I Direct. nstinct. March 27, 2018

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I Direct nstinct March 27, 2018

I-direct Instinct Key risks to investing in I-direct Instinct It is a quick pitch note, which captures the essence of an idea in brief Instinct idea may be based on management interaction or some immediate triggers that may have a positive impact on the future of the company Target price is based on forward estimates, which will be published along with Detailed Coverage Report or Nano Nivesh report as the case may be The intent is to capture price action by coming out with a gist, which may or may not be an interim report between management interaction and publication of the final report The fair value of I-direct Instinct stocks is subject to expected growth potential in the future. Though due diligence has been done to a fair extent, the actualisation of growth still has a degree of uncertainty attached to it. Customers are advised to allocate a small proportion of their investible income to these stocks and diversify well

I-Direct Instinct Rating matrix Rating : Buy Target : 590-620 Target Period : 12-Month Potential Upside : 25-30% Stock data Particular Amount Market Capitalization ( Crore) 1,430.0 Total Debt (FY17) ( Crore) 1.1 Cash (FY17) ( Crore) 28.4 EV ( Crore) 1,402.8 52 week H/L 635 / 300 Equity capital ( crore) 30.5 Face value 10.0 Properties Break-up Hotel Rooms Type Oberoi/Trident Simla 85 Super Luxury Oberoi Jaipur 71 Super Luxury Oberoi Rajvilas Agra 137 Leisure Trident Bhubneshwar 62 Business Trident Chennai 167 Business Trident Jaipur 134 Leisure Trident Udaipur 143 Leisure Trident Cochin 85 Business Trident Total Rooms Price Chart 12,000 10,000 8,000 6,000 4,000 2,000 Mar-15 Oct-15 Research Analysts Rashesh Shah 884 May-16 Price (R.H.S) rashes.shah@icicisecurities.com Devang Bhatt devang.bhatt@icicisecurities.com Dec-16 Aug-17 Nifty (L.H.S) 800 600 400 200 0 Mar-18 About EIH Associated Hotels March 27, 2018 EIH Associated Hotels (EIHASS) 467 EIH Associated Hotels (EIH) is a part of the Oberoi group and operates super luxury and luxury hotels in leisure and business segment. The company operates inventory of 884 rooms spread across 8 properties. Triggers Hotel industry on verge of turnaround The hotel industry has seen some green shoots mainly led by a decline in room supply & increase in demand. The proposed supply of rooms has significantly reduced from 1,14,446 in FY08 to 47,067 in FY17 (source: HVS). This is further validated by the fact that demand growth (6.2% YoY) outpaced supply growth (3.1% YoY) in FY17. Overall occupancy has also improved 3% YoY to 64% while average room rate (ARR) improved 1.7% YoY in FY17. Going forward, we expect occupancy levels to improve further to 76% in FY21 due to demand growth (12.4%) outpacing supply growth (7.9%), expected growth in foreign tourist arrivals (CAGR of 15% in next three to four years) and rise in spending by domestic travellers. Improving margin a key trigger for re-rating Over the years, the company has maintained consistent revenue and margin trend leading to healthy asset turnover (0.9x) and return ratio (over 20%). The company has maintained average EBITDA margin of over 28% in FY13-17. In good market conditions, it has the potential to go above 32% (as seen in the previous up cycle). Hence, with the improvement in the hotel industry, occupancy and margins we believe this will lead to a structural re-rating of the company. Valuation & Outlook We expect occupancy levels to improve due to slowing down of capacity addition, rise in spending by domestic travellers and a revival in demand. Further, we believe an improvement in occupancy and margins would result in healthy cashflow generation, which could be used to increase dividend payout or for expansion. In addition, considering that the company operates in the upper scale segment, the stock is trading at an attractive valuation of EV/room of 1.6 crore/room (below industry average of 2.5-3.0 crore/room) and FY17 EV/EBITDA of 19x. Given this, we arrive at a target price of 590-620/share (i.e. EV/room of 2-2.1 crore/room and FY17 EV/EBITDA of 24-26x). Exhibit 1: Financial Performance (Year-end March) FY13 FY14 FY15 FY16 FY17 Revenues ( crore) 212.4 215.9 228.9 245.4 263.6 EBITDA ( crore) 62.9 62.3 65.2 72.7 72.9 Net Profit ( crore) 20.5 23.6 24.7 38.9 42.8 Balance Sheet Equity ( crore) 30.5 30.5 30.5 30.5 30.5 Net worth ( crore) 197.8 211.3 226.1 242.7 281.0 Debt ( crore) 101.8 73.8 62.8 35.2 1.0 Ratios RoNW (%) 10.4 11.2 10.9 16.0 15.2 RoCE (%) 16.6 17.1 16.0 20.6 20.8 Asset turnover (x) 0.7 0.8 0.8 0.9 0.9 Earnings per share ( ) 6.7 7.7 8.1 12.8 14.0 Dividend per share ( ) 1.0 3.0 3.0 4.0 4.5 EV/EBITDA (x) 22.3 22.5 21.5 19.3 19.2 Source: Company, Capitaline, ICICIdirect.com Research

