Nasdaq ANNUAL REPORT. 1 Nasdaq 2014 Annual Report

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Nasdaq 2014 ANNUAL REPORT 1 Nasdaq 2014 Annual Report

Global Ambition am bi tion am bish(ə)n/ desire and determination to achieve success. 2 Nasdaq 2014 Annual Report

2014 Annual Shareholder Letter At Nasdaq, delivering value for our clients and shareholders has always been our highest ambition and the ultimate measure of our success. We do this through an unwavering dedication to our core values, a laser-focus on effective and efficient operation of our businesses and through actively listening to our clients as we expand our offerings and move into new businesses. / Robert Greifeld 2015 Brad Trent To our Shareholders, At Nasdaq, delivering value for our clients and shareholders has always been our highest ambition and the ultimate measure of our success. We do this through an unwavering dedication to our core values, a laser-focus on effective and efficient operation of our businesses and through actively listening to our clients as we expand our offerings and move into new businesses. Our approach, I am pleased to report, yielded another year of record financial performance for Nasdaq in 2014. Our net revenues increased nine percent to $2,067 million, non-gaap net income rose over 12 percent to $499 million and non-gaap earnings per share rose over 10 percent to $2.88. Even more indicative of our strong performance was an overall organic expense reduction of two percent and a full 11 percent increase in non-gaap operating income for the year. Like any great organization, success starts with our people. We put in place a new management structure, which includes the leadership of two presidents. Under their shared leadership, we are well positioned for the future and better aligned to do more for our clients, shareholders and employees around the globe. Together with new leadership, we also introduced a new brand identity and tagline in 2014: Ignite Your Ambition. This core proposition is truly reflective of our partnership with our clients, as well as our responsibility to our shareholders. We see ourselves as a catalyst for our customers success, helping them achieve their ambition. Financial Highlights Record Performance $2,067M net revenues +9.1% $998M EBITDA* +5.6% $499M net income* +12.1% $2.88 EPS* +10.8% Returned $276M in value to shareholders through $178M in repurchased stock and $98M in paid dividends 1 Nasdaq 2014 Annual Report *non-gaap

Business Performance Record Revenue Technology Solutions $542M +19.1% Record year with new order intake of $193 million and an order backlog of $704 million 98% of S&P 500 and 81% of FTSE are clients Market Services $814M +4.9% Single largest liquidity pool for global equities Fifth year of leading market share in U.S. Equity Options Information Services $473M +8.5% 99B in AUM, representing a 8.0% increase Record Data Products revenue of $384M representing a 6.1% increase with a 48% increase in Nasdaq Basic subscribers Listing Services $238M +4.4% Ambition: Listen to clients and deliver In many ways, 2014 was a year of renewed to help private companies succeed. It is focus on the priorities that will continue truly one of the more exciting initiatives we to drive our business forward. By truly have undertaken for some time and a prime listening to our clients to their pain example of our drive to meet market realities points, their strategies and their vision we and to better serve our clients. NPM is an made significant progress toward helping innovative response to the opportunities them achieve their ambitions. While our offered by the JOBS Act, and also recognizes ambitions have been and will continue to be that many companies are choosing to stay high, we have maintained our operational private longer. Our offering helps private excellence and are ready to go to work in companies address their liquidity needs and order to succeed. identify and manage relationships with longterm institutional investors. There are now One of the great examples of our intense more than 60 companies using NPM products client-centric focus is the work we are doing today, and we believe that our experience in our Corporate Solutions business. Nearly in running public markets will enable us to a decade ago, we embarked on a journey to support our listed companies by providing improve the liquidity and transparency for them with the tools to better handle the all stakeholders in the private market for rigors of being a public company. And with years to come. the addition of the IR, PR and Multimedia This year, Nasdaq will also celebrate 25 Solutions businesses of Thomson Reuters, years in the Bay Area. We have always we have developed a global offering with an shared the same entrepreneurial spirit unmatched product set. We are shepherding and drive with many of the progressive our more than 10,000 clients beyond their companies that have come out of this IPO taking a cradle to growth approach vibrant Valley. It is our partnership and through their life and development as affinity for technology and progress that a public company. Throughout the year, has enabled us to serve as the home for the we have been particularly focused on majority of IPOs coming to market in the transforming the IR space and improving US. This is an undeniable part of our DNA. the workflow for these professionals. At the In 2014, we also announced our plans to heart of this effort is our Next Gen platform, open the Nasdaq Entrepreneurial Center which combines a wealth of feature-rich in San Francisco, further underscoring our data and information into a single dashboard longstanding commitment to innovative for the IR professional. Our customers companies and the ground-breaking ideas have been enthusiastic about our new that emanate from the Bay Area. Scheduled offering which is scheduled for release later to open in 2015, the center is a non-profit in 2015 and their feedback and ongoing organization that aims to bring thought dialogue has shaped our product design and leaders and aspiring entrepreneurs from technology innovation. Silicon Valley and the Bay Area together Our ability to forge partnerships, uncover to offer ongoing educational programming, new opportunities and be a supporter on including lectures and seminars. We are the issues affecting both public and private excited by the opportunity to further companies has always been one of our strengthen our presence in this important greatest strengths. To this end, we launched region and further our voice as an advocate the NASDAQ Private Market (NPM) in 2014 for growth and technological progress. Won 61% of U.S. IPOs in 2014 189 Nasdaq-listed IPOs is a 13-year high Record of 72 New listings in the Nordic region Nasdaq 2014 Annual Report 2

