PREMIUM BRANDS HOLDINGS CORPORATION ANNOUNCES 2009 SECOND QUARTER RESULTS

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PREMIUM BRANDS HOLDINGS CORPORATION ANNOUNCES 2009 SECOND QUARTER RESULTS VANCOUVER, B.C., August 6, 2009. Premium Brands Holdings Corporation (TSX: PBH), a leading producer, marketer and distributor of branded specialty food products, announced today its results for the second quarter of 2009. HIGHLIGHTS - Revenue for the quarter increased by 8.2% or $9.5 million to a record $124.3 million as compared to $114.8 million in the second quarter of 2008. - EBITDA for the quarter was $11.6 million versus $12.3 million in the second quarter of 2008 as record EBITDA by Premium Brands retail segment was offset by lower EBITDA in its foodservice segment. The reduced earnings of the foodservice segment was primarily due to lower sales to hotels and restaurants, which were, in turn, caused by weaker economic conditions in western Canada that resulted in lower consumer sales in this channel. - Distributable cash for the rolling four quarters ended June 27, 2009 was $29.1 million as compared to declared cash distributions of $20.7 million resulting in a payout ratio of 71.1%. - Subsequent to the quarter, Premium Brands Income Fund completed a transaction by way of a plan of arrangement that resulted in its conversion to Premium Brands Holdings Corporation, a publicly traded company. Going forward, Premium Brands Holdings Corporation intends to pay a quarterly dividend of $0.294 per share which, on an annualized basis, equals the cash distribution that was previously being paid to unitholders by Premium Brands Income Fund. The Company expects to make its first dividend payment on October 15, 2009 for the quarter ended September 30, 2009. - As part of its conversion to a corporation, Premium Brands renegotiated the terms of its senior credit facilities including extending the maturity date to July 2012, creating a new $10 million term facility to fund the costs of the conversion, and revising its financial covenants to provide it with increased financial flexibility. - Also subsequent to the quarter, Premium Brands Holdings Corporation s Board of Directors approved the implementation of a Dividend Re-Investment Plan ( DRIP ) that will provide shareholders with the option to reinvest all or a portion of the dividends received by them in Premium Brands Holdings Corporation shares. The company expects to have the DRIP in place in the near future at which time further details on its terms will be provided.

SUMMARY FINANCIAL INFORMATION (In thousands of dollars except per unit amounts) Quarter Ended 26 Weeks Ended June 27, June 28, June 27, June 28, 2009 2008 2009 2008 Revenue 124,298 114,844 228,201 209,193 EBITDA 11,554 12,310 17,861 19,351 Earnings excluding unrealized loss (gain) on foreign currency contracts 7,088 7,416 9,176 10,140 Earnings 6,649 7,447 8,721 10,846 Earnings per unit 0.38 0.43 0.50 0.62 Rolling Four Quarters Ended June 27, Dec 31, June 28, 2009 2008 2008 Distributable cash 29,061 29,623 30,079 Distributable cash per unit 1.66 1.69 1.72 Declared cash distributions 20,675 20,593 20,514 Declared cash distributions per unit 1.176 1.176 1.176 Payout ratio 71.1% 69.5% 68.2% Overall, we are pleased with how our business has weathered one of the most significant economic downturns in recent times. For the second quarter our retail segment generated record EBITDA, despite some of its convenience store customers seeing sales declines of up to 20%; while our foodservice segment continued to generate strong growth despite some of its core hotel and restaurant customers experiencing sales declines in excess of 15%, said Mr. George Paleologou, President and CEO. As discussed last quarter, we remain optimistic about the prospects for our business and are confident that the strategies that have lead to our success over the last four years will enable us to continue to generate industry leading results. Looking forward, the general economic environment seems to be stabilizing and we are cautiously optimistic that we will see an improvement in conditions in the latter half of 2009. In terms of our recent conversion back to a corporation, we are very pleased to have dealt with the uncertainties and issues that faced us as an income trust and that we were able to do so in a tax efficient manner. Since our conversion to an income trust in July 2005, we have grown our annual revenues from approximately $200 million to $470 million, our EBITDA from $19.4 million to $39.2 million, our distributable cash per unit from $1.176 to $1.656 and paid out over $77 million to our unitholders. Looking forward, under our new traditional corporate structure, we intend to build upon our past success through the continued execution of our unique specialty food and differentiated distribution based growth strategies. Premium Brands owns a broad range of leading branded specialty food businesses with manufacturing and distribution facilities located in British Columbia, Alberta, Saskatchewan, Manitoba and Washington State. In addition, it owns proprietary food distribution and wholesale networks through which it sells both its own products and those of third parties to approximately 25,000 customers. Premium Brands family of brands includes Grimm s, Harvest, McSweeney s, Bread Garden, Hygaard, Hempler s, Quality Fast Foods, Gloria s Best of Fresh, Harlan s, Centennial Foodservice and B&C Foods. For further information, please contact George Paleologou, President and CEO or Will Kalutycz, CFO at (604) 656-3100. www.premiumbrandsholdings.com 2