RATING RATIONALE ICICIdirect.com endeavours to provide objective opinions and recommendations. ICICIdirect.com assigns ratings to its stocks according to their notional target price vs. current market price and then categorises them as Strong Buy, Buy, Hold and Sell. The performance horizon is two years unless specified and the notional target price is defined as the analysts' valuation for a stock. Strong Buy: >15%/20% for large caps/midcaps, respectively, with high conviction; Buy: >10%/15% for large caps/midcaps, respectively; Hold: Up to +/-10%; Sell: -10% or more; Pankaj Pandey Head Research pankaj.pandey@icicisecurities.com ICICIdirect.com Research Desk, ICICI Securities Limited, 1st Floor, Akruti Trade Centre, Road No 7, MIDC, Andheri (East) Mumbai 400 093 research@icicidirect.com Page 2

ANALYST CERTIFICATION We /I, Rashesh Shah, CA, and Devang Bhatt, PGDBM Research Analysts, authors and the names subscribed to this report, hereby certify that all of the views expressed in this research report accurately reflect our views about the subject issuer(s) or securities. We also certify that no part of our compensation was, is, or will be directly or indirectly related to the specific recommendation(s) or view(s) in this report. Terms & conditions and other disclosures: ICICI Securities Limited (ICICI Securities) is a full-service, integrated investment banking and is, inter alia, engaged in the business of stock brokering and distribution of financial products. ICICI Securities Limited is a Sebi registered Research Analyst with Sebi Registration Number INH000000990. ICICI Securities is a wholly-owned subsidiary of ICICI Bank which is India s largest private sector bank and has its various subsidiaries engaged in businesses of housing finance, asset management, life insurance, general insurance, venture capital fund management, etc. ( associates ), the details in respect of which are available on www.icicibank.com. ICICI Securities is one of the leading merchant bankers/ underwriters of securities and participate in virtually all securities trading markets in India. We and our associates might have investment banking and other business relationship with a significant percentage of companies covered by our Investment Research Department. ICICI Securities generally prohibits its analysts, persons reporting to analysts and their relatives from maintaining a financial interest in the securities or derivatives of any companies that the analysts cover. The information and opinions in this report have been prepared by ICICI Securities and are subject to change without any notice. The report and information contained herein is strictly confidential and meant solely for the selected recipient and may not be altered in any way, transmitted to, copied or distributed, in part or in whole, to any other person or to the media or reproduced in any form, without prior written consent of ICICI Securities. While we would endeavour to update the information herein on a reasonable basis, ICICI Securities is under no obligation to update or keep the information current. Also, there may be regulatory, compliance or other reasons that may prevent ICICI Securities from doing so. Non-rated securities indicate that rating on a particular security has been suspended temporarily and such suspension is in compliance with applicable regulations and/or ICICI Securities policies, in circumstances where ICICI Securities might be acting in an advisory capacity to this company, or in certain other circumstances. This report is based on information obtained from public sources and sources believed to be reliable, but no independent verification has been made nor is its accuracy or completeness guaranteed. This report and information herein is solely for informational purpose and shall not be used or considered as an offer document or solicitation of offer to buy or sell or subscribe for securities or other financial instruments. Though disseminated to all the customers simultaneously, not all customers may receive this report at the same time. ICICI Securities will not treat recipients as customers by virtue of their receiving this report. Nothing in this report constitutes investment, legal, accounting and tax advice or a representation that any investment or strategy is suitable or appropriate to your specific circumstances. The securities discussed and opinions expressed in this report may not be