Media Pack 2018 Global Market intelligence for institutional real ASSETS
O1 IPE Real ASSETS news in print and online Global market intelligence for institutional real assets investment IPE Real Assets is the leading information resource for the institutional real assets investment industry. Through print publications, online media and events it delivers critical intelligence, data and analysis of global real assets markets and institutional investors. In contrast to traditional property and infrastructure publications, IPE Real Assets is plugged into the wider world of pensions and investments, drawing on the knowledge and connections of the IPE group. At the heart of IPE Real Assets coverage are the challenges facing pension funds, insurance companies, sovereign wealth funds and other institutional capital owners. The magazine has widened its remit in recent years and no longer focuses exclusively on real estate markets, reflecting a similar shift among institutional investors. We apply the same analysis to infrastructure, agriculture, forestry and alternative property types like healthcare and social housing. IPE Real Assets magazine is delivered to the top decision-makers and asset allocators at pension funds and other institutional investors, including heads of real assets, chief investment officers and consultants. The magazine is published every two months. provides cutting edge daily news on a global basis to a global audience. 19,249 recipients IPE Real Assets holds a number of events, including the IPE Real Estate Global Conference & Awards, bringing together pension funds and other capital owners active in the asset class. 8,750 readers globally IPE Real ASSETS magazine reaches IPE Real ASSETS daily news emails are received by
O2 Magazine Circulation Geographic distribution IPE Real Assets current audited Audit Bureau of Circulations (ABC) average net circulation is 8,750 (July 2016 to June 2017). The ABC was launched in 1931 in response to a demand from advertisers for independent verification of the claims made by advertising sales teams and so provides further transparency for readers and advertisers. IPE Real Assets is published bimonthly and is additionally distributed extensively at leading industry conferences and exhibitions internationally, providing advertisers with additional key readers throughout the year. 1,657 19% NORTH AMERICA 618 7% OTHER 6,475 74% EUROPE 8,750 TOTAL CIRCULATION Europe Copies Austria 125 Belgium 179 Denmark 163 Finland 155 France 509 Germany 1,039 Greece 19 Iceland 16 Italy 285 Luxembourg 62 Netherlands 673 Norway 67 Portugal 136 Republic of Ireland 129 Spain 153 Sweden 214 Switzerland 408 United Kingdom 1,902 Other European countries 241 North America 1,657 Other 618 COMPANY TYPES BUY SIDE Capital Owners 62% Pension funds, endowments, sovereign funds, foundations, charities 3,172 Financial institutions, insurance companies 415 Investment managers, asset managers (including fund-of-funds) 1,832 Key Influencers 6% Pension fund consultants 404 Academics, real estate associations, government, regulators 169 Total buy side 5,992 68% SUPPLY SIDE Real estate investment managers (marketing) 1,548 Banks & investment banks 270 Property companies & developers 430 Professional Services Property agents/consultants 300 Legal, accountancy, management consultancy 72 Data and information providers, index providers, exchanges 71 Financial communications 44 Other 23 Total supply side 2,758 32% Demographic distribution IPE Real Assets has created a unique circulation targeted at Global pension funds and other capital owners, including insurance companies, as well as investment managers, consultants and other service providers. A full breakdown is shown on the left.* TOTAL CIRCULATION 8,750 100% * All figures based on the audited May/June 2017 issue of IPE Real Estate
O3 Editorial Outline 2018 Month Surveys Macro themes & Markets & Investors Funds megatrends Sectors February Global Trade issue Multi-managers Global trade Retail France Infra debt Logistics Italy Ports Japan Shipping March MIPIM issue Real Estate Demographics Senior housing UK Open-ended Healthcare US Residential May Global Real Estate Investor issue Top 100 Climate change Renewables Germany Value-added Real Estate Water Switzerland Real Estate Investors Sustainable RE Korea ESG Forestry June Global Infrastructure Manager issue Top 50 Travel & Hotels Canada Infrastructure Infrastructure hospitality Airports China equity Managers September Expo Real issue Top 100 Education Student housing Australia Real Estate Infrastructure University towns Netherlands debt Investors Science hubs November Global Real Estate Manager issue Top 100 Urbanisation Offices Nordic Long income Real Estate Regeneration Managers Housing Car parking