Premium Brands Income Fund CONSOLIDATED BALANCE SHEETS (Unaudited and in thousands) Jun 27, Dec 31, Jun 28, 2009 2008 2008 Current assets: Cash and cash equivalents $ 777 $ 1,679 $ 674 Accounts receivable 37,111 35,020 36,486 Current portion of other assets 183 247 297 Inventories 52,326 44,088 41,231 Prepaid expenses 2,541 2,240 3,028 Future income taxes 81 85 73 93,019 83,359 81,789 Capital assets 68,434 69,833 65,229 Investment in significantly influenced company 1,135 - - Intangible assets 39,693 41,063 40,328 Goodwill 110,709 110,769 109,237 Other assets 2,814 2,170 1,683 $ 315,804 $ 307,194 $ 298,266 Current liabilities: Cheques outstanding $ 2,230 $ 1,354 $ 779 Bank indebtedness 8,617 9,676 11,189 Distributions payable 1,723 1,725 1,710 Accounts payable and accrued liabilities 46,621 42,472 42,307 Current portion of long-term debt 221 386 155 59,412 55,613 56,140 Puttable interest in subsidiaries 4,050 4,224 3,774 Future income taxes 1,882 1,457 864 Long-term debt 114,263 107,067 101,018 179,607 168,361 161,796 Non-controlling interest 1,030 1,155 1,085 Unitholders equity: Unitholders capital 156,122 156,238 154,382 Accumulated earnings 61,632 52,911 42,766 Accumulated distributions declared (77,391) (67,052) (56,716) Accumulated other comprehensive loss (5,196) (4,419) (5,047) 135,167 137,678 135,385 $ 315,804 $ 307,194 $ 298,266 3

Premium Brands Income Fund CONSOLIDATED STATEMENTS OF OPERATIONS (Unaudited and in thousands except per unit amounts) 13 weeks 13 weeks 26 weeks 26 weeks ended ended ended ended Jun 27, Jun 28, Jun 27, Jun 28, 2009 2008 2009 2008 Revenue $ 124,298 $ 114,844 $ 228,201 $ 209,193 Cost of goods sold 91,360 82,611 169,941 151,930 Gross profit 32,938 32,233 58,260 57,263 Selling, general and administrative expenses 21,384 19,923 40,399 37,912 11,554 12,310 17,861 19,351 Depreciation of capital assets 2,191 1,876 4,290 3,623 Interest and other financing costs 1,463 1,850 2,820 3,718 Amortization of intangible and other assets 630 645 1,277 1,137 Amortization of financing costs 54 47 108 93 Accretion of puttable interest in subsidiaries - 150-200 Unrealized loss (gain) on foreign currency contracts 439 (31) 455 (706) Equity in loss of significantly influenced company 172-245 - Earnings before income taxes and non-controlling interest 6,605 7,773 8,666 11,286 Provision for income taxes Current - 3-3 Future - 348 70 410-351 70 413 Earnings before non-controlling interest 6,605 7,422 8,596 10,873 Non-controlling interest - net of income taxes (44) (25) (125) 27 Earnings for the period $ 6,649 $ 7,447 $ 8,721 $ 10,846 Earnings per unit Basic and diluted $ 0.38 $ 0.43 $ 0.50 $ 0.62 Weighted average units outstanding 17,580 17,444 17,583 17,444 4

