-1,676 0 0 0 Inc / (Dec) in Debt -276-1,069 4,429-461 2,792 0-2,500-2,500 Interest Paid -517-230 -285-461 -433-450 -408-302 Divd Paid (incl Tax) & Others -2,358-690 -836-2,139-1,411-1,713-2,284-2,855 CF from Fin. Activity -3,152-1,988 3,308-3,061-727 -2,164-5,192-5,657 Inc/(Dec) in Cash 45 651-778 9,740 8,074 1,853 3,695 7,058 Add: Opening Balance 130 175 832 1,588 1,320 2,288 4,142 7,837 Closing Balance 175 826 54 11,329 9,394 4,142 7,837 14,895 6 December 2017 6

N O T E S 6 December 2017 7

Disclosures: The following Disclosures are being made in compliance with the SEBI Research Analyst Regulations 2014 (herein after referred to as the Regulations). TVS Motor Company Motilal Oswal Securities Ltd. (MOSL) is a SEBI Registered Research Analyst having registration no. INH000000412. MOSL, the Research Entity (RE) as defined in the Regulations, is engaged in the business of providing Stock broking services, Investment Advisory Services, Depository participant services & distribution of various financial products. MOSL is a subsidiary company of Motilal Oswal Financial Service Ltd. (MOFSL). MOFSL is a listed public company, the details in respect of which are available on www.motilaloswal.com. MOSL is registered with the Securities & Exchange Board of India (SEBI) and is a registered Trading Member with National Stock Exchange of India Ltd. (NSE) and Bombay Stock Exchange Limited (BSE), Metropolitan Stock Exchange Of India Ltd. (MSE) for its stock broking activities & is Depository participant with Central Depository Services Limited (CDSL) & National Securities Depository Limited (NSDL) and is member of Association of Mutual Funds of India (AMFI) for distribution of financial products. Details of associate entities of Motilal Oswal Securities Limited are available on the website at http://onlinereports.motilaloswal.com/dormant/documents/associate%20details.pdf Pending Regulatory Enquiries against Motilal Oswal Securities Limited by SEBI: SEBI pursuant to a complaint from client Shri C.R. Mohanraj alleging unauthorized trading, issued a letter dated 29th April 2014 to MOSL notifying appointment of an Adjudicating Officer as per SEBI regulations to hold inquiry and adjudge violation of SEBI Regulations; MOSL requested SEBI to provide all documents, records, investigation report relied upon by SEBI which were referred in Show Cause Notice. The matter is currently pending. MOSL, it s associates, Research Analyst or their relative may have any financial interest in the subject company. MOSL and/or its associates and/or Research Analyst may have beneficial ownership of 1% or more securities in the subject company at the end of the month immediately preceding the date of publication of the Research Report. MOSL and its associate company(ies), their directors and Research Analyst and their relatives may; (a) from time to time, have a long or short position in, act as principal in, and buy or sell the securities or derivatives thereof of companies mentioned herein. (b) be engaged in any other transaction involving such securities and earn brokerage or other compensation or act as a market maker in the financial instruments of the company(ies) discussed herein or act as an advisor or lender/borrower to such company(ies) or may have any other potential conflict of interests with respect to any recommendation and other related information and opinions.; however the same shall have no bearing whatsoever on the specific recommendations made by the analyst(s), as the recommendations made by the analyst(s) are completely independent of the views of the associates of MOSL even though there might exist an inherent conflict of interest in some of the stocks mentioned in the research report. Research Analyst may have served as director/officer, etc. in the subject company in the last 12 month period. MOSL and/or its associates may have received any compensation from the subject company in the past 12 months. In the last 12 months period ending on the last day of the month immediately preceding the date of publication of this research report, MOSL or any of its associates may have: a) managed or co-managed public offering of securities from subject company of this research report, b) received compensation for investment banking or merchant banking or brokerage services from subject company of this research report, c) received compensation for products or services other than investment banking or merchant banking or brokerage services from the subject company of this research report. d) Subject Company may have been a client of MOSL or its associates during twelve months preceding the date of distribution of the research report. MOSL and it s associates have not received any compensation or other benefits from the subject company or third party in connection with the research report. To enhance transparency, MOSL has incorporated a Disclosure of Interest Statement in this document. 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The securities discussed and opinions expressed in this report may not be suitable for all investors, who must make their own investment decisions, based on their own investment objectives, financial positions and needs of specific recipient. This may not be taken in substitution for the exercise of independent judgment by any recipient. Each recipient of this document should make such investigations as it deems necessary to arrive at an independent evaluation of an investment in the securities of companies referred to in this document (including the merits and risks involved), and should consult its own advisors to determine the merits and risks of such an investment. The investment discussed or views expressed may not be suitable for all investors. Certain transactions -including those involving futures, options, another derivative products as well as non-investment grade securities - involve substantial risk and are not suitable for all investors. 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Registration details of group entities.: MOSL: SEBI Registration: INZ000158836 (BSE/NSE/MSE); CDSL: IN-DP-16-2015; NSDL: IN-DP-NSDL-152-2000; Research Analyst: INH000000412. AMFI: ARN 17397. Investment Adviser: INA000007100. Motilal Oswal Asset Management Company Ltd. (MOAMC): PMS (Registration No.: INP000000670) offers PMS and Mutual Funds products. Motilal Oswal Wealth Management Ltd. (MOWML): PMS (Registration No.: INP000004409) offers wealth management solutions. *Motilal Oswal Securities Ltd. is a distributor of Mutual Funds, PMS, Fixed Deposit, Bond, NCDs, Insurance and IPO products. * Motilal Oswal Commodities Broker Pvt. Ltd. offers Commodities Products. * Motilal Oswal Real Estate Investment Advisors II Pvt. Ltd. offers Real Estate products. * Motilal Oswal Private Equity Investment Advisors Pvt. Ltd. offers Private Equity products 6 December 2017 8