Investment climate index for property investors 75.0 70.0 65.0 60.0 55.0 50.0 45.0 Germany (67.7) France (70.3) Great Britain (61.4) 01/ 02/ 01/ 02/ 01/ 02/ 01/ 02/ 01/ 02/ 01/ 02/ 01/ 02/ 01/ 02/ 01/ 2009 1 2009 2 2010 1 2010 2 2011 1 2011 2 2012 1 2012 2 2013 1 2013 2 2014 1 2014 2 2015 1 2015 2 2016 1 2016 2 2017 1 Source: Union Investment, property investment climate study I/2017 (survey of 168 property investors in Germany, France and Great Britain) 1 Survey period: summer 2 Survey period: winter O4 2018 Print Advertising & Specifications Print Advertising Rates Rate 1x 1x Full page corporate/thought leader 8,500 12,450 Double page corporate/thought leader 10,000 14,650 Junior page 5,500 8,050 Half page 5,100 7,500 Quarter page 3,250 4,800 Half page spread 10,200 15,050 Outside back cover 10,400 15,200 Inside front cover 9,750 14,400 Inside back cover 9,200 12,950 Multiple insertion discounts 3+ 6+ Per page booked 5% 10% +VAT where applicable Mechanical Data Dimensions (mm) Height Width Double page spread - trim 335 490 Double page spread - bleed 345 500 Full page - trim 335 245 Full page - bleed 345 255 Junior page 200 160 Half page - horizontal 140 210 Half page - vertical 290 100 Quarter page - strip 65 210 Quarter page - box 140 100 Advertisement material to be provided as a press optimised PDF file. Please add crop marks indicating trim and bleed and make sure all files are CYMK and pictures are 300 dpi. Publishing Schedule Issue 2018 Thought leader deadline Display advert deadline February - Real Assets Issue January 12 January 19 March - MIPIM Issue February 9 February 16 May - Investor Survey Issue April 17 April 20 June - Real Assets Issue June 8 June 15 September - EXPO Issue September 7 September 14 November - Top 100 Investment November 9 November 16 Manager Survey Issue THOUGHT LEADERSHIP REAL ESTATE INVESTORS IN EUROPE SEE NO RISE IN RETURNS BEFORE 2019 Further increase in focus on security in Germany and UK High prices for office and retail drive shift to alternative strategies Upbeat mood in France after Macron victory Thought Leader (Sponsored Articles) Sponsored articles are an ideal opportunity for companies to provide the readership of IPE Real Assets with promotional, educational or other editorial, research or corporate profiles. Text should be sent as a Word file. Approximately 1,100 words per page (inclusive of title and compliance.) Images/logos etc. should be sent as high resolution (300 dpi) images. These can be sent as: TIF, JPEG or EPS files. Charts to be sent in Excel. same yield targets as before. The remaining 59% expect to achieve lower returns with the same level of risk. Shift to alternative asset classes Overall, the surveyed investors are somewhat sceptical about the European investment climate for office and retail real estate. Almost a third of professional investors are pessimistic about the opportunities for attractive office investments in the coming Olaf Janssen 12 months. Retail property is assessed Head of Real Estate Research even more negatively a narrow majority of 51% currently sees few prospects at Union Investment Real Estate GmbH, Hamburg for compelling investments. Against this backdrop, alternative asset classes Only one in four real estate investors within the real estate world are attracting more and more attention. Due to in Europe believes that the current market cycle will peak soon and that the prevailing high prices for office and the initial rate of return on real estate retail property, around half of those will start to rise again. The overwhelming majority of respondents (75%) do native strategies. Logistics properties, surveyed are pursuing dedicated alter- not expect a turnaround until 2019. Of hotels and residential property are that figure, 43% expect it to come even the main targets of this shift in focus. later. Those are the findings of the latest property investment climate study native investment products, logistics Among UK investors looking for alter- by Union Investment. The study, which properties are most popular, at 83%, is carried out twice a year, this time involved a representative survey of 168 at 61%. Among the equivalent group of followed by hotel and residential, both professional property investors in Germany, France and the UK. to focus increasingly on these three German investors, around 50% intend The expectation of a continuing latecycle environment correlates with a ris- As part of this strategic realignment, property types. ing focus on security, which is most apparent in the fact that German and UK accommodation and social housing are specialised products such as student investors are prepared to accept lower generating significant interest among returns in exchange for greater security. An investment strategy based on French respondents, 29% of the Ger- European investors. A quarter of all same risk lower return is being pursued by 71% of investors in Germany survey participants who have defined