Ambition: Increase our competitiveness Our Values Certainly one of the most important yardsticks by which we measure our progress in any given year is how well we improved our competitive position in the marketplaces we serve. We believe that differentiating ourselves is what ultimately provides us with the substance for growth and new opportunities. In 2014, we saw our best year in the IPO market in over a decade. Nasdaq led the field with a 61 percent win rate of all IPOs in the US, and it was also the best year across our Nordic and Baltic markets since 2000. All this helped to deliver five percent growth in our global listings base, compared to the prior year. In all, we finished the year with 189 IPOs on Nasdaq and total proceeds of over $22 billion raised. To put this into context, these numbers far and away eclipsed our strong 2013 IPO total of 126. We were the only exchange globally to surpass 150 IPO listings in 2014, welcoming tremendous global brands to the Nasdaq family, including GoPro, TrueCar.com, Virgin America, Juno Therapeutics and JD.com. Moreover, with the additional improvements we made to increase transparency and stability of our IPO Cross process and the renovations we made to MarketSite in the heart of Times Square to enhance its features and functionality, we continue to provide one of the best platforms in the world for initial public offerings, adding tangible benefit for the companies that list with us. Similarly, in our global trading businesses, we increased our competitive position on many levels by taking advantage of increased volume in the markets and increasing our market share performance by doing what we do well focusing on our customers and leveraging our core assets. Our cash equities net trading revenues were a full 17 percent higher than the previous year. Our US equity derivatives markets finished the year with leading US equity and ETP options market share for the fifth year in a row truly remarkable. In the Nordics, we were the first clearing house to achieve EMIR compliance certification for multi-asset derivatives clearing, which will enable us to offer more 3 Nasdaq 2014 Annual Report product enhancements for our customers in this important region. As a technology company and market operator for over four decades, we have the ability to provide our clients with a comprehensive set of solutions and advisory services that are unmatched. As a result of our strong competitive position, our Market Technology business closed 2014 in record fashion, with new order intake at $193 million in the fourth quarter and an order backlog of $704 million as of December 31, 2014. We won business in new markets, including the Shanghai Futures Exchange in China, the Philippines Stock Exchange, and extended many existing client partnerships such as in Japan with JPX where we will upgrade their derivatives market transaction and surveillance platform. We are encouraged by our progress and remain confident in our ability to deliver the core technology that supports trading, clearing, surveillance and risk management functions for our clients around the globe. Clearly one of the great cornerstones of our business at Nasdaq has always been our Information Services business, and 2014 was no different. We grew our revenue and substantially expanded our products licensed to our indices (which now include approximately 39,000 indexes) and grew assets under management and licensed Exchange Traded Products (ETPs) by eight percent. Similarly, in our data products business, we saw a 38 percent increase in Nasdaq Basic, which delivers a low-cost option, saving our clients millions of dollars annually. This segment continues to provide Nasdaq with a wealth of opportunities to serve our customers in new and different ways. Looking ahead, 2015 is already shaping up to be a strong year for these businesses. Our acquisition of Dorsey, Wright & Associates will enable us to offer comprehensive information and data around the growing smart beta index segment. We will continue to leverage our robust technology and distribution channels to provide unique intelligence and insight for the investment community. We act with integrity / We embrace good governance by holding ourselves to the highest ethical standards in all of our interactions. We are a trusted partner to our clients, the investing public and our shareholders. In doing so, we strive to be open and informative in all of our interactions with our clients, stakeholders and each other. We are passionate / We strive to go above and beyond in everything we do and take pride in delivering extraordinary products and support to our clients (both internally and externally). In addition to having strong skills and capabilities, our desire to execute on our vision drives our success. We lead change / As innovators and thought leaders we actively partner with our clients, stakeholders and each other to develop new ideas, approaches, and solutions that move our business and clients forward. In doing so, we strive to engage in activities that drive growth. We are effective / We invest our time, talent and resources in activities that deliver the greatest results for our clients, shareholders and each other. In doing so, we hold ourselves accountable by measuring our performance and accomplishments. We are Resilient / We commit to operational excellence and foster an environment where openness and raising issues before they escalate are encouraged. We take pride in our ability to navigate around challenges and deliver quality results.

