Powered by PCensus Page 1 Report Contents Map 2011 Mosaic Groups Households Households 2011 Mosaic Groups Population Population 2011 Mosaic Groups Adults Adults 2011 Mosaic Groups Adult Males Adult Males 2011 Mosaic Groups Adult Females Adult Females 2011 Mosaic Global Groups Households 2011 Mosaic Global Groups Population Study Areas
Powered by PCensus Page 2
Powered by PCensus Page 3 2011 Mosaic Groups Households 2011 Mosaic Groups Households Total Households 264,969 Ranked Mosaic Groups B Upscale America H Aspiring Contemporaries K Urban Essence D Blue Collar Backbone J Struggling Societies E American Diversity C Small-town Contentment F Metro Fringe A Affluent Suburbia L Varying Lifestyles G Remote America I Rural Villages & Farms A Affluent Suburbia 1,634 1% B Upscale America 67,927 26% C Small-town Contentment 4,577 2% D Blue Collar Backbone 41,037 15% E American Diversity 15,892 6% F Metro Fringe 1,921 1% G Remote America 0 0% H Aspiring Contemporaries 57,812 22% I Rural Villages & Farms 0 0% J Struggling Societies 27,102 10% K Urban Essence 45,695 17% L Varying Lifestyles 1,373 1%
Powered by PCensus Page 4 Households Households Total Households 264,969 Top 10 Mosaic Segments B02 25% D01 15% H01 14% K03 7% K06 7% E01 6% H04 6% J05 4% J02 4% J03 2% A01: America's Wealthiest 2 0% A02: Dream Weavers 879 0% A03: White-collar Suburbia 0 0% A04: Upscale Suburbanites 753 0% A05: Enterprising Couples 0 0% A06: Small-town Success 0 0% A07: New Suburbia Families 0 0% B01: Status-conscious Consumers 0 0% B02: Affluent Urban Professionals 66,759 25% B03: Urban Commuter Families 0 0% B04: Solid Suburban Life 298 0% B05: Second-generation Success 534 0% B06: Successful Urban Sprawl 335 0% C01: Second City Homebodies 0 0% C02: Prime Middle America 0 0% C03: Urban Optimists 4,577 2% C04: Family Convenience 0 0% C05: Mid-market Enterprise 0 0% D01: Nuevo Hispanic Families 39,730 15% D02: Working Rural Suburbia 0 0% D03: Lower-income Essentials 0 0% D04: Small-town Endeavors 1,306 0% E01: Ethnic Urban Mix 15,482 6% E02: Urban Blues 410 0% E03: Professional Urbanites 0 0% E04: Urban Advantage 0 0% E05: American Great Outdoors 0 0% E06: Mature America 0 0%
Powered by PCensus Page 5 Households Households F01: Steadfast Conservative 168 0% F02: Moderate Conventionalists 157 0% F03: Southern Blues 729 0% F04: Urban Grit 868 0% F05: Grass-roots Living 0 0% G01: Hardy Rural Families 0 0% G02: Rural Southern Living 0 0% G03: Coal and Crops 0 0% G04: Native Americana 0 0%
Powered by PCensus Page 6 Households Households H01: Young Cosmopolitans 37,987 14% H02: Minority Metro Communities 772 0% H03: Stable Careers 3,898 1% H04: Aspiring Hispania 15,154 6% I01: Industrious Country Living 0 0% I02: America's Farmlands 0 0% I03: Comfy Country Living 0 0% I04: Small-town Connections 0 0% I05: Hinterland Families 0 0% J01: Rugged Southern Style 0 0% J02: Latino Nuevo 9,414 4% J03: Struggling City Centers 5,741 2% J04: College Town Communities 61 0% J05: New Beginnings 11,887 4% K01: Unattached Multicultures 1,533 1% K02: Academic Necessities 119 0% K03: African-American Neighborhood 19,526 7% K04: Urban Diversity 4,697 2% K05: New Generation Activists 470 0% K06: Getting By 19,349 7% L01: Military Family Life 0 0% L02: Major University Towns 639 0% L03: Gray Perspectives 734 0%
Powered by PCensus Page 7 2011 Mosaic Groups Population 2011 Mosaic Groups Population Total Population 653,252 Ranked Mosaic Groups B Upscale America H Aspiring Contemporaries K Urban Essence D Blue Collar Backbone J Struggling Societies E American Diversity L Varying Lifestyles C Small-town Contentment F Metro Fringe A Affluent Suburbia G Remote America I Rural Villages & Farms A Affluent Suburbia 2,969 0% B Upscale America 130,933 20% C Small-town Contentment 11,561 2% D Blue Collar Backbone 122,793 19% E American Diversity 41,688 6% F Metro Fringe 5,061 1% G Remote America 0 0% H Aspiring Contemporaries 127,192 19% I Rural Villages & Farms 0 0% J Struggling Societies 67,052 10% K Urban Essence 124,929 19% L Varying Lifestyles 19,074 3%
Powered by PCensus Page 8 Population Population Total Population 653,252 Top 10 Mosaic Segments B02 D01 H01 K03 K06 E01 H04 J02 J05 J03 A01: America's Wealthiest 2 A02: Dream Weavers 1,966 A03: White-collar Suburbia 0 A04: Upscale Suburbanites 1,001 A05: Enterprising Couples 0 A06: Small-town Success 0 A07: New Suburbia Families 0 B01: Status-conscious Consumers 0 B02: Affluent Urban Professionals 127,864 B03: Urban Commuter Families 0 B04: Solid Suburban Life 752 B05: Second-generation Success 1,353 B06: Successful Urban Sprawl 963 C01: Second City Homebodies 0 C02: Prime Middle America 0 C03: Urban Optimists 11,561 C04: Family Convenience 0 C05: Mid-market Enterprise 0 D01: Nuevo Hispanic Families 120,381 D02: Working Rural Suburbia 0 D03: Lower-income Essentials 0 D04: Small-town Endeavors 2,413 E01: Ethnic Urban Mix 40,573 E02: Urban Blues 1,115 E03: Professional Urbanites 0 E04: Urban Advantage 0 E05: American Great Outdoors 0 E06: Mature America 0
Powered by PCensus Page 9 Population Population F01: Steadfast Conservative 428 F02: Moderate Conventionalists 431 F03: Southern Blues 1,888 F04: Urban Grit 2,314 F05: Grass-roots Living 0 G01: Hardy Rural Families 0 G02: Rural Southern Living 0 G03: Coal and Crops 0 G04: Native Americana 0
Powered by PCensus Page 10 Population Population H01: Young Cosmopolitans 78,089 H02: Minority Metro Communities 1,783 H03: Stable Careers 8,735 H04: Aspiring Hispania 38,585 I01: Industrious Country Living 0 I02: America's Farmlands 0 I03: Comfy Country Living 0 I04: Small-town Connections 0 I05: Hinterland Families 0 J01: Rugged Southern Style 0 J02: Latino Nuevo 30,475 J03: Struggling City Centers 15,582 J04: College Town Communities 111 J05: New Beginnings 20,884 K01: Unattached Multicultures 3,043 K02: Academic Necessities 321 K03: African-American Neighborhood 57,110 K04: Urban Diversity 9,922 K05: New Generation Activists 1,305 K06: Getting By 53,228 L01: Military Family Life 0 L02: Major University Towns 6,698 L03: Gray Perspectives 12,376
Powered by PCensus Page 11 2011 Mosaic Groups Adults 2011 Mosaic Groups Adults Total Adults 18 years and over 503,483 Ranked Mosaic Groups B Upscale America H Aspiring Contempora K Urban Essence D Blue-collar Backbon J Struggling Societie E American Diversity L Varying Lifestyles C Small-town Contentm F Metro Fringe A Affluent Suburbia G Remote America I Rural Villages and A Affluent Suburbia 2,250 0% B Upscale America 102,153 20% C Small-town Contentment 8,678 2% D Blue Collar Backbone 93,916 19% E American Diversity 31,473 6% F Metro Fringe 3,826 1% G Remote America 0 0% H Aspiring Contemporaries 97,652 19% I Rural Villages & Farms 0 0% J Struggling Societies 50,725 10% K Urban Essence 95,292 19% L Varying Lifestyles 17,519 3%
Powered by PCensus Page 12 Adults Adults Total Adults 18 years and over 503,483 Top 10 Mosaic Segments B02 20% D01 18% H01 12% K03 9% K06 8% E01 6% H04 6% J02 5% J05 3% J03 2% A01: America's Wealthiest 2 0% A02: Dream Weavers 1,475 0% A03: White-collar Suburbia 0 0% A04: Upscale Suburbanites 772 0% A05: Enterprising Couples 0 0% A06: Small-town Success 0 0% A07: New Suburbia Families 0 0% B01: Status-conscious Consumers 0 0% B02: Affluent Urban Professionals 99,888 20% B03: Urban Commuter Families 0 0% B04: Solid Suburban Life 534 0% B05: Second-generation Success 1,019 0% B06: Successful Urban Sprawl 712 0% C01: Second City Homebodies 0 0% C02: Prime Middle America 0 0% C03: Urban Optimists 8,678 2% C04: Family Convenience 0 0% C05: Mid-market Enterprise 0 0% D01: Nuevo Hispanic Families 91,749 18% D02: Working Rural Suburbia 0 0% D03: Lower-income Essentials 0 0% D04: Small-town Endeavors 2,167 0% E01: Ethnic Urban Mix 30,637 6% E02: Urban Blues 836 0% E03: Professional Urbanites 0 0% E04: Urban Advantage 0 0% E05: American Great Outdoors 0 0% E06: Mature America 0 0%
Powered by PCensus Page 13 Adults Adults F01: Steadfast Conservative 344 0% F02: Moderate Conventionalists 299 0% F03: Southern Blues 1,433 0% F04: Urban Grit 1,750 0% F05: Grass-roots Living 0 0% G01: Hardy Rural Families 0 0% G02: Rural Southern Living 0 0% G03: Coal and Crops 0 0% G04: Native Americana 0 0%
Powered by PCensus Page 14 Adults Adults H01: Young Cosmopolitans 60,333 12% H02: Minority Metro Communities 1,402 0% H03: Stable Careers 6,606 1% H04: Aspiring Hispania 29,311 6% I01: Industrious Country Living 0 0% I02: America's Farmlands 0 0% I03: Comfy Country Living 0 0% I04: Small-town Connections 0 0% I05: Hinterland Families 0 0% J01: Rugged Southern Style 0 0% J02: Latino Nuevo 22,994 5% J03: Struggling City Centers 11,646 2% J04: College Town Communities 94 0% J05: New Beginnings 15,990 3% K01: Unattached Multicultures 2,373 0% K02: Academic Necessities 236 0% K03: African-American Neighborhood 43,464 9% K04: Urban Diversity 7,803 2% K05: New Generation Activists 990 0% K06: Getting By 40,426 8% L01: Military Family Life 0 0% L02: Major University Towns 6,555 1% L03: Gray Perspectives 10,964 2%
Powered by PCensus Page 15 2011 Mosaic Groups Adult Males 2011 Mosaic Groups Adult Males Total Adult Males 253,642 Ranked Mosaic Groups B Upscale America H Aspiring Contemporaries D Blue Collar Backbone K Urban Essence J Struggling Societies E American Diversity L Varying Lifestyles C Small-town Contentment F Metro Fringe A Affluent Suburbia G Remote America I Rural Villages & Farms A Affluent Suburbia 1,126 0% B Upscale America 50,706 20% C Small-town Contentment 4,394 2% D Blue Collar Backbone 49,031 19% E American Diversity 15,509 6% F Metro Fringe 1,837 1% G Remote America 0 0% H Aspiring Contemporaries 49,432 19% I Rural Villages & Farms 0 0% J Struggling Societies 24,721 10% K Urban Essence 44,088 17% L Varying Lifestyles 12,798 5%
Powered by PCensus Page 16 Adult Males Adult Males Total Adult Males 253,642 Top 10 Mosaic Segments B02 20% D01 19% H01 12% K03 8% K06 7% E01 6% H04 6% J02 5% L03 4% J05 3% A01: America's Wealthiest 1 0% A02: Dream Weavers 781 0% A03: White-collar Suburbia 0 0% A04: Upscale Suburbanites 344 0% A05: Enterprising Couples 0 0% A06: Small-town Success 0 0% A07: New Suburbia Families 0 0% B01: Status-conscious Consumers 0 0% B02: Affluent Urban Professionals 49,693 20% B03: Urban Commuter Families 0 0% B04: Solid Suburban Life 236 0% B05: Second-generation Success 447 0% B06: Successful Urban Sprawl 330 0% C01: Second City Homebodies 0 0% C02: Prime Middle America 0 0% C03: Urban Optimists 4,394 2% C04: Family Convenience 0 0% C05: Mid-market Enterprise 0 0% D01: Nuevo Hispanic Families 47,925 19% D02: Working Rural Suburbia 0 0% D03: Lower-income Essentials 0 0% D04: Small-town Endeavors 1,107 0% E01: Ethnic Urban Mix 15,261 6% E02: Urban Blues 248 0% E03: Professional Urbanites 0 0% E04: Urban Advantage 0 0% E05: American Great Outdoors 0 0% E06: Mature America 0 0%
Powered by PCensus Page 17 Adult Males Adult Males F01: Steadfast Conservative 167 0% F02: Moderate Conventionalists 171 0% F03: Southern Blues 634 0% F04: Urban Grit 866 0% F05: Grass-roots Living 0 0% G01: Hardy Rural Families 0 0% G02: Rural Southern Living 0 0% G03: Coal and Crops 0 0% G04: Native Americana 0 0%
Powered by PCensus Page 18 Adult Males Adult Males H01: Young Cosmopolitans 30,592 12% H02: Minority Metro Communities 750 0% H03: Stable Careers 3,216 1% H04: Aspiring Hispania 14,874 6% I01: Industrious Country Living 0 0% I02: America's Farmlands 0 0% I03: Comfy Country Living 0 0% I04: Small-town Connections 0 0% I05: Hinterland Families 0 0% J01: Rugged Southern Style 0 0% J02: Latino Nuevo 11,464 5% J03: Struggling City Centers 5,249 2% J04: College Town Communities 54 0% J05: New Beginnings 7,954 3% K01: Unattached Multicultures 1,060 0% K02: Academic Necessities 122 0% K03: African-American Neighborhood 19,888 8% K04: Urban Diversity 3,723 1% K05: New Generation Activists 610 0% K06: Getting By 18,684 7% L01: Military Family Life 0 0% L02: Major University Towns 2,528 1% L03: Gray Perspectives 10,270 4%
Powered by PCensus Page 19 2011 Mosaic Groups Adult Females 2011 Mosaic Groups Adult Females Total Adult Females 249,840 Ranked Mosaic Groups B Upscale America K Urban Essence H Aspiring Contemporaries D Blue Collar Backbone J Struggling Societies E American Diversity L Varying Lifestyles C Small-town Contentment F Metro Fringe A Affluent Suburbia G Remote America I Rural Villages & Farms A Affluent Suburbia 1,123 0% B Upscale America 51,445 21% C Small-town Contentment 4,284 2% D Blue Collar Backbone 44,885 18% E American Diversity 15,964 6% F Metro Fringe 1,989 1% G Remote America 0 0% H Aspiring Contemporaries 48,219 19% I Rural Villages & Farms 0 0% J Struggling Societies 26,005 10% K Urban Essence 51,205 20% L Varying Lifestyles 4,720 2%
Powered by PCensus Page 20 Adult Females Adult Females Total Adult Females 249,840 Top 10 Mosaic Segments B02 20% D01 18% H01 12% K03 9% K06 9% E01 6% H04 6% J02 5% J05 3% J03 3% A01: America's Wealthiest 1 0% A02: Dream Weavers 694 0% A03: White-collar Suburbia 0 0% A04: Upscale Suburbanites 428 0% A05: Enterprising Couples 0 0% A06: Small-town Success 0 0% A07: New Suburbia Families 0 0% B01: Status-conscious Consumers 0 0% B02: Affluent Urban Professionals 50,193 20% B03: Urban Commuter Families 0 0% B04: Solid Suburban Life 298 0% B05: Second-generation Success 572 0% B06: Successful Urban Sprawl 382 0% C01: Second City Homebodies 0 0% C02: Prime Middle America 0 0% C03: Urban Optimists 4,284 2% C04: Family Convenience 0 0% C05: Mid-market Enterprise 0 0% D01: Nuevo Hispanic Families 43,825 18% D02: Working Rural Suburbia 0 0% D03: Lower-income Essentials 0 0% D04: Small-town Endeavors 1,060 0% E01: Ethnic Urban Mix 15,376 6% E02: Urban Blues 588 0% E03: Professional Urbanites 0 0% E04: Urban Advantage 0 0% E05: American Great Outdoors 0 0% E06: Mature America 0 0%
Powered by PCensus Page 21 Adult Females Adult Females F01: Steadfast Conservative 177 0% F02: Moderate Conventionalists 128 0% F03: Southern Blues 799 0% F04: Urban Grit 884 0% F05: Grass-roots Living 0 0% G01: Hardy Rural Families 0 0% G02: Rural Southern Living 0 0% G03: Coal and Crops 0 0% G04: Native Americana 0 0%
Powered by PCensus Page 22 Adult Females Adult Females H01: Young Cosmopolitans 29,740 12% H02: Minority Metro Communities 652 0% H03: Stable Careers 3,390 1% H04: Aspiring Hispania 14,437 6% I01: Industrious Country Living 0 0% I02: America's Farmlands 0 0% I03: Comfy Country Living 0 0% I04: Small-town Connections 0 0% I05: Hinterland Families 0 0% J01: Rugged Southern Style 0 0% J02: Latino Nuevo 11,530 5% J03: Struggling City Centers 6,397 3% J04: College Town Communities 40 0% J05: New Beginnings 8,037 3% K01: Unattached Multicultures 1,313 1% K02: Academic Necessities 114 0% K03: African-American Neighborhood 23,577 9% K04: Urban Diversity 4,080 2% K05: New Generation Activists 379 0% K06: Getting By 21,742 9% L01: Military Family Life 0 0% L02: Major University Towns 4,026 2% L03: Gray Perspectives 694 0%
Powered by PCensus Page 23 2011 Mosaic Global Groups Households 2011 Mosaic Global Groups Households Total Households 264,969 % Ranked Mosaic Global Groups G Metropolitan Strugglers 41% A Sophisticated Singles 40% I Post Industrial Survivors 16% E Routine Service Workers 2% C Career and Family 0% F Hard Working Blue Collar 0% B Bourgeois Prosperity 0% J Rural Inheritance 0% D Comfortable Retirement 0% H Low Income Elders 0% A Sophisticated Singles 104,747 40% B Bourgeois Prosperity 755 0% C Career and Family 1,177 0% D Comfortable Retirement 0 0% E Routine Service Workers 5,311 2% F Hard Working Blue Collar 869 0% G Metropolitan Strugglers 109,766 41% H Low Income Elders 0 0% I Post Industrial Survivors 41,933 16% J Rural Inheritance 410 0%
Powered by PCensus Page 24 2011 Mosaic Global Groups Population 2011 Mosaic Global Groups Population Total Population 653,252 % Ranked Mosaic Groups G Metropolitan Strugglers 45% A Sophisticated Singles 32% I Post Industrial Survivors 19% E Routine Service Workers 4% C Career and Family 0% F Hard Working Blue Collar 0% J Rural Inheritance 0% B Bourgeois Prosperity 0% D Comfortable Retirement 0% H Low Income Elders 0% A Sophisticated Singles 205,954 32% B Bourgeois Prosperity 1,003 0% C Career and Family 2,718 0% D Comfortable Retirement 0 0% E Routine Service Workers 23,937 4% F Hard Working Blue Collar 2,316 0% G Metropolitan Strugglers 291,101 45% H Low Income Elders 0 0% I Post Industrial Survivors 125,109 19% J Rural Inheritance 1,115 0%