man investors surveyed and 67% of UK and by 74% of respondents in the UK. an alternative investment strategy are Compared to the last but one survey, looking to acquire micro housing. This carried out a year ago, this represents segment includes the student housing a rise of 15 and 14 percentage points referred to above, which is only used on respectively among those surveyed. In a temporary basis. France, the tolerance of risk is somewhat higher, even in the current marfice and retail real estate in the core In recent months, high prices for ofket environment, with 41% of investors markets have sparked the creativity of stating that they are taking on more professional investors and caused them investment risk in order to achieve the to take a broader view of the property market. This development is already shows that political uncertainty around being reflected in new fund ideas. Brexit continues to outweigh the core data on the general economic situation. At the same time, some European Investment climate also affected by political sentiment investors have already returned to the The presidential election in France UK markets and are finding suitable and the Brexit preparations being undertaken by the British government are willing to accept more risk. conditions for new investments if they have had a palpable impact on the real estate investment climate in Europe. The overall picture: France 61% of French investors believe that the ahead of Germany and the UK French real estate markets will perform The Union Investment study conducted twice a year allows a real estate in- better under the new administration in the Élysée Palace than was forecast vestment climate index for the European core markets to be compiled, making prior to the election. This mood reflects French investors assessment of it possible to track trends. The most recent study shows that the German mar- the general economic situation of their country over the coming 12 months. ket is highly stable with a slight upward 48% expect that the French economy trend. Compared to the last survey six will be in better or significantly better months ago, the investment climate in shape in a year s time. Across all three Germany has improved by 1.2 points to countries, however, only 30% of those 67.7. France has experienced an even surveyed share this opinion. bigger increase. Since the last but one With regard to the UK, meanwhile, survey, carried out a year ago, the index professional real estate investors expect a high level of economic stability peak of 70.3. In the UK, the investment has risen by 3.3 points to hit a current in the country over the next 12 months. climate has stabilised since the last 49% of respondents expect the situation to remain largely unchanged, by the ramifications of Brexit. At 61.4 survey, which was strongly impacted while 46% anticipate an improvement. points, there has actually been a slight Having said that, the Expectations improvement. parameter in the investment climate index for the UK markets has reached Further information: an all-time low of just 42.5 points. That realestate.union-investment.com is also the lowest value recorded anywhere in the current survey. Despite the prospect of economic stability, European investors will thus continue to adopt a more defensive stance in the UK. The example of the UK clearly You can download this article at: www.ipe.com/union-investment-ipere-expo2017
O5 REIM Reference Guide in Print & IPE Reference Hub Online Make your expertise known in the pensions market. REAL ESTATE INVESTMENT MANAGERS REFERENCE GUIDE 2018 In Print EUROPE ASIA NORTH AMERICA LATIN AMERICA The REIM Reference Guide is mailed to a circulation of 8,541 with additional copies distributed at key industry events. Present your company information across a double-page spread in the regions where you invest. Online The IPE Reference hub enables your firm to engage with over 6,000 institutional investors. An investment manager profile on the IPE Reference hub is a versatile branding and content marketing tool that provides scope and flexibility: Upload unlimited white papers / research Upload your videos and links to social media Publish your company news and announcements Hyperlinks from ipe.com news to your profile Weekly Reference Hub digest emails sent to our investor database REFERENCE HUB hub.ipe.com REIM Reference Guide 2018 Cost of listings per region 1 listing 6,295 2 listings 11,287 3 listings 13,225 4 listings 14,884 +VAT where applicable
O6 Realassets.ipe.com Online Advertising Offers: A highly effective digital platform to reach global investors and managers. Leaderboard, MPU and Half page MPU formats plus expandable MPU and Leaderboard run of site advertising 77% of mobile visit are on iphones and ipads 27,463 Average monthly users 5,959 Average monthly loyal unique users 68,050 Average monthly page impressions 1m 30s Average visit duration 19% of visits were made via mobile devices 4 or more visits per month LEADERBOARD HALF PAGE MPU MPU
