BUSINESS PUBLICATION Publisher s Statement Six months ended December 31, 2013 Subject to Audit Field Served: CRAIN S CLEVELAND BUSINESS serves the general business information needs of executives, managers and professionals in the Cleveland Metropolitan area. This is an independent publication not directly related to or affiliated with any association. TOTAL AVERAGE QUALIFIED PAID CIRCULATION 19,063 1A AVERAGE QUALIFIED PAID CIRCULATION, See Par. 11(a)......................... 13,609, See Par. 11(b)........................ 1,828...................... Individual................................ 15,437 Association.................................... Sponsored Individually Addressed, See Par. 11(c)...... 3,415 Multi-Copy Same Addressee, See Par. 11(d).......... 118 Single Copy Sales, See Par. 11(e).................. 93 Average Qualified Paid Circulation.......... 19,063 1B AVERAGE QUALIFIED NON-PAID CIRCULATION None Claimed 1C AVERAGE NON-QUALIFIED CIRCULATION Non-Continuous Market Coverage Copies............ Allocated For Shows & Conventions................. 83 Miscellaneous, Including Staff Copies, See Par. 11(f)... 735 Average Non-Qualified Circulation.......... 818 1D 2 2013 Issue AVERAGE QUALIFIED PAID CIRCULATION OF REGIONAL AND DEMOGRAPHIC EDITIONS None QUALIFIED PAID CIRCULATION BY ISSUES Paid July 1 19,076 17,242 1,834 8 19,342 17,507 1,835 15 19,450 17,613 1,837 22 19,570 17,731 1,839 29 19,704 17,859 1,845 Aug. 5 19,336 17,503 1,833 12 19,397 17,566 1,831 19 19,404 17,573 1,831 26 19,441 17,615 1,826 Sept. 2 18,866 17,041 1,825 9 18,880 17,053 1,827 16 18,893 17,068 1,825 23 18,970 17,145 1,825 30 18,900 17,075 1,825 2013 Issue Paid Oct. 7 19,040 17,217 1,823 14 19,001 17,175 1,826 21 19,023 17,196 1,827 28 19,062 17,236 1,826 Nov. 4 18,726 16,902 1,824 11 18,875 17,050 1,825 18 18,795 16,968 1,827 25 18,826 17,000 1,826 Dec. 2 18,732 16,909 1,823 9 18,751 16,929 1,822 16 18,768 16,946 1,822 23 18,811 16,987 1,824 06-0405-8 48 W. Seegers Road Arlington Heights, IL 60005-3913 T: 224.366.6939 F: 224.366.6949 www.auditedmedia.com
THE INFORMATION IN PARAGRAPHS 3A, 3B, 3C AND 4 IS FROM AN ANALYSIS OF THE NOVEMBER 25, 2013 ISSUE IN WHICH: QUALIFIED PAID CIRCULATION WAS 1.2% LESS THAN THE PERIOD AVERAGE 3A BUSINESS/OCCUPATIONAL ANALYSIS Classification by Title & Occupation A B C D E F G Classification by Business & Industry 1. Agriculture, Forestry, Fisheries... 78 0.4 76 2 30 6 1 41 2. Architectural, Contractors, Engineering, R&D.. 618 3.3 596 22 293 9 44 5 267 3. Transportation... 528 2.8 520 8 90 2 21 6 409 4. Retail Trade... 600 3.2 589 11 226 5 27 6 336 5. Wholesale Trade, Import/Export, Distribution... 686 3.7 679 7 331 10 81 10 254 6. Non-profit... 214 1.1 211 3 79 1 32 1 2 99 7. Government... 244 1.3 242 2 14 8 40 182 8. Banking and Finance... 1,141 6.1 1,102 39 363 5 85 9 679 9. Real Estate... 806 4.3 774 32 286 3 54 3 460 10. Business Services... 857 4.5 794 63 341 4 55 20 437 11. Educational Institution... 1,340 7.1 429 911 90 3 56 1,192 12. Health Services... 1,148 6.1 973 175 119 3 53 1 5 967 13. Insurance... 246 1.3 237 9 72 13 4 157 14. Legal Services... 710 3.8 696 14 145 2 27 4 532 15. Personal Services... 1,479 7.9 1,479 403 4 125 3 944 16. Social Services... 200 1.1 198 2 63 1 25 2 109 17. Staffing & HR Services... 119 0.6 119 14 1 3 101 18. Hotels, Casinos, Restaurants, Sports... 23 0.1 20 3 7 3 3 10 19. TV, Radio, Motion Picture Industry... 46 0.3 46 7 8 1 30 20. Telephone Communications... 