Premium Brands Income Fund CONSOLIDATED STATEMENTS OF CASH FLOWS (Unaudited and in thousands) 13 weeks 13 weeks 26 weeks 26 weeks ended ended ended ended Jun 27, Jun 28, Jun 27, Jun 28, 2009 2008 2009 2008 Cash flows from operating activities: Earnings before non-controlling interest $ 6,605 $ 7,422 $ 8,596 $ 10,873 Items not involving cash: Depreciation of capital assets 2,191 1,876 4,290 3,623 Amortization of intangible assets 628 644 1,274 1,134 Amortization of other assets 2 1 3 3 Amortization of financing costs 54 47 108 93 Accretion of puttable interest in subsidiaries - 150-200 Loss (gain) on sale of assets 6 (2) 12 1 Restricted Trust Unit Plan accrual 139 (141) 234 (59) Long-term incentive plan accrual (1,716) 23 (1,561) 46 Accrued interest income 26 (32) (31) (44) Unrealized loss (gain) on foreign currency contracts 439 (31) 455 (706) Equity in loss of significantly influenced company 172-245 - Future income taxes - 348 70 410 8,546 10,305 13,695 15,574 Change in non-cash working capital (150) (1,851) (3,711) (865) 8,396 8,454 9,984 14,709 Cash flows from financing activities: Long-term debt - net (192) 2,995 7,282 2,982 Bank indebtedness and cheques outstanding (1,191) (169) (183) 1,570 Purchase of units under normal course issuer bid - - (115) - Distributions paid to unitholders (5,169) (5,128) (10,339) (10,257) (6,552) (2,302) (3,355) (5,705) Cash flows from investing activities: Collection of notes receivable 5 214 82 639 Net proceeds from sales of assets 61 10 70 13 Capital asset additions (2,146) (3,652) (3,356) (7,304) Business acquisitions - (3,030) (1,681) (3,030) Investment in significantly influenced company - - (1,380) - Promissory note from significantly influenced company - - (1,240) - Repayment of unit purchase loans 83 206 108 232 Payments to shareholders of non-wholly owned subsidiaries (160) (100) (160) (100) Other - 60-60 (2,157) (6,292) (7,557) (9,490) Effects of exchange on cash and cash equivalents 38 (8) 26 44 Decrease in cash and cash equivalents (275) (148) (902) (442) Cash and cash equivalents - beginning of period 1,052 822 1,679 1,116 Cash and cash equivalents - end of period $ 777 $ 674 $ 777 $ 674 Interest and other financing costs paid $ 1,499 $ 1,923 $ 2,967 $ 3,841 Net income taxes paid $ - $ 3 $ - $ 3 5

SUPPLEMENTAL DISCLOSURE EBITDA and distributable cash are not terms defined under GAAP. As a result, these terms, as defined by Premium Brands, may not be comparable to similarly titled measures presented by other publicly traded entities, nor should they be construed as alternatives to other earnings measures determined in accordance with GAAP. The following table provides a reconciliation of EBITDA to earnings before non-controlling interest: (in thousands of dollars) 13 weeks 13 weeks 26 weeks 26 weeks ended ended ended ended June 27, 2009 June 28, 2008 June 27, 2009 June 28, 2008 Earnings before non-controlling interest 6,605 7,422 8,596 10,873 Depreciation of capital assets 2,191 1,876 4,290 3,623 Interest and other financing costs 1,463 1,850 2,820 3,718 Amortization of intangible and other assets 630 645 1,277 1,137 Amortization of financing costs 54 47 108 93 Accretion of puttable interest in subsidiaries - 150-200 Unrealized loss (gain) on foreign currency contracts 439 (31) 455 (706) Equity in loss of significantly influenced company 172-245 - Income tax provision - 351 70 413 EBITDA 11,554 12,310 17,861 19,351 The following table provides a reconciliation of distributable cash to cash flows from operating activities: (in thousands of dollars) Year 26 weeks 26 weeks Rolling ended ended ended Four Dec 31, 2008 June 28, 2008 June 27, 2009 Quarters Cash flows from operating activities 33,912 14,709 9,984 29,187 Change in non-cash working capital (1,464) 865 3,711 1,382 Long-term incentive plan accrual (92) (46) 1,561 1,515 Restricted Trust Unit Plan accrual (125) 59 (234) (418) Payments received on notes receivable 739 639 82 182 Maintenance capital expenditures (2,600) (1,395) (1,187) (2,392) Accretion of puttable interest in subsidiaries (650) (200) - (450) Non-controlling interest (97) (27) 125 55 Distributable cash 29,623 14,604 14,042 29,061 RESULTS OF OPERATIONS Second Quarter of 2009 Premium Brand s revenue for the second quarter of 2009 increased by 8.2% or $9.5 million to $124.3 million as compared to $114.8 million in the second quarter of 2008 primarily due to $12.0 million in incremental sales resulting from acquisitions. The Fund s legacy businesses revenue declined by $2.5 million in the quarter due to a $1.3 million decrease in sales to convenience stores and a $5.6 million decrease in sales to restaurants and hotels. The decreases in convenience store, restaurant and hotel sales were primarily due to weaker economic conditions in western Canada that resulted in lower consumer sales in these venues. Partially offsetting these decreases was $2.5 million in increased sales through the Fund s WorldSource food brokerage business, continued organic growth of approximately $1.3 million in its legacy businesses that are focused on the grocery channel and $0.6 million in additional revenue due to Easter related sales occurring in the second quarter of 2009 versus the first quarter of 2008. 6