O7 Daily News Email Advertising 15% Average Click thru rate (CTR) Deliver your message directly into the inbox of your target market on the IPE Real Assets Daily News Email service that reaches 19,249 recipients. Choose either the top and bottom banner package or a Sponsored link to promote your message. 19,249 Average no of recipients per day 18% Average open rate Ipe Real Assets Webcasts IPE webcasts are an increasingly popular and innovative way of showcasing manager expertise with an engaged online audience. IPE markets the client webcast via email marketing and captures the registered subscriber details that are delivered back to the webcast client post event. The captured webcast subscriber details include job title, phone number and email addresses (subject to data protection rules). For each webcast, IPE appoint an independent moderator to chair and host the event and help the client manage the Q&A interaction plus open and close the webcast. Webcasts are also stored on the Webcast channel on www.ipe.com where we continue to capture viewing registrations. A minimum six-week lead-time is required on all webcasts to help IPE optimise the best possible audience. The webcast can be hosted from multiple locations remotely or from one central office location. The webcast format is a live-recorded session of no more than one hour. Each webcast is streamed live via a custom-branded player which features the speaker s photograph, voice, slides and customisable tabs including Q&A/feedback, the facility to ask your own pre-agreed questions of the audience and user support. A recording of the webcast is available for anyone unable to attend the live broadcast. IPE typically runs between 15-18 webcast events per year and average a range of between 200-400 registrations per webcast
O8 Online Advertising Rates Online Advertising Run of site leaderboard and MPU Half page MPU and expandable 45 cpm 65 cpm Technical Specifications Leader Board 728 x 90 MPU 300 x 250 Half Page MPU 300 x 600 Expandable MPU 300 x 250 (expanding to 600 x 250). Must expand left. Expandable Leader Board 728 x90 (expanding to 728 x 180). Must expand down. Accepted formats JPG, GIF, FLASH, HTML Daily News Email Top and Bottom banner Sponsored Link 600 per daily email 1,500 per daily email Technical Specifications Top and Bottom banner 468 x 60 or 728 x 90 Sponsored Link logo (100 x 35), 100 characters of text plus linking url Webcast Each webcast includes pre event marketing; event and post event subscriber registration details 14,000
O9 Events Ipe Real Estate Global Conference & Awards 2018 Now in its 14th year, the IPE Real Estate Global Conference & Awards is firmly established in the Real Estate event calendar and has become the premier event for institutional investors. The full-day conference in Milan on 15 May 2018, is a forum for investors to examine the key issues facing the industry. The evening Awards ceremony will recognise and reward best practice, outstanding performance and innovation among real estate investors. Ipe Real Assets & Infrastructure Investment Strategies for Global Pension Funds Conference 2018 IPE s Real Assets and Infrastructure Investment Strategies Conference will explore today s fastgrowing asset classes. This event will bring senior investment decision makers at global pension funds together with experts from the pension fund and asset management community along with academics and leading consultants. An event aimed at investment decision makers at Global pension funds. The event will bring together experts from the pension fund and asset management community along with contributions from academics and leading consultants. The conference will run from 14.00 to 17.30 Tuesday 16 October and continue on Wednesday 17 October from 9.00-17.00. Real Assets Business Breakfast Seminar Series 2018 An exciting high-level informal marketing and networking opportunity with decision makers at pension funds and other institutional investors in three of Europe s key cities: Copenhagen, Amsterdam and Frankfurt. Dates: 11, 12 & 13 September 2018.
1O Contacts Advertising Europe Janet Pearch Publisher T +44 (0)20 3465 9303 e janet.pearch@ipe.com Siofra RELTON Sales Manager T +44 (0)20 3465 9306 e siofra.relton@ipe.com Fanni Javor Ad Production T +44 (0)20 3465 9308 e fanni.javor@ipe.com Milena Balac Online Reference Hub T +44 (0) 20 7397 5291 e milena.balac@ipe.com Editorial Richard Lowe Editor T +44 (0)20 3465 9323 e richard.lowe@ipe.com RAZAK MUSHA BABA NEWS Editor T +44 (0)20 3465 9312 e razak.baba@ipe.com Advertising North America ERIK VANDER KOLK head of north american business T +1 203-550-0385 e erik.vanderkolk@ipe.com Global Market intelligence for institutional real ASSETS