Nasdaq Vision Ambition: Deliver for shareholders We connect business, capital and ideas to advance today s global economies. Nasdaq Mission We provide marketleading technology solutions and intelligence to help business and investors succeed in today s gloabal markets. The progress we made across our business in 2014 has been impressive. As I mentioned, one of the greatest measures of our success at Nasdaq, in addition to the results we deliver quarter-to-quarter, is how competitive we are at any given point in time. I am proud to say that when I look across our franchise, and all of our businesses, we are in fact more competitive today than at any time in my near 12-year tenure. And because of the strong progress we have made, we are excited about the future and in our ability to continue to deliver for our customers and shareholders in meaningful ways. What also emerged from this strong progress are new, higher baselines for our revenue, profitability and earnings metrics, as well as / Robert Greifeld Nasdaq Chief Executive Officer an improved strategic alignment between our people, products and operational expertise with our clients. But even in light of these achievements, we view our progress as merely a starting point from which to build. We continue to demonstrate our ability to invest in our future, make strategic acquisitions that deliver for our clients and shareholders and demonstrate solid organic growth across the franchise. We have the unwavering desire to win and grow, and we are determined to challenge ourselves to remain competitive in order to continually deliver for our clients, our shareholders and our employees. That objective will always remain our primary ambition. Experience Nasdaq business.nasdaq.com Nasdaq 2014 Annual Report 4

Our Leadership Robert Greifeld Chief Executive Officer Adena Friedman President Hans-Ole Jochumsen President Lee Shavel Executive Vice President & Chief Financial Officer Brad Peterson Executive Vice President & Chief Information Officer Edward S. Knight Executive Vice President & General Counsel Salil Donde Information Services Anna Ewing Corporate Solutions Nelson Griggs Listing Services Lars Ottersgård Market Technology Thomas A. Wittman Global Equities Non-GAAP Information In addition to disclosing results determined in accordance with GAAP, Nasdaq also discloses certain non-gaap results of operations, including, but not limited to, net income attributable to Nasdaq, diluted earnings per share, operating income, and operating expenses, that make certain adjustments or exclude certain charges and gains that are described in the reconciliation table of GAAP to non-gaap information provided in our Q4 2014 News Release. Further information regarding EBITDA is available on the last slides of our Q4 2014 Earnings Presentation and Q4 2013 Earnings Presentation. Management believes that this non-gaap information provides investors with additional information to assess Nasdaq s operating performance by making certain adjustments or excluding costs or gains and assists investors in comparing our operating performance to prior periods. Management uses this non-gaap information, along with GAAP information, in evaluating its historical operating performance. The non-gaap information is not prepared in accordance with GAAP and may not be comparable to non-gaap information used by other companies. The non-gaap information should not be viewed as a substitute for, or superior to, other data prepared in accordance with GAAP. Disclaimer: Cautionary Note Regarding Forward-Looking Statements Information set forth in this communication contains forward-looking statements that involve a number of risks and uncertainties. NASDAQ OMX cautions readers that any forward-looking information is not a guarantee of future performance and that actual results could differ materially from those contained in the forward-looking information. Such forward-looking statements include, but are not limited to (i) projections about our future financial results, growth, trading volumes, tax matters and achievement of synergy targets, (ii) statements about the closing or implementation dates and benefits of certain strategic, technology, de-leveraging and capital return initiatives, (iii) statements about our integrations of our recent acquisitions, and (iv) other statements that are not historical facts. Forward-looking statements involve a number of risks, uncertainties or other factors beyond NASDAQ OMX s control. These factors include, but are not limited to, NASDAQ OMX s ability to implement its strategic initiatives, economic, political and market conditions and fluctuations, government and industry regulation, interest rate risk, U.S. and global competition, and other factors detailed in NASDAQ OMX s filings with the U.S. Securities and Exchange Commission, including its annual reports on Form 10-K and quarterly reports on Form 10-Q which are available on NASDAQ OMX s website at business.nasdaq.com and the SEC s website at www.sec.gov. NASDAQ OMX undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future events or otherwise. 5 Nasdaq 2014 Annual Report

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