Premium Brand s gross profit as a percentage of revenue ( gross margin ) for the second quarter of 2009 decreased by 1.6 percentage points to 26.5% from 28.1% in the second quarter of 2008 due primarily to: - Lower margins in its Foodservice segment that resulted in a decrease in the Fund s gross margin of approximately 1.6 percentage points. - Changes in the Fund s sales mix with its lower margin Foodservice segment s revenue comprising 53.8% of its total revenue in the second quarter of 2009 as compared to 50.5% in the second quarter of 2008. This resulted in a decrease in the Fund s gross margin of approximately 0.4 percentage points. Partially offsetting the above decreases were higher margins in the Fund s Retail segment that resulted in an increase in the Fund s gross margin of approximately 0.4 percentage points. Selling, general and administrative expenses ( SG&A ) for the second quarter of 2009 increased by $1.5 million to $21.4 million from $19.9 million in the second quarter of 2008 primarily due to acquisitions. As a percentage of revenue, SG&A costs decreased slightly to 17.2% for the second quarter of 2009 as compared to 17.3% for the second quarter of 2008 as the benefits of lower freight and fuel costs and higher revenue levels were largely offset by additional infrastructure costs. Depreciation for the second quarter of 2009 increased by $0.3 million to $2.2 million from $1.9 million in the second quarter of 2008 period due to acquisitions and the recent expansions of the Fund s meat snack and fresh pastry / sandwich production facilities. Interest and other financing costs for the second quarter of 2009 decreased by $0.4 million to $1.5 million from $1.9 million in the second quarter of 2008 due to a general decline in the Bank of Canada overnight lending rate and the corresponding favourable impact on the cost of the Fund s bank prime rate based debt. In the second quarter of 2009 the Fund recognized a $0.4 million loss on foreign currency contracts as a result of changes in the fair market valuation of its U.S. dollar forward purchase contracts. The Fund does not intend to liquidate these contracts, but rather uses them to stabilize the cost of its U.S. dollar denominated purchases and, in turn, its selling margins. In the second quarter of 2008 the change in the fair market value of the Fund s foreign currency contracts resulted in a nominal gain. Segmented Information Premium Brands revenue and segment earnings (loss) by reportable segment are as follows: (in thousands of dollars) 13 weeks 13 weeks 26 weeks 26 weeks ended ended ended ended June 27, 2009 June 28, 2008 June 27, 2009 June 28, 2008 Revenue: Retail 57,433 56,842 104,922 103,993 Foodservice 66,865 58,002 123,279 105,200 124,298 114,844 228,201 209,193 Segment earnings (loss): Retail 6,829 6,380 9,581 10,121 Foodservice 3,451 4,845 5,381 7,431 Corporate (1,547) (1,436) (2,668) (2,961) 8,733 9,789 12,294 14,591 7