suitable for all investors, who must make their own investment decisions, based on their own investment objectives, financial positions and needs of specific recipient. This may not be taken in substitution for the exercise of independent judgment by any recipient. The recipient should independently evaluate the investment risks. The value and return on investment may vary because of changes in interest rates, foreign exchange rates or any other reason. ICICI Securities accepts no liabilities whatsoever for any loss or damage of any kind arising out of the use of this report. Past performance is not necessarily a guide to future performance. Investors are advised to see Risk Disclosure Document to understand the risks associated before investing in the securities markets. Actual results may differ materially from those set forth in projections. Forward-looking statements are not predictions and may be subject to change without notice. ICICI Securities or its associates might have managed or co-managed public offering of securities for the subject company or might have been mandated by the subject company for any other assignment in the past twelve months. ICICI Securities or its associates might have received any compensation from the companies mentioned in the report during the period preceding twelve months from the date of this report for services in respect of managing or co-managing public offerings, corporate finance, investment banking or merchant banking, brokerage services or other advisory service in a merger or specific transaction. ICICI Securities or its associates might have received any compensation for products or services other than investment banking or merchant banking or brokerage services from the companies mentioned in the report in the past twelve months. ICICI Securities encourages independence in research report preparation and strives to minimize conflict in preparation of research report. ICICI Securities or its associates or its analysts did not receive any compensation or other benefits from the companies mentioned in the report or third party in connection with preparation of the research report. Accordingly, neither ICICI Securities nor Research Analysts and their relatives have any material conflict of interest at the time of publication of this report. It is confirmed that Rashesh Shah, CA, and Devang Bhatt, PGDBM Research Analysts of this report have not received any compensation from the companies mentioned in the report in the preceding twelve months. Compensation of our Research Analysts is not based on any specific merchant banking, investment banking or brokerage service transactions. ICICI Securities or its subsidiaries collectively or Research Analysts or their relatives do not own 1% or more of the equity securities of the Company mentioned in the report as of the last day of the month preceding the publication of the research report. Since associates of ICICI Securities are engaged in various financial service businesses, they might have financial interests or beneficial ownership in various companies including the subject company/companies mentioned in this report. It is confirmed that Rashesh Shah, CA, and Devang Bhatt, PGDBM Research Analysts do not serve as an officer, director or employee of the companies mentioned in the report. ICICI Securities may have issued other reports that are inconsistent with and reach different conclusion from the information presented in this report. Neither the Research Analysts nor ICICI Securities have been engaged in market making activity for the companies mentioned in the report. We submit that no material disciplinary action has been taken on ICICI Securities by any Regulatory Authority impacting Equity Research Analysis activities. This report is not directed or intended for distribution to, or use by, any person or entity who is a citizen or resident of or located in any locality, state, country or other jurisdiction, where such distribution, publication, availability or use would be contrary to law, regulation or which would subject ICICI Securities and affiliates to any registration or licensing requirement within such jurisdiction. The securities described herein may or may not be eligible for sale in all jurisdictions or to certain category of investors. Persons in whose possession this document may come are required to inform themselves of and to observe such restriction. Page 3