173 0.9 152 21 27 6 4 136 21. Utility (Electric, Gas & Sanitary)... 62 0.3 58 4 17 2 12 1 30 22. Energy Oil & Gas/Drilling... 117 0.6 116 1 40 1 19 57 23. Rubber & Plastics... 55 0.3 54 1 28 3 2 22 24. Publishing / ing... 439 2.3 400 39 108 1 32 8 290 25. Manufacturing - Non-Automotive... 773 4.1 773 423 11 79 1 10 249 26. Manufacturing - Automotive... 18 0.1 18 12 1 1 1 3 27. Manufacturing - Medical... 83 0.4 81 2 18 1 7 1 3 53 28. Manufacturing - Steel... 80 0.4 79 1 44 2 6 2 26 29. Others Allied to the Field... 2,304 12.3 2,190 114 512 12 188 2 34 1,556 Other Paid Circulation Subscriptions... 3,554 18.9 3,214 340 353 3 106 1 8 3,083 Single Copy Sales... 85 0.4 85 Qualified Paid Circulation... 18,826 100.0 17,000 1,826 4,492 94 1,192 3 5 154 12,602 3B Key to Classification by Title & Occupation A. Corporate Management: Chairman of the Board, Chief Executive Officers, Presidents, Chief Operating Officers, Publishers, Executive Directors, Partners, Owners, Vice Presidents, Treasurers, Secretaries, General Managers, and their assistants. B. Financial Management: Directors and Managers of Finance, Controllers, Budget Directors, Trust Officers and Internal Audit Managers and their assistants. C. Operating Management: Managers, Supervisors and Department Directors, Principals, Engineers and their assistants. D. Computer/Systems Management: Directors, Managers, Heads and Chiefs of EDP, Directors and Managers of Programming, Systems and Procedures Directors and EDP Operations Managers and their assistants. E. Purchasing: Directors, Managers, Agents and Buyers and their assistants. F. Marketing/Sales: Directors and Managers of Advertising, Communications, Marketing and Sales and their assistants, Manufacturers Representatives and their assistants. G. Other Titled and Non-Titled Personnel, Company and Library Copies. AGE OF SOURCE DATA ANALYSIS Reporting not required 3C MAILING ADDRESS ANALYSIS Individual by name and title and/or occupation............................. 7,800 41.6 7,556 245 Individual by name only.............................................. 8,818 47.1 7,237 1,579 Title or occupation only............................................... 111 0.6 111 1 Company name only................................................. 1,898 10.1 1,897 1 Multi-Copy Same Addressee.......................................... 114 0.6 114 Qualified Paid Subscription Circulation........................... 18,741 100.0 16,915 1,826 Single Copy Sales.................................................. 85 Qualified Paid Circulation....................................... 18,826 Page 2 of 5 06-0405-8
4 GEOGRAPHIC ANALYSIS State & ZIP Code State & ZIP Code New England ME 039-049... 2 1 1 NH 030-038... 1 1 VT 050-059... 2 2 MA 010-027... 19 11 8 RI 028-029... 3 3 CT 060-069... 6 2 4 New England 33 0.2 17 16 Middle Atlantic NY 100-149... 58 41 17 NJ 070-089... 4 2 2 PA 150-196... 93 59 34 Middle Atlantic 155 0.8 102 53 East N. Central OH 430-459... 18,127 16,527 1,600 IN 460-479... 20 14 6 IL 600-629... 50 37 13 MI 480-499... 67 56 11 WI 530-549... 11 4 7 East N. Central 18,275 97.0 16,638 1,637 West N. Central MN 550-567... 8 4 4 IA 500-528... MO 630-658... 10 7 3 ND 580-588... SD 570-577... NE 680-693... KS 660-679... 2 2 West N. Central 20 0.1 11 9 South Atlantic DE 197-199... 1 1 MD 206-219... 17 8 9 DC 200, 202-205... 16 10 6 VA 201, 220-246... 15 4 11 WV 247-268... 7 5 2 NC 270-289... 7 3 4 SC 290-299... 10 8 2 GA 300-319... 8 7 1 FL 320-349... 63 53 10 South Atlantic 144 0.8 98 46 East S. Central KY 400-427... 8 6 2 TN 370-385... 6 2 4 AL 350-369... 2 2 MS 386-397... East S. Central 16 0.1 10 6 West S. Central AR 716-729... 1 1 LA 700-714... OK 730-749... 1 1 TX 750-799... 18 7 11 West S. Central 20 0.1 8 12 Mountain MT 590-599... ID 832-838... WY 820-831... 2 1 1 CO 800-816... 7 3 4 NM 870-884... 1 1 AZ 850-865... 9 6 3 UT 840-847... 2 1 1 NV 889-898... Mountain 21 0.1 11 10 Pacific AK 995-999... WA 980-994... 7 2 5 OR 970-979... 6 4 2 CA 900-961... 36 11 25 HI 967-968... 2 2 Pacific 51 0.3 19 32 Single Copy Sales... 85 0.5 85 U.S. Unclassified... United States 18,820 100.0 16,999 1,821 Poss. & Other Areas 004-009, 969... U.S. & Poss., etc. 18,820 100.0 16,999 1,821 Canada... 1 1 Mexico... 1 1 Military or Civilian Personnel Overseas... Other International... 4 1 3 International 6 1 5 E-Mail Address... Other Unclassified... Grand 18,826 100.0 17,000 1,826 COUNTY ANALYSIS State County OHIO Cuyahoga... 12,042 64.0 10,743 1,299 Geauga... 538 2.9 505 33 Lake... 1,022 5.4 972 50 Lorain... 818 4.3 786 32 Medina... 553 2.9 526 27 Portage... 426 2.3 410 16 Summit... 1,818 9.7 1,758 60 Other Ohio Counties... 908 4.8 827 81 Single Copy Sales... 85 0.5 85 TOTAL IN OHIO 18,210 96.8 16,612 1,598 Other States... 610 3.2 387 223 UNITED STATES 18,820 100.0 16,999 1,821 Poss. & Other Areas... U.S. & Poss., etc. 18,820 100.0 16,999 1,821 Canada... 1 0.0 1 International... 5 0.0 1 4 Military or Civilian Personnel Overseas... E-Mail Address... Other Unclassified... GRAND TOTAL 18,826 100.0 17,000 1,826 Page 3 of 5 06-0405-8
ANALYSIS OF THE SALES OF TOTAL NEW AND RENEWAL SUBSCRIPTIONS Sold During 6 Month Period Ended December 31, 2013 5 6 7 8 PRICE DATA See Par. 11(g) Paid Basic Prices: Subscriptions: Within Ohio, 1 yr. $64.00, 2 yrs. $110.00; Outside Ohio, 1 yr. $110.00, 2 yrs. $195.00., 1 yr. $39.00 Single Copy: $2.00 Sales include Premium Values Basic & higher than basic:................................. 3,869 3,677 192 None 75% - 99% of basic:...................................... 344 344 None None 50% - 74% of basic:...................................... 741 741 None None 25% - 49% of basic:...................................... 55 50 5 None Less than 25% of basic:................................... 405 405 None None.................................................. 5,414 5,217 197 None TERM DATA Three years or more...................................... 1 1 None None Two years or more but less than three........................ 1,159 1,155 4 None One year or more but less than two.......................... 4,202 4,011 191 None Less than one year....................................... 52 50 2 None.................................................. 5,414 5,217 197 None SALES CHANNELS Ordered by mail and/or directly requested by subscriber.......... 4,914 4,717 197 None Ordered through salespeople: Catalog agencies and individual agents..................... None None None None Publisher s own and other publishers salespeople............ None None None None Independent agencies salespeople........................ None None None None Association memberships,................................. 500 500 None None All other channels........................................ None None None None.................................................. 5,414 5,217 197 None PREMIUM USAGE Ordered without premium.................................. 5,414 5,217 197 None Ordered with reprinted material from this publication............. None None None None Ordered with other premiums............................... None None None None.................................................. 5,414 5,217 197 None ADDITIONAL CIRCULATION INFORMATION 9 POST EXPIRATION COPIES INCLUDED IN PAID CIRCULATION Percentage of paid subscriptions serviced, from 1 issue to 3 months beyond expiration, on the 10 RENEWAL ANALYSIS OF PAID CIRCULATION November 25, 2013 issue... 3.2% Average percentage of paid subscriptions serviced, from 1 issue to 3 months beyond expiration, for the period covered by this statement... 4.5% expirations during 12 months May 1, 2012 thru April 30, 2013... 16,532 renewals of those expirations... 11,435 Renewal percentage... 69.2% Page 4 of 5 06-0405-8
11 EXPLANATORY Audit Cycle: December Ending. (a) Individual subscriptions, averaging 13,609 copies per issue, represent copies served to individuals receiving the print version only of CRAIN S CLEVELAND BUSINESS. (b) Individual subscriptions, averaging 1,828 copies per issue, represent copies served to individuals receiving the digital version only. The digital version of CRAIN S CLEVELAND BUSINESS is made available to subscribers through a password secure website wherein an e- mail notice is sent to recipients notifying them of the availability of each issue. (c) Sponsored Individually Addressed subscriptions, averaging 3,415 copies per issue, represent copies sold in quantities of 2 or more to business concerns at 1 yr. subscriptions for 10. Copies were mailed to names and addresses furnished by the purchaser. (d) Multi-Copy Same Addressee subscriptions, averaging 118 copies per issue, represent copies sold in quantities of 2 to 13 to business concerns at basic prices. Copies were mailed in bulk by the publisher for re-distribution. (e) Single Copy Sales, averaging 93 copies per issue, includes an average of 86 copies per issue sold through newsdealers at $2.00 per copy and an average of 7 copies per issue sold to individuals at $2.00 per copy. (f) Miscellaneous includes checking and promotion copies, averaging 141 copies per issue, served to advertisers and agencies. (g) Authorized prices with 5% or more of total subscription sales: 1 yr. $39.00 1 yr. $49.00 1 yr. $59.00 1 yr. $64.00 Definition of Recipient Qualification: Qualified recipients are: chief executive officers, presidents, owners, partners, chairmen, board members, officers, vice-presidents, general managers, department heads and managers, professional staff and their assistants and other personnel, including company copies in the field served as described in Paragraph 3A herein. We certify that to the best of our knowledge all data set forth in this Publisher s Statement are true and report circulation in accordance with s Bylaws and Rules. Parent Company: Crain Communications, Inc. ERIC CEDO JOHN CAMPANELLI Director of Audience Development Signed: February 10, 2014 Publisher Frequency: Weekly Format: Tabloid Established: 1980 AAM Member Since: 1985 Member No. 06-0405-8 SRDS: 20A Published by: Crain Communications, Inc. 700 W. St. Clair Ave., Ste. 310 Cleveland, OH 44113 T: (216) 522-1383 F: (216) 694-4264 www.crainscleveland.com Publisher: John Campanelli Page 5 of 5 06-0405-8
Analyzed Issue Date 11/25/13 06-0405-8 Analyzed Issue Text (for double month issue date) Single Copy Price 2.00 Association Subscription Price U.S. Subscription Price 110.00 Canadian Subscription Price International Subscription Price