CHAPTER 4 APPENDI DEMAND THEOR A MATHEMATICAL TREATMENT EERCISES. Which of the following utility functions are consistent with convex indifference curves, and which are not? a. U(, ) = + b. U(, ) = () 0. c. U(, ) = Min(, ), where Min is the minimum of the two values of and The three utility functions are presented in Figures 4A..a, 4A..b, and 4A..c. The first may be represented as a series of straight lines; the second as a series of hyperbolas; and the third as a series of L s. Only the second utility function meets the definition of a strictly convex shape. To graph the indifference curves which represent the preferences given by U(,)=+, set utility to some given level U0 and solve for to get. Since this is the equation for a straight line, the indifference curves are linear with intercept and slope. U U U Figure 4A..a 8
To graph the indifference curves that represent the preferences given by U(,) () 0., set utility to some given level U0 and solve for to get U 0. By plugging in a few values for and solving for, you will be able to graph the indifference curve U0, which is illustrated in Figure 4A..b, along with the indifference curve U. Figure 4A..b To graph the indifference curves which represent the preferences given by U(,) Min(,), first note that utility functions of this form result in indifference curves which are L-shaped and represent a complementary relationship between and. In this case, for any given level of utility U0, the value of and will also be equal to U0. As increases and does not change, utility will also not change. If both and change, then utility will change and we will move to a different indifference curve. See the following table. U 0 0 0 0 0 0 9 9 0 0 9 0 9 9 9 9 9
Chapter 4: Appendix U o Figure 4A..c. Show that two utility functions given below generate the identical demand functions for goods and : a. U(, ) = log() + log() b. U(, ) = () 0. The Appendix discusses how to derive demand functions from utility functions. If we show that the two utility functions are equivalent, then we know that the demand functions derived from them are identical. We may show their equivalence by identifying a suitable transformation from one set of numbers into another set without changing their order. Taking the logarithm of U(, ) = () 0. we obtain: Now multiply both sides by : logu(, ) = 0.log() + 0.log(). (logu(,) = log() + log(). Therefore, the two utility functions are equivalent and will yield identical demand functions. However, we will solve for the demand functions in both cases to show that they are the same. a. To find the demand functions for and, corresponding to U(, ) = log() + log(), given the usual budget constraint, write the Lagrangian: = log() + log() - (P + P - I) Differentiating with respect to,,, and setting the derivatives equal to zero: P 0 P 0 P P I 0. 60
The first two conditions imply that P and P. The third condition implies that I 0, or I. Substituting this expression into P I I and P gives the demand functions: 0. I and 0. I. P Notice that the demand for each good depends only on the price of that good and on income, not on the price of the other good. b. To find the demand functions for and, corresponding to U(,) = () 0. given the usual budget constraint, first write the Lagrangian: = 0.(log) + ( - 0.)log - (P + P - I) Differentiating with respect to,, and setting the derivatives equal to zero: 0. P 0 0. P 0 P P I 0. The first two conditions imply that P 0. Combining these with the budget constraint gives: Now substituting this expression into P 0. functions: P and P 0.. 0. 0. I 0 or I. and P 0. 0. I and 0. I. P P gives the demand 3. Assume that a utility function is given by Min(, ), as in Exercise (c). What is the Slutsky equation that decomposes the change in the demand for in response to a change in its price? What is the income effect? What is the substitution effect? The Slutsky equation is P P U U * I, where the first term represents the substitution effect and the second term represents the income effect. Because there is no substitution as prices change with this type of utility function, the substitution effect is zero. The income effect is the shift from to U. 6
L L L 3 U Old Budget, Old Utility Figure 4A.3 New Budget, Old Utility New Budget, New Utilility 4. Sharon has the following utility function: U(,) where is her consumption of candy bars, with price P=$, and is her consumption of espressos, with P=$3. a. Derive Sharon s demand for candy bars and espressos. Using the Lagrangian method, the Lagrangian equation is (P P I). To find the demand functions, we need to maximize the Lagrangian equation with respect to,, and, which is the same as maximizing utility subject to the budget constraint. The necessary conditions for a maximum are () () (3) P 0 P 0 P P I 0. Combining necessary conditions () and () results in P P P P (4) P. P 6
ou can now substitute (4) into (3) and solve for. Once you have solved for, you can substitute back into (4) and solve for. Note that algebraically there are several ways to solve this type of problem, and that it does not have to be done exactly as we have done here. The demand functions are P I P P P or I P I P P P or 3I 4. b. Assume that her income I=$00. How many candy bars and espressos will Sharon consume? Substitute the values for the two prices and income into the demand functions to find that she consumes =7 candy bars and =8.3 espressos. c. What is the marginal utility of income? From part a P. Substitute into either part of the equation to P find that =0.08. This is how much utility would increase by if Sharon had one more dollar to spend.. Maurice has the following utility function: U(,) 0 80,where is his consumption of CD s, with a price of $, and is his consumption of movie videos, with a rental price of $. He plans to spend $4 on both forms of entertainment. Determine the number of CD s and video rentals that will maximize Maurice s utility. Using the Lagrangian method, the Lagrangian equation is 0 80 ( 4). To find the optimal consumption of each good, we need to maximize the Lagrangian equation with respect to,, and, which is the same as maximizing utility subject to the budget constraint. The necessary conditions for a maximum are () () (3) 0 0 80 4 0 4 0. Combining necessary conditions () and () results in 0 40 (4) 0. ou can now substitute (4) into (3) and solve for. Once you have solved for, you can substitute this value back into (4) and solve for. Note that algebraically there are several ways to solve this type of problem, and that it does not have to be done exactly as we have done here. The optimal bundle is =7 and =7. 63