CHART 1 PRIVATE LABEL DOLLAR VOLUME TODAY VS YEAR AGO Total Channel $50.5 Billion $50.5 Billion -0.1% Total Private Label $8.3 Billion $8.5 Billion -1.3% Total Brands $42.1 Billion $42.0 Billion 0.2% CHART 2 PRIVATE LABEL UNIT VOLUME TODAY VS YEAR AGO Total Channel 10.6 Billion 10.9 Billion -2.9% Total Private Label 1.8 Billion 1.9 Billion -5.4% Total Brands 8.8 Billion 9.0 Billion -2.4% CHART 3 PRIVATE LABEL DOLLAR MARKET SHARE TODAY VS YEAR AGO Total Channel 100% 100% Total Private Label 16.5% 16.7% -0.2 Total Brands 83.5% 83.3% 0.2 CHART 4 PRIVATE LABEL UNIT MARKET SHARE TODAY VS YEAR AGO Total Channel 100% 100% Total Private Label 16.8% 17.2% -0.4 Total Brands 83.2% 82.8% 0.4
CHART 5 MARKET SHARE TREND IN DOLLARS AND UNITS DOLLARS UNITS 2014 16.5% 17.4% 2015 16.7% 17.2% 2016 16.5% 16.8% CHART 6 DOLLAR VOLUME SALES TREND TOTAL CHANNEL PRIVATE LABEL 2014 $50.7 Billion $8.4 Billion 2015 $50.5 Billion $8.5 Billion 2016 $50.5 Billion $8.3 Billion CHART 7 UNIT VOLUME SALES TREND TOTAL CHANNEL PRIVATE LABEL 2014 11.4 Billion 2.0 Billion 2015 10.9 Billion 1.9 Billion 2016 10.6 Billion 1.8 Billion Data for PLMA s 2017 Private Label Yearbook were compiled by Nielsen for the 52 weeks ending December 24, 2016. Numbers and percentages have been rounded off by Nielsen where necessary and totals may exceed 100% in some instances.
CHART 8 TOP 20 PRIVATE LABEL CATEGORIES BY DOLLAR VOLUME PRIVATE LABEL CATEGORY PRIVATE LABEL DOLLAR VOLUME DOLLAR VOLUME DOLLAR SHARE 1 Medications & Remedies $2.0 Billion $5.9 Billion 33.4% 2 Cough & Cold Remedies $1.0 Billion $3.5 Billion 29.0% 3 Vitamins $714.3 Million $3.1 Billion 22.8% 4 First Aid $636.0 Million $1.4 Billion 46.9% 5 Pain Remedies $484.0 Million $1.3 Billion 36.1% 6 Paper Products $326.9 Million $1.2 Billion 27.5% 7 Nuts $239.1 Million $444.6 Million 53.8% 8 Bottled Water $221.4 Million $710.8 Million 31.2% 9 Skin Care Preparations $185.1 Million $1.9 Billion 9.9% 10 Office & School Supplies $183.2 Million $724.4 Million 25.3% 11 Grooming Aids $173.1 Million $683.7 Million 25.3% 12 Oral Hygiene $172.2 Million $1.5 Billion 11.2% 13 Candy $142.9 Million $2.8 Billion 5.1% 14 Snacks $140.0 Million $1.0 Billion 13.4% 15 Batteries, Flashlights & Chargers $115.4 Million $556.2 Million 20.7% 16 Sanitary Protection $106.9 Million $633.8 Million 16.9% 17 Pet Care $77.1 Million $164.8 Million 46.8% 18 Wrapping Materials & Bags $73.2 Million $157.4 Million 46.5% 19 Family Planning $71.1 Million $627.4 Million 11.3% 20 Shaving Needs $68.8 Million $765.9 Million 9.0%
CHART 9 TOP 20 PRIVATE LABEL CATEGORIES BY UNIT VOLUME PRIVATE LABEL CATEGORY PRIVATE LABEL UNIT VOLUME UNIT VOLUME UNIT SHARE 1 Medications & Remedies 212.7 Million 611.4 Million 34.8% 2 Bottled Water 137.3 Million 368.9 Million 37.2% 3 Paper Products 137.2 Million 338.2 Million 40.6% 4 First Aid 127.8 Million 220.0 Million 58.1% 5 Cough & Cold Remedies 122.2 Million 370.8 Million 33.0% 6 Vitamins 89.5 Million 304.9 Million 29.3% 7 Candy 88.0 Million 1.5 Billion 6.0% 8 Office & School Supplies 77.2 Million 220.8 Million 35.0% 9 Pain Remedies 72.7 Million 177.5 Million 40.9% 10 Nuts 65.6 Million 125.2 Million 