Retail Retail s revenue for the second quarter of 2009 increased by $0.6 million to $57.4 million as compared to $56.8 million in the second quarter of 2008. The increase was due to organic growth of approximately $1.3 million or 3.4% in the segment s businesses selling to the grocery channel (see the Fund s 2008 Annual Information Form for details on its organic growth strategies) and an estimated $0.6 million in additional revenue due to Easter related sales occurring in the second quarter of 2009 versus the first quarter of 2008. These increases were partially offset by a decrease of approximately $1.3 million or 7.0% in sales to convenience stores due primarily to weaker economic conditions in western Canada that resulted in lower consumer sales in this channel. Retail s year-to-date revenue increased by $0.9 million or 0.9% to $104.9 million due to organic growth of approximately $2.2 million or 3.2% in the segment s businesses selling to the grocery channel and acquisitions, which accounted for approximately $1.2 million of the increase. These increases were partially offset by a reduction of approximately $2.5 million or 7.1% in sales to convenience stores. Retail s segment earnings for the second quarter of 2009 increased to $6.8 million from $6.4 million in the second quarter of 2008 while its segment earnings as a percentage of revenue ( segment margin ) was 11.9% and 11.2% in the respective periods. The increase in Retail s earnings and segment margin were due to a variety of factors including improved plant operating efficiencies, lower freight and fuel costs and lower input costs for certain food commodities used by its manufacturing operations. Retail s year-to-date segment earnings decreased to $9.6 million in 2009 from $10.1 million 2008 while its segment earnings as a percentage of revenue ( segment margin ) was 9.1% and 9.7% in the respective periods. The decreases in Retail s earnings and segment margin were primarily due to: - Approximately $0.4 million in unusual production costs in the first quarter of 2009 consisting of $0.2 million for the start up of a new beef jerky production line and $0.2 million associated with the merger and capacity expansion of its Edmonton sandwich production facilities. - Approximately $0.3 million in additional depreciation associated with its new meat snack and fresh pastry / sandwich plants. Foodservice Foodservice s revenue for the second quarter of 2009 increased by $8.9 million to $66.9 million from $58.0 million in the second quarter of 2008. Acquisitions accounted for approximately $12.0 million of the increase and organic growth of its WorldSource food brokerage business for another $2.5 million (see the Fund s 2008 Annual Information Form for details on its organic growth strategies). Partially offsetting these increases was a decrease in its hotel and restaurant business of approximately $5.6 million or 9.9% due to weaker economic conditions in western Canada that resulted in lower consumer sales in these venues. Foodservice s year-to-date revenue increased by $18.1 million to $123.3 million due to acquisitions, which accounted for $21.5 million of the increase, and organic growth of approximately $4.1 million in its WorldSource food brokerage business. These increases were partially offset by a decrease in sales to hotels and restaurants of approximately $7.5 million or 7.3%. Foodservice s segment earnings for the second quarter of 2009 decreased to $3.5 million from $4.8 million in the second quarter of 2008 due to: - Lower margins on its sales to hotel and restaurant customers, which were in turn due to increased competitive pressures resulting from a weaker economic environment in western Canada and increased input costs on certain commodities resulting primarily from a weaker Canadian dollar relative to the U.S. dollar. 8

- Approximately $0.2 million in additional amortization costs due to acceleration of the amortization period of certain intangible assets. Foodservice s segment margin decreased to 5.2% for the second quarter of 2009 as compared to 8.4% in the second quarter of 2008 due to the above noted factors as well as changes in its sales mix resulting from the growth or its WorldSource food brokerage business and its B&C Food Distributors acquisition in the latter half of 2008 (both of which generate lower margins relative to its legacy businesses) combined with the contraction of its higher margin hotel and restaurant sales as discussed above. Excluding the impact of the WorldSource and B&C businesses, Foodservice s segment margin for the second quarter of 2009 was approximately 6.0%. Foodservice s year-to-date segment earnings decreased to $5.4 million in 2009 from $7.4 million 2008 while its segment earnings as a percentage of revenue ( segment margin ) was 4.4% and 7.1% in the respective periods. The decreases in Foodservice s segment earnings and segment margin were primarily due to the same factors that resulted in lower segment earnings and a lower segment margin in the second quarter of 2009 as compared to the second quarter of 2008. Excluding the impact of the WorldSource and B&C businesses, Foodservice s segment margin for first two quarters of 2009 was 5.2%. CORPORATE CONVERSION Subsequent to Premium Brands Income Fund s (the Fund ) second quarter, on July 22, 2009, it completed a transaction by way of a plan of arrangement (the Plan of Arrangement ) with Thallion Pharmaceuticals Inc. ( Thallion ) which resulted in the Fund converting to a publicly traded corporation (the Conversion ) named Premium Brands Holdings Corporation ( New Premium Brands ). The common shares of New Premium Brands began trading on the TSX on July 27, 2009 under the symbol "PBH". New Premium Brands did not retain any of the businesses carried on by Thallion but rather, pursuant to the Plan of Arrangement, Thallion transferred all of its assets and liabilities, with the exception of its tax attributes, to a new subsidiary of its parent corporation ( New Thallion ). As a result, New Premium Brands businesses immediately after the Conversion consisted only of those owned by the Fund immediately prior to the Conversion. Furthermore, the existing trustees and management of the Fund became the board and management of New Premium Brands. The number of New Premium Brands common shares outstanding at the time of the Conversion was 17,580,294, which equaled the combined total of the Fund s outstanding units and exchangeable units at the time of the Conversion. The cost of the Conversion, which is subject to certain post-closing adjustments, is estimated at approximately $10.0 million consisting of $8.85 million paid to New Thallion and $1.15 million for transaction costs. Rationale and Benefits of the Conversion The primary reason for the Conversion was to deal with changes made by the Federal Government to the manner in which publicly traded income trusts are taxed and the resulting negative impact these changes had on the long term viability of the public business income trust market. Specific benefits of the Conversion include: - It was an effective and efficient method to convert from an income trust to a corporation under existing legislation; 9

- Canadian taxable unitholders will, in many cases, benefit from lower income tax rates on dividends paid prior to January 1, 2011 relative to the income tax rates associated with cash distributions paid by the Fund prior to January 1, 2011; - Elimination of the normal growth restrictions imposed on certain public income trusts such as the Fund which could potentially have impacted the implementation of its core business acquisition strategies; - Possible improved access to Canadian capital markets and improved liquidity in the trading of its shares given the diminishing significance of the public business income trust market; - It is tax deferred such that no income tax will be payable by the Fund or its unitholders, other than those who exercise a dissent right; - New Premium Brands will have an estimated aggregate tax shield in excess of $260 million; and - A simplified corporate structure once the post closing entity wind ups are complete. Dividend Policy New Premium Brands plans to pay a quarterly dividend of $0.294 per share which, on an annualized basis, equals the Fund s current cash distribution. Its first dividend payment is expected to be made on October 15, 2009 for the quarter ended September 30, 2009. The Plan of Arrangement, along with other documents detailing the Conversion, are filed electronically through SEDAR and are available online at www.sedar.com. RENEGOTIATED CREDIT FACILITIES As part of the Fund s conversion back to a corporate structure it negotiated a number of changes to its senior credit facilities including the following: - The maturity date on the Fund s existing senior credit facilities was extended to July 2012. - The Fund added a $10.0 million non-revolving facility that was used to fund the Conversion. - A quarterly principal payment of $2.0 million with $1.25 million of the payment first going to reduce its new $10.0 million non-revolving credit facility and the balance to a revolving credit facility (hence enabling it to redraw this amount to fund future capital projects and acquisitions). - A revised covenant structure as outlined below. Covenant Jun 27, 2009 Requirements Calculation Net funded debt to EBITDA ratio =< 3.50 : 1.0 3.14 : 1.0 Current ratio > 1.30 : 1.0 1.61 : 1.0 Interest coverage ratio > 4.00 : 1.0 6.12 : 1.0 10

FORWARD LOOKING STATEMENTS This press release includes forward looking statements with respect to Premium Brands, including its business operations strategy and financial performance and condition. These statements generally can be identified by the use of forward looking words such as may, could, should, would, will, expect, intend, plan, estimate, project, anticipate, believe or continue, or the negative thereof or similar variations. Although management believes that the expectations reflected in such forward looking statements are reasonable and represent Premium Brand s internal expectations and belief as of August 5, 2009, such statements involve unknown risks and uncertainties beyond Premium Brands control which may cause its actual performance and results in future periods to differ materially from any estimates or projections of future performance or results expressed or implied by such forward looking statements. Important factors that could cause actual results to differ materially from Premium Brands expectations include, among other things: (i) seasonal and/or weather related fluctuations in its sales; (ii) changes in consumer discretionary spending resulting from changes in economic conditions and/or general consumer confidence levels; (iii) changes in the cost of raw materials used for its products; (iv) changes in the cost of products sourced from third party manufacturers and sold through Premium Brands proprietary distribution networks; (v) changes in Canadian income tax laws; (vi) changes in consumer preferences for food products; (vii) competition from other food manufacturers and distributors; (viii) new government regulations affecting Premium Brands business and operations; and (ix) other factors as discussed in Premium Brands Income Fund s Annual Information Form, which is filed electronically through SEDAR and is available online at www.sedar.com. It should be noted that this list of important factors affecting forward looking information may not be exhaustive. Unless otherwise indicated, the forward looking information in this document is made as of August 5, 2009 and, except as required by applicable law, will not be publicly updated or revised. This cautionary statement expressly qualifies the forward looking information in this document. 11