52.4% 11 Snacks 58.1 Million 476.8 Million 12.2% 12 Grooming Aids 46.5 Million 148.4 Million 31.4% 13 Oral Hygiene 42.8 Million 293.6 Million 14.6% 14 Skin Care Preparations 30.4 Million 206.0 Million 14.8% 15 Sanitary Protection 26.3 Million 107.8 Million 24.4% 16 Cookies & Ice Cream Cones 24.4 Million 120.6 Million 20.2% 17 Wrapping Materials & Bags 22.0 Million 38.6 Million 57.1% 18 Personal Soap & Bath Needs 20.3 Million 154.5 Million 13.1% 19 Batteries, Flashlights & Chargers 19.3 Million 73.4 Million 26.3% 20 Cosmetics 19.3 Million 366.9 Million 5.3%
CHART 10 TOP 10 DOLLAR VOLUME GAINS IN PRIVATE LABEL (Minimum Private Label Category Size $1MM) DOLLARS % GAIN DOLLAR VOLUME DOLLAR SHARE 1 Tea 66.4% $2.5 Million 1.3% 2 Salad Dressing, Mayonnaise & Toppings 51.2% $1.4 Million 7.3% 3 Pickles, Olives & Relishes 47.2% $4.3 Million 40.1% 4 Shortening & Oils 37.3% $7.6 Million 49.3% 5 Cottage Cheese, Sour Cream & Toppings 30.7% $3.7 Million 27.6% 6 Fresh Produce 30.3% $8.9 Million 30.5% 7 Computer & Electronic Products 29.9% $9.4 Million 9.4% 8 Men's Toiletries 29.1% $9.0 Million 6.7% 9 Prepared Foods - Dry Mixes 25.8% $3.2 Million 10.9% 10 Light Bulbs & Telephone Accessories 25.8% $67.9 Million 35.1% CHART 11 TOP 10 UNIT VOLUME GAINS IN PRIVATE LABEL (Minimum Private Label Category Size 1MM Units) UNITS % GAIN UNIT VOLUME UNIT SHARE 1 Tea 103.1% 1.2 Million 0.7% 2 Cottage Cheese, Sour Cream & Toppings 26.1% 2.0 Million 32.5% 3 Pickles, Olives & Relishes 24.9% 2.3 Million 37.9% 4 Breakfast Foods 22.3% 4.3 Million 7.8% 5 Light Bulbs & Telephone Accessories 21.2% 10.8 Million 45.8% 6 Canned Vegetables 19.5% 4.9 Million 54.3% 7 Fresh Produce 18.6% 3.7 Million 27.3% 8 Shortening & Oils 15.2% 1.7 Million 50.6% 9 Ice 11.4% 1.7 Million 8.3% 10 Household Supplies 11.2% 5.6 Million 21.2%
CHART 12 BREAKDOWN BY DEPARTMENT: VOLUME AND MARKET SHARES IN DOLLARS AND UNITS DEPARTMENT DOLLAR SHARE DEPARTMENT UNIT SHARE DOLLAR VOLUME TODAY CHANGE UNIT VOLUME TODAY CHANGE Dry Grocery $9.5 Billion 10.5% -0.5 4.5 Billion 10.5% -0.4 Frozen Food $584.4 Million 15.6% -1.9 164.5 Million 17.5% -2.3 Dairy $682.2 Million 13.9% -0.2 273.7 Million 19.5% 0.4 Deli $102.2 Million 31.6% -1.8 33.5 Million 28.0% -2.8 Packaged Meat $55.3 Million 9.3% 0.5 17.0 Million 9.3% 0.6 Fresh Meat $13.1 Million 1.5% -2.3 3.8 Million 0.7% -1.1 Fresh Produce $29.3 Million 30.5% 3.7 13.7 Million 27.3% 2.3 Alcoholic Beverages $3.0 Billion 0.8% -0.2 328.5 Million 1.0% -0.5 Total Food $14.0 Billion 9.0% -0.5 5.3 Billion 7.0% -4.2 Non-Foods Grocery $6.7 Billion 10.6% -0.4 1.3 Billion 17.4% -0.6 General Merchandise $2.8 Billion 20.7% 0.0 488.6 Million 30.4% -0.5 Health and Beauty Aids $27.0 Billion 21.4% 0.0 3.5 24.0% -0.2 Total Non-Food $36.5 Billion 19.4% -0.1 5.3 Billion 22.9% -0.4 All Departments $50.5 Billion 16.5% -0.2% 10.6 Billion 16.8% -0.4
PLMA s 2017 Private Label Yearbook Editor Executive Summary Production Director Research Director Dane Twining Joe Azzinaro Alisa R. Svider Tom Prendergast Published by : Private Label Manufacturers Association 630 Third Avenue, New York, NY 10017 Telephone: (212) 972-3131 Fax: (212) 983-